Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

Social Media 98

Social Media Social Media Management Sentiment Collaboration 98

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. .

Social Media Management 143

Social Media Management Social Media Comparison Energy 143

Sprout Social

JUNE 30, 2020

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does what we do matter?

Social Media Management 112

Social Media Management Social Media Education Delicious 112

Later

JUNE 21, 2021

We spoke to three social media managers — with impressive engagement levels — to share their top LinkedIn tips! With 57 million companies on the platform, LinkedIn has become one of the top social media channels to actually grow your business. . But don’t just take our word for it.

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging with audiences, addressing comments and complaints, and staying true to a brand’s voice is a never-ending, but critical endeavor in the digital age. Community management.

Social Media Management 129

Social Media Management Social Media Skills Consultant 129

Pixlee

DECEMBER 8, 2020

While not a new trend, social media content creators are blurring the line between brands, media powerhouses and marketers. . As brands look to adopt new models for engaging their audiences, creators become increasingly viable candidates for social media managers. Efficient time-management skills.

Social Media Management 96

Social Media Management Social Media Brands Content 96

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

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B2B Trends Social Media UGC 117

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Here are ten higher education marketers you should start following right now. Maya is a social media manager at Harvard University and a self-confessed nerd about user behavior and smart insights.

Marketing 240

Marketing Education Forums LinkedIn 240

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. You need to engage your audience. Social media in higher education is a perfect avenue for that. Advantages of social media in higher education.

Education 111

Education Social Media Tips Policies 111

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media 123

Social Media Tips HootSuite Marketing 123

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Social Media 147

Social Media Hubspot Statistics Survey 147

Social Media Strategies Summit

DECEMBER 16, 2022

Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. UGC is especially effective in higher education. Marketers at schools and colleges are trying to reach and engage current and prospective students — and who better to do that than students themselves?

Social Media 130

Social Media UGC Project Collaboration 130

Oktopost

SEPTEMBER 8, 2022

But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Matt even shares what his magic formula is to turn social activity into dollars for the business, and hint: it’s not by looking at engagement rate.

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Engagement Training Apple Conference 134

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women?

Social Media 119

Social Media Survey Education Team 119

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

Engagement 149

Engagement Communities Video Tourism 149

Sprout Social

MAY 9, 2022

May 1, National College Decision Day, is one of the biggest days in higher education admissions. As high school seniors look toward the future, they’re also looking to social media to share their excitement and celebrate their success—and their future alma maters are joining in on the fun. Retweets and responses.

Education 83

Education Marketing Reddit Class 83

agora pulse

DECEMBER 9, 2020

Bonus Materials: FREE Social Media Content Calendar. What are the best times to post on social media? Here’s a look at why that is and how to find the best time to post your social content. The social channels you use. The answer can vary. Your audience. The regions you target.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? And like any other type of social media engagement , competition on YouTube is fierce. Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate. What is YouTube engagement?

YouTube 96

YouTube Engagement Metrics Analytics 96

Rebekah Radice

JANUARY 22, 2019

Does your video content captivate and engage your social media audience? Is it entertaining, educational, and igniting conversation? In a few short steps, you’ll create high-value marketing videos to add to your social media strategy. How to Create Engaging Videos for Social Media.

Video 135

Video Social Media Engagement How To 135

agora pulse

SEPTEMBER 26, 2019

So, what does this art experience have to do with social media? After all, at the heart of social media, we craft stories and engage our audience. Ontheblog, Hannah Ridenour, Research Manager, discusses the goal of research and evaluation at the CMA, and reviews the ARTLENS Gallery NEA study and tool kit.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

agora pulse

SEPTEMBER 26, 2019

So, what does this art experience have to do with social media? After all, at the heart of social media, we craft stories and engage our audience. Ontheblog, Hannah Ridenour, Research Manager, discusses the goal of research and evaluation at the CMA, and reviews the ARTLENS Gallery NEA study and tool kit.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 90

Social Media How To Skills Hubspot 90

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 71

B2B Social Media Strategy Reputation 71

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We’re discussing both the icks and ideals for Women’s History Month social media ideas. For some women, like Alexa Heinrich, Social Media Manager at St.

Social Media 114

Social Media Team Groups Groups 114

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner.

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Training Course Resources Social Media 115

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 101

Social Media Privacy Insurance Guidelines 101

Sprout Social

FEBRUARY 24, 2022

Now, in some fields at least, there’s more room for creativity and personality in these one-sheeters—cue a collective sigh of relief for anyone creating a social media resume. When it comes to the bustling field of social media, it pays to stand out. The do’s of a social media resume.

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Template Templates Data Social Media 104

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Types 145

Types Social Media Microblogging Overview 145

agora pulse

JUNE 5, 2020

You’ve tracked the Instagram engagement rates but need to put them in terms that your clients understand. Read on to find out what you need to know about Instagram engagement rates. If you manage brands on Instagram, it’s essential to monitor engagement metrics. Why Instagram Engagement Rates Matter.

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Instagram Engagement Hashtag Meme 127

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. But that’s not all you can do. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

agora pulse

JUNE 29, 2020

That’s where social comes in! Check out these tips about social media for universities. Students are frequent users of multiple social media platforms, and many are often using a combination of social platforms daily that likely include Facebook, Instagram, YouTube, and TikTok at the least.

Social Media 104

Social Media Engagement How To Groups 104

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

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Guidelines Template Templates Social Media 80

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. The average daily social usage worldwide is around 144 minutes per day , with the average American spending roughly two hours and three minutes on social per day. Acknowledge the good and the bad.

Social Media 144

Social Media Social Media Management Exercises Policies 144

agora pulse

SEPTEMBER 16, 2020

So when its marketing coordinator learned that its existing social media management tool was failing to meet its needs, she did her homework and discovered Agorapulse and happily made the switch. To contribute to that focus, its digital marketing includes digital advertising, email campaigns, and engaging social media accounts.

Social Media 119

Social Media Social Media Management System Publishing 119

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 139

B2B Social Media Strategy LinkedIn 139