Meltwater

AUGUST 23, 2016

On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.

Sentiment 82

Sentiment Hashtag Instagram Social Networking 82

Hootsuite

OCTOBER 13, 2020

Imagine your business just released a product and everyone is talking about it on social media. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social sentiment report?

Sentiment 114

Sentiment HootSuite Template Templates 114

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. What is hashtagging? How to use hashtags.

Hashtag 76

Hashtag Telecommunications Apparel Guidelines 76

Laurel Papworth

SEPTEMBER 18, 2014

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs.

Hashtag 87

Hashtag Strategy Social Networking Folksonomy 87

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. Online Communities Politics social media Social Media Australia social networks Advertising analysis big data Facebook sentiment

Research 84

Research Strategy Nielsen Sentiment 84

Postcron

MAY 7, 2020

Social media has grown so much over the years that today it is an essential place for advertising your products or services. Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign. .

Hashtag 98

Hashtag Social Media Meme Sentiment 98

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

Tools 172

Tools Netvibes Social Media Sentiment 172

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. Until recently, social media activism has been somewhat optional for brands. What is social media activism?

HootSuite 112

HootSuite Hashtag Activities Retail 112

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast! Create & share social media reports in minutes.

Analytics 52

Analytics Tools Price Sentiment 52

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups.

Strategy 196

Strategy Twitter Hashtag Conversation 196

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. Similar to the way LinkedIn shows how people are connected through their professional network, ReSearch.ly

Platform 89

Platform Sentiment Press Release Analytics 89

Ari Herzog

JULY 11, 2010

I don’t think a “sabbatical” from social media is the solution to “social media” that distracts you from your priorities. Deep thoughts — and it inspired me to tweet about him and recollect three sentiments expressed nine months ago by Laurel Papworth, Jillian C. I’m the kind of person who unfollows people on a regular basis (for example, when they say something that annoys me or use the #tcot hashtag, ever).

Foursquare 91

Foursquare Sentiment Hashtag Meeting 91

Keyhole.co

JANUARY 5, 2023

With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Thus, many businesses use this photo and video-sharing site for social media marketing. Social Status. Sprout Social. Social Blade.

Analysis 52

Analysis Sentiment HootSuite Instagram 52

Keyhole.co

DECEMBER 10, 2022

But how do you choose the best social media analytics tools when there are far too many available currently? Keep reading ahead to know the top social media competitor analytics tools (including some Emplifi alternatives) and which will suit your needs and budget. Sprout Social.

HootSuite 52

HootSuite Sentiment API Analytics 52

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. Pros: Covers various social channels.

Sentiment 52

Sentiment Price Tools Analytics 52

Laurel Papworth

SEPTEMBER 26, 2013

But when it comes to social media, Australian politicians simply do not understand the scope of metagovernment, scoff at grassroots movements and are not following the lead of overseas Leaders who meet and work with CEOs of Facebook and Twitter. This article includes my recent piece in The Australian on how poorly thought out the social media campaigns during the recent Australian election cost both parties votes. Social looks a lot like broadcast at election time.

Strategy 84

Strategy Meeting Social Networking Sentiment 84

Keyhole.co

NOVEMBER 19, 2020

This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring is the act of paying attention to what is being said on social media. And this is where social media monitoring tools come into place. Social Mention 16.

Tools 83

Tools Price Sentiment Social Media 83

Keyhole.co

DECEMBER 13, 2022

Social media management has several moving parts: creating content, publishing it, monitoring the performance, creating performance reports and analyzing them, and much more. 7 Agorapulse alternative social media management tools .

Price 52

Price Social Media Management Analytics Hashtag 52

Hootsuite

JANUARY 24, 2022

just waiting to help you reach your social media goals. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Cloohawk watches your social media metrics like, well, a hawk. Twitter tools for social listening.

HootSuite 114

HootSuite Directory Sentiment Strategy 114

Talkwalker SM

JULY 23, 2015

Now Talkwalker users can genuinely move from global to local insights in just a few clicks and get access to a whole new range of possibilities for extracting useful business insights from social data. Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right). Comparing the hashtag clouds for Abercrombie & Fitch from New York and California shows different themes for each.

Comparison 117

Comparison Sentiment Fashion Campaign 117

Webbiquity SMM

JULY 24, 2018

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social media is actually even bigger than that, though. As Tim Hughes has written, ” Social media is a common thread across the whole of the enterprise and it’s time to treat it strategically.”

Tools 138

Tools Netvibes Social Media Lithium 138

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales. Relevant hashtags.

