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How to use AI analytics for targeted business decisions

Sprout Social

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Business monitoring AI analytics can analyze data in news articles, forums like Reddit and social conversations simultaneously, on both your brand and competitors.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit is a social network with a forum-style discussion structure. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. Now that’s a social ROI to get behind. Optional: Personalize your home feed.

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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

To a beginner, a Twitter feed may seem like an enormous party where everyone’s talking at once. Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers. The noise can quickly overwhelm you.

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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

B2B 206
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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

It’s from the chat forum era, but finds its way back on social when the right occasion calls for it. ROI: Return On Investment. ROI measures how much profit is delivered for given corporate initiatives. ROI is one of the most common ways businesses assess the success of campaigns and ventures. BRB: Be Right Back.

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How To Track & Measure Hashtag Performance On Social Media?

Keyhole.co

Therefore, measuring the most popular accounts that have used a certain hashtag is a great way to flag potential ambassadors that would deliver the best ROI. This rule shouldn’t have to be stated, but so many marketers forget: Everything you do should be traceable back to ROI. Reach: How people’s feeds did your hashtag show up?

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Top 8 Talkwalker Alternatives

Keyhole.co

There are several Talkwalker alternatives out there that offer social listening, social media analytics, and the reporting tools you need—with even better ROI for your business. Their platform offers a live feed of your mentions to track your conversations. Prove their impact and ROI? Don’t worry though. Zoho Social NUVI.