Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) brand and product names) on social. by product line, sentiment, question type, etc.). Public sentiment is a moving target.

Data 141

Data Social Media Sentiment Team 141

Sprout Social

JUNE 27, 2023

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Profiles tab: View metrics at the individual profile level.

Review 128

Review Brands How To Analysis 128

Keyhole.co

JULY 20, 2023

Despite the issues, is it actually worth investing your money in paid tools? Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms.

Industry 52

Industry News Google Brands 52

Socialmedia.biz

FEBRUARY 11, 2019

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis. Therefore, platforms like Facebook and Twitter are effective for creating a grassroots movement around climate change.

Social Media 88

Social Media Sentiment Analysis Study 88

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Buffer First up is Buffer , a social media automation tool with content scheduling and publishing features.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. The CEO of Starbucks had a meeting with the men to offer a personal apology.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Multi-platform collaboration: Sprout Social allows you to work in teams across different platforms by using shared content calendars. Awario Leads: Make use of lead generation and social selling in real time.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

MARCH 7, 2022

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Brand survey functionality across social networks. Take Slack , for example.

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. Uncover issues quickly to mitigate fallout. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude. Did the same sentiment come up often? Improve products. Public relations.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Hootsuite

MARCH 15, 2021

Hashtags or keywords. using a branded hashtag , like in this example where a user included the branded hashtag for Emma Watson’s gender equality movement: #LeadershipDevelopment is a lifelong commitment to do better, be better. . Especially if the sentiment is positive, be sure to reply to these mentions!

Twitter 145

Twitter HootSuite Notification Analytics 145

Sprout Social

JANUARY 26, 2021

Clips can be repurposed as Instagram videos and trends can be modified to fit other social networks. You might not be creating for TikTok, but you can still treat TikTok as a source of inspiration for your social content strategy. Ready to put these social media do’s and don’ts into action?

Social Media 143

Social Media Metrics Data Team 143

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145

Hootsuite

JANUARY 24, 2022

Social media data collection can help you customize your social media marketing strategy for each social network. Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform? Brand sentiment. Social share of voice.

Data 94

Data Social Media HootSuite Template 94

Talkwalker SM

JULY 23, 2015

Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right). Comparing the hashtag clouds for Abercrombie & Fitch from New York and California shows different themes for each. For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Razor Social

MARCH 30, 2016

They are very useful to monitor conversations online and deal with any issues (positive or negative) as they occur. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. Social Analytics. Keyword/Topic Monitoring.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Razor Social

NOVEMBER 29, 0002

Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. In the following we have focussed on tools that are dedicated to social media analytics. Brand, Keywords and Hashtag monitoring – Get email alerts based on criteria you set.

Analytics 89

Analytics Social Media How To Analysis 89

ProBlogger

FEBRUARY 2, 2016

You can check global trends or look for country specific trends as per your needs as you search the hashtags. These hashtags will show up at the top of the list in the homepage of your target region. Include your brand name in the hashtag for the right impact. It just works like Google alerts, but for social media.

Trends 37

Trends Reddit Hashtag Digg 37

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy.

Banking 80

Banking Social Media HootSuite Sentiment 80

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. Makes sense to me.

Class 233

Class Campaign Klout Influencer 233

Keyhole.co

JANUARY 5, 2023

With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Thus, many businesses use this photo and video-sharing site for social media marketing. It will show you the strengths and weaknesses of brands while identifying the issues in your social media marketing.

Analysis 52

Analysis Instagram Tools Sentiment 52

Webbiquity SMM

JULY 30, 2019

Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look. Hashtag for the cause – #WhereIsLeslieBerland pic.twitter.com/v8sVCtr7iR. Back up those messages with numbers and Twitter can remain a top social network for B2B marketers.

Report 122

Report Twitter B2B MySpace 122

Sprout Social

SEPTEMBER 1, 2021

And what’s the sentiment around those conversations? Share of voice data shows you the number of conversations around your brand and the sentiment behind those conversations. Changes in those benchmarks could indicate a brewing controversy or a potential product issue. How much share of voice do they have compared to yours?

SEO 144

SEO Social Media Metrics Sentiment 144

Hootsuite

AUGUST 19, 2020

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. The campaign was a twist on their branded hashtag , #ExploreBC, building on existing brand recognition and usage.

Campaign 145

Campaign Social Media Travel Hashtag 145

Hootsuite

MAY 3, 2023

Like most search engines and social networks, YouTube uses a variety of elements to determine the placement of your video in search results. That said, they do reflect the overall sentiment of online searches. Use hashtags Hashtags are a great way to make sure your YouTube content is discoverable.

SEO 111

SEO YouTube Embedding Hashtag 111

Hootsuite

JUNE 27, 2023

Source: Hootsuite The publishing tool uses AI learning to suggest relevant hashtags and the Best Time to Publish for your unique audience. You can edit a single post to work on multiple social media accounts and platforms. Source: Hootsuite Improve your social listening Want to use social listening to improve your strategy?

Real Estate 80

Real Estate Social Media Tools HootSuite 80

Keyhole.co

JULY 9, 2023

Compare your performance with your competitors, including their best time to post, popular content types, top hashtags, average engagement rate , and more. Track any keyword/hashtag and monitor your and your competitors’ online presence and impact. Zac G The lack of analytics is a big issue.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Hootsuite

MARCH 27, 2020

The brands who build trust during hard times are the ones who are transparent about the issues they’re struggling with—or responsible for. Resisting the spread of misinformation on social media has been a vital issue for platforms, government, and brands these past few years. They even came up with their own branded hashtag.

Social Media 145

Social Media How To Policies Team 145

Convince & Convert

JANUARY 15, 2016

But not all of your customers will tweet or even message your brand directly when an issue arises. Sometimes your best resource to find out what your customers are saying about you is to simply monitor their engagement on your social channels. Key issues (Were there any recurring themes that fans kept highlighting?).

Social Media 60

Social Media How To Survey Patterns 60

Convince & Convert

APRIL 27, 2012

Because, and I’ve written about this in the past, the attempts so far to predict the results of some of the primaries that we’ve looked at, the caucuses and the primaries in the GOP selection process on social media, have ranged from awful to exponentially awful. That’s a fact. You can go back and look at that.

Insurance 115

Insurance Journal Research Hashtag 115

Hootsuite

JUNE 29, 2021

Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads. Crisis communication.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

Hashtag 145

Hashtag Activities Social Media Retail 145

Sprout Social

MARCH 27, 2023

Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy. Is this issue in line with your audience’s values? Social will help you answer these questions.

Campaign 131

Campaign Social Media UGC Metrics 131

Sprout Social

DECEMBER 20, 2022

Sprout Social’s Listening and Analytics tools give you business-critical insights to help you make strategic decisions. Get deep insights and data about the general sentiment around your brand, topics your audience is interested in and specific keywords you want to monitor. Who is this for? Free or premium? Who is this for?

Social Media 97

Social Media Tools Sentiment Small Business 97

Hootsuite

APRIL 19, 2023

We’ve all cringed at a brand’s tone-deaf post or hashtag fail. These social snafus often come down to a misunderstanding of unspoken social media etiquette. Social media can seem informal, but if you’re not posting on your personal account, you still have to follow a few rules of engagement.

Social Media 145

Social Media HootSuite How To Reputation 145

Hootsuite

JULY 24, 2023

Social listening and monitoring You’re going to want to know what the public sentiment of your brand is. With social listening, you can monitor brand mentions, keywords, hashtags, and conversations related to the real estate industry in real-time. 1 Social Media Tool for Real Estate Grow.

Real Estate 75

Real Estate Social Media Tools HootSuite 75