Sat.Nov 25, 2023 - Fri.Dec 01, 2023

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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It’s fair to say 2023 has been a busy year in the social media world. So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. So we thought it was a good time to round up some of the biggest social media moments of the last 12 months, from the neverending viral hype train surrounding the Barbie movie to those horrendous big red boots all the influencers wore for approximately two weeks back in February.

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Pass Dynamic Purchase Value With Meta Events

Jon Loomer

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? Here’s an example of the purchase event code and parameters that you’d use when you know that the price of a product is $147… fbq('track', 'Purchase', { value: 147.00, currency: 'USD' }); This is great when the loading of a specific page (like a confirmation page) means that someone purchased a product for $147.

Eventful 177
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Musk Tells Advertisers to ‘Go F Yourself,’ Calls X Boycott ‘Blackmail’

Social Media Today

X’s owner apologized for antisemitic posts but bristled over advertisers' response, during an interview on stage at the New York Times DealBook Summit.

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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

Social media moves fast. Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.

Trends 167
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Who Is @BasedBeffJezos, The Leader Of The Tech Elite’s ‘E/Acc’ Movement?

Forbes Social Media

A former Google engineer and the founder of stealth AI startup Extropic, is behind the Twitter account leading the “effective accelerationism” movement sweeping Silicon Valley.

Startup 145
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Embrace Change

Jon Loomer

I started this website in 2011. I’ve been running Facebook ads to promote this business since then. The changes I’ve seen… Remember Power Editor? Only the advanced advertisers — and those who wanted to be advanced — used it. Everyone else used the “Self-Serve Ad Tool.” Power Editor had all of the test features before they were mainstream.

More Trending

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Digital Transformation Missteps: Analyzing Failures to Forge a Path to Success

Convince & Convert

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. Whether it’s incorporating AI, leaning into new social media platforms, finally getting serious about content personalization, or a million other possibilities, there’s probably no shortage of priorities on your to-do list.

Project 130
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Judge Engoron’s Wife Says Viral Screenshots About Trump Aren’t Her: Report

Forbes Social Media

Donald Trump spent recent days on social media posting screenshots purporting to show the wife of New York judge Arthur Engoron denigrating the former president.

Report 136
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Holiday Meta Ad CPM Results

Jon Loomer

What happened to CPMs over the holidays? I talked on a couple of other videos ( here and here ) about how the increase in holiday CPMs is no longer automatic these days. So what happened during the past week? I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for their partners. While Instagram CPM increased year over year earlier in November, both Facebook and Instagram CPM were down since Thanksgiving compared to the same days in 2022.

CPM 149
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Meta Faces New Scrutiny Over Claims That Youngsters Are Being Exposed to Harmful Content in its Apps

Social Media Today

A new filing on behalf of 33 U.S. states alleges that Meta has misrepresented its moderation and safety performance.

Content 175
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

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Israeli Hostages’ Family Members Are Being Threatened By Suspicious Texts

Forbes Social Media

Unknown senders are weaponizing text, WhatsApp and Facebook messages to try to harass or manipulate the families of Israelis kidnapped by Hamas on October 7.

Facebook 137
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Book a Session with Me

Jon Loomer

I’m not taking on clients, but you can book 45-minute sessions with me to discuss your Meta ads strategy and challenges. Prior to our session, you’ll complete a questionnaire that will provide background on your business, your advertising efforts, the obstacles you’re facing, and what you hope to accomplish. This will help me prepare.

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7 Creative Design Trends for 2024 [Infographic]

Social Media Today

Some creative pointers for your planning, based on emerging visual and design trends.

Trends 189
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How A Serial Partnership Leader Defines Success w/ Tai Rattigan

The Social Media Hat

Through the first three quarters of 2023 in the U.S., over 170,000 tech workers have been laid off. Now, more than ever, it’s critical for partnership teams to be focused on the right initiatives and have plans in place to measure and demonstrate success. How do we prioritize the right partners? Where are strategic partnerships … The post How A Serial Partnership Leader Defines Success w/ Tai Rattigan appeared first on The Social Media Hat.

Team 104
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Instagram automation: Strategy and tools to do it right

Sprout Social

Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns.

