Sprout Social

JUNE 30, 2020

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does what we do matter?

Social Media Management 111

Social Media Management Social Media Education Delicious 111

Later

JUNE 21, 2021

We spoke to three social media managers — with impressive engagement levels — to share their top LinkedIn tips! With 57 million companies on the platform, LinkedIn has become one of the top social media channels to actually grow your business. . But don’t just take our word for it.

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Sprout Social

MARCH 26, 2020

It’s a common misconception that social media jobs are glamorous and as simple as posting entertaining, witty Tweets or colorfully curated Instagram posts. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. . How social platforms are combating burnout.

Social Media Management 142

Social Media Management Social Media Comparison Energy 142

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Here are ten higher education marketers you should start following right now. Maya is a social media manager at Harvard University and a self-confessed nerd about user behavior and smart insights.

Marketing 240

Marketing Education Forums LinkedIn 240

Oktopost

SEPTEMBER 8, 2022

Matt even shares what his magic formula is to turn social activity into dollars for the business, and hint: it’s not by looking at engagement rate. Hot Topics of this episode include: Why every marketer needs to be a generalist, stay clear of trends, and practice both digital and media literacy.

Engagement 131

Engagement Training Apple Conference 131

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging with audiences, addressing comments and complaints, and staying true to a brand’s voice is a never-ending, but critical endeavor in the digital age. Community management.

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Social Media Management Social Media Skills Consultant 125

Pixlee

DECEMBER 8, 2020

While not a new trend, social media content creators are blurring the line between brands, media powerhouses and marketers. . As brands look to adopt new models for engaging their audiences, creators become increasingly viable candidates for social media managers. Efficient time-management skills.

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Social Media Management Social Media Brands Content 96

Sprout Social

MAY 9, 2022

May 1, National College Decision Day, is one of the biggest days in higher education admissions. As high school seniors look toward the future, they’re also looking to social media to share their excitement and celebrate their success—and their future alma maters are joining in on the fun. Retweets and responses.

Education 81

Education Marketing Reddit Class 81

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? And like any other type of social media engagement , competition on YouTube is fierce. Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate. What is YouTube engagement?

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YouTube Engagement Metrics Analytics 92

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. She suggests joining the Government Social Media Group on Facebook. What are some unique ways you have been able to reach your audience through social media?

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Engagement Communities Video Tourism 149

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. You need to engage your audience. Social media in higher education is a perfect avenue for that. Advantages of social media in higher education.

Education 111

Education Social Media Tips Policies 111

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

agora pulse

JUNE 5, 2020

You’ve tracked the Instagram engagement rates but need to put them in terms that your clients understand. Read on to find out what you need to know about Instagram engagement rates. If you manage brands on Instagram, it’s essential to monitor engagement metrics. Why Instagram Engagement Rates Matter.

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Instagram Engagement Hashtag Meme 127

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Read on for all the tactics, tips, and tools you need to find the right audience on social media. Use a little educated guesswork, too.

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Social Media How To Survey Analytics 213

agora pulse

FEBRUARY 17, 2021

Need tips on how to increase engagement on Instagram and deepen connections with existing followers? Check out these tips from an expert relationship marketing brand manager. Here are her quick and actionable tips for increasing engagement on Instagram and making most of existing relationships on Instagram. Stained t-shirt.

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Instagram Engagement Tips Energy 112

agora pulse

SEPTEMBER 26, 2019

After all, at the heart of social media, we craft stories and engage our audience. By looking closely at how ArtLens at the Cleveland Museum of Art engages its visitors and interacts with them, we can find inspiration for our own social media content and customer experience. View this post on Instagram.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

agora pulse

SEPTEMBER 26, 2019

After all, at the heart of social media, we craft stories and engage our audience. By looking closely at how ArtLens at the Cleveland Museum of Art engages its visitors and interacts with them, we can find inspiration for our own social media content and customer experience. View this post on Instagram.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). But when we zoom out and examine social media usage data , diversity takes on a new meaning.

Social Media 115

Social Media Survey Education Team 115

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless.

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B2B Trends Social Media UGC 117

Sprout Social

MAY 8, 2023

hours per month on the platform, meaning there is an opportunity to engage with a consistent audience. Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature. Industry-specific data includes mid- to high-level engagement times. to 5 p.m.)

Tourism 103

Tourism Travel Education Engagement 103

Rebekah Radice

JANUARY 22, 2019

Does your video content captivate and engage your social media audience? Is it entertaining, educational, and igniting conversation? In a few short steps, you’ll create high-value marketing videos to add to your social media strategy. How to Create Engaging Videos for Social Media.

