Jon Loomer

JUNE 26, 2023

One of the biggest challenges that Meta advertisers face is running ads that build quality leads that are likely to buy. The wide variation in costs and conversion rate by country is a primary source of this frustration. But there is a solution. In this post, we’ll discuss the dilemma before I lay out my approach to help you run Meta ads for leads that effectively distribute your budget to countries that are likely to convert.

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CPM Cost Groups Groups 172

Social Media Today

JUNE 26, 2023

With some creators feeling pressured by upfront data displays, YouTube is trying to make analytics easier with recaps and gamification.

Analytics 190

Analytics Comparison YouTube Data 190

Janet Fouts

JUNE 28, 2023

Did you know that we can actually use the tools of neuroscience to help us end the cycle of procrastination? Here’s the thing, the saying “neurons that fire together wire together” is all about the neuroscience of our brains. Every time we put something off until later, we are training our brains to procrastinate. We’re saying that that thing or action is not a priority or at least less important than whatever we do instead.

Exercises 146

Exercises Project Training Issues 146

The Social Media Hat

JUNE 26, 2023

Partnership Unpacked, Episode 27, with Raquel Borras The post Using LinkedIn To Foster Real Relationships & Partnerships w/ Raquel Borras appeared first on The Social Media Hat.

LinkedIn 145

LinkedIn Social Media Marketing 145

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Social Media

Jon Loomer

JUNE 28, 2023

Advantage Campaign Budget (formerly Campaign Budget Optimization or CBO) is an option when you create a Meta ads campaign. Should you turn it on? In this post, we’ll explore: How Advantage Campaign Budget works Eligibility requirements How to set it up Ad set spend limits Best practices When you should use it There’s lots to cover here. Let’s go… How it Works The standard campaign setup utilizes individual ad set budgets.

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Campaign Types Strategy Process 159

Social Media Today

JUNE 27, 2023

Meta's expanding access to Latin America this week, ahead of full global availability in the coming months.

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Sprout Social

JUNE 27, 2023

There’ll always be a competitor trying to outperform you. The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy.

Review 128

Review Brands How To Analysis 128

Forbes Social Media

JUNE 25, 2023

Texas Gov. Greg Abbott tweeted an article on Sunday about Garth Brooks getting booed off stage. But the article is completely fake.

Social Media 145

Social Media 145

Social Media Today

JUNE 26, 2023

And the launch could be preceded by an actual fight between Elon Musk and Mark Zuckerberg.

Twitter 214

Twitter 214

Hootsuite

JUNE 28, 2023

You text your partner a pic of the chocolate bar you want from the store. You mention your fave new shampoo in a WhatsApp message. You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.

HootSuite 120

HootSuite URL Analytics Forums 120

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Social Media

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%. No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing.

Content 113

Content How To ROI Trends 113

Amy Porterfield

JUNE 29, 2023

Listen on… What being an LGBTQ+ ally really means & how it can help your business’ long-term growth One of the most important things you can do as an entrepreneur is ensure you are running an inclusive business. Not only is it the right thing to do as a human, but it can […] The post #585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 105

Marketing System Organization 105

Social Media Today

JUNE 26, 2023

A generation that has grown up with advanced ad targeting on the web finds less appeal in broad-reaching campaigns.

Brands 187

Brands Campaign 187

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. Because, yeah, we do give a darn about our brand reputation. And you should too.

Reputation 106

Reputation Strategy Brands HootSuite 106

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Social Media

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic.

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Team Hubspot Marketing SMS 110

Quintly

JUNE 26, 2023

You can't sleep on LinkedIn if you've made ambitious plans to market your business. It's the ultimate destination for B2B brands and individual contributors to engage with their target audience, deliver impactful content, and create a stellar brand that attracts leads.

LinkedIn 101

LinkedIn Brands B2B Engagement 101

Social Media Today

JUNE 27, 2023

LinkedIn recently updated its algorithm to put more focus on professional engagement.

