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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

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7 steps to a successful social media video marketing strategy

Sprout Social

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

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How to stitch on TikTok and 7 tips for making them great

Sprout Social

One of TikTok’s most collaborative features is the ability to stitch multiple videos together. In this post, we’ll show you how to stitch videos on TikTok so you can take advantage of this exciting feature. You can use up to five seconds of another person’s video in your stitch. How to stitch a video on TikTok.

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Instagram Videos and Hashtags

Oktopost

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. Instagram Videos. When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours. Instagram Hashtags.

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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

The News Feed is one of Facebook’s marque innovations. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. While the News Feed has been experiencing growing pains, a new format has arisen: Stories. ” The rise of Stories.

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TikTok Stories explained: How to make the most out of 24 hours

Sprout Social

TikTok has been quietly rolling out and expanding TikTok Stories–short, segmented videos that serve as TikTok’s answer to popular story features on Facebook, Instagram and Snapchat. With short-form video being 2.5x TikTok Stories are video segments lasting up to 15 seconds. What are TikTok Stories? Published on.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Another issue is privacy. TikTok's popularity has exploded since its 2016 inception.

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