Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to conduct a/b tests using social media.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

MARCH 30, 2021

Social listening is a social media superpower. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. These days, social media is (or should be) a major part of any customer care strategy.

Questions 124

Questions Data Focus Group Analysis 124

Sprout Social

SEPTEMBER 30, 2020

It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 141

Twitter Survey Trends Hashtag 141

Keyhole.co

SEPTEMBER 28, 2023

Importance of timing for Instagram Reel posts Ultimately, the objective when using Instagram, like on other social media platforms, is to appease the algorithm. Why not run a focus group and talk to followers directly? Use hashtags – Make sure you’re always reaching the right people.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. The importance of social listening for B2B marketing. Granular sentiment analysis.

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B2B Marketing Sentiment Influencer 89

Sprout Social

MARCH 7, 2022

Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. The surveys use test and control groups to determine the overall effectiveness of an ad, alongside key perception metrics like brand favorability, familiarity and product consideration. LinkedIn Brand Lift Tests.

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Survey Brands Sentiment Template 93

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. They’ve created a brand hashtag #TellOn to feature the stories in photo form that their customers take. Dates might also limit what content you want to focus on.

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Content Meeting Process Sentiment 144

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. We will dive into why Facebook groups are important for brands and new opportunities for brands within those groups. .

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Groups Groups Tips Facebook 200

Pixlee

APRIL 2, 2019

The beauty brand Glossier has put social media and customer engagement at the center of its brand strategy. The brand also makes sure its customers have seamless access to its products by incorporating shoppable galleries on social media that are frequently updated to reflect customer preferences.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. The answers to these questions reach beyond brand and even marketing.

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Authentication Analysis Sentiment Tumblr 103

Twist Image

AUGUST 5, 2011

Do you think that Social Media can fuel innovation? Social Media helps people to mobilize, share, communicate and connect. New ideas and new uses are the by-product of innovation (look no further than Chris Messina and how he stumbled into creating hashtags for Twitter ). social media. chris messina.

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Wikipedia iPad Hashtag Apple 97

Convince & Convert

NOVEMBER 17, 2016

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 60

Survey Education How To Hotels 60

Social Media Marketing

DECEMBER 4, 2009

We even managed to score the World's Largest Tweetup according to Guinness World Records, which is now getting into the social media record-keeping business. But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. The numbers were great.

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Focus Group Hosting Hashtag Team 140

Ignite Social Media

APRIL 7, 2021

What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Hashtags are your friend on most channels. How much value do you currently place on your organic content strategy?

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Organization Social Media Content Analysis 187

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Nielsen, Gallop, Newspoll, I don’t care, you all suck.

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Research Nielsen Sentiment Facebook 107

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

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Data Social Media Metrics Analytics 133

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This is where social media market research comes in. What is social media market research?

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Research Social Media HootSuite Marketing 123

Hootsuite

OCTOBER 13, 2020

Imagine your business just released a product and everyone is talking about it on social media. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145

ProBlogger

AUGUST 30, 2015

Some attendees are creating groups to help support them. Invite people from your email list to an informal focus group on the phone. Create a Facebook group to test the idea and build initial momentum. Link your social media profiles to your email unsubscribe. Social Media. Lunch time?

Training 20

Training Eventful Tips Analytics 20

Buffer Social

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year.

Trends 111

Trends Social Media Data Authentication 111

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Understanding your brand’s role in these high-value occasions can make or break your social media presence. If you want quick, comprehensive results, try social listening.

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Brands Meme How To Advertising 115

Buffer Social

OCTOBER 9, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 2-6. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Top Reads on Social Media and Creator Economy 1.

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News Social Media Marketing Facebook 72

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Analyze industry and brand-relevant conversations on social media. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

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B2B Research Sentiment Marketing 114

Later

JUNE 11, 2021

A comprehensive social media strategy is a major key to success on any platform, and Twitter is no different. They frequently use emojis, hashtags, and exclamation points to deliver newsworthy Tweets while maintaining a friendly voice. Twitter’s Explore page gives you a list of trending topics and hashtags in your region.

Twitter 86

Twitter How To Compete Hashtag 86

Writtent Blog

OCTOBER 1, 2013

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

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Advertising Content Marketing Press Release 96

Hootsuite

OCTOBER 1, 2019

A group of men relax and drink Tuba (coconut wine) on a table off the beach in Tacloban, Leyte, Philippines, on 20 April 2014. ?????? Use the right hashtags on your posts. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience.

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Instagram Geotagging How To Tourism 111

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Fashion company Topshop, for example, is a good brand to learn social listening from.

Fashion 98

Fashion Sentiment Collaboration Policies 98