LinkedIn 208

LinkedIn Engagement 208

Amy Porterfield

JUNE 27, 2023

Listen on… You can’t do it all: How to work inside your zone of genius and let go of everything else Do you feel like you’re in a constant juggling act in your business? When you’re an entrepreneur, things are bound to be busy – and sure, feeling overwhelmed at times is something […] The post #584: Your Zone Of Genius Misses You: How To Find Your Way Back appeared first on Amy Porterfield | Online Marketing Expert.

How To 96

How To Marketing System Organization 96

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Social Media

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Sentiment 105

Sentiment Analysis Patterns Price 105

Buffer Social

JUNE 29, 2023

Welcome back to Creators Unlocked , a series where we interview creators about their best practices. Today, we’ve got Stew Fortier, a more unconventional creator, as his day job is CEO of Type.ai , an AI content writing tool. 💡 To keep up with Stew, check out his newsletter , Twitter and LinkedIn. The rapid advancement of AI has spurred debates among creators of all types.

Collaboration 93

Collaboration Content How To Loyalty 93

Social Media Today

JUNE 28, 2023

A survey of over 2,000 Americans has found that more are experiencing hate and abuse via tweet.

Report 190

Report Survey 190

Forbes Social Media

JUNE 27, 2023

A top TikTok attorney warned employees that journalists are part of a disinformation war being waged against the company, according to a confidential memo.

Campaign 98

Campaign Company Policies Social Media 98

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Social Media

Sprout Social

JUNE 28, 2023

Optimizing your Instagram presence doesn’t have to be a guessing game. You can find most of the answers you need within the app itself. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis.

Metrics 102

Metrics Instagram How To Patterns 102

Buffer Social

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. This change happened at a time when we needed to quickly scale how we run experiments to start looking for improvements to their performance.   Experiments are an important component in marketing teams and are a proven method for understanding the causal impact of a change and improving marketing strategy iteratively and quickly.

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HootSuite Marketing Adwords Campaign 88

Social Media Today

JUNE 29, 2023

Some handy tips for your short form video approach.

Publishing 214

Publishing Content How To Tips 214

Forbes Social Media

JUNE 30, 2023

Did Henry Cavill meet one of his biggest fans, a TikTok star known as Rory the Frenchie? Fans want to know what really happened at the premiere of season 3 of Netflix’s The Witcher.

Meeting 87

Meeting Social Media 87

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Social Media

Hootsuite

JUNE 28, 2023

Are you still relying on word-of-mouth referrals to get new patients? Wake up and smell the antiseptic, Doc. Social media marketing for doctors is the new Yellow Pages. We get it. You’re from a prescriptive world full of rules and regulations. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you.

Social Media 82

Social Media HootSuite Marketing Health Care 82

Buffer Social

JUNE 26, 2023

Everyone says you should repurpose your content these days. But why? And how do you actually go about it? How do you decide what to repurpose, and how do you actually execute? These are all questions we hope to answer for you today. If you haven’t given repurposing content a try yet, you really should. Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best content they may have missed the first time you posted.

Content 84

Content Remix YouTube Instagram 84

Social Media Today

JUNE 26, 2023

Revenue generated from ads displayed in tweet replies will soon be shared with creators.

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Forbes Social Media

JUNE 24, 2023

Ask anyone these days which app seems to be the rising star and you will likely hear about TikTok instead of Facebook or Twitter.

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Instagram Twitter Facebook Social Media 103

Hootsuite

JUNE 27, 2023

Wouldn’t it be nice if you could wave a magic wand and have your social media marketing done for you? You can! Well, kind of. Realtors just need to invest in real estate social media automation to make it happen. Granted, you have to do a tiny bit of work, but we can help. In this blog, we’ll cover the benefits of social media automation for real estate agents.

Real Estate 80

Real Estate Social Media Tools HootSuite 80