How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland
The Realtime Report
NOVEMBER 27, 2012
Betabrand’s first exposure to hackathons came earlier this year, when a group of Las Vegas-based developers invited Lindland to host a hackathon. The company used its customer newsletter and social media to promote the event. ” The best Betabrand brand hack from the event? What’s the ROI of a Bigfoot Sighting?
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