Instagram 111
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Meta’s Emu for AI-Generated Images and Videos

Jon Loomer

These AI advancements are wild… Meta is working on a project called Emu that allows you to use text prompts to edit images and generate videos. Provide conversational text prompts to develop or change an image or video. Here’s an example using text prompts to generate an image… [link] And here’s an example using text prompts to generate a video… [link] We’re seeing this type of AI technology with third-party tools now.

Video 143
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How to Manage Social Media and Your Mental Health [Infographic]

Social Media Today

Worth taking the time to consider how you can improve your social media usage habits.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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iKala Unleashes AI Magic with 2 Million Influencers in Southeast Asia

Bill Hartzer

iKala, the Taiwanese powerhouse in AI transformation solutions, has just turned up the heat on influencer marketing with a massive expansion of its AI influencer platform, KOL Radar. The company’s latest feat includes an impressive influx of Southeast Asian influencer profiles and strategic collaborations with regional giants, sparking a revolution in AI-driven influencer marketing strategies.

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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

Good salespeople know that it’s not a great idea to try the hard sell on prospects the very first time you connect. First, you need to build a relationship and establish your credibility. Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase.

Tools 104
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You’ve Got This

Jon Loomer

I’ve been pretty open about my struggles over the past three years. The start of the pandemic sent me on (or accelerated) a motivational spiral that led to two very trying years in business. A year ago, I made the commitment to short-form video with the full belief that it would turn things around. While I’d repeatedly get reminders that it was working, it felt like blind faith at times since things weren’t turning around financially.

YouTube 137
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7 Creative Design Trends for 2024 [Infographic]

Social Media Today

Some creative pointers for your planning, based on emerging visual and design trends.

Trends 185
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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42K+ Followers on LinkedIn: How I Built My Audience and How You Can Too

Buffer Social

It was 2015, and I was in my first year of college when I learned about LinkedIn. Like any normal first-year, I rushed into the platform to create my account to enter the corporate world.  Four years passed, and my account was still sitting brand new with just my name and four or five connections.  Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.

LinkedIn 101
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Using 2023 cultural shifts to inform 2024 whitespace

Audiense

No one needs to be reminded of the clear winners in the 2023 pop culture battle for hype. We all heard about the Barbie movie, Taylor Swift’s Eras tour, Twitter becoming X (competing with Meta’s new social kid on the block, Threads), and ChatGPT.

Compete 86
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Going Broad Isn’t Always the Answer

Jon Loomer

Look, I get it. The advancements in AI and machine learning are amazing. I’ve embraced Advantage+ Shopping , Advantage+ Audience , and broad targeting generally. But not as an absolute. Some clients tell me they get better results the old-fashioned way, using interests and lookalikes, and without Advantage+ Audience. They’ve seen terrible results going broad.

Fashion 137
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Reddit Provides Insights into its International Growth Efforts

Social Media Today

Reddit continues to enact its reformation project, in the hopes of expanding its advertiser potential.

Reddit 168
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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We Checked in on the Social Media Predictions We Made for 2023 – Here's How They Performed

Buffer Social

Social media had a pretty interesting year, from the rise of the creator economy to the constant addition of new features and the dozens of X alternatives that came and went. We predicted a lot of it but not all of it. To understand how much changed, it’s important to reflect on the year, especially as the end of 2023 comes closer. In the spirit of reflection, I was inspired to look at some of the predictions from our Social Media Predictions for 2023 and check in on their success (or lac

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Competition is a normal part of business–and it’s what drives innovation. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes an

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Biggest Mistake New Creators Make

Jon Loomer

This is the biggest mistake new content creators make. I have a unique perspective because I’ve succeeded as a blogger and short-form video creator. I also have the perspective of quitting at other content too soon. From the start, new creators connect their efforts to revenue. Well, you’re not going to immediately create a popular podcast, a high-traffic blog, or a viral video channel.

Metrics 125
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LinkedIn Outlines Updated, AI-Based System for Detecting Rule-Violating Content

Social Media Today

LinkedIn's new AI-based system enables enhanced optimization of its moderation workflow.

System 177
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What’s Content Marketing and Why You Need It

Writtent Blog

If you’ve been doing business online for any amount of time, you’ve probably heard a new phrase about using proprietary information to attract and retain customers. You’ve heard it’s all the rage–search engines love it, prospects love it, sometimes it even goes viral. So, just what is content marketing ? It is using any type of content to attract prospects and convert them to customers, and to reconvert previous customers to repeat buyers.

Content 98