Video 135

Video Social Media Engagement How To 135

Sprout Social

FEBRUARY 24, 2022

Then, download our social media resume template to put these tips into action. The do’s of a social media resume. Skills that every social media manager must have , like communication, creativity or organization, won’t make you stand out. Successful campaigns you managed and the KPIs around them.

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Template Templates Data Social Media 101

Hootsuite

FEBRUARY 12, 2015

It’s important to make sure the content itself, whether it’s on your company’s blog or on your social channels, is tailored to the right audience. Here are the best practices for using social media marketing to drive B2B sales. 9 Ways Social Media Marketing Can Help B2B Companies. Try it for free for 30 days!

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

agora pulse

DECEMBER 9, 2020

For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. After all, the more engagement your content receives, the more likely it is to appear on your followers’ timelines. Instagram engagement tends to remain high from Tuesday through Thursday between 10 a.m.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Social Media Strategies Summit

DECEMBER 16, 2022

Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. UGC is especially effective in higher education. Marketers at schools and colleges are trying to reach and engage current and prospective students — and who better to do that than students themselves?

Social Media 130

Social Media UGC Project Collaboration 130

agora pulse

JUNE 29, 2020

Some schools may view social media as a distraction from students’ education, but it’s actually a powerful tool that should be used to keep your students engaged and excited about your college. If you want to keep your students engaged, give them an opportunity to do so! Establish groups on Facebook.

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Social Media Engagement How To Groups 104

Oktopost

JULY 29, 2022

In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Meet Jessica.

Community building 62

Community building Communities Tourism Social Media Management 62

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Ensure you keep updated with the latest B2B social media trends to keep your social content fresh and relevant.

B2B 62

B2B Marketing ROI Hubspot 62

Convince & Convert

DECEMBER 2, 2014

In this relatively new role, CMOs are changing how higher education approaches marketing. The software is most popular when engaging with prospective students in the admissions process. Surprisingly, only 26% of schools currently use CRM for alumni and donor engagement. CRM can be used throughout the student lifecycle.

Education 158

Education Software Social Media Management Analytics 158

Sprout Social

APRIL 29, 2021

We know that our buyers want to engage digitally and that they increasingly prefer to have an end-to-end digital customer experience—only the marketing team can deliver that at scale. For 55% of consumers , that experience starts on social media. The social data we found changed everything.

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Marketing Social Media Management Team Campaign 133

agora pulse

FEBRUARY 23, 2021

HOW to help and educate your audience, so you can make an impact in their lives and attract them to your brand. Agorapulse: Why do social media managers need an Instagram marketing strategy? Similarly, many social media managers just open the Instagram app and start posting pictures and videos randomly.

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Strategy How To Marketing Instagram 129

Hootsuite

JANUARY 18, 2024

Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty. Define your social media goals Not everyone is on social media for the same reason.

Social Media 121

Social Media Tips HootSuite Marketing 121

Convince & Convert

DECEMBER 6, 2023

Image via Sprout Social It’s a solid reason for businesses big and small to use social media management tools that can help you track and manage customer messages better. Others use platforms like Engage AI to generate personalized LinkedIn comments and respond to customers’ queries on the platform.

Social Media 146

Social Media Hubspot Statistics Survey 146

agora pulse

SEPTEMBER 16, 2020

So when its marketing coordinator learned that its existing social media management tool was failing to meet its needs, she did her homework and discovered Agorapulse and happily made the switch. To contribute to that focus, its digital marketing includes digital advertising, email campaigns, and engaging social media accounts.

Social Media 119

Social Media Social Media Management System Publishing 119

Buffer Social

SEPTEMBER 5, 2023

Social media executive success: focus on business impact As a social media executive, your core job is to effectively deploy resources to produce results your higher-ups care about. Managers and clients care about business impact, says Tom Basgil, Social Media Consultant at Tom Basgil LLC.

Social Media 90

Social Media How To Skills Hubspot 90

agora pulse

FEBRUARY 5, 2020

Should social media managers and agencies be using IGTV (Instagram TV)? Instagram is one of the hottest social media platform around. After all, brands on Instagram see about 10x more engagement than they do on Facebook, and 80% of users follow at least one brand on the platform. Depends on who you ask.

Video 131

Video Instagram Education Mobile 131

Sprout Social

SEPTEMBER 2, 2022

And yet, social media’s impact reaches every corner of your business. Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Free social media marketing training and resources. Type: Course.

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Training Course Resources Social Media 110