Jon Loomer

JUNE 13, 2021

Yeah, I hate that headline, too. Psychology and sense of urgency and whatnot. Usually, it’s a load of crap. Usually, there is no actual urgency. It’s all fabricated. Not this time. You need to create these audiences now, while you still can. You may have heard that Facebook Analytics is going away after June 30, 2021. There are many great uses for Facebook Analytics, and I’m bummed it’s going away.

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Social Media Today

JUNE 14, 2021

The US Supreme Court will allow LinkedIn to pursue a case over user data scraping, which had previously been allowed by the Federal Court.

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Ignite Social Media

JUNE 17, 2021

So, you want to create successful social media content? It’s not as easy as it seems. Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Social has its own rhythm, it has its own flow, its own look and feel, and audiences expect branded content to fit in, or else it’s going to feel inauthentic, forced, and not perform well.

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Social Media Content Guidelines Library 176

Socialmedia.biz

JUNE 18, 2021

With the Covid-19 pandemic shaking the world for more than a year, it has been called the greatest challenge of humankind since world war two. Now, scientists are looking at new ways to gather meaningful data to track and predict future pandemics and offer valuable insights across sectors. A recent study, published in Evolutionary Intelligence in March 2021, looks at how social media can be used.

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Twitter Study Publishing Data 171

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Audiense

JUNE 15, 2021

I’m not a big fan of using the word audience when referring to customers. It implies that your customers have nothing better to do than sit down, pay attention, and listen to everything you have to say.

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Social Media Today

JUNE 17, 2021

Sprout Social's latest report looks at key social customer expectation trends, and how brands can adapt their approaches.

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Waxing UnLyrical

JUNE 16, 2021

Event Alert: “PR Hacks for Small Biz” Friday, June 18, 10 am ET . A very quick post to share that I’m speaking on what promises to be a super-fun panel presented by DesignHill: PR Strategies and Hacks for Small Businesses. The 4-1-1: it’s this Friday (June 18) at 10 am ET, online. And it’s free to attend. I’m not familiar with DesignHill’s certification, so I can’t give you much info on that.

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Socialmedia.biz

JUNE 18, 2021

While the motto of good business has always been, “the customer is king”, providing a good customer experience is more important than ever. Online reviews and searches enable customers to find companies who will provide the experience they are looking for. Negative customer experiences can be used to warn off not only friends or neighbors, but everyone searching online.

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Social Media Today

JUNE 15, 2021

Facebook has provided an overview of the key discussion topics that are gaining the most momentum on Facebook and Instagram.

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Audiense

JUNE 17, 2021

Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome, founder of insight-intelligence.com and The Insight Network , co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

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Social Media

Janet Fouts

JUNE 14, 2021

After my talk on compassionate leadership at the Women In Tech Global Conference last week, I got quite a few emails and messages about the stress of anticipating their place in the future of work. People are working now with some level of trauma. From the pandemic, societal issues, unfamiliar work/life situations, changes in infrastructure and just plain nervousness about how things are going to work going forward.

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Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation.

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Social Media Today

JUNE 16, 2021

LinkedIn has shared some new insights into the importance of branding, and how content can help, in the recovery process.

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LinkedIn Brands Content Tips 207

Audiense

JUNE 14, 2021

Technology has developed rapidly over the last 20 years and with rapid change comes new rules, from how we can talk to customers to the data we can collect about them. If you’re a millennial who grew up during the dawn of the iPhone or a digital native Gen Z, using smart devices is a no brainer. But new research by YouGov has shown that late adopters make up 49% of the UK market.

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Advertising iPhone Brands Research 145

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Social Media

Sprout Social

JUNE 17, 2021

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in

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Statistics Social Media Marketing Survey 145

Hootsuite

JUNE 15, 2021

They snore, they drool, they’re hairy, and they’re better at Instagram than you. No, we’re not talking about your ex — we’re talking about dogs. The phenomenon of dog influencers has become a lucrative business for their social media savvy owners. Famous pups partner with brands, sell merch and even publish books! None of this would be possible without engaged communities following these furry personalities online.

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Social Media Today

JUNE 12, 2021

New moves by US regulators point to growing concerns for social media platforms, and big tech more broadly.

