2015

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The New Rules of Social Marketing and PR

Convince & Convert

It’s All About Now, Now, Now. Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? An internationally acclaimed strategist, David Meerman Scott is the author or co-author of ten books, three of which are international bestsellers and one that is currently being made into a major motion picture.

Marketing 278
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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

Feed 219
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Seven Frequently Asked Questions on Social PR Strategy

Waxing UnLyrical

'When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1.

Questions 218
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12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

'Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

Marketing 216
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Use Twitter as a Professional Networking Tool

Idaconcpts

Twitter is more than just a method to share your thoughts regarding any particular subject. It can be a powerful tool used to develop a vast professional network. As more than 300 million active users take to the site on a regular basis, there are a number of opportunities that could be waiting for you. By taking the time to learn what the system can offer, you can improve your reputation among many in a fairly short amount of time.

Tools 153
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How To Become An Ethical Blogger

Kikolani

Blogging is growing at an unprecedented rate. As this happens, the chances of corrupt blogging practices increase too. Therefore, bloggers should be made aware of the do’s and don’ts of blogging, both, the new and seasoned ones. Fulfilling this need, I bring forth a framework of the norms of ethical blogging to inspire every blogger, especially the newbie, to help become ethical bloggers.

Blogger 131

More Trending

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A Long List of Social Media Advertising Stats

Hootsuite

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. One if a collection of yellow faces, random symbols and tacos (finally!), while the other will probably greatly impact your marketing budget in 2016 and beyond. Not that we don’t appreciate a good emoji, but this post is going to tackle the other topic.

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Social Media Online Courses and Training

Laurel Papworth

'Shares My online courses are on Udemy – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer.

Course 87
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How to Create Winning Content & Measure Results

Writtent Blog

'When it comes to online marketing, many of us continue to hear that content is still King and with over 60 trillion web pages on the internet, it appears as though the deck is stacked against us. But there are many ways to help increase the odds in our favor and get more out of our online content. The focus here will be on how to create the best content possible and then measure results using free or low-cost analytical tools.

Content 87
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The state of digital marketing optimization 2015 – challenges and solutions

Social Email Marketing

'Dr. Dave Chaffey on the lack of optimization in digital marketing and the actions to take, based upon 2015 digital marketing research in the UK. The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders […].

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Why Twitter Killed the Twitter Share Button

Convince & Convert

Image via BigStockPhoto.com. Where’d the numbers go? Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Imagine if you woke up tomorrow and all the street numbers had been washed away. For bloggers, that’s not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as

Twitter 138
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200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. 8-11 in Cleveland. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. As a quick introduction to the fascinating people you’ll meet along the way, we’ve pulled together a list of more than 220 featured speakers whose presentations will encourage you to think outside the box about your work.

NewsCred 216
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Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

'Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). So I’m taking advantage of WUL to shine the social media spotlight on them. If you don’t know them, check them out, and start learning from/talking to them.

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Prepare yourself and your team for the future of Sales #SalesStack15

Koka Sexton

I’m happy to announce that I will be speaking at the upcoming Sales Hacker event In San Francisco. It’s been a while since I’ve been at an event where I can talk very specifically with sales professionals about social selling best practices with LinkedIn and other social media applications. Join me, the other experts, over 60 vendors, and close to 1,000 salespeople at the inaugural Sales Stack event in San Francisco on November 10th.

Team 87
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Three Ways To Enhance Your Marketing Campaign

Idaconcpts

'As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Yet in many cases, corporate leaders don’t know which principles they need to implement to improve the quality of their advertising efforts. If this is your challenge, it doesn’t have to be an issue any longer.

Campaign 148
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10 Facebook Hacks to Make Your Small Business Look Colossal

Kikolani

When a social networking site (read Facebook) has over 1.39 billion active users it’s wise to have a good brand establishment over there. Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on.

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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online.

