Sat.May 02, 2020 - Fri.May 08, 2020

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Google Adds Rising Retail Trends Tool to Highlight Products Seeing Higher Demand During COVID-19

Social Media Today

Google has launched a new 'Rising Retail Trends' tool which highlights all the products and categories that are seeing increased attention during the COVID-19 lockdowns.

Retail 217
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20 Social Media Post Types That Perform Well (and How to Use Them)

agora pulse

Need to post something to your social media channels but don’t know what? Consider these popular types of social media posts to get your creativity flowing. Maintaining a social media editorial calendar can be exhausting. You have to come with something awesome every day. Let us help you out! Whether you want to diversify your social media feeds or to get more people to comment on and like your updates, this list of types of social media posts will come in handy: 1.

Types 214
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Take in the Good- #Mindfulsocial with @gbiegel

Janet Fouts

These days the more we can put our focus on the good in the world the better! Gina Biegel is the author of “ Take in the Good- Skills for Staying Positive and Living Your Best Life ”. The book has some of my favorite positive coping skills, to help us move away from destructive or harmful patterns and towards ones that can make us happier, healthier and a whole lot better human beings.

Patterns 154
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A Realistic Look at Digital Marketing ROI

Ignite Social Media

I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Many brands want to know that if they invest, for example, $20,000 in a marketing program, they are going to drive more than $20,000 in sales. Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks.

ROI 154
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Announces its New Oversight Board to Guide Content Rules on the Platform

Social Media Today

Facebook has announced the first members of its new Oversight Board which will help it make decisions on what content should be allowed, and removed, from its platforms.

Platform 218
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Twitter 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Think Twitter is just for rants? The social media platform is for so much more. Check out this comprehensive guide on Twitter, whether you need to brush up on the basics or learn about it for the first time. Twitter may be more known for political posts and arguments these days, but it can still be a great platform to connect with clients and to build your business or social media agency.

More Trending

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4 perspectives on the role of social data in the new normal

Audiense

Some experts are saying that the brands that invested most in their social relationships are the most prepared to face the current crisis. This “new normal” tests everyone: "Companies, organisations and Government need insights, they need to know what has changed, and what stays the same," said Ray Poynter in the article Organisations are flying blind – social listening can help , published on our blog a month ago.

Data 142
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Instagram's Testing New Ways to Navigate Through Your Stories Feed

Social Media Today

Instagram is working on new options to help people skim through their Instagram Stories feed faster, which could be a step towards the next evolution of the News Feed.

Feed 218
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Twitter Marketing: The Complete Guide for Business

Hootsuite

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. It’s the fifth most popular social media network, and it’sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans. But with 500 million tweets sent every day , you need to be strategic and savvy in order to win (and hold) your audience’s attention.

Twitter 145
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Incendiary Language: How Brands Can Keep COVID-19 Messaging From Fanning a Dangerous Flame

The Realtime Report

Incendiary Language: How Brands Can Keep COVID-19 Messaging From Fanning a Dangerous Flame. By. Asia Hunt. As the COVID-19 pandemic continues to accelerate and information rapidly circulates online around the crisis, incendiary headlines have exploded onto our newsfeeds, resulting in mixed messaging, confusion, and most dangerously — major panic. With the spread of misinformation and online scare tactics, we’ve entered into a growing economy of fear –– and brands, as primary communicators in our

Brands 140
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Why You Should Put Internal Communications First During a Crisis

Meltwater

As brands navigate their way through a crisis, communications teams take center stage. When organizations have to figure out what to say—and fast—they call upon their communicators to help them… Read More >>>.

Team 129
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Instagram Will Now Show Stories and Posts from Health Bodies More Prominently in User Feeds

Social Media Today

Instagram will now show Stories from health authorities higher in user feeds as it seeks to facilitate the spread of accurate COVID-19 information to its users.

Feed 218
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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

blockquote.tiktok-embed { all: unset !important; } blockquote.tiktok-embed:before { content: none !important; } blockquote.tiktok-embed:after { content: none !important; }. TikTok stats are a way to see if the hype is real. And as the numbers show, in many ways, it is. Since its global release in 2018, TikTok’s growth has been explosive. But the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, or even Snapchat.

Marketing 145
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Why Transparency Matters in Social Media Management

Oktopost

Beginning as a way for people to stay connected, Social Media has become one of the most mighty vehicles to drive relationships with transparency fueling all aspects of B2B social media management. In our sixth episode of “ The Globalization of Social Media ,” Colin Day , Managing Director EMEA of Oktopost hosts Chris Redmond , Founder of Redholt , an executive search agency and self-proclaimed digital nomad.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit.

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Twitter Expands Test of Threaded Tweet Replies to More Users, Adds New Format Tweaks

Social Media Today

Twitter is expanding its test of threaded replies, while it's also hiding retweet and Like buttons on responses to put more focus on the conversation itself.

