2015

Why B2B Marketers are Flocking to Native Advertising in 2015

Aggregage

The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. Why is that?

B2B 265

How Brands Land On The Social Media Naughty List

Firebelly

Not feeling the love from your customers or followers on social media? These three common mistakes may have placed you on the naughty list. #1 1 Not Responding. You ignore your audience’s questions and don’t address their complaints. You never thank them for their compliments.

List 244

The New Rules of Social Marketing and PR

Convince & Convert

It’s All About Now, Now, Now. Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing?

The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

Guest Post by Vasudha Veeranna. A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

12 Secret Facebook Features Every Marketer Should Use

Pamorama

Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content.

How to Use Twitter as a Professional Networking Tool

Idaconcpts

Twitter is more than just a method to share your thoughts regarding any particular subject. It can be a powerful tool used to develop a vast professional network.

Tools 207

Easy guide to the Periscope video streaming app

Janet Fouts

I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction. What’s new. A lot has changed with Periscope since my last post on streaming video apps.

Video 207

FINALLY! A Viable Solution For Posting Photos To Instagram From Your Desktop!

SocMed Sean

It amazes me how many people I talk to that are frustrated with the simple problem of posting Instagram photos from your desktop. You know the scenario: you went on vacation, you took a ton of photos with your DSLR camera and now you want to upload them to Instagram.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy

Aggregage

Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. Creating great content and not spending time coming up with a title that will convert to clicks and leads is all too common.

B2B 247

Dig IN Names Firebelly Social Media Agency Of Record

Firebelly

We’re thrilled to announce Dig IN has named Firebelly social media agency of record for 2015. This year’s responsibilities have been expanded to include social media strategy and execution, in addition to design and media support services.

New Features In Facebook Groups To Improve The Way People Buy And Sell - Social Media

Social Media Network Marketing

Facebook’s Groups has revived a new features for buying and selling. This means that the people on Facebook Groups can buy and sell products etc. Interesting? Just the way we have the ''Write Post'' feature we have the ''Sell Something'' feature.

Groups 204

Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

Guest Post by Julie O’Neil. Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage.

Report 207

A World Gone Social

Learn how companies must adapt to survive.

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Content Planning Beyond Just Website Design and SEO. Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Because of this, there can be more of a struggle to produce engaging content on a regular basis.

200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. 8-11 in Cleveland. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Review 206

12 Secret Facebook Features Every Marketer Should Use

Pamorama

Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

Why HTTPS?

Saying It Social

Http and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later. The post Why HTTPS? appeared first on.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more!

5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

I absolutely love people data. In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company.

Data 201

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Leadership: The Firebelly Retreat

Firebelly

Our team went to Lake Michigan on vacation together. People matter more than infrastructure, processes and protocol. We had a great time. As an entrepreneur, I’m guilty of not taking taking enough time for myself. This year, I’ve reset. I’m putting the oxygen mask on first.

Team 204

5 Things to Do in Facebook to Make Professional Connections

Idaconcpts

Facebook is one of the most popular social media sites on the Internet. It keeps families connected over long distances while helping businesses and professionals connect to potential clients or employers.

Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly).

7 Blog Post Ideas for Nonprofits

SocialFish

If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. What kind of posts will capture the interest of your readers? Well, in fact there are lots of creative ways to keep your blog active and interesting.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Top B2B Instagram Feeds You Should Follow Today

Visually SM

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers.

Feed 207

10 Top Marketing Thought Leaders in Social Media

Webbiquity SMM

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed?

8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

Pamorama

Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers.

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

Mobile 197

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.