Hootsuite

APRIL 25, 2024

Trend-tracking. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. You can set up alerts to receive notifications about relevant industry trends. Price: Free!

Curation 75

Curation Social Media Management Tools Social Media 75

Pixlee

JULY 20, 2020

These five trends are beginning to unfold even during lockdown – and will likely continue well beyond this unusual period of time. Whenever a life-changing event occurs, brands prepare to deal with its consequences. COVID-19 is perhaps the biggest event of the century, and therefore it’s bound to shake up a few leaves. .

Influencer 73

Influencer Trends Marketing Authentication 73

Sprout Social

NOVEMBER 30, 2023

News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Sprout’s Competitive Analysis Listening tool offers a side-by-side competitor comparison of metrics like average positive sentiment. Online reviews also give you insight into brand sentiment.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Be sure to post event updates and ask followers to join in.

Engagement 106

Engagement Tips Loyalty Metrics 106

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Twitter Influential Steven DiMartino.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Similarly, social listening can alert you of any simmering issues and give you the chance to change the course of events and prevent any casualties.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

AUGUST 16, 2023

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies.

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

AUGUST 17, 2021

Need insight into an emerging trend? Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. . Do you have burning market research questions?

Questions 119

Questions Sentiment Meme Trends 119

Convince & Convert

JUNE 19, 2014

Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. According to Fast Company , a team of 20 from Google Trends and R/GA London will work out of a dedicated World Cup Newsroom in the company’s San Francisco office.

Trends 149

Trends Google Data Curation 149

Sprout Social

JANUARY 19, 2021

Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand. . Analyze conversation trends to stay aligned with your audience

Data 97

Data Sentiment API Analysis 97

agora pulse

JUNE 13, 2020

Twitter analytics you’re presented with a 28-day summary of your Twitter account, which includes high-level trends (like the total number of tweets, new followers, profile views and mentions): On the left, you’ll see your tweet highlights, which include … Top tweet: The tweet that received the highest number of impressions.

Analytics 204

Analytics Tools Twitter Hashtag 204

Social Media Strategies Summit

JANUARY 22, 2021

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. Check out these tips and trends on how peer to peer texting can be a true game-changer for your business. Screentime 2015-present.

Strategy 209

Strategy Marketing SMS Mobile 209

Pam Moore

MAY 19, 2023

Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions. Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions. Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception.

Team 147

Team Marketing ROI Training 147

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Ignite Social Media

AUGUST 23, 2016

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. Is this trend right for my brand? What is the sentiment behind the trend?

Trends 60

Trends Social Media Brands Hashtag 60

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Ensure you keep updated with the latest B2B social media trends to keep your social content fresh and relevant.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

APRIL 12, 2023

Event hashtags: These hashtags are related to a specific event or occasion. Campaign tracking: If you’re running a marketing campaign or promoting a specific event or product on Instagram, hashtag analytics can help you track the success of your campaign hashtags. But don’t jump with excitement just yet.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

MAY 11, 2023

Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. With a tool like Sprout’s AI-powered social listening solution , the platform does the heavy lifting for you, sifting through millions of data points to deliver the trends, insights and key learnings you need in seconds.

Reputation 131

Reputation Tools Brands How To 131

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. After you’ve reviewed the day’s events and done any essential check-ins, open your social media dashboard. Check Paid Social Campaigns. Follow and Engage With Influencers.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Keyhole.co

MARCH 26, 2024

LEGO timed these posts with the much-awaited movie release, thus drawing more out of this collab thanks to the trending topic. Staying on top of current themes and trends LEGO might not jump on every viral trend out there, but the brand does keep up to date on current themes and topics.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 97

Sentiment Analysis Tools API 97

Sprout Social

OCTOBER 4, 2021

Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand. You can view daily performance or evaluate trends over a longer period of time. Learn how your audience feels about your brand using sentiment analysis. Benchmark against competitors.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations.

Influencer 103

Influencer Brands Collaboration Authentication 103

Sprout Social

MARCH 7, 2022

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Most notably, ongoing sentiment tracking. Take Slack , for example. Breaking up is hard to do.

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis.

Examples 112

Examples Brands Sentiment Reputation 112

Ignite Social Media

FEBRUARY 13, 2019

As a social-first agency, we are constantly analyzing this space and this space only, making sure we are on top of the latest trends. As your marketing team prepares to tackle the rest of this quarter, be on the lookout for social media 2019 trends that will continue to shape the social media marketing landscape this year.

Social Media 119

Social Media Marketing Trends Sentiment 119

Sprout Social

SEPTEMBER 23, 2021

Twitter’s #ExtremeWeather project explores the role of the platform when responding to natural disasters and extreme weather events. With Sprout’s Social Listening tool , Twitter Developer Design I/O was able to explore conversation trends surrounding three primary hashtags: #TexasFreeze, #TexasPowerOutages and #TexasSnow.

Project 112

Project Analysis Hashtag Sentiment 112

Ignite Social Media

JANUARY 25, 2018

The data is broken down into three tabs: overview, audience analysis and post trends. Behaviors include everything from life events, payment and device preferences, and retail spending. Post Trend Insights. The post trends section takes a deep-dive into what people are saying and sharing around your particular topic.

Facebook 107

Facebook Sample Samples Sentiment 107

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

Brands 99

Brands Fashion Eventful Hosting 99

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Stay on top of trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

JULY 19, 2022

For example, you can use Listening to find out how frequently people are talking about your topic, what related terms they’re using and the sentiment around the topic. Use timely hashtags since many users turn to Facebook for news and events. Stay on top of emerging, trending hashtags and use them thoughtfully. glassette_.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 128

Skills Sentiment Team Press Release 128

Keyhole.co

MAY 3, 2023

Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Ultimately, your goal is to create a positive sentiment around your brand, so tracking sentiment analysis is another insight into whether or not content on a particular hashtag is positive or negative in nature.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If your company or its marketing activities are impacted by daily news and world events, Meltwater might be the solution you need. Google Trends. Best of all, Google Trends is free. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

FEBRUARY 14, 2024

Swift’s ability to deeply connect with fans has created a widespread impact, boosting local economies, shaping global trends, and leaving a lasting mark on pop culture. Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL.

Eventful 52

Eventful Advertising Social Media Features 52