Sprout Social

JULY 6, 2022

But those unstructured data points mean nothing in their raw, hashtagged format. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. They can use that intelligence to shape future internal and external communications, with messaging tailored for each group.

Social Media 115

Social Media Sentiment Survey Marketing 115

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. We will dive into why Facebook groups are important for brands and new opportunities for brands within those groups. .

Groups 200

Groups Groups Tips Facebook 200

Sprout Social

MARCH 7, 2022

The surveys use test and control groups to determine the overall effectiveness of an ad, alongside key perception metrics like brand favorability, familiarity and product consideration. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception.

Survey 92

Survey Brands Sentiment Template 92

Oktopost

SEPTEMBER 21, 2020

There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. To bring that combination to Oktopost users worldwide, we’ve partnered with Keyhole , a leading social media account monitoring and hashtag analytics software. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. They’ve created a brand hashtag #TellOn to feature the stories in photo form that their customers take. Another way of sourcing pain points is to just ask. Connect with other departments.

Content 144

Content Meeting Process Sentiment 144

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Social media is an always-on focus group. Online networks facilitated organizing groups of activists , and played a key role in communicating what was going on to the world.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. In addition, the keyword search capability offers a “search engine for social”, making it easy to quickly dive into different focus areas within your brand, industry or competitive Topics.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Pixlee

APRIL 2, 2019

Effective community marketing managers should find ways to maximize UGC by encouraging hashtag use, creating contests, and then using this content in larger marketing efforts. Breckenridge Resort Chamber showcased the wanderlust of its guests through a hashtag campaign called #BreckBecause.

Strategy 59

Strategy UGC Hotels Marketing 59

Twist Image

AUGUST 5, 2011

New ideas and new uses are the by-product of innovation (look no further than Chris Messina and how he stumbled into creating hashtags for Twitter ). I wonder if we would have hashtags had Messina tweeted out, "maybe together we can think of a way to group conversations together on Twitter?" It's going to inspire it.

Wikipedia 97

Wikipedia iPad Hashtag Apple 97

Pam Moore

APRIL 6, 2019

Social media is equivalent to one big fat focus group that never sleeps. How to understand the impact of different mediums and actions for posting content such as tagging, using urls, hashtags and more. It's there for the taking. How to measure results of your own posts to Twitter, Facebook, Instagram, LinkedIn and more.

Campaign 60

Campaign Social Media Content How To 60

Social Media Marketing

DECEMBER 4, 2009

But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. You can see the "Real Answers" interface here or follow the hashtag #FiestaAsk. And Now, For Something Completely Different We've completed the first phase of the Fiesta Movement. The numbers were great.

Focus Group 140

Focus Group Hosting Hashtag Team 140

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Well actually, we can. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Here’s Tony Abbott. here’s Labor.

Research 107

Research Nielsen Sentiment Facebook 107

Convince & Convert

NOVEMBER 17, 2016

A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Empowering Your Employees.

Survey 60

Survey Education How To Hotels 60

Ignite Social Media

APRIL 7, 2021

of page followers A brand post on Instagram has the most potential to reach audiences organically Evergreen content is the most ideal when it comes to your organic content strategy Hashtags are a helpful discoverability tool, but make sure you’re using them properly. Hashtags are your friend on most channels. Just don’t overdo it.

Organization 187

Organization Social Media Content Analysis 187

ProBlogger

AUGUST 30, 2015

Some attendees are creating groups to help support them. Invite people from your email list to an informal focus group on the phone. Create a Facebook group to test the idea and build initial momentum. Create a hashtag strategy for Instagram that makes it easy for people to find your photos. Lunch time?

Training 20

Training Eventful Tips Analytics 20

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 132

Data Social Media Metrics Analytics 132

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Boolean search logic can help you find meaningful trends and patterns you might miss by monitoring keywords and hashtags alone.

Research 123

Research Social Media HootSuite Marketing 123

Hootsuite

MAY 16, 2023

From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. You can create a stream to monitor keywords, brand or competitor mentions, and hashtags.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Today on the Sky Train a group of five got on a busy train with backpacks. On Instagram, you can monitor hashtags related to your products or brand name.

Sentiment 145

Sentiment Analysis Template Templates 145

Later

JUNE 11, 2021

They frequently use emojis, hashtags, and exclamation points to deliver newsworthy Tweets while maintaining a friendly voice. In addition to all the great brand building you can do on Twitter, you can also use the platform as a big, global focus group for your brand. Another example is the UN Women Twitter account.

Twitter 86

Twitter How To Compete Hashtag 86

Sprout Social

JANUARY 20, 2021

In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. How can your business use that weakness to your advantage?

B2B 113

B2B Research Sentiment Marketing 113

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Think of it as a speedy alternative to a focus group.

Brands 115

Brands Meme How To Advertising 115

Stay N' Alive

NOVEMBER 5, 2011

Yammer sort of allows this by allowing posts you push to Twitter to also appear on your internal network (you do this by appending the hashtag, #yam, to your Tweet and it gest read by Yammer). The one thing I keep asking my reps at Yammer and SalesForce is that I need the ability to make some posts sent to my internal network public.

Yammer 110

Yammer Google Sharepoint Microsoft 110

Writtent Blog

OCTOBER 1, 2013

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

Advertising 96

Advertising Content Marketing Press Release 96

Buffer Social

JANUARY 2, 2019

Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast. We wanted to give you a few tips on creating better ads.

Trends 111

Trends Social Media Data Authentication 111

Buffer Social

OCTOBER 9, 2023

Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. This could lead to a potential resurgence of Threads as a platform for creators and small business owners. Keep an eye on new features and user engagement trends on the platform.

News 72

News Social Media Marketing Facebook 72

Hootsuite

OCTOBER 1, 2019

A group of men relax and drink Tuba (coconut wine) on a table off the beach in Tacloban, Leyte, Philippines, on 20 April 2014. ?????? Use the right hashtags on your posts. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience.

Instagram 111

Instagram Geotagging How To Tourism 111

Keyhole.co

MARCH 16, 2023

When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Well, Topshop decided to participate in the conversation on Twitter and their engagement rate soared; one of their tweets with the hashtag became the most popular on their timeline.

Fashion 98

Fashion Sentiment Collaboration Policies 98