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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 110
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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 109
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

There are many online platforms and mobile-toting people. Leverage influencers for leads: The service helps brands connect with relevant influencers who can then help boost sales leads. Monitoring and sentiment analysis are some of the features Brand24 offers. So, running engaging campaigns can be daunting.

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Breaking from Tradition: The Four Ms of Influence Marketing

Convince & Convert

As digital and mobile become ever more pervasive in our lives as consumers, so marketers need to tap into that and meet the demands of today’s connected consumer. Why the Need for the Four Ms of Influence Marketing? For all intents and purposes, any marketing via today’s multiple digital channels is influence marketing.