Sat.Jun 12, 2021 - Fri.Jun 18, 2021

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Facebook Ads Targeting Audiences You Need to Create Now While You Still Can

Jon Loomer

Yeah, I hate that headline, too. Psychology and sense of urgency and whatnot. Usually, it’s a load of crap. Usually, there is no actual urgency. It’s all fabricated. Not this time. You need to create these audiences now, while you still can. You may have heard that Facebook Analytics is going away after June 30, 2021. There are many great uses for Facebook Analytics, and I’m bummed it’s going away.

Facebook 218
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LinkedIn Granted New Opportunity to Restrict Data-Scraping in its App

Social Media Today

The US Supreme Court will allow LinkedIn to pursue a case over user data scraping, which had previously been allowed by the Federal Court.

LinkedIn 214
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Three Keys to Creating Thumb-Stopping Social Media Content

Ignite Social Media

So, you want to create successful social media content? It’s not as easy as it seems. Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Social has its own rhythm, it has its own flow, its own look and feel, and audiences expect branded content to fit in, or else it’s going to feel inauthentic, forced, and not perform well.

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Predicting the COVID-19 Pandemic with Twitter

Socialmedia.biz

With the Covid-19 pandemic shaking the world for more than a year, it has been called the greatest challenge of humankind since world war two. Now, scientists are looking at new ways to gather meaningful data to track and predict future pandemics and offer valuable insights across sectors. A recent study, published in Evolutionary Intelligence in March 2021, looks at how social media can be used.

Twitter 171
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 Proven Steps to Identify Your Target Audience

Audiense

I’m not a big fan of using the word audience when referring to customers. It implies that your customers have nothing better to do than sit down, pay attention, and listen to everything you have to say.

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Facebook Shares Insights into Key Topics of Discussion Across Facebook and Instagram in Q1

Social Media Today

Facebook has provided an overview of the key discussion topics that are gaining the most momentum on Facebook and Instagram.

Instagram 209

More Trending

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The Importance of Customer Experience with Customer Service

Socialmedia.biz

While the motto of good business has always been, “the customer is king”, providing a good customer experience is more important than ever. Online reviews and searches enable customers to find companies who will provide the experience they are looking for. Negative customer experiences can be used to warn off not only friends or neighbors, but everyone searching online.

Review 149
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[PODCAST] Challenging conventional thinking to grow in the world of social intelligence

Audiense

Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome, founder of insight-intelligence.com and The Insight Network , co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Hosting 148
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Are We Entering a New Phase for Social Media Regulation?

Social Media Today

New moves by US regulators point to growing concerns for social media platforms, and big tech more broadly.

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What will postpandemic work look like? It’s up to you.

Janet Fouts

After my talk on compassionate leadership at the Women In Tech Global Conference last week, I got quite a few emails and messages about the stress of anticipating their place in the future of work. People are working now with some level of trauma. From the pandemic, societal issues, unfamiliar work/life situations, changes in infrastructure and just plain nervousness about how things are going to work going forward.

Exercises 136
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

Potential customers rarely grow on trees. . It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation.

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3 insights into how technology brands are levelling up their advertising

Audiense

Technology has developed rapidly over the last 20 years and with rapid change comes new rules, from how we can talk to customers to the data we can collect about them. If you’re a millennial who grew up during the dawn of the iPhone or a digital native Gen Z, using smart devices is a no brainer. But new research by YouGov has shown that late adopters make up 49% of the UK market.

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Instagram Adds Group Fundraisers, Facilitating New Awareness Opportunities

Social Media Today

Instagram has added a new fundraising option, with group fundraisers providing new collaborative opportunities.

Groups 213
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7 statistics that prove the importance of social media marketing in business

Sprout Social

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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10 Famous Instagram Dogs (And How to Make Your Dog Instagram Famous)

Hootsuite

They snore, they drool, they’re hairy, and they’re better at Instagram than you. No, we’re not talking about your ex — we’re talking about dogs. The phenomenon of dog influencers has become a lucrative business for their social media savvy owners. Famous pups partner with brands, sell merch and even publish books! None of this would be possible without engaged communities following these furry personalities online.

Instagram 145
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The 23-Year-Old Army Officer Turned YouTuber Leading The AMC Meme Stock Frenzy

Forbes Social Media

Tremayne Collins’ social media cult following shows how small investors are wresting control from big traders and getting rich on stocks untethered from market fundamentals.

Meme 145
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Facebook Seeks Oversight Board Advice on What Qualifies as 'Private' User Information

Social Media Today

Facebook has referred its first policy advisory motion to its independent Oversight Board, which will be an interesting test case.

