Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. For example, productivity and note-taking app Notion’s new Calendar feature faced user access issues due to authorization errors.

Social Media 106

Social Media Sentiment Loyalty Microsoft 106

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment. Plus, with powerful social media management tools built in, you can easily manage these issues all in one place.

Tools 109

Tools Tweetdeck Brands Sentiment 109

Sprout Social

JANUARY 10, 2024

So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Promptly responding to, and addressing your customers’ specific issues can turn a negative experience into a positive one. It will also demonstrate your commitment to resolving issues and delivering a positive experience.

Reputation 102

Reputation System Brands Knowledge Base 102

Sprout Social

FEBRUARY 15, 2024

However, if you see negative comments, it’s time to scan through their feedback to determine what is causing the issue. Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. The hashtag should be short, unique and memorable.

Engagement 102

Engagement Tips Loyalty Metrics 102

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 101

Sentiment Analysis Patterns Price 101

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Scope the terms, hashtags and keywords to monitor No surprises here. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 94

Reputation Sentiment Analysis Notification 94

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Sentiment Analysis. What tools they are using.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 107

Brands How To Sentiment Metrics 107

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Keyhole.co

DECEMBER 15, 2023

According to user reviews , limitations on the mentions feature and restrictions for keywords are some issues the platform faces. Key features: Hashtag tracking and historical data: You can see track hashtags from different social media platforms, all in one place. Some users report scheduling and functionality issues.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

JANUARY 16, 2024

For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. How does sentiment benchmarking work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. This helps you elevate your customer experience strategy to build loyalty and attract new customers.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack.

Brands 84

Brands Sentiment Analysis Marketing 84

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Oktopost

APRIL 21, 2022

Reporting issues with products and services. Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. For example, simply helping social media users through product and service issues will give users a positive impression of your brand. ?

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

Brand Monitoring 140

Brand Monitoring Brands Sentiment Reputation 140

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Your campaign hashtags. Industry-specific terminology and hashtags. Source: Sprout Social. 6 Tips to Get the Most Value from Social Listening.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MARCH 30, 2023

For example, if a product is recalled, a company like Tesla can monitor social media and news outlets to see what people are saying and take action to address any concerns or issues. Monitor your brand mentions on Keyhole You can also discover sentiments by tracking your brand names, hashtags , keywords, etc.,

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

agora pulse

JANUARY 6, 2021

Look for unusual changes in impressions or conversions, and address any minor issues right away. Monitor Hashtags. Then open your social listening dashboard and go over the hashtags and keywords you’re tracking. Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

MARCH 15, 2021

Search for keywords or hashtags in your industry. While the Trends page will show you popular Twitter hashtags and topics according to your interests, it might not always predict what you want to see. Twitter’s native search feature lets you search for hashtags, trending topics or just general terms.

Trends 127

Trends Twitter How To Hashtag 127

Keyhole.co

FEBRUARY 8, 2024

Social listening and hashtags tracking tools can help you monitor these metrics effectively. Promotional codes: Issue unique codes tailored to each influencer. Brand sentiment analysis delves deeper, uncovering the emotional tone of audience interactions and revealing whether influencers are building positive brand perceptions.

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

MARCH 24, 2023

Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. Brands that monitor social media mentions can use this data to quickly identify and address customer issues, offering essential customer support. Type in the search terms or hashtags you want to monitor.

How To 52

How To Sentiment Reputation Hashtag 52

Keyhole.co

JULY 20, 2023

Despite the issues, is it actually worth investing your money in paid tools? Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. So let’s first understand the gap that’s built.

Industry 52

Industry News Google Brands 52

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . This empowered the IU leadership team to develop an audience-informed response to the crisis within 24 hours of when the issue first emerged.

Skills 126

Skills Sentiment Team Press Release 126

Keyhole.co

JULY 31, 2023

In the above example where a customer reached out about their tennis shoes that had easily ripped within a year of purchase, Nike’s support team was quick to respond, offering to look into options and displaying a friendly, empathetic, and personalized approach to the customer’s issue.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

JANUARY 3, 2022

Sprout’s Competitive Analysis Topic Template (available in the Advanced Listening plan) allows you to see everything from engagement trends to message sentiment and audience demographics for up to 10 competitors. With posts like this, they can (and should) monitor how people respond to track public sentiment about this new offering.

Data 140

Data Social Media Sentiment Team 140

Keyhole.co

JUNE 19, 2023

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Bonus: You can add campaign hashtags and keywords to Keyhole. It goes beyond just monitoring social media platforms for brand mentions and hashtags. Here are a couple of examples.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

SEPTEMBER 12, 2023

It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. Hashtags and mentions Hashtags and mentions are commonly used as search operators on social media platforms like Twitter and Instagram. Hashtags group together similar conversations on social media platforms.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Sprout Social

JANUARY 21, 2021

Whereas brands of the past may have been wary of “choosing sides” or addressing seemingly controversial issues, taking a stand has become much more common. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Again, customers change.

Sentiment 132

Sentiment How To Marketing Analysis 132

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Monitor the activity of your competitors.

Instagram 106

Instagram Sentiment Hashtag Analysis 106

Keyhole.co

MAY 16, 2023

Here’s what all you can track: Your brand name Product names Variations and misspellings of your brand name Key products Industry terms Branded hashtags and mentions Tip: Don’t limit yourself to just one channel. For example, the sentiment is positive if someone writes a positive review about your product.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

NOVEMBER 17, 2023

Rather than pretending it wasn’t seeing the comments or just waiting for things to blow over, Starbucks took quick action to address the issue. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59

agora pulse

JANUARY 3, 2020

This ticks many boxes, such as “giving back to the community,” “being inclusive of a wide audience,” and “supporting social issues.” First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation.

Twitter 129

Twitter Tips Influencer Hashtag 129