Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . For a message to resonate with its intended audience, it has to be well-researched and tailored. Social listening for brand sentiment.

Skills 128

Skills Sentiment Team Press Release 128

Convince & Convert

MAY 29, 2013

As digital and mobile become ever more pervasive in our lives as consumers, so marketers need to tap into that and meet the demands of today’s connected consumer. Why the Need for the Four Ms of Influence Marketing? For all intents and purposes, any marketing via today’s multiple digital channels is influence marketing.

Influencer 146

Influencer Marketing ROI Hubspot 146

Keyhole.co

MAY 16, 2023

Even influencers can track negative comments or rumors about their personal branding online and respond to them before they damage their reputation. Influencer outreach Want to know which influencers can help you promote your brand or product? If someone complains about your customer service, the sentiment is negative.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

SEPTEMBER 12, 2023

Twitter for Mobile For starters, the mobile version doesn’t have a dedicated Twitter advanced search feature. It’s ideal for open-ended research or when you don’t know what you need. You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above). Then, click Save Search.

Twitter 52

Twitter Hashtag Trends Sentiment 52

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. positive sentiment around the conversation. Opt for micro-influencers. A micro-influencer on Twitter is someone with 2,000 to 50,000 follows. 500 million tweets are sent out per day. Work with incentives.

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Twitter Tips Influencer Hashtag 129

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Knowing their specific research topics allows you to address their pain points.

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Examples Template Templates How To 104

Keyhole.co

APRIL 26, 2023

Unlike Instagram analytics, you can access TikTok analytics from mobile and desktop. Mobile Open your profile. Track all your campaigns along with influencers using Keyhole! Using just one tool, you can easily track profiles, hashtags, keywords, brand mentions, key influencers, and even your competitors.

Metrics 52

Metrics Analytics Tools Overview 52

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

FEBRUARY 6, 2023

Unlike Instagram analytics, you can access TikTok analytics from mobile and desktop. Mobile Open your profile. Track all your campaigns along with influencers using Keyhole! Using just one tool, you can easily track profiles, hashtags, keywords, brand mentions, key influencers, and even your competitors.

Analytics 52

Analytics Overview Hashtag Metrics 52

Webbiquity SMM

FEBRUARY 11, 2016

By applying “social listening,” the term used for activities that track online public conversations, you can see the people’s sentiment about your company, news updates concerning your company, and even identify key influencers in an instant. Horror #6: The Mobile Fiasco. You’ve proposed a mobile app to your higher-ups.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Convince & Convert

JULY 27, 2017

And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. For one thing, they represent an important indicator of consumer sentiment. It’s valuable information that you can use to optimize future influencer programs or use on other marketing channels.

Tips 119

Tips Marketing Press Release Influencer 119

Keyhole.co

MARCH 7, 2022

According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Sentiment shows how people feel about your business. Open your Instagram profile on your mobile device and click the three dash icon at the top right corner of the screen. Then, click on Insights. TikTok Analytics.

Report 52

Report Social Media Metrics How To 52

Unmetric

SEPTEMBER 9, 2019

Sentiment analysis helps you identify how a certain brand or post is perceived by people. By applying sentiment analysis on your competitor’s profile you can, to a certain degree, get an idea of how people had reacted to a competitor’s campaign and in turn borrow ideas from them to tweak yours. Now, how cool is that?

Tools 85

Tools Hitwise Analysis Price 85

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. T-Mobile customers, pick between a free Whopper or free Impossible™ Whopper with any $1+ order and #TMobileTuesdays. So what is VoC and how does it help you improve your customer relationships?

Data 125

Data Survey How To Review 125

Razor Social

MARCH 30, 2016

Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. Your monitoring tool should help track a variety of things in this area: The partner influencer – You may actively work with influencers to promote your campaigns on a paid/unpaid capacity.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment.

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Social Media B2B Marketing SEO 245

Keyhole.co

FEBRUARY 3, 2023

your audience has made with your content Ad: Insights related to boosted posts Plays: Number of times a video was played automatically or intentionally Please note that you can access them only using Instagram’s mobile app. The tool further aids in influencer management and competitive analysis. Did you think that was all?

Metrics 52

Metrics Analytics Instagram Hashtag 52

Convince & Convert

JULY 27, 2017

And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. For one thing, they represent an important indicator of consumer sentiment. It’s valuable information that you can use to optimize future influencer programs or use on other marketing channels.

Tips 60

Tips Marketing Press Release Influencer 60

Buzzlogix

AUGUST 1, 2017

The best way to gain this kind of insight is to research the most popular content your competition is publishing. When you want to research content beyond Twitter, Buzzlogix can also measure not only your social media presence but also that of your competition. Keeping Your Competitive Research Organized.

