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Should You Reply to Social Media Comments?

Sherrilynne Starkie

Should You Reply to Social Media Comments? It’s a great question—and one I hear often from marketers and solo social media managers who are juggling content calendars, ad reports, and engagement strategies with little support and even less time. Emotional bandwidth : Even positive engagement takes energy.

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How I Took a Real Vacation While Managing Social Media Clients (and You Can Too)

Sherrilynne Starkie

Vacation planning for freelancers or a one-person marketing team can feel like a fantasy—right up there with inbox zero and conquering social media algorithms. If you run a solo consultancy or you’re the lone social media manager on a small team, you know the feeling: going offline is terrifying. What if something breaks?

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Organic vs. Paid Reach: Start Making Impact

Sherrilynne Starkie

I rarely post anything political on social media. It’s a huge investment of time and energy—and for what? When you bring even a little paid media into the mix, you boost reach, impressions, engagement—and ultimately, your impact. It’s about working smarter—with a strategy that matches the way social media works today.

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The State of Social Media: Where Are the Biggest Opportunities for Marketers in 2025?

Social Media Strategies Summit

Social media has always been a fast-moving channel, with no guarantees that what works today will still work tomorrow. But what are the biggest opportunities in social media right now AI? But how do you decide where to focus your energy? Personalization? Something else?

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How to Grow A Social Media Channel From Scratch

Social Media Strategies Summit

Taking your first steps into a new social media platform allows your government agency to reach different audiences and experiment with new content formats. As with anything in the world of social media for government, it’s essential to have a clear plan.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

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Crossposting 101: Everything You Need to Know to Crosspost on Social Media Effectively

Buffer Social

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. Crossposting is when you share the same (or similar) content on multiple social media accounts.