Convince & Convert

AUGUST 11, 2010

Want to cheer for a historically mediocre college football team. In fact, Bill Oliver is the manager of my son's hockey team, so we'll be there for certain. I think they have the pre-season #1 college basketball team. But you're right, location is less of an issue now than ever before. I went to IU BTW.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. Why do Cleveland teams get involved in ridic. To not directly address this question is to skirt the issue Jay. games, btw?

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team.

Social Media 120

Social Media Strategy Social CRM MySpace 120

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 148

Social Media Strategy Consultant Web 2.0 148

Convince & Convert

MARCH 3, 2010

My big issue with digital in general (and social media in particular) is that all too often tactical tools are held up as strategic solutions. You just did so very succinctly and sounded so much better than I do. I may steal this.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 18, 2010

How can we convince our clients that we’re good at social media? How can we find a social media guru to add to our team? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? What do you think? link] jaybaer I agree Angela.

Questions 159

Questions Social Media Consultant Education 159

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Are you working with a team or collaborating with a client? • Just like social networking sites, niche networks of practice and purpose, are powerful and unique.

Social Media 154

Social Media Strategy Radian6 SM2 154

Sprout Social

SEPTEMBER 26, 2016

Reputation management is an essential part of an effective social media strategy. Users can continue to leverage Sprout’s engagement toolset to better manage their online reputation —including replying, tasking, tagging and marking messages complete.

Review 40

Review Engagement Facebook Social CRM 40

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself?

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

APRIL 15, 2010

Second, huge thanks to Joe and his team for the honor. But, when the next issue is printed, unless you advertise again, the flow of new customers stops. The very blog that you’re reading came out #1. Thank you to everyone who reads Convince & Convert. Your feedback, comments, and support are what keep me doing this.

Content 123

Content Marketing Consultant Social Media 123

Convince & Convert

SEPTEMBER 8, 2010

Fox wants to recoup their investment, not by doing new things, but by squeezing the turnip and doing the old things better, using Fox’s sales team as the vise. And that’s why your social media strategy must be tools-agnostic. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.]

MySpace 135

MySpace Facebook Social CRM Consultant 135

Convince & Convert

JULY 8, 2010

The reasons that social networks require email addresses are numerous: 1. This allows them to tell you when the system is down or experiencing service issues. Take that Team Edward! A driving force behind the company’s SUBSCRIBERS RULE! And you have to admit, that’s pretty cool.

RSS 127

RSS Research B2B Consultant 127

Convince & Convert

JULY 22, 2010

The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

AUGUST 4, 2010

Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. They shine the light on your problems, so you don't have to go searching for them.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

JUNE 11, 2010

We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book. We desperately want and need your help to keep us on track, too.

Project 124

Project Upcoming News Social Media 124

Convince & Convert

JUNE 3, 2010

Do you think the ownership issue could lead to a privacy issue similar to FB? Which leaves us with a huge question: who owns the data generated by visitors to these “sites&# ?

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

FEBRUARY 25, 2010

What a genius marketing team they've got over there. I will have to research them more now.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. link] RT @leeodden @jaybaer [link] John White >Do you really know where your customers are in social media?

Social Media 132

Social Media Strategy YouTube LinkedIn 132

Sprout Social

DECEMBER 20, 2022

Stay active on social media when your audience is most engaged or outside business hours—without you being there. Check social data in real-time across social media networks. Enhance team collaboration to boost productivity with workflows. Data Reporting: Analyze your performance across all your social media networks.

Social Media 100

Social Media Tools Sentiment Small Business 100

Convince & Convert

JUNE 8, 2010

Guitars that were thought to be ruined, were brought back to life by the nurturing hands of the Taylor team. And then you must empower your team members to capitalize on those opportunities immediately by using their best judgement. 450,000 views on YouTube, and counting. For a two minute video about guitar repair. Great stuff.

Social Media 127

Social Media Foursquare Consultant Airlines 127

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. You certainly covered some great reasons to that point. Twitter for customer service, retention, support and even marketing, offers the lion's share of benefits to brands. They are the squeaky wheels.

Social CRM 144

Social CRM Twitter B2B CoTweet 144

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Either way, the implications for Kurrently and the real-time Web are profound. As Gilbert pointed out, our own intersection is a good example.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

AUGUST 25, 2010

These social games are run on their SDN, keep histories that are shared socially, and afford winning teams valuable discounts for that store and local businesses. Its early traction came from providing a social setting where issues and concerns of the day and era could be shared and discussed. And Yahoo!?

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 204

Social Media Tools Strategy Tips 204

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 116

CoTweet CoTweet Analysis Social Media 116

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. The team is on call to determine “Why the spike in mentions or share of voice&# to determine “what’s happening and why should you care&#.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. So, you have two options.

Social Media 145

Social Media Strategy Energy Consultant 145

Convince & Convert

SEPTEMBER 21, 2010

While the privacy issues continue to be a stumbling block for some, the ability of these services to enhance your experiences in real-time by showing you who’s nearby, and insider tips for each location is enticing. The Cause Lab around the issue of Hunger in America was inspiring.

Social Media 125

Social Media Strategy Conference Eventful 125