Campaign 40

Campaign Social Media Bookmarklet Marketing 40

Keyhole.co

FEBRUARY 4, 2023

Try Keyhole for free Related Articles: How To Do LinkedIn Competitor Analysis & Research LinkedIn Marketing Guide – How To Grow Your Business Using LinkedIn Frequently Asked Questions 1. Whether you are an agency or managing a global brand, Keyhole can help you automate your everyday marketing drills in a shot.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Try Keyhole for free Related Articles: How To Do LinkedIn Competitor Analysis & Research LinkedIn Marketing Guide – How To Grow Your Business Using LinkedIn Frequently Asked Questions 1. Whether you are an agency or managing a global brand, Keyhole can help you automate your everyday marketing drills in a shot.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Buffer Social

MARCH 6, 2017

Once you’ve researched all your options, we’d love to help you analyze your performance on social media — so you can continually improve and get better results! Working with your profiles and pages across the major social channels, Klout puts together a score from 0 to 100 on your influence on social media. Google+ Influence.

Analytics 111

Analytics Social Media Tools Klout 111

Sprout Social

OCTOBER 22, 2018

But while research indicates that people define transparency as being open, clear and honest, employees often look to executive leadership to be a living example of how that actually manifests for their business. But it should also be the easiest to counter because research indicates it couldn’t be further from the truth.

Reputation 74

Reputation Industry Aggregator Research 74

Sprout Social

JANUARY 29, 2024

Online reputation management involves actively monitoring and influencing how your business is perceived online. Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. Reviews are easier to find than ever, especially when you consider the rise of mobile search.

Reputation 120

Reputation Review Sentiment Software 120

Sprout Social

DECEMBER 5, 2023

Reputation management encompasses online review management and social listening, where businesses can monitor and respond to reviews that influence how people perceive their brand. Brands can take advantage of Sprout’s review management, social listening and sentiment analysis features to monitor their brand’s online reputation at all times.

Reputation 100

Reputation Software Tools Sentiment 100

Sprout Social

FEBRUARY 7, 2024

How to use competitive intelligence tools to grow your business Competitive intelligence tools make it easier to collect, analyze and distribute competitive research , especially when you’re dealing with astronomical amounts of data and dozens of players in the market. Sentiment analysis: Track customer sentiment around specific keywords.

Tools 95

Tools Sentiment Marketing Reputation 95

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Keyhole.co

DECEMBER 12, 2023

One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports. Influencer tracking and analytics: Keyhole also lets you identify relevant influencers, assess their engagement rate, and offer insights into their organic metrics.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. See demographic data, sentiments, and what users are saying and to whom.

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

SEPTEMBER 28, 2016

Mobile messaging apps are taking over, or are they? When it comes to social media, it’s about influencing your consumer’s purchasing decisions. As you continue to do your research, you’ll likely find a new demographic on social that you didn’t even know was interacting with your product or services.

Social Media 40

Social Media Metrics B2B Team 40

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. Influencer marketing The future of social media marketing involves creators and influencers.

HootSuite 112

HootSuite Brands Price Collaboration 112

Keyhole.co

NOVEMBER 19, 2020

Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. You’re also able to access your data via Digimind’s mobile app. Pros: A great tool to identify media contacts and influencers in your industry. Pros: Intuitive user experience.

Tools 98

Tools Social Media Sentiment Price 98

Hootsuite

NOVEMBER 13, 2019

“Generation Z is not only eager for more personalized products but also willing to pay a premium for products that highlight their individuality,” research from global consulting firm McKinsey and Company finds. The same research finds that Gen Z wants brands to align with their personal values and beliefs.

Marketing 111

Marketing Survey Mobile Trends 111

Keyhole.co

OCTOBER 31, 2023

You can run sentiment analysis on the gathered data to go deep into past audience responses. Research and data collection Your Twitter historical data is also a valuable source for collecting and researching customer insights. It helps market researchers study audience demographics, online behavior, and influence.

Data 52

Data Twitter How To Reputation 52

Social Media Strategies Summit

JANUARY 2, 2020

More and more consumers are using their mobile phones to make holiday purchasing decisions. 75% of Thanksgiving weekend shoppers turned to mobile to research and make purchases, while younger generations also utilized social platforms to track sales and promotions. Here’s our round-up of the top 8 holiday campaigns for 2019. #1

Campaign 134

Campaign Retail Loyalty Marketing 134

Keyhole.co

APRIL 26, 2023

Then, you can match up your content plans or campaigns from those time periods to determine what strategies worked best for your account—whether it was an influencer campaign, a hashtag campaign, Now that you’re convinced tracking your Twitter analytics is worth it, let’s start by showing you how. Top Twitter Analytics Metrics 1.

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

JANUARY 26, 2023

Then, you can match up your content plans or campaigns from those time periods to determine what strategies worked best for your account—whether it was an influencer campaign, a hashtag campaign , Now that you’re convinced tracking your Twitter analytics are worth it, let’s start by showing you how. Top Twitter Analytics Metrics 1.

Analytics 52

Analytics Twitter Metrics HootSuite 52