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Social Media Platform 217

Forbes Social Media

JUNE 13, 2021

Tremayne Collins’ social media cult following shows how small investors are wresting control from big traders and getting rich on stocks untethered from market fundamentals.

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Socialmedia.biz

JUNE 18, 2021

Transparency in business is more than a buzzword. It has become the new standard of business-as-usual. Without transparency, a business risks being branded as unethical, unjust, or even bioget. Transparency is the standard that everyone from CEOs to company social media accounts are being held to. With transparency across operations, businesses build trust with both employees and customers.

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Social Media Company Brands Communities 114

Hootsuite

JUNE 16, 2021

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”. Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. Still, there’s a lot of pressure on to find that sweet spot of frequency. You don’t want to overwhelm your followers or feel like you’re spamming the news feed.

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Social Media HootSuite Statistics Template 145

Social Media Today

JUNE 16, 2021

Instagram has added a new fundraising option, with group fundraisers providing new collaborative opportunities.

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Groups Groups Instagram Collaboration 209

Oktopost

JUNE 17, 2021

Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch the Recording: Want to hear more from leaders on B2B marketing? Catch all episodes here.

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The Realtime Report

JUNE 15, 2021

6 Tips to Boost Your. Customer Support Efficiency. Business and customer service go hand in hand because the success of a business depends on its customers. If your clients are happy with your products but unsatisfied with your customer service, you may end up losing them to competitors with better support. So to keep your customers happy and encourage loyalty, you have to work hard on improving customer service.

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Tips Survey FAQ Knowledge Base 103

Hootsuite

JUNE 17, 2021

Instagram Live has been trending over the last year. If you’re considering whether it’s a good fit for your brand, you may be thinking, “Hey, having Instagram Live analytics would really help my business understand and level up these videos.”. You’re in luck. Until recently, none of the Instagram analytics tools out there tracked Instagram Live analytics.

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Analytics Data Instagram How To 144

Social Media Today

JUNE 12, 2021

Facebook has made its new Smart Cropping tool for video more widely available in Creator Studio.

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Video Features Facebook Tools 218

Oktopost

JUNE 13, 2021

We’ve listened to your feedback and updated our new Calendar ! Most of the changes are minor UI improvements that are based on some of the most common points of feedback from our customers. And we hope they will make your social publishing experience better. Let’s get into the meat of these updates. New colors. We’ve made the Calendar more colorful to help you differentiate your social campaigns at a glance.

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Mobile Campaign Publishing List 118

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Later

JUNE 17, 2021

Whether you’re using TikTok for business or your personal brand, there are countless ways to give your videos a visual boost with TikTok filters. And the best part? You don’t need to be a video editing wiz. From the retro vibes of “Brew” to the fun “Time Warp Scan”, we’re sharing the top TikTok filters to level-up your videos. What are TikTok Filters?

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Hootsuite

JUNE 16, 2021

Imagine for a moment that you’re having an issue with a product or service and need to contact the company’s support team. You visit their website, navigate to their contact page, and find a list of social messaging apps (including WhatsApp, Facebook Messenger, and WeChat) alongside their phone number. Do you face the phone tree and hold music—or do you fire up your messaging app of choice?

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Metrics HootSuite Team Survey 130

Social Media Today

JUNE 14, 2021

Twitter has launched a new series to provide insight into emerging entertainment and media trends.

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Trends Twitter 216

Sprout Social

JUNE 15, 2021

If it feels like competition is heating up (and fast), you’re not alone. According to the latest Sprout Social Index™ , a staggering 93% of social marketers agree social media has accelerated competition in their industries. Factor in that 71% of consumers say they used social media more in the past year, and it’s no wonder brands are struggling to capture and retain people’s attention.

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Report Trends Data Industry 116

Socialmedia.biz

JUNE 18, 2021

Brand reputation is the most valuable marketing asset a company can cultivate. It is how your brand is perceived by customers and the general public. Building brand reputation can mean capturing a greater market share, driving sales, and opportunities for expansion. Conversely, failing to manage brand reputation can lead to unwarranted poor reviews and marketing losses.

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