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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Image credit: HubSpot. Create Omnichannel Marketing Campaigns. Practice Proper Channel Management. Order the product on their home laptop.

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3 Facebook Search Tips You Might Not Know About

agora pulse

Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Many saw this as an invasion on privacy. Market research. Why is this great for marketers?

Tips 127
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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night." " 5.

B2B 95
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Youtility – The Marketing Strategy for the Age of Information Overload

Convince & Convert

It’s called Youtility: Why Smart Marketing is About Help Not Hype. It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. It’s not about social media, it’s about marketing. I’ll respect your privacy and your time, too.

Strategy 150
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Generational POVs: Ad Personalization

Likeable

There has been considerable chatter against the use of this technology, as some feel that it’s a breach of privacy. HubSpot Research reports that 91 percent of people believe ads today surpass the level of intrusiveness they held three years ago. Believe it or not, there are plenty of people that are all for ad personalization.

Hubspot 52
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. The ROI is insane.

LinkedIn 113
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15 Must-See Conferences for Digital Marketers in 2014

Writtent Blog

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. Adobe Summit: The Digital Marketing Conference – March 24-28, 2014. IRCE: Forward Mobility.