Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.

Strategy 143

Strategy Metrics Hubspot Retail 143

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. ” — Abigail Schmitt, Corporate Communications Strategist at Sprout Social.

Strategy 116

Strategy How To Hashtag Team 116

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. Take a free trial now and unlock all the social insights you need!

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. With future market trends changing quickly, it’s important to understand how trends start, evolve and influence. Are you looking to keep a pulse on sentiment and brand health? Users on average spend 23.5

Tourism 109

Tourism Travel Education Engagement 109

Sprout Social

JULY 14, 2016

This feature rounds out our message tagging toolset and creates an end-to-end tag management system. With the Tag Report, social media managers can analyze the effectiveness of tagged messages with insights on volume and performance patterns. Understanding Brand Sentiment. Analyze Tagged Messages.

Report 40

Report Sentiment Metrics Patterns 40

Oktopost

MAY 11, 2020

That’s potentially over half the market without emergency operations plans. . One of the resources in your social media management tool-belt is your social listening strategy. Without it, it would be impossible to get the exact lay of the land in terms of your social outreach and brand perception.

Social Media 75

Social Media How To Social Media Management Organization 75

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Sentiment Analysis.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Audiense

MAY 16, 2016

A buyer journey can last decades, so what’s the value in amassing a following of over 15 million fans across your social accounts when a certain percentage of them probably won’t be able to become your customer? Is this purely a social media initiative, or is it one that’s implemented across all marketing channels?

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

MAY 8, 2023

With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. Learn how to identify your best times to post globally on LinkedIn a free trial of Sprout Social and test our ViralPost® feature. Are you looking to keep a pulse on sentiment and brand health? and at 6 p.m.

LinkedIn 110

LinkedIn Tourism Travel Education 110

Hootsuite

JULY 15, 2019

Like Canva, this platform requires no design experience, and makes everything from creating ads to marketing videos a cinch. Despite Facebook’s inflated video view stats , video remains one of the top ways to attract social engagement. If your Facebook page doubles as a retail platform, you may want to consider these apps.

HootSuite 111

HootSuite Facebook Template Templates 111

agora pulse

JANUARY 25, 2021

“ A n online community manager builds, grows, and manages online communities, performing community management, often around a brand or cause,” according to Wikipedia. A community manager is not necessarily the same person as a social media manager. For larger brands, it certainly isn’t.

Communities 112

Communities Forums Disqus Social Media Management 112

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

JUNE 10, 2014

The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business , the Google+ experts; SAP , a German multinational software company; Canva , the Australian, “amazingly simple” graphic design app; global retail giant Walmart ; and the world’s largest credit union Navy Federal.

Social Media 150

Social Media StumbleUpon Syndication Embedding 150

Sprout Social

AUGUST 3, 2022

From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis.

Brands 99

Brands Issues Social Media Conference 99

Convince & Convert

JULY 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay: Welcome everybody to Social Pros. Click the play button to listen here: Download the audio file: [link].

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

FEBRUARY 2, 2012

Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. What that really means for you, the listener, and for guys like you and me, Jay that are in the business of marketing, people are becoming more and more skeptical.

Social Media 116

Social Media Committee Team Questions 116

Pixlee

DECEMBER 30, 2020

To close out this year, we took the time to chat with Sylvia Choi, Digital Marketing Manager at Yakima Racks, on growing and scaling an ambassador program. In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms.

Features 52

Features Brands Influencer Travel 52

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social.

Social Media 40

Social Media Social Networking Review Mobile 40

Sprout Social

APRIL 18, 2024

Sprout Social publishing features Sprout Social engagement features Sprout Social reporting features Sprout Social Listening features What does Sprout Social do? Sprout Social is an all-in-one social media management platform that unlocks the full potential of social for every area of your organization.

Features 123

Features Sentiment Social Media Management Report 123

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. A social media campaign is a coordinated set of marketing actions across one or many social channels.

Campaign 131

Campaign Social Media UGC Metrics 131

Convince & Convert

APRIL 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Insurance 115

Insurance Journal Research Hashtag 115

Hootsuite

MAY 29, 2023

Image creation Content sourcing is one of the biggest bottlenecks for marketers and social media managers. You can see real-time sentiment analysis, so you know which topics to engage with and which to ignore. Reset AI caption generator Social media marketers wear all the hats and do all the jobs.

Social Media 71

Social Media HootSuite Privacy How To 71

Hootsuite

JULY 7, 2020

During the climate strike last September, brands like Patagonia, Lush, and Seventh Generation closed stores, “went dark” on social, and donated ad space to the movement. Tomorrow, we're closing our USA retail and e-commerce shops to march in the Global #ClimateStrikes , drawing attention to the state of the planet. Source: Twitter.

Hashtag 145

Hashtag Activities Social Media Retail 145

Sprout Social

JANUARY 26, 2021

“Businesses and people are messaging with each other more than ever, and Instagram is an important channel to connect with customers and build relationships,” said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger, in regard to Sprout Social launching Facebook’s Messenger API support for Instagram messaging features.

Template 137

Template Templates Instagram FAQ 137

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. ShortStack.

Review 200

Review Tools Social Media Klout 200

Keyhole.co

JULY 29, 2023

How does Starbucks create a presence of different social media networks? In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. To automate this, you will need a social media management software.

Campaign 52

Campaign Social Media Strategy Hashtag 52