Sat.Jun 27, 2020 - Fri.Jul 03, 2020

Social listening FAQ: 19 social media monitoring questions, answered


We wanted to gather the most frequently asked questions about social listening and answer them. What I ended up with is the list of questions varying from the most obvious to quite specific (but still popular

FAQ 86

How to Conduct a Social Media Audit (Includes a Free Template)


If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. But it is a critical part of developing or updating an effective social media marketing plan. An audit of your social media accounts helps you understand what’s happening on each network. You’ll be able to spot at a glance: what’s working and what’s not. whether impostor accounts are stealing your fans.


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How to Scale Your Social Media Presence

When it comes to social media, scaling up is critically important. Scaling your social media presence is defined as slowing ramping up your social media management efforts. Broadly speaking, this means different things to different companies: A start-up restaurant will scale in a different manner than a twenty-person law firm. However, there are best practices that apply no matter how big or how small your company is. Here is a look at some of these ideas.

Instagram is Testing a Full-Screen Stories Display as Stories Usage Continues to Rise

Social Media Today

Get ready for the next level of the Instagram Stories takeover

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How audience segmentation was key to creating a successful data-informed campaign [Case Study]


The case study we are sharing today served as the starting point in implementing a new methodology for a brand’s content creation: not driven by data, but informed by it. The case in question is an initiative led by global insurance company MAPFRE and Convosphere - a London-based business intelligence and insights agency - in which they used social listening and audience intelligence as the basis of their methodology. Audience Intelligence

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How Can the Internet of Things Help Your Business?

The Realtime Report

How Can the Internet of Things Help Your Business? Nearly every aspect of our lives now produces data. Every move we make and every beat of our heart is detected by the devices. The gadgets in our pockets also learn where we are, when we go on vacation, and what we’re interested in. The customer and the manufacturer benefit from some of these insights.

YouTube Explains Some Common Algorithm and Video Distribution Queries

Social Media Today

YouTube has posted a new video explaining some common questions about how its algorithm works and highlights user content

How Social Media Is Transforming the Customer Experience


When you are trying to reach a potential new customer, how do you do it? Phone call, email, LinkedIn? What you’re probably not doing is using social media data to find out and understand the person you are trying to engage with and their business situation at the time. Why, then, are we still focused on email blasts? And how can social media transform the customer experience?

How to Create An Effective Social Media Policy (Before It’s Too Late)

agora pulse

If your business or agency or doesn’t yet have a social media policy, it’s time to build one. Here are tips to make your policy ironclad. Creating an official social media policy is always a good idea. If there is more than one person on your team involved in your social media accounts, such a policy is essential. Discussions about creating a social media policy often focus on preventing major social media fails.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Navigating Worker’s Comp and Working-From-Home During COVID-19

The Realtime Report

Navigating Worker’s Comp and. Working-From-Home During COVID-19. Since the beginning of COVID-19, more and more workplaces have been switching over all or in part, having workers work from home. While convenient this new remote world is already raising questions over worker’s comp issues. Image by Gerd Altmann from Pixabay. Robert Fitz-Patrick is a partner/shareholder at the national law firm Hall Estill.

LinkedIn Launches New 'Support' Reaction, New Tools to Provide Assistance for Job Seekers

Social Media Today

LinkedIn has added some new tools to help people provide support and assistance to others within their professional networks

8 Popular Instagram Trends of 2020 (So Far!)


We’re halfway through the year, which means it’s a great time to look back and what’s worked, what hasn’t worked, and which Instagram trends are driving the best results! Of course, with so many features, post types, tools, designs, styles, and more, it can be difficult to know what’s currently “popular” on Instagram.

How to Use Social Media to Keep Students Engaged and Excited About College

agora pulse

College life may look a little different this summer and fall due to the pandemic. But what won’t change is the desire for meaningful interactions between the university and its students. That’s where social comes in! Check out these tips about social media for universities. If you’re working in university administration, you’re likely already hyper-aware of the fact that a large majority of your school’s students are glued to their phones daily basis.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Should Your Brand Participate in the Facebook Boycott?

Ignite Social Media

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). This situation is evolving quickly and as we post this (June 30, 2020), the boycott currently includes media giants such as Coca-Cola, Starbucks, and Verizon to name a few, but over 200 brands have taken a stance to #StopHateForProfit.

