Meltwater

AUGUST 23, 2016

On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.

Sentiment 82

Sentiment Hashtag Instagram Social Networking 82

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

Tools 207

Tools Netvibes Social Media Sentiment 207

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. Online Communities Politics social media Social Media Australia social networks Advertising analysis big data Facebook sentiment

Research 84

Research Nielsen Sentiment Social Graph 84

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. Until recently, social media activism has been somewhat optional for brands. What is social media activism?

Activities 67

Activities Hashtag Retail Instagram 67

Postcron

MAY 7, 2020

Social media has grown so much over the years that today it is an essential place for advertising your products or services. There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with ? Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign. .

Hashtag 60

Hashtag Meme Sentiment Discount 60

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. Similar to the way LinkedIn shows how people are connected through their professional network, ReSearch.ly

Platform 89

Platform Sentiment Press Release Analytics 89

Webbiquity SMM

JULY 24, 2018

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

Tools 215

Tools Netvibes Social Media Lithium 215

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales. What is social media monitoring? Relevant hashtags.

Tools 85

Tools HootSuite Sentiment Hashtag 85

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms.

Campaign 103

Campaign Tourism Hashtag Travel 103

Talkwalker SM

JULY 23, 2015

Now Talkwalker users can genuinely move from global to local insights in just a few clicks and get access to a whole new range of possibilities for extracting useful business insights from social data. Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right). Comparing the hashtag clouds for Abercrombie & Fitch from New York and California shows different themes for each.

Comparison 117

Comparison Sentiment Fashion Campaign 117

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Showcase reviews: Buffer Social, BuzzBlogger, Cent Muruganandam, Social Media Explorer. ” — Buffer Social.

Tools 211

Tools Twitter Tweetdeck Sample 211

Mindjumpers

FEBRUARY 3, 2011

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. The site will also display tweets that are posted on the site – or tweets that are marked with the hashtag #brandbowl.

Radian6 249

Radian6 Sentiment Sports Eventful 249

Waxing UnLyrical

MARCH 28, 2011

Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels.

Analytics 182

Analytics Sentiment Analysis Marketing 182

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow. Sentiment Analysis.

Sentiment 100

Sentiment Analysis Social Media Film 100

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. As humans, it’s impossible to have an ear to the ground at all times for mentions of your brand, but with a dedicated social media listening tool that just might be doable. Is there a difference between social media monitoring and social media listening?

Tools 87

Tools Sysomos Sentiment Tweetdeck 87

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! Looking for mentions of your brand and the topics relevant to your business across these networks is like looking for a needle in a haystack. What can a social media monitoring tool do? Track relevant hashtags. Did you know there are 3.5

Tools 81

Tools Price Social Media Vimeo 81

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Benchmark your social performance.

Analysis 69

Analysis Sentiment Strategy Template 69

Webbiquity SMM

JULY 30, 2019

The trend in user growth is a bit more difficult to parse, since the company switched to using a metric called “monetizable daily active users” (mDAUs) rather than the more common active user metrics reported by other social platforms. In the B2B world, Twitter and LinkedIn reign as the most effective social media channels. Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look.

Report 121

Report Twitter B2B MySpace 121

Socialmedia.biz

MARCH 23, 2016

At a personal level, social media is one of the most notorious time-sucks of the modern world. Unfortunately, at a business level — especially for small to medium businesses without the resources to hire a dedicated social media manager — the situation is even more bleak. But social media is critical to the modern business landscape. What’s more, as early as 2012, social media promotion produced a “100% higher lead-to-close rate than [traditional] outbound marketing.”

HootSuite 87

HootSuite Hashtag Sentiment Metrics 87

Pixlee

DECEMBER 9, 2019

Since strong customer sentiments are attached to influencers in China, brands can’t resist the appeal. . To that end, consider running hashtag challenges. Building global brand affinity has never had a lower barrier to enter, thanks to TikTok.

Sentiment 76

Sentiment Startup Brands Authentication 76

Visually SM

SEPTEMBER 17, 2015

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. 5 Important Social Media Stats You Should Monitor. Post count refers to the amount of social media posts that you create across all of your social networks and profiles. Social Media

Metrics 197

Metrics Social Media Airlines Sentiment 197

Sprout Social

FEBRUARY 20, 2020

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Olivia Jepson Sprout Social Media Strategist. Improve sentiment around customer service.

Sentiment 92

Sentiment Strategy Team Template 92

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. Hootsuite is an extensive platform for all your social media needs.