Policies 194
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Transparency is Key when Addressing Problems on Social Media

Socialmedia.biz

Transparency in business is more than a buzzword. It has become the new standard of business-as-usual. Without transparency, a business risks being branded as unethical, unjust, or even bioget. Transparency is the standard that everyone from CEOs to company social media accounts are being held to. With transparency across operations, businesses build trust with both employees and customers.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How Often to Post to Social Media in 2021

Hootsuite

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”. Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. Still, there’s a lot of pressure on to find that sweet spot of frequency. You don’t want to overwhelm your followers or feel like you’re spamming the news feed.

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Natalie Binns on the State of B2B Marketing

Oktopost

Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch the Recording: Want to hear more from leaders on B2B marketing? Catch all episodes here.

B2B 118
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YouTube Adds New Control Options for Shorts Remixes, Tests Shorts Analytics in the Main App

Social Media Today

YouTube has added some new tools related to Shorts, including Channel controls to limit Shorts remixes of your videos.

Remix 199
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6 Tips to Boost Your Customer Support Efficiency

The Realtime Report

6 Tips to Boost Your. Customer Support Efficiency. Business and customer service go hand in hand because the success of a business depends on its customers. If your clients are happy with your products but unsatisfied with your customer service, you may end up losing them to competitors with better support. So to keep your customers happy and encourage loyalty, you have to work hard on improving customer service.

Tips 103
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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8 TikTok Filters to Level-up Your Videos

Later

Whether you’re using TikTok for business or your personal brand, there are countless ways to give your videos a visual boost with TikTok filters. And the best part? You don’t need to be a video editing wiz. From the retro vibes of “Brew” to the fun “Time Warp Scan”, we’re sharing the top TikTok filters to level-up your videos. What are TikTok Filters?

Video 118
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More Improvements to the New Calendar

Oktopost

We’ve listened to your feedback and updated our new Calendar ! Most of the changes are minor UI improvements that are based on some of the most common points of feedback from our customers. And we hope they will make your social publishing experience better. Let’s get into the meat of these updates. New colors. We’ve made the Calendar more colorful to help you differentiate your social campaigns at a glance.

Mobile 118
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Twitter Launches New Insights Series Analyzing the Latest Trends in Media and Entertainment

Social Media Today

Twitter has launched a new series to provide insight into emerging entertainment and media trends.

Trends 217
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Building Brand Reputation: How to Do it Right

Socialmedia.biz

Brand reputation is the most valuable marketing asset a company can cultivate. It is how your brand is perceived by customers and the general public. Building brand reputation can mean capturing a greater market share, driving sales, and opportunities for expansion. Conversely, failing to manage brand reputation can lead to unwarranted poor reviews and marketing losses.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Find your competitive edge with the Sprout Social Index, Edition XVII: Accelerate

Sprout Social

If it feels like competition is heating up (and fast), you’re not alone. According to the latest Sprout Social Index™ , a staggering 93% of social marketers agree social media has accelerated competition in their industries. Factor in that 71% of consumers say they used social media more in the past year, and it’s no wonder brands are struggling to capture and retain people’s attention.

Report 111
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Employment Based Visas in The United States: What Are They?

The Realtime Report

Employment Based Visas in. The United States: What Are They? The United States of America; the Land of Opportunity and a place that many worldwide dreams of. As the saying goes, if you can make it here, you can make it anywhere. Suppose you are making arrangements to relocate to the US. What documentation will you need to gain access to the country?

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Facebook's New 'Smart Crop' Feature for Automated Video Editing is Now Available in Creator Studio

Social Media Today

Facebook has made its new Smart Cropping tool for video more widely available in Creator Studio.

Video 218
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#381: Perfect Your Price Point & Create Consistent Revenue With Jereshia Hawk

Amy Porterfield

Fear of charging too much? Yeah… we’re gonna talk about. If you're ready to convert more clients and boost your sales processes, this podcast episode is your blueprint. Join me as I connect with Jereshia Hawk, business coach, sales expert, and framework phenom when it comes to knowing when to sell, perfecting what to charge, […]. The post #381: Perfect Your Price Point & Create Consistent Revenue With Jereshia Hawk appeared first on Amy Porterfield | Online Marketing Expert.

Price 109
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Introducing the Sprout Social Index™ 2021: UK & Ireland Edition

Sprout Social

After a year of lockdown in the UK and Ireland, social media use has exploded for businesses and consumers alike. Consumers are turning to social at every stage of the buyer journey, and businesses are working overdrive trying to keep up. But are these efforts translating to business goals? To find out, we surveyed 500 British and Irish marketers to understand their goals, what they consider best-in-class and how they leverage social data for their campaigns and initiatives.

Survey 106