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A guide to choosing the most effective social media networks for your brand

Sprout Social

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

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Crossposting 101: Everything You Need to Know to Crosspost on Social Media Effectively

Buffer Social

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. Crossposting is when you share the same (or similar) content on multiple social media accounts.

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How to Create Content for Social Media: A Simple 6-Step Guide

Buffer Social

Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy.

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How to Grow A Social Media Channel From Scratch

Social Media Strategies Summit

Taking your first steps into a new social media platform allows your government agency to reach different audiences and experiment with new content formats. As with anything in the world of social media for government, it’s essential to have a clear plan.

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How I Create Social Media Content As a Verbal Processor: 3 Easy Steps

Buffer Social

In this post, we're going to go over exactly what tools and workflows you can use as a verbal processor to turn all those spoken ideas into content you can share on social media. Verbal processors feel they do their best thinking while speaking. I've seen some really creative approaches to this in our community.

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Awakening Heart Energy: The Key to Human Connection and Mental Well-being

Janet Fouts

On a psychological level, the lack of social connection can drive us towards maladaptive behaviors such as excessive drinking, media bingeing, or a sheer lack of motivation in life. Our Digital Paradox Living in the era of social media, we feel more connected than ever before but it’s only superficial.

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Social Media Isn’t Working for Women—Here’s the Platform That’s Changing the Game

Bill Hartzer

A recent study found that nearly half of women have abandoned at least one social media platform in the past year. Enter UP , a new social platform created by Uplevyl, a female-led tech company. Now, shes bringing that same energy to UP as Chief Engagement Officer. ” A New Era for Social Media?