Sat.Nov 18, 2023 - Fri.Nov 24, 2023

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A Guide to Breakdowns in Meta Ads Manager

Jon Loomer

Breakdowns may be the most valuable and underutilized feature in Ads Manager. Once you’ve used it, you understand it’s something you can’t do without. The problem is that so many advertisers don’t even realize it exists. You can find the Breakdowns dropdown menu between Columns and Reports on the right side of Ads Manager. Note that breakdowns are also found in Ad Reports, but we’ll focus on how they are used in Ads Manager here.

CPM 167
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Top social listening platforms for audience intelligence

Audiense

Marketing departments across all industries have caught on to a crucial insight — social media use creates a vast reservoir of vital data on consumer behavior. Last year, the average person spent over 151 minutes on social media daily — your target audience included. That’s a ton of data your brand can access with social media listening platforms.

Platform 155
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New Report Looks at Why Users Are Hesitant To Make Purchases in Social Apps [Infographic]

Social Media Today

A new report from The Influencer Marketing Factory indicates that more people are buying in social apps.

Report 192
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Yaccarino On Hot Seat As Ad Execs Urge Twitter CEO To Resign

Forbes Social Media

In the aftermath of IBM, Disney and Apple pausing spending on X, formerly known as Twitter, top advertising executives made a personal appeal to CEO Linda Yaccarino.

Twitter 145
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Breakdowns for Text Variations

Jon Loomer

How does each text variation perform? If you submit multiple text variations when creating an ad, you may want to check and see if there’s one that outperforms the other. In theory, Meta should optimize to use the best performing options. Still, it’s helpful to know how each option does so that you can apply learnings to future ads. You can find out with Breakdowns.

URL 142
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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

More Trending

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OpenAI’s New CEO Likes Tweeting About Sex And Using AI To Write Pickup Lines

Forbes Social Media

Incoming exec Emmett Shear has regularly tweeted about sexual dynamics between men and women and the controversial pick-up artistry manual The Game.

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Holiday Competition and CPM

Jon Loomer

Don’t assume that Meta ad CPMs will go up this holiday season… CPM, or Cost Per 1,000 Impressions, is directly connected to advertising costs. A primary factor driving CPM during the holidays is competition. If more advertisers spend more money in the auction, the cost to reach people should increase. If CPM increases, your ads need to be more effective to remain profitable.

CPM 140
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Growing Cybersecurity Demand Opportunity to Create More Racially Inclusive Workforce

The Realtime Report

Growing Cybersecurity Demand Opportunity to Create More Racially Inclusive Workforce Cybersecurity experts are in demand, but the current workforce contains too few African Americans and other minorities. Creating a more racially inclusive workforce benefits everyone and is vital to better identify technological risks and vulnerabilities. David Lee, founder of The Identity Jedi, explains how the industry can improve representation and the benefits that will bring.

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X Refutes NewsGuard Report Which Claims That its Displaying Ads Alongside Harmful Content

Social Media Today

X is determined to fight claims that it's systems could be flawed.

Report 195
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Conspiracy Theorists Go Viral With False Claim About Explosion At U.S.-Canada Border

Forbes Social Media

Social media was flooded with conspiracy theories after an explosion at the U.S.-Canada border involving a car with two passengers.

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What Are CPMs Doing Right Now?

Jon Loomer

I shared yesterday that increased holiday CPM is no longer automatic. Using Meta’s Average Price Per Ad as a guide, costs have been down year-over-year in every quarter of 2023. CPMs actually dropped last Q4. But that’s all about what happened in the past. What’s happening right now? I like to use the Within Marketing Pulse dashboard for this. Within curated CPM data from their partners, consisting of Fortune 100 companies.

CPM 133
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How To Drive Successful Content Partnerships w/ Josh Bernoff

The Social Media Hat

Partnership Unpacked, Episode 48, with Josh Bernoff The post How To Drive Successful Content Partnerships w/ Josh Bernoff appeared first on The Social Media Hat.

Content 100
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New Report Looks at Why Users Are Hesitant to Make Purchases in Social Apps [Infographic]

Social Media Today

A new report from The Influencer Marketing Factory indicates that more people are buying in social apps.

Report 160
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Unlock Your Social Media Fortune: Doba Direct App Sparks a Money-Making Revolution for Influencers

Bill Hartzer

In a groundbreaking move set to revolutionize the very fabric of social commerce, Doba, a prominent powerhouse in the realm of American dropshipping, proudly introduces its groundbreaking app, Doba Direct. Unveiled on the digital stage on July 31st, this app is more than just a game-changer; it’s a transformative force reshaping the landscape for global social media enthusiasts.

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Ads Optimization is Literal

Jon Loomer

Meta ads optimization is LITERAL. Accept this and strategies become clearer. You know how this can help and hurt you. Here’s what I mean by that… When you select a performance goal in the ad set, the algorithm’s entire focus is getting you as many of that thing as possible. It’s not trying to get you a certain type of link click or landing page view or ThruPlay.

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#628: The $100k Milestone: My Proven Strategies to Scale Up

Amy Porterfield

Listen on… How I doubled my business revenue in just one year. It might seem impossible to double your revenue in just one year, but if I can […] The post #628: The $100k Milestone: My Proven Strategies to Scale Up appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 101
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X is Bringing Post Headlines Back to Link Previews In-Stream

Social Media Today

Some good, pre-Thanksgiving news from Elon and team.

News 205
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Article Writing: SEO Tips, Marketing & More

Writtent Blog

Article writing can be a huge part of your content marketing strategy. Done right, article marketing has a lot of benefits. Article writing can: build your expertise and reputation in your industry flood your website or blog with traffic increase brand awareness and recognition Article writing can also be an important component in your off-page SEO strategy by pointing quality, one-way links to your site.

SEO 98
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Using Breakdowns

Jon Loomer

Not nearly enough advertisers use or even know about breakdowns… They’re found by clicking the breakdown dropdown menu in between Columns and Reports in Ads Manager. There are six categories of breakdowns. By Time: Day Week 2 Weeks Month By Demographics: Age Gender Age and Gender Audience Type (for Advantage+ Shopping) By Geography: Country Country and Audience Type (Advantage+ Shopping) Region Business Locations DMA Region By Delivery: Placement Platform Time of Day (ad account time

URL 128
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X Marks The Spot For Political And War News—But Can We Trust It?

Forbes Social Media

We should consider social media to be the "fifth estate," where traditional journalism has always been the fourth estate.

Journal 111
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X Withdraws from MRC Brand Safety Accreditation

Social Media Today

X says that it's currently not in a position to submit to MRC's accreditation process.

Brands 164
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Start a Business Blog in 5 Steps

Writtent Blog

If you’re seriously thinking about jumping on the content marketing bandwagon, you need a business blog. Your blog is where you’ll point all your social media fans and followers, where you’ll accumulate a treasure trove of information for customers and employees alike, where your expertise and thought leadership will really shine. In short, your business blog is where you can engage with people and build your brand like never before.

How To 94
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Targeting Deadline Passes in EU

Jon Loomer

Remember this? On November 1, everyone panicked because of this headline: “Facebook owner Meta faces EU ban on targeted advertising.” The article went on to say… The European data regulator has agreed to extend a ban on Facebook and Instagram to cover all 30 countries in the European Union. And when would this go into effect? The decision by the EDPB is an instruction to the data regulator of Ireland to impose a permanent ban on the company’s use of behavioral advertising withi

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What are they posting on social media? What’s their email marketing strategy? What kind of content are they publishing on their blog? Where are they getting most of their traffic from? You need to know it all. Competitive monitoring helps you stay on top of this data at all times.

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Snapchat Tests New Ad-Free Subscription Tier

Social Media Today

Every social app is exploring ad-free options, as a means to align with evolving privacy rules.

Privacy 158
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The Easiest Way To Upload YouTube Shorts (Desktop + Mobile)

Hootsuite

YouTube Shorts are bite-sized vertical videos that can supercharge engagement with your audience. Shorts are 15-60 seconds in length, and they’re just as addictive – and easy to create – as a TikTok or Instagram Reel. It’s quick and easy to upload YouTube Shorts, so what are you waiting for? Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered.

Mobile 90
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House Democrats Accuse X And Musk Of Profiting Off Hamas Propaganda: ‘Indefensible’

Forbes Social Media

Nearly 30 Democratic lawmakers sent a letter to X owner Elon Musk and CEO Linda Yaccarino on Tuesday arguing the platform is profiting off pro-Hamas propaganda stemming from the group’s attack on Israel last month.

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Guide on How to Start a Business Blog Part 2

Writtent Blog

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog. In the first installment of this series, How to Start a Blog: A Step-by-Step Guide to Creating a Business Blog, Part 1 , we listed most of the back-end tasks of starting a corporate

Hubspot 88
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X’s Long-Term Business Is Again Under Threat Due to Musk’s Leadership

Social Media Today

Elon continues to fight back against claims that X is facilitating more harmful content.

Content 166
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9 Social Media Competitor Analysis Tools That Will Help You Win

Hootsuite

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. The thing is, your own performance analysis is much more valuable when placed in the context of what’s happening overall in your industry niche.