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You Are Not Reading

Twist Image

We live in a world where most professionals are just skimming content. You can blame Twitter. You can blame Facebook 's newsfeed. You can blame YouTube. None of that really matters (because they are not to blame). It's not the Internet. It's not social media. For every tweet that you are thumbing through, the Internet also has a ton of amazing long form content.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore

Laurel Papworth

'Shares Extract: George Brandis today said that “Bloggers are not Journalists” meaning they don’t need the same protection. It’s probably worth investigating the number of bloggers killed in the “Line of Duty”… Today, George Brandis Attorney General for Australia stated that “ bloggers are not journalists ” in regard to the #metadata debate (Government accessing Big Data vs Privacy debate).

Blogger 86
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5 SEO Writing Techniques to Consider in 2015

Writtent Blog

'SEO writing techniques? Yes. It might be 2015, but content and search engine optimization still go hand in hand. What’s the point of high quality writing that ends up on page 40 of Google’s search results? Nobody will see it. Likewise, if your material isn’t worth reading and does not serve its purpose, your page one rankings aren’t going to do much for you.

SEO 87
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Nail this to get more readers for your blog

Absolute PA

There are some people’s blog you’ll read no matter what (like mine, right?!). You know that you’ll either A) enjoy or B) get value from what they write. Ideally, you’ll get both. How did I get here?! But what about those other articles you read online? Y’know, when you pop on your computer or smart device to look for something specific and then it’s half an hour later and you’re reading something totally unrelated?

Types 84
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5 Key Words to Trigger Emotional Responses on Social Media

Convince & Convert

Do you have a social media strategy? Of course you do. Everyone does—or so they say. But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media. Mark Schaefer says that writing content is the starting line, not the finish line! You have to learn how to ignite that content to bring about a better response when it’s time to share it on social media.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Write Brilliant Blog Posts: 5 Tips from Psychology

ProBlogger

This is a guest contribution from Ellen Jackson of Potential Psychology. Are you ready to rock a brilliant blog post? Do you want to write faster, think more creatively, just do it all better? Writing is a thinking task. It requires creativity and problem solving. We need to process information, retrieve things from memory, read, develop ideas, research, plan and review.

Tips 43
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State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Guest Post by Karen Freberg. Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

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Social Selling Education 101

Koka Sexton

'Any good salesperson tries to establish a fairly warm relationship with a prospective client before trying to sell him a product. Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. However, the world of sales is quickly doing away with this outdated technique and ushering in the era of Social Selling.

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31 Tips on How to Use Social Media to Boost Sales

Rebekah Radice

Are you using social media to market and promote your business? Still finding that your sales and conversion results are less than stellar? You’re not alone. Social selling is a common business challenge. That’s why I was ecstatic to join Aaron Kilby last week on #MediaChat where we tackled this tough topic. We discussed social media, the sales process and finding your perfect marketing mix.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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12 Social Media Tools for Scheduling and Publishing Updates Compared

Kikolani

'In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place. In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. Social Media Tools Compared.

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Google Removing Domain Names From Search Results Increases Internet User Vulnerability

Bill Hartzer

On Thursday, April 16, 2015, Google announced that they are beginning to remove the domain name from the mobile search results. Rather than displaying a URL in the search results or a domain name, Google has begun to display a website name or a website name and a breadcrumb of the website’s page. Domain names generally have been removed from the mobile search results.

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Time Spent Is The New Impression

Twist Image

Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They're going to tweak their algorithm based on how long a user looks at a piece of content. It's something that marketers need to think about. Deeply. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it).

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6 Free Social Media Monitoring Tools: With Tips from Experts

Talkwalker SM

Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy. In a time where people of diverse ages and backgrounds take to social networks to post tweets, upload photos and write comments, it makes sense to track these public opinions for reasons ranging from reputation management and market research to customer service and campaign tracking.

Tools 128
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7 Ways to Write Headlines that Get Clicks [+ examples]

Writtent Blog

'We all know it’s true: headlines are the most important part of our blog posts and articles. David Ogilvy said it himself that “on the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”. If your headline doesn’t have the necessary moxie, you can bet your colored pencils that no one will read the body copy.