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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy.

Research 144
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4 Benefits of Twitter for business

Sprout Social

Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations.

Twitter 141
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Scroll through Facebook’s News Feed. Welcome employee social advocacy! According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Additionally, you need to demystify the idea using social media at work negatively impacts productivity.

Survey 125
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Top 10 Social Media Time Saving Tips for the Busy Blogger

Kikolani

Building a good social media presence doesn’t have to take all your time. You just need to work smart, and focus on the activities that produce the highest ROI. The most common mistake people make is not defining their social media goals before they begin. Why are you on Twitter? Forget about the ROI.

Blogger 141
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The Social Listening Playbook for Super Eager Marketers

agora pulse

If you’ve been working with social media for awhile now chances are you’ve come across the term social listening. You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. Why brands use social listening.

Hashtag 128
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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Tips to conduct focus groups on little or not budget. Importance of social listening to learn about your customer.

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How Transparent is Too Transparent?

Socialized

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives.