Sat.Nov 18, 2023 - Fri.Nov 24, 2023

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X is Bringing Post Headlines Back to Link Previews In-Stream

Social Media Today

Some good, pre-Thanksgiving news from Elon and team.

News 215
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A Guide to Breakdowns in Meta Ads Manager

Jon Loomer

Breakdowns may be the most valuable and underutilized feature in Ads Manager. Once you’ve used it, you understand it’s something you can’t do without. The problem is that so many advertisers don’t even realize it exists. You can find the Breakdowns dropdown menu between Columns and Reports on the right side of Ads Manager. Note that breakdowns are also found in Ad Reports, but we’ll focus on how they are used in Ads Manager here.

CPM 173
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Top social listening platforms for audience intelligence

Audiense

Marketing departments across all industries have caught on to a crucial insight — social media use creates a vast reservoir of vital data on consumer behavior. Last year, the average person spent over 151 minutes on social media daily — your target audience included. That’s a ton of data your brand can access with social media listening platforms.

Platform 155
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Yaccarino On Hot Seat As Ad Execs Urge Twitter CEO To Resign

Forbes Social Media

In the aftermath of IBM, Disney and Apple pausing spending on X, formerly known as Twitter, top advertising executives made a personal appeal to CEO Linda Yaccarino.

Twitter 145
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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Instagram Will Now Enable All Users to Download Publicly Posted Reels Clips

Social Media Today

Expect to see more IG logos in TikTok clips.

Instagram 214
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Breakdowns for Text Variations

Jon Loomer

How does each text variation perform? If you submit multiple text variations when creating an ad, you may want to check and see if there’s one that outperforms the other. In theory, Meta should optimize to use the best performing options. Still, it’s helpful to know how each option does so that you can apply learnings to future ads. You can find out with Breakdowns.

URL 149

More Trending

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Conspiracy Theorists Go Viral With False Claim About Explosion At U.S.-Canada Border

Forbes Social Media

Social media was flooded with conspiracy theories after an explosion at the U.S.-Canada border involving a car with two passengers.

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X Refutes NewsGuard Report Which Claims That its Displaying Ads Alongside Harmful Content

Social Media Today

X is determined to fight claims that it's systems could be flawed.

Report 210
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Holiday Competition and CPM

Jon Loomer

Don’t assume that Meta ad CPMs will go up this holiday season… CPM, or Cost Per 1,000 Impressions, is directly connected to advertising costs. A primary factor driving CPM during the holidays is competition. If more advertisers spend more money in the auction, the cost to reach people should increase. If CPM increases, your ads need to be more effective to remain profitable.

CPM 146
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Field tested tips for aligning customer service and marketing

Sprout Social

If a business is an orchestra, then every department is its own instrument. When teams work in isolation, the result is simply noise. However, when everyone unites around shared goals, beautiful music is made. And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. Looking for proof? Look no further than Instant Brands.

Tips 119
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117
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X Withdraws From MRC Brand Safety Accreditation

Social Media Today

X says that it's currently not in a position to submit to MRC's accreditation process.

Brands 208
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What Are CPMs Doing Right Now?

Jon Loomer

I shared yesterday that increased holiday CPM is no longer automatic. Using Meta’s Average Price Per Ad as a guide, costs have been down year-over-year in every quarter of 2023. CPMs actually dropped last Q4. But that’s all about what happened in the past. What’s happening right now? I like to use the Within Marketing Pulse dashboard for this. Within curated CPM data from their partners, consisting of Fortune 100 companies.

CPM 140
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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What are they posting on social media? What’s their email marketing strategy? What kind of content are they publishing on their blog? Where are they getting most of their traffic from? You need to know it all. Competitive monitoring helps you stay on top of this data at all times.

Sentiment 116
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Some Protection Against Infidelity? How About Perspective-Taking

Forbes Social Media

New research suggests that perspective-taking might have the power to help reduce attraction to third-parties.

Research 115
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New Report Looks at Why Users Are Hesitant To Make Purchases in Social Apps [Infographic]

Social Media Today

A new report from The Influencer Marketing Factory indicates that more people are buying in social apps.

Report 208
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Using Breakdowns

Jon Loomer

Not nearly enough advertisers use or even know about breakdowns… They’re found by clicking the breakdown dropdown menu in between Columns and Reports in Ads Manager. There are six categories of breakdowns. By Time: Day Week 2 Weeks Month By Demographics: Age Gender Age and Gender Audience Type (for Advantage+ Shopping) By Geography: Country Country and Audience Type (Advantage+ Shopping) Region Business Locations DMA Region By Delivery: Placement Platform Time of Day (ad account time

URL 134
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#628: The $100k Milestone: My Proven Strategies to Scale Up

Amy Porterfield

Listen on… How I doubled my business revenue in just one year. It might seem impossible to double your revenue in just one year, but if I can […] The post #628: The $100k Milestone: My Proven Strategies to Scale Up appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 114
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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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X Marks The Spot For Political And War News—But Can We Trust It?

Forbes Social Media

We should consider social media to be the "fifth estate," where traditional journalism has always been the fourth estate.

Journal 111
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5 Email Marketing Best Practices To Get Emails Opened and Read [Infographic]

Social Media Today

Some helpful tips for your email marketing approach.

Marketing 205
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Ads Optimization is Literal

Jon Loomer

Meta ads optimization is LITERAL. Accept this and strategies become clearer. You know how this can help and hurt you. Here’s what I mean by that… When you select a performance goal in the ad set, the algorithm’s entire focus is getting you as many of that thing as possible. It’s not trying to get you a certain type of link click or landing page view or ThruPlay.

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How To Drive Successful Content Partnerships w/ Josh Bernoff

The Social Media Hat

Partnership Unpacked, Episode 48, with Josh Bernoff The post How To Drive Successful Content Partnerships w/ Josh Bernoff appeared first on The Social Media Hat.

Content 103
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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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The Easiest Way To Upload YouTube Shorts (Desktop + Mobile)

Hootsuite

YouTube Shorts are bite-sized vertical videos that can supercharge engagement with your audience. Shorts are 15-60 seconds in length, and they’re just as addictive – and easy to create – as a TikTok or Instagram Reel. It’s quick and easy to upload YouTube Shorts, so what are you waiting for? Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered.

Mobile 102
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X Refutes Newsguard Report Claiming It Displays Ads Alongside Harmful Content

Social Media Today

X is determined to fight claims that its systems could be flawed.

Report 202
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Targeting Deadline Passes in EU

Jon Loomer

Remember this? On November 1, everyone panicked because of this headline: “Facebook owner Meta faces EU ban on targeted advertising.” The article went on to say… The European data regulator has agreed to extend a ban on Facebook and Instagram to cover all 30 countries in the European Union. And when would this go into effect? The decision by the EDPB is an instruction to the data regulator of Ireland to impose a permanent ban on the company’s use of behavioral advertising withi

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Article Writing: SEO Tips, Marketing & More

Writtent Blog

Article writing can be a huge part of your content marketing strategy. Done right, article marketing has a lot of benefits. Article writing can: build your expertise and reputation in your industry flood your website or blog with traffic increase brand awareness and recognition Article writing can also be an important component in your off-page SEO strategy by pointing quality, one-way links to your site.

SEO 98
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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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9 Social Media Competitor Analysis Tools That Will Help You Win

Hootsuite

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. The thing is, your own performance analysis is much more valuable when placed in the context of what’s happening overall in your industry niche.

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Instagram Enables All Users To Download Publicly Posted Reels Clips

Social Media Today

Expect to see more IG logos in TikTok clips.

Instagram 201
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Unlock Your Social Media Fortune: Doba Direct App Sparks a Money-Making Revolution for Influencers

Bill Hartzer

In a groundbreaking move set to revolutionize the very fabric of social commerce, Doba, a prominent powerhouse in the realm of American dropshipping, proudly introduces its groundbreaking app, Doba Direct. Unveiled on the digital stage on July 31st, this app is more than just a game-changer; it’s a transformative force reshaping the landscape for global social media enthusiasts.

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How to Start a Business Blog in 5 Steps

Writtent Blog

If you’re seriously thinking about jumping on the content marketing bandwagon, you need a business blog. Your blog is where you’ll point all your social media fans and followers, where you’ll accumulate a treasure trove of information for customers and employees alike, where your expertise and thought leadership will really shine. In short, your business blog is where you can engage with people and build your brand like never before.

How To 98
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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!