Social Media Strategies Summit

DECEMBER 1, 2023

It’s fair to say 2023 has been a busy year in the social media world. So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. So we thought it was a good time to round up some of the biggest social media moments of the last 12 months, from the neverending viral hype train surrounding the Barbie movie to those horrendous big red boots all the influencers wore for approximately two weeks back in February.

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Social Media Today

NOVEMBER 29, 2023

X’s owner apologized for antisemitic posts but bristled over advertisers' response, during an interview on stage at the New York Times DealBook Summit.

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Jon Loomer

NOVEMBER 29, 2023

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? Here’s an example of the purchase event code and parameters that you’d use when you know that the price of a product is $147… fbq('track', 'Purchase', { value: 147.00, currency: 'USD' }); This is great when the loading of a specific page (like a confirmation page) means that someone purchased a product for $147.

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Ignite Social Media

NOVEMBER 27, 2023

Social media moves fast. Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.

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Social Media

Forbes Social Media

DECEMBER 1, 2023

A former Google engineer and the founder of stealth AI startup Extropic, is behind the Twitter account leading the “effective accelerationism” movement sweeping Silicon Valley.

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Social Media Today

DECEMBER 1, 2023

Elon has made his stance on advertisers clear - but will that lead to the end of the platform as we know it?

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Convince & Convert

NOVEMBER 30, 2023

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. Whether it’s incorporating AI, leaning into new social media platforms, finally getting serious about content personalization, or a million other possibilities, there’s probably no shortage of priorities on your to-do list.

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Forbes Social Media

NOVEMBER 30, 2023

Donald Trump spent recent days on social media posting screenshots purporting to show the wife of New York judge Arthur Engoron denigrating the former president.

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Social Media Today

NOVEMBER 27, 2023

A new filing on behalf of 33 U.S. states alleges that Meta has misrepresented its moderation and safety performance.

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Jon Loomer

NOVEMBER 29, 2023

What happened to CPMs over the holidays? I talked on a couple of other videos ( here and here ) about how the increase in holiday CPMs is no longer automatic these days. So what happened during the past week? I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for their partners. While Instagram CPM increased year over year earlier in November, both Facebook and Instagram CPM were down since Thanksgiving compared to the same days in 2022.

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

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Forbes Social Media

NOVEMBER 29, 2023

Unknown senders are weaponizing text, WhatsApp and Facebook messages to try to harass or manipulate the families of Israelis kidnapped by Hamas on October 7.

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Social Media Today

NOVEMBER 26, 2023

Some creative pointers for your planning, based on emerging visual and design trends.

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Jon Loomer

NOVEMBER 28, 2023

I’m not taking on clients, but you can book 45-minute sessions with me to discuss your Meta ads strategy and challenges. Prior to our session, you’ll complete a questionnaire that will provide background on your business, your advertising efforts, the obstacles you’re facing, and what you hope to accomplish. This will help me prepare.

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Advertising Questions Strategy 153

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

The Social Media Hat

NOVEMBER 27, 2023

Through the first three quarters of 2023 in the U.S., over 170,000 tech workers have been laid off. Now, more than ever, it’s critical for partnership teams to be focused on the right initiatives and have plans in place to measure and demonstrate success. How do we prioritize the right partners? Where are strategic partnerships … The post How A Serial Partnership Leader Defines Success w/ Tai Rattigan appeared first on The Social Media Hat.

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Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns.

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Social Media Today

NOVEMBER 26, 2023

Some creative pointers for your planning, based on emerging visual and design trends.

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Trends 210

Jon Loomer

NOVEMBER 26, 2023

These AI advancements are wild… Meta is working on a project called Emu that allows you to use text prompts to edit images and generate videos. Provide conversational text prompts to develop or change an image or video. Here’s an example using text prompts to generate an image… [link] And here’s an example using text prompts to generate a video… [link] We’re seeing this type of AI technology with third-party tools now.

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Bill Hartzer

DECEMBER 1, 2023

iKala, the Taiwanese powerhouse in AI transformation solutions, has just turned up the heat on influencer marketing with a massive expansion of its AI influencer platform, KOL Radar. The company’s latest feat includes an impressive influx of Southeast Asian influencer profiles and strategic collaborations with regional giants, sparking a revolution in AI-driven influencer marketing strategies.

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Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Competition is a normal part of business–and it’s what drives innovation. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes an

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Social Media Today

NOVEMBER 30, 2023

Reddit continues to enact its reformation project, in the hopes of expanding its advertiser potential.

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Jon Loomer

DECEMBER 1, 2023

I’ve been pretty open about my struggles over the past three years. The start of the pandemic sent me on (or accelerated) a motivational spiral that led to two very trying years in business. A year ago, I made the commitment to short-form video with the full belief that it would turn things around. While I’d repeatedly get reminders that it was working, it felt like blind faith at times since things weren’t turning around financially.

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Learn the 10 worst social media marketing mistakes and how to avoid them.

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Hootsuite

NOVEMBER 30, 2023

Good salespeople know that it’s not a great idea to try the hard sell on prospects the very first time you connect. First, you need to build a relationship and establish your credibility. Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase.

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Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn. Like any normal first-year, I rushed into the platform to create my account to enter the corporate world.  Four years passed, and my account was still sitting brand new with just my name and four or five connections.  Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.

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Social Media Today

NOVEMBER 27, 2023

Worth taking the time to consider how you can improve your social media usage habits.

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Jon Loomer

NOVEMBER 25, 2023

Look, I get it. The advancements in AI and machine learning are amazing. I’ve embraced Advantage+ Shopping , Advantage+ Audience , and broad targeting generally. But not as an absolute. Some clients tell me they get better results the old-fashioned way, using interests and lookalikes, and without Advantage+ Audience. They’ve seen terrible results going broad.

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Fashion Advertising 145

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Discover just how easy it is to boost SEO with social media.

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Audiense

NOVEMBER 27, 2023

No one needs to be reminded of the clear winners in the 2023 pop culture battle for hype. We all heard about the Barbie movie, Taylor Swift’s Eras tour, Twitter becoming X (competing with Meta’s new social kid on the block, Threads), and ChatGPT.

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Compete Twitter Strategy 86

Buffer Social

NOVEMBER 29, 2023

Social media had a pretty interesting year, from the rise of the creator economy to the constant addition of new features and the dozens of X alternatives that came and went. We predicted a lot of it but not all of it. To understand how much changed, it’s important to reflect on the year, especially as the end of 2023 comes closer. In the spirit of reflection, I was inspired to look at some of the predictions from our Social Media Predictions for 2023 and check in on their success (or lac

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Social Media Today

NOVEMBER 27, 2023

LinkedIn's new AI-based system enables enhanced optimization of its moderation workflow.

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Jon Loomer

NOVEMBER 30, 2023

This is the biggest mistake new content creators make. I have a unique perspective because I’ve succeeded as a blogger and short-form video creator. I also have the perspective of quitting at other content too soon. From the start, new creators connect their efforts to revenue. Well, you’re not going to immediately create a popular podcast, a high-traffic blog, or a viral video channel.

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Metrics Blogger Video Content 131

Writtent Blog

NOVEMBER 27, 2023

If you’ve been doing business online for any amount of time, you’ve probably heard a new phrase about using proprietary information to attract and retain customers. You’ve heard it’s all the rage–search engines love it, prospects love it, sometimes it even goes viral. So, just what is content marketing ? It is using any type of content to attract prospects and convert them to customers, and to reconvert previous customers to repeat buyers.

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