Analytics 103

Analytics Tools Price Curation 103

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Employee networks are not only made up of family or friends but also former colleagues, customers, prospects and other like-minded professionals. Social Selling. Conduct Social Media Training. Brand Sentiment.

B2B 83

B2B Sentiment Survey Metrics 83

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts. So what does a social media analyst do? What is the purpose of having a social media analyst?

Social Media 85

Social Media Sentiment Tweetdeck Analytics 85

Sprout Social

APRIL 10, 2019

And we have social media to thank for that. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. According to data from the Sprout Social Index , the following two types of posts receive the most engagement via social: Content that educates followers. The takeaway here is that social media is a prime place to conduct industry analysis. See what your sentiment is.

Analysis 77

Analysis Industry Sentiment Fashion 77

Sprout Social

MARCH 13, 2019

However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. With the help of B2B social listening, those answers are just a few clicks away. In this guide, we’ll highlight how B2B brands can use social listening to build a better business and how to get started ASAP.

B2B 76

B2B Sentiment Reddit Hashtag 76

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid). Social Report.

Analytics 88

Analytics Klout Social Media Tools 88

Visually SM

SEPTEMBER 17, 2015

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. 5 Important Social Media Stats You Should Monitor. Post count refers to the amount of social media posts that you create across all of your social networks and profiles. Social Media

Metrics 121

Metrics Airlines Social Media Sentiment 121

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). People mention what they are doing on social media channels and they also look for advice. Sentiment Analysis. Social Analytics. Social Media Tools

Attensity 64

Attensity Crimson Hexagon Price Sentiment 64

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Your buyer persona will guide everything from product development to your brand voice to the social channels you use. Buyer personas can help you avoid that trap by reminding you to think about the real humans who read your social posts and engage with your content. Target your social ads more effectively.

Template 63

Template Templates Tourism HootSuite 63

agora pulse

JANUARY 21, 2020

Social media platforms are continually evolving … so shouldn’t the tool you use to manage them do the same? Our social media management tool allows you to publish, engage, and report on social media from one easy-to-use dashboard. Saved hashtag picker.

Social Media Management 115

Social Media Management Geotagging Instagram Tools 115

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below. from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment.

Compete 97

Compete Sentiment Banking Reddit 97

Unmetric

SEPTEMBER 9, 2019

We’ve curated a comprehensive list of competitor benchmarking tools to help you keep tabs on what your competitors are up to: Competitor benchmarking tools for social media. Competitor benchmarking tools for social media. In the ever-changing social media landscape, the one constant is your competition. What to look for in a competitor benchmarking tool for social media? Sentiment analysis helps you identify how a certain brand or post is perceived by people.

Tools 76

Tools Hitwise Price Sentiment 76

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below. from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment.

Compete 87

Compete Sentiment Banking Reddit 87

Sprout Social

JUNE 21, 2016

One of the easiest forms of social media engagement is the “like.” Although quick to dole out, Instagram likes represent a positive sentiment around your content. There are numerous studies that look at the best posting times for social networks. Be Generous With Your Hashtags. Hashtags are an excellent way to give your content a visibility boost across social platforms, and especially on Instagram.

Hashtag 69

Hashtag Engagement Instagram Sentiment 69

Hootsuite

NOVEMBER 13, 2019

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. Gen Zers crave hyper-personal experiences on social media, but they’re also keen to protect their privacy. When it comes to gender equality, 77% of Gen Z say they feel more positively towards a brand when it promotes equality on social media. More than 70% say they’re talking to their friends or social networking. Social Strategy

Survey 73

Survey HootSuite Mobile Meme 73

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers?

Social Media 219

Social Media Activities Marketing B2B 219

Hootsuite

MARCH 3, 2020

Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. That’s because you just employed a tried-and-true method for brands to engage with their customers and give them what they love: Social listening. If you’re not using social listening, you’re leaving a lot of great insights on the table. What is social listening. Why social listening matters. How to get set up for social listening.

Sentiment 82

Sentiment HootSuite Tools Reddit 82

Hootsuite

APRIL 2, 2020

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. 11 of the best social media analytics tools. Brand sentiment.

Analytics 99

Analytics HootSuite Metrics Sentiment 99

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. 12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. 15 Best Social Media Tools by CodeGeekz.

Review 218

Review Tools Social Media Tweetdeck 218

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools. The second question focused more on what they are looking for in social media management tools – namely, what is the number one feature that they need to see in a good dashboard.

Social Media Management 130

Social Media Management Tools Social Media Module 130

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. But when we gather social media data, it’s hard to argue against the numbers. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset.

Data 77

Data Metrics ROI Analysis 77