HootSuite 114

HootSuite Tools Sentiment Hashtag 114

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data.

Sentiment 104

Sentiment Data Avatar Aggregator 104

Hootsuite

DECEMBER 16, 2021

Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. Social media managers use the tactic to help save time and resources.

HootSuite 114

HootSuite Instagram Sentiment Hashtag 114

Mindjumpers

FEBRUARY 3, 2011

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. The site will also display tweets that are posted on the site – or tweets that are marked with the hashtag #brandbowl. Focus on Social Media. This year will be the third BrandBowl – and Super Bowl is turning more and more into a social media party as well.

Radian6 191

Radian6 Sentiment Sports Sites 191

Waxing UnLyrical

MARCH 28, 2011

Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels. “Consumers can comment on them, share them on social networking sites, blog about them, etc. 12-1 pm EST; just log on to Twitter and use the #measurePR hashtag to follow and participate in the conversation.

Analytics 144

Analytics Sentiment Analysis Flickr 144

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Social listening.

Strategy 103

Strategy Hubspot Survey Hashtag 103

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . Benchmark your social performance. Listening Product Updates Social Strategy

Analysis 109

Analysis Strategy Sentiment Comparison 109

Visually SM

SEPTEMBER 17, 2015

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. 5 Important Social Media Stats You Should Monitor. Post count refers to the amount of social media posts that you create across all of your social networks and profiles. Social Media

Metrics 203

Metrics Social Media Airlines Sentiment 203

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. As humans, it’s impossible to have an ear to the ground at all times for mentions of your brand, but with a dedicated social media listening tool that just might be doable. Is there a difference between social media monitoring and social media listening?

Tools 87

Tools Sysomos Tweetdeck Social Media 87

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! Looking for mentions of your brand and the topics relevant to your business across these networks is like looking for a needle in a haystack. What can a social media monitoring tool do? Track relevant hashtags. Did you know there are 3.5

Tools 81

Tools Social Media Vimeo Price 81

Sprout Social

SEPTEMBER 6, 2022

Here are ten of the best options in the market: Sprout Social. Unbox Social. Sprout Social. Unbox Social. Unbox Social gives you a complete look into your YouTube performance. Its analytics function works across YouTube and other major social networks.

Analytics 84

Analytics YouTube Metrics Comparison 84

Keyhole.co

DECEMBER 20, 2022

In recent years, we have witnessed an explosive rise of Instagram in the social networking space. It evolved from a mere photo-sharing platform to a medium that brands now rely on for their social media marketing campaigns. On social media, content is king. Sprout Social.

Analysis 52

Analysis Comparison Curation Instagram 52

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. Enter social media reporting. What is A Social Media Report?

Report 52

Report Metrics Analytics Data 52

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now. Assess performance by network.

Sentiment 93

Sentiment Metrics Data Report 93

Hootsuite

DECEMBER 10, 2020

Social media integration gives your audience more ways to engage and interact with your brand. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media with your website, email, and other channels today. Why is social media integration important?

HootSuite 114

HootSuite Strategy Sentiment Feed 114

Sprout Social

MARCH 7, 2022

Plus, social insights can give you everything you got from your brand survey and more. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Brand survey functionality across social networks.

Survey 70

Survey Sentiment Template Templates 70

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. Hootsuite is an extensive platform for all your social media needs.

Analytics 103

Analytics Tools Price Social Media 103

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow. Sentiment Analysis.

Sentiment 78

Sentiment Analysis Film Study 78

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms.

HootSuite 114

HootSuite Campaign Tourism Travel 114

Keyhole.co

NOVEMBER 2, 2022

Social media management has evolved to an extent where you need tools to automate mundane tasks such as scheduling, planning campaigns, competitor monitoring, managing analytics in real time, and so forth. . Instead, a social media management tool tracks everything over a single dashboard.

HootSuite 52

HootSuite Price Social Media Management Analytics 52

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Showcase reviews: Buffer Social, BuzzBlogger, Cent Muruganandam, Social Media Explorer. ” — Buffer Social.

Tools 173

Tools Twitter Sample Samples 173

Socialmedia.biz

MARCH 23, 2016

At a personal level, social media is one of the most notorious time-sucks of the modern world. Unfortunately, at a business level — especially for small to medium businesses without the resources to hire a dedicated social media manager — the situation is even more bleak. But social media is critical to the modern business landscape. What’s more, as early as 2012, social media promotion produced a “100% higher lead-to-close rate than [traditional] outbound marketing.”

HootSuite 63

HootSuite Hashtag Sentiment Aggregator 63