Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

Social Media Management 136

Social Media Management Social Media How To Template 136

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Buffer Social

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business.

Social Media 98

Social Media Policies Team Comments 98

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

Collaboration 224

Collaboration How To Education Team 224

Sprout Social

OCTOBER 18, 2018

Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers.

Policies 111

Policies Social Media Guidelines Privacy 111

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Automating likes and comments is a recipe for a potential social media crisis.

Instagram 115

Instagram Tools Strategy Hashtag 115

Hootsuite

JUNE 24, 2020

Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. With a social media content approval process in place, all content is vetted, edited and approved by select team members ahead of publication. .

Social Media 145

Social Media HootSuite How To Template 145

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Updates to Instagram times to post.

Engagement 145

Engagement Social Media Patterns Health Care 145

agora pulse

MAY 18, 2019

Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. How to Keep Your Brand Voice Consistent Across All Social Media Channels. Have Brand Voice Guidelines. What Exactly Is a Brand Voice?

Authentication 101

Authentication Platform Social Media Brands 101

Ignite Social Media

AUGUST 23, 2021

Social media networks have made it easy for businesses to market their products and reach a large audience all over the world. However, there are certain things you cannot advertise on social networks. As of August 2021, here are the lists of advertising restrictions on social networks that are in place. .

Social Networking 155

Social Networking Advertising List Reddit 155

Sprout Social

APRIL 26, 2021

Yelp offers up some guidelines for this. Yelp’s review guidelines are very clear in how businesses can’t obtain reviews. The idea behind the guidelines are that posted reviews are unsolicited and represent the genuine and unbiased opinions of the customers. Share your Yelp reviews on social media.

Review 127

Review How To Guidelines Badge 127

Keyhole.co

OCTOBER 16, 2023

To say that social media has revolutionized the commercial landscape would be a massive understatement. In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. What is a social media marketing agency? The question is, where to start?

Social Media 52

Social Media Marketing How To Cost 52

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . That takes us to the first recommendations for activating an excellent customer experience on social media this holiday season: Train Your Social Care Team.

Communities 178

Communities FAQ Training HootSuite 178

The Realtime Report

SEPTEMBER 23, 2019

Malware is malicious software that is solely designed to damage or infiltrate a PC or network without you even knowing about it. Protecting your PC with the latest security software should add an extra layer of protection to your business. Tackle Social Media. Understand Malware. Use a Strong Password.

Tips 156

Tips Policies Startup Embedding 156

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Webbiquity SMM

MAY 24, 2010

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is free.

Social Media 220

Social Media Marketing Cost Guidelines 220

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Social Media Tips Policies 111

Social Media Marketing

JANUARY 2, 2023

Set clear communication guidelines: Establish clear communication guidelines, such as regular check-ins and designated channels for communication, ensuring that everyone is on the same page and that the project stays on track. A software company used a remote team to produce instructional videos for their new product.

Team 147

Team Products Video Tips 147

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Create engagement opportunities From social media to review sites, there are many different ways for customers to provide feedback publicly.

Reputation 105

Reputation System Brands Knowledge Base 105

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Report 66

Report Atlassian Brands Sentiment 66

Webbiquity SMM

JUNE 20, 2019

However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. Social Media Freedom. What’s in it for me?

LinkedIn 166

LinkedIn Brands How To Training 166

Oktopost

JULY 20, 2023

In the ever-evolving world of social media, there’s a new player that’s making quite a splash. Now, you might be wondering, “What’s the big deal about another social media platform?” And just like Instagram, Threads enforces Community Guidelines on content and interactions in the app.

Conversation 91

Conversation B2B Community building Instagram 91

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. According to The 2023 State of Social Media: AI and Data Take Center Stage report, business leaders expect increased investments in AI over the next few years.

Marketing 89

Marketing Privacy Policies Issues 89

SocMed Sean

MARCH 5, 2014

Today’s article is a guest post from Karleen Murphy, A Marketing Assistant with Intranet Connections , a Business Intranet Software provider in Vancouver, British Columbia. Thanks to Karleen for sharing her thoughts on how social media capabilities and intranets can be combined to help businesses succeed!

Company 244

Company Software Collaboration Features 244

Convince & Convert

MAY 5, 2014

A few weeks ago, I presented a breakout session at Social Media Marketing World. I put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: 1. Genuinely love your brand (hopefully) 2.

Guidelines 167

Guidelines Metrics Software Authentication 167

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists.

Social Media 111

Social Media Marketing Industry Instagram 111

Sprout Social

SEPTEMBER 26, 2023

Given this steep upward trajectory in AI adoption, it is equally necessary to address the risks brands face when there are no clear internal AI use guidelines set. Low-risk tasks that are not likely to harm your brand may look like the social media team using generative AI to draft more engaging posts or captions.

Policies 108

Policies Marketing How To Guidelines 108

Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? What are people saying about your brand when discussing CRM systems on social media? Rand Fishkin. If you need assistance incorporating these trends into your 2024 planning, give us a call.

Trends 72

Trends Marketing Wikipedia Survey 72

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools?

Reputation 130

Reputation Tools Brands How To 130

Convince & Convert

DECEMBER 2, 2014

CMOs can enforce consistent brand guidelines and improve brand recognition. Customer Relationship Management Software (CRM). Customer Relationship Management software is quickly becoming a must in many higher ed marketing departments. The software is most popular when engaging with prospective students in the admissions process.

Education 157

Education Software Social Media Management Analytics 157

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

Curation 141

Curation Data Content UGC 141

BeingOptimist

AUGUST 29, 2023

In the United States, the Fair Credit Reporting Act (FCRA) offers some guidelines on the conduct of all background checks, stipulating that employers must obtain an employee’s written consent before conducting the check. Primarily, it involves handling negative search results, harmful social media content and unnecessary public records.

Privacy 81

Privacy Analysis Guidelines Applications 81

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

In the last couple of decades, the spectacular rise of digital platforms and social media has revolutionized the way that brands reach their consumers and the way in which they interact with each other. What are the consequences of inconsistent branding? Like this post?

Brands 185

Brands Software Guidelines Travel 185

Buffer Social

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Remix 94

Remix Instagram Social Media Trends 94

Ignite Social Media

JUNE 13, 2017

As the largest (and, arguably, the most popular) social network, brands have come to use Facebook as the main channel for their social content. Though Facebook is more flexible than other platforms when it comes to image sizing, there are a few recommended image guidelines that you can utilize to make your content look its best.

Instagram 125

Instagram Guidelines Social Media Twitter 125