Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? What do we mean when we say social media viral video? at least once.

Video 126

Video Social Media How To Trends 126

Sprout Social

JANUARY 10, 2024

Sprout simplifies online review management by pulling reviews from Facebook, Google My Business, TripAdvisor and other online review sites into one platform. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

Reputation 102

Reputation System Brands Knowledge Base 102

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 126

Strategy Sentiment Marketing Analysis 126

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Hootsuite Hootsuite actually offers three different social listening features depending on the size of your brand and how much social data you need to analyze.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation?

Eventful 111

Eventful Social Media How To Sports 111

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback.

How To 52

How To Sentiment Reputation Hashtag 52

Hootsuite

FEBRUARY 12, 2020

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. In this guide we cover how to use Facebook Messenger for all your business needs.

Facebook 145

Facebook HootSuite Badge Survey 145

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 90

Tools Sentiment How To Team 90

Sprout Social

JANUARY 19, 2021

Sprout’s Competitor Reports , available in Premium and Advanced plans, give you in-depth data around your competitors’ content performance within major social platforms, including Twitter, Facebook, and Instagram. While social data is incredibly valuable, the sheer volume of data at our disposal can seem overwhelming.

Data 93

Data Sentiment API Analysis 93

Social Media Strategies Summit

FEBRUARY 24, 2021

Social listening involves tracking words and phrases across social platforms and websites, then analyzing and learning from the results. The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

OCTOBER 19, 2023

Online reputation monitoring is how brands oversee and analyze their digital reputation. This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp! This applies to both positive and negative sentiments alike.

Reputation 94

Reputation Sentiment Analysis Notification 94

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Generate and attribute more MQLs from social media in 2024. Identify recurring themes or issues that may indicate gaps in your current approach.

Marketing 62

Marketing Survey Skills How To 62

Razor Social

NOVEMBER 29, 0002

On Facebook you can set up an ad (you don’t have to run it) targeted to your Facebook fans and then change the targeting options to work out the profile of your audience. For example, add an interest and see how many of your fans has that interest. Sentiment Analysis. Management tool analytics.

Analytics 89

Analytics Social Media How To Analysis 89

Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales. What is social media monitoring?

Social Media 145

Social Media Tools HootSuite Sentiment 145

agora pulse

FEBRUARY 21, 2017

We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. What Can You Do Instead?

Comments 135

Comments Facebook Sentiment Reputation 135

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Olivia Jepson Sprout Social Media Strategist. Improve sentiment around customer service. Improve products.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email.

Forums 62

Forums Reddit Analytics Sentiment 62

Oktopost

DECEMBER 5, 2022

What is the connection between SEO and social media? Social media in search. Social media in traffic. Backlinks from social media. Social signals. How to use social media for SEO. Social signals. How to use social media for SEO.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

SEPTEMBER 23, 2021

Using Sprout Social’s Advanced Listening tool, we analyzed 336 Tweets from July 1, 2021, to September 21, 2021, that referenced Twilight and key terms like “style” or “fashion.” More than half of these messages (54%) have a positive sentiment, 25% neutral and 21% have a negative sentiment (mainly held by skeptics of the trend’s longevity).

Retail 124

Retail Trends Social Media Fashion 124

Oktopost

MAY 30, 2023

Know your audience Publishing on social media yields a huge variety of insights into post performance. By now, even brands that would consider themselves social media sceptics understand how to analyze those metrics. Simplify cross platform social media with a centralized, integrative platform.

Publishing 86

Publishing Social Media Film B2B 86

Oktopost

MAY 11, 2020

At such times, social media can offer a relatively cheap and simple way of offering the bare minimum of service. . This robot can be implemented on your company website, on Facebook, and other sites that allow the creation of an account or robot designed to offer customer support. Desperate times call for calculated measures.

Social Media 76

Social Media How To Social Media Management Organization 76

Razor Social

MARCH 30, 2016

Listening is just as important as sharing on social media Click To Tweet. In this guide, we go through what you need to be monitoring and how to do it. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” Social Analytics. Who is monitoring you?

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

OCTOBER 4, 2021

Earned data provides important cultural context to help you understand the “why” behind your performance and how your brand fits into the larger picture. Using social listening tools , you can better understand what your audience is talking about, what they care about and how they feel about your brand.

Data 122

Data Metrics Sentiment Analytics 122

Pam Moore

AUGUST 31, 2018

” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. It's more than hopping on Facebook Live and hoping to get famous. It's time to get real with understanding exactly how your plan is going to help your business achieve the goals that have been established.

Social Media 147

Social Media Training Startup Team 147

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

OCTOBER 28, 2019

This article identifies the social media metrics that really matter, why they’re important, and how to track them. The social funnel: a breakdown. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. of your post.

Metrics 112

Metrics Social Media CPM CPC 112

Razor Social

MAY 15, 2019

Their main question was how to evaluate influencers. Look: How can you work with influencers if you can’t evaluate how much they are worth and what value they will bring to your organization? Introduction to working with social media influencers. or via third party tools that track social metrics.

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Facebook, Instagram & Twitter Competitor Reports.

Report 128

Report Social Media Metrics Team 128

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Keyhole.co

MARCH 20, 2024

Although Keyhole is an excellent LinkedIn monitoring tool, its suite of features works with a multitude of social media platforms, including TikTok, Facebook, YouTube, Instagram, and Twitter, creating a one-stop shop for all of your social monitoring needs. Pricing: Prices start at $99 per month.

LinkedIn 52

LinkedIn Tools B2B Price 52

Pam Moore

SEPTEMBER 7, 2020

” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. It's more than hopping on Facebook Live and hoping to get famous. It's time to get real with understanding exactly how your plan is going to help your business achieve the goals that have been established.

eBook 78

eBook Social Media Template Templates 78

Sprout Social

MAY 26, 2020

In a nutshell, it’s using technology to create and ingest content, as well as understanding how the technology works and what creators’ motivations are. Let’s use Facebook as a micro-example. How to find other people’s posts. The ways posts are prioritized by the Facebook algorithm. What’s on customers’ minds?

Marketing 141

Marketing Class Skills Trends 141

Hootsuite

SEPTEMBER 14, 2020

Note that in order to use Instagram Insights, you’ll need to switch to a business profile on Instagram , which involves tying your Instagram profile to a Facebook business page. Other advantages: Hootsuite also has social listening and competitive analysis tools. They also offer social media management and scheduling tools.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

JANUARY 19, 2022

And the best way we know how to research an audience is through social listening. What is social listening? Social listening is using social media to find honest, relevant conversations people are having about your business, products and competition. You’re not alone—nearly half of U.S. Prepare FAQ answers.

Products 133

Products Social Media FAQ Sentiment 133

Sprout Social

APRIL 12, 2022

Social media has also become a significant driver for news, business operations, sales cycles and marketing. Building a positive public image now also means understanding how to increase online engagement, get backlinks and identify opportunities for content. Gauge positive and negative sentiment from audiences.

Statistics 105

Statistics Skills Analytics Press Release 105