Twitter 216
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I Tried Instagram Automation (So You Don’t Have To): An Experiment

Hootsuite

How do you imagine your life with Instagram automation? Your phone’s blowing up with likes and follows, and you’re leaning back into your chaise longue, your hands behind your head, smiling the smug smile of the person whose social marketing efforts are scaling effortlessly. You sip your cucumber water. The infinity pool sparkles. Well, hello from a blizzard in rural Finland, where I have spent a week tied to my keyboard trying to achieve that dream.

Instagram 140
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8 stats that demonstrate how social drives business growth

Sprout Social

When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals. And for marketing leaders, sharing big-picture objectives with social practitioners can help them better understand what insights and social data to bring for

Skills 133
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Awesome Virtual Zoom Background Images – 3 Easy Ways

Socially Sorted

Need some awesome virtual Zoom background images for all those virtual conferences and meetings you're finding yourself in? Look no further! In this post, we share 3 Easy Ways to create awesome Zoom visuals. Transport you (and your viewers) to fun places in style! Posts on this blog may contain affiliate links, which means we receive […]. The post Awesome Virtual Zoom Background Images – 3 Easy Ways appeared first on Socially Sorted.

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Why User-Generated Content Should Be at the Heart of Marketers' Post-COVID Playbooks

Social Media Today

Consumer approaches will be different post-COVID-19. Here are some tips on how to embrace these changes, and tap into existing resources to maximize success.

Content 218
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How to Schedule YouTube Videos to Save Time: A Step-by-Step Guide

Hootsuite

If you’ve been creating video content for your business’s YouTube marketing strategy for a while now, you might be wondering how to schedule YouTube videos. Scheduling videos helps with the planning of a social media content calendar. It’s a good way to make sure you don’t forget to share the quality content you’ve created—on a regular basis. And scheduling ensures you’re publishing those videos at a time that is optimal for your audience.

YouTube 140
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How to own the social media game in 4 simple steps!

Postcron

Social media has grown so much over the years that today it is an essential place for advertising your products or services. However, entering this virtual reality world might get you feeling dizzy and even lost. There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with ?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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#314: Become The Most Decisive Person You Know

Amy Porterfield

Can I let you in on a little secret? If you become a decisive entrepreneur early on in your journey, it’s going to serve you in the long run. How do I know? Because I’ve been in the game for twelve years now, and I’d say that’s long enough to feel like I’ve made enough […]. The post #314: Become The Most Decisive Person You Know appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 124
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YouTube Is Working on a New Option to Enable Publishers to Sell Subscriptions via Their YouTube Channels

Social Media Today

YouTube is reportedly working on a new option that would enable publishers to more easily promote subscriptions to their publications via the video platform.

YouTube 218
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U.S. Chamber of Commerce Launches Tool Comparing State-By-State Reopening Guidelines for Employers, Highlights Significant Differences Across States and Industries

The Realtime Report

U.S. Chamber of Commerce Launches Tool Comparing State-By-State Reopening Guidelines for Employers, Highlights Significant Differences Across States and Industries. The U.S. Chamber of Commerce today launched an interactive map with state-specific information to help business owners distill and navigate different state-based public health guidelines as they begin to reopen in communities across the nation.

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Survival Tips for a Social Media Agency in a Tough Sector

agora pulse

What should you do when your social media agency’s sector has been hit hard? We’ve got ideas and tips on how social media managers can best handle this tough time. As director of marketing agency Contentworks , I understand the demands that the coronavirus has placed on different business sectors. When companies feel financial pressure, they often look to cut costs.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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#313b: Shift Your Selling Mindset with Lisa Sasevich

Amy Porterfield

Wouldn’t it be fun to share your gifts with the world and make a ton of money while doing it? You’re probably thinking, “Well, Amy, uh yeah…obviously!” So why do I hear — all the time — that to be an entrepreneur, it's so much harder than just getting paid to share your gifts? My […]. The post #313b: Shift Your Selling Mindset with Lisa Sasevich appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 121
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Pinterest Launches Updated Shopify Integration to Streamline the Creation of Shoppable Product Pins

Social Media Today

Pinterest has launched an updated Shopify app which will enable Shopify merchants to quickly and easily feed their product catalog into shoppable Pins.

Products 217
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Over 75% Of US Households Will Be at Risk to Get Hacked Via Voice Assistants By 2025

The Realtime Report

Over 75% Of US Households Will Be at Risk to Get Hacked Via Voice Assistants By 2025. Recent Atlas VPN findings show that voice assistants can get hacked by using ultrasonic waves to imitate voice commands. Ultrasonic waves do not make a sound, which means that the device can get hacked without alerting the owner. In addition, scientists can imitate voice commands using lasers.

Research 103
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3 Ways B2B Brands Can Be More Human

Oktopost

The world is a very connected place and B2B brands have long been expected to intertwine more humanity into their marketing efforts. Today’s expectations of interactions require being natural, genuine and human. This in return creates more meaningful connections for all involved. After all, companies are marketing to people. But in today’s environment, how can B2B brands be more human when interactions have gone digital?

B2B 113
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Why People Cling To Conspiracy Theories Like ‘Plandemic’

Forbes Social Media

Here are reasons people fall for conspiracy theories? A viral documentary about coronavirus is the latest one.