Facebook Announces News Feed Algorithm Update to Put More Emphasis on Original Quality News Content

Social Media Today

Facebook has announced a new News Feed algorithm update to help boost original news reporting, and improve the flow of quality information through its network

News 129

Amazon Prime Bangs With “Watch Party” Feature


Watching movies with friends has always been an interesting & exciting experience but with time, it faded away. Maybe the last experience would have been in a hostel & that too with so many limitations. Due to COVID-19 Lockdown , spending time had been turned to use platforms like Netflix, Hotstar, Amazon Prime, Hulu & etc. Given the boost in lockdown period, they are attracting users with different features quite often.

4 Ways to Model Lead Scoring for More & Better MQLs



How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

What happened on Social Media in June: monthly round-up


Twitter launched Voice Tweets out of nowhere, Instagram added new visual effects and Facebook got into political controversy once again. As always, we are here to guide you through all the most important social media news of the month

LinkedIn Adds New Analytics Tools for Company Pages, New Process to Limit Page Follow Invites

Social Media Today

LinkedIn has rolled out a range of new tweaks, including new Follower analytics for company pages, a new audio option for pronunciation on user profiles, and a new limit on company page invites

Best Methods To Schedule Shutdown On Windows 10


Yesterday, my sister and her friends were trying to do some casual activities on my laptop. Of course, I tried to make them understand not to do it but those dull-witted girly gangs were not at all ready for discernment. Well, I too was not ready to give my system, so I came up with an idea and that is to schedule a shutdown on Windows 10. If you are newer to this term, don’t worry I will let you understand how you can proceed with this step to schedule a shutdown on Windows 10.

8 Black Marketers Who Are Making Their Mark on the Industry


The U.S. population, and therefore its workforce, is becoming increasingly diverse. In the past 40 years, the white working-age population has declined from 83 percent of the nation’s total to 63 percent, while the number of minority workers has doubled. However, when it comes to leadership positions, the statistics are different. About 13.4 percent of the U.S. population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Ways To Attract Customers’ Attention That Won’t Break The Bank

The Realtime Report

5 Ways To Attract Customers’ Attention. That Won’t Break The Bank. Mathew Jade. Gaining customer attention is one of the most challenging things to achieve in today’s era of cutthroat competition. Today, organizations and businesses rely highly on their marketing team with the sole purpose of fetching good money to them along with brand fame. They try numerous ways to lure customers to their products and create long-term associations with them.

Snapchat Launches New Shoppable AR 'Try-On' Campaign with Gucci Shoes

Social Media Today

Snapchat has launched its firs Shoppable AR ad, with a new campaign from Gucci

How To Change Boot Sequence On Windows 10


Whenever you boot your computer, it first loads up the Unified Extensible Firmware Interface (UEFI) Firmware, also known as Basic Input Output System (BIOS). BIOS does a lot of work in the background including which program to load, which hardware to use first, where to load from and what settings to apply on the screen. Time arises when we need to boot from a different device like a USB or External Hard Drive to boot with different settings or let’s say a different operating system.

The Dap

Ari Herzog

Shortly after the coronavirus made itself known in the United States and there was ambiguity about its transmission, I read a Boston Herald article. The article profiled a 2014 report in the American Journal of Infection Control about an educational experiment with gloves and E. coli bacteria. The scientists concluded that the fist bump was the most hygienic hand greeting, compared to the high five and the handshake. I tweeted that on March 5.

The Road to Recovery: A Look at the Digital Future of Small Business 


With MSME Day just past us, we’re celebrating small businesses, the people who run them, and looking at the strategies they’re using to rebound from the impact of COVID-19. They come into 66 from the tributary side roads, from the wagon tracks and the rutted country roads.

LinkedIn Launches New Career Opportunities Hub to Assist Job Seekers

Social Media Today

LinkedIn has launched a new initiative to help job seekers find new roles, with a new hub that lists in-demand skills, and connects users to free courses on the same

HIPAA Privacy Rule: Is Texting a Violation?

The Realtime Report

HIPAA Privacy Rule: Is Texting a Violation? Are you a private practice physician concerned about maintaining HIPAA privacy? Have you been confused in the past about what deems a violation and what doesn’t? Don’t be among the twenty thousand complaints filed every year with Health and Human Services. It is your responsibility to know the law and follow it to avoid any accidental breaches by you or anyone within your company.

The Significance of Six

Ari Herzog

How do I know thee? Let me count the ways. On the sixth day, God created Man, and not too long afterwards, the number 6 became known as the atomic number of carbon, based on some part I am sure by the numeral’s octahedral and hexagonal properties, not to mention its divisibility by 1, 2, and 3.