Awario
JUNE 29, 2020
We wanted to gather the most frequently asked questions about social listening and answer them. What I ended up with is the list of questions varying from the most obvious to quite specific (but still popular).
Hootsuite
JUNE 29, 2020
If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. But it is a critical part of developing or updating an effective social media marketing plan. An audit of your social media accounts helps you understand what’s happening on each network.
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Socialmedia.biz
JUNE 30, 2020
When it comes to social media, scaling up is critically important. Scaling your social media presence is defined as slowing ramping up your social media management efforts. Broadly speaking, this means different things to different companies: A start-up restaurant will scale in a different manner than a twenty-person law firm. However, there are best practices that apply no matter how big or how small your company is.
Social Media Today
JULY 1, 2020
LinkedIn has rolled out a range of new tweaks, including new Follower analytics for company pages, a new audio option for pronunciation on user profiles, and a new limit on company page invites.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
agora pulse
JUNE 30, 2020
A little psychology goes a long way in social media posts. Here’s a look at some tips and tricks from the world of psychology that can help social media managers engage more with their audiences. If you think the success of certain brands on social media is pure chance, think again. Our favorite brands have been honing their techniques ever since social media began.
Audiense
JUNE 30, 2020
The case study we are sharing today served as the starting point in implementing a new methodology for a brand’s content creation: not driven by data, but informed by it. The case in question is an initiative led by global insurance company MAPFRE and Convosphere - a London-based business intelligence and insights agency - in which they used social listening and audience intelligence as the basis of their methodology.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
JULY 1, 2020
Google is adding its auto-generated 'Smart Replies', which provide quick response options based on machine learning, to YouTube Studio to help creators engage with their communities.
agora pulse
JULY 1, 2020
What’s the big idea weaving through your digital agency or career as a social media manager? Have you found “the red thread” that tells your story? Storyteller and message strategist Tamsen Webster can help with these tips from her guest visit to Social Pulse Weekly. If you’re struggling to find that one big idea that will help define, build, and grow your business or brand, you’ll want to read this post.
Oktopost
JULY 2, 2020
When you are trying to reach a potential new customer, how do you do it? Phone call, email, LinkedIn? What you’re probably not doing is using social media data to find out and understand the person you are trying to engage with and their business situation at the time. Why, then, are we still focused on email blasts? And how can social media transform the customer experience?
The Realtime Report
JULY 1, 2020
Navigating Worker’s Comp and. Working-From-Home During COVID-19. Since the beginning of COVID-19, more and more workplaces have been switching over all or in part, having workers work from home. While convenient this new remote world is already raising questions over worker’s comp issues. Image by Gerd Altmann from Pixabay. Robert Fitz-Patrick is a partner/shareholder at the national law firm Hall Estill.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
JUNE 30, 2020
LinkedIn has launched a new initiative to help job seekers find new roles, with a new hub that lists in-demand skills, and connects users to free courses on the same.
Forbes Social Media
JUNE 28, 2020
TikTok is a very irresponsible company, dangerous by design. It’s the application of Chinese philosophy on the internet?—?we want to see everything, know everything, analyze everything without limits?—?to a West where, apparently, we’re trying to put some kind of limits on it.
Hootsuite
JUNE 29, 2020
With MSME Day just past us, we’re celebrating small businesses, the people who run them, and looking at the strategies they’re using to rebound from the impact of COVID-19. “They come into 66 from the tributary side roads, from the wagon tracks and the rutted country roads. 66 is the mother road, the road of flight,” wrote John Steinbeck of the migration of American farmers and small business owners at the height of the Great Depression as they marched down America’s now-historic Route 66,
agora pulse
JULY 2, 2020
If your business or agency or doesn’t yet have a social media policy, it’s time to build one. Here are tips to make your policy ironclad. Creating an official social media policy is always a good idea. If there is more than one person on your team involved in your social media accounts, such a policy is essential. Discussions about creating a social media policy often focus on preventing major social media fails.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
JUNE 29, 2020
After users called on Reddit to do more to address hate speech, in response to the #BlackLivesMatter protests, the platform has today announced a new set of rules.
Likeable
JULY 1, 2020
The U.S. population, and therefore its workforce, is becoming increasingly diverse. In the past 40 years, the white working-age population has declined from 83 percent of the nation’s total to 63 percent, while the number of minority workers has doubled. However, when it comes to leadership positions, the statistics are different. About 13.4 percent of the U.S. population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 percent of senior leadership
Sprout Social
JUNE 29, 2020
These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel.
Forbes Social Media
JULY 2, 2020
Maryellis Bunn, 28, built a business that promised customers happiness, sprinkles and ice cream. The playground-meets-art installation was an instant hit with the Instagram generation. But ex-employees say that a darker reality lives under the gauzy filters.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
JUNE 30, 2020
Facebook has announced a new News Feed algorithm update to help boost original news reporting, and improve the flow of quality information through its network.
Awario
JULY 1, 2020
Twitter launched Voice Tweets out of nowhere, Instagram added new visual effects and Facebook got into political controversy once again. As always, we are here to guide you through all the most important social media news of the month.
Ignite Social Media
JUNE 30, 2020
Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). This situation is evolving quickly and as we post this (June 30, 2020), the boycott currently includes media giants such as Coca-Cola, Starbucks, and Verizon to name a few, but over 200 brands have taken a stance to #StopHateForProfit.
Amy Porterfield
JULY 2, 2020
Email list growth is just something you’ll never stop doing! Attracting new ideal audience members to your email list to nurture them and eventually turn them into devoted customers should be a priority as a new or veteran entrepreneur. To help you out, I’m sharing three foolproof list growth strategies. Whether you’re still working on […]. The post #324: Email List Growth Strategies That Will Transform Your Business appeared first on Amy Porterfield | Online Marketing Expert.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
JUNE 28, 2020
With businesses now relying on their tech infrastructure more than ever before, LinkedIn has published a new overview of how the tech discussion is evolving.
Blog2Social
JUNE 29, 2020
Social media open up many opportunities. However, there are traps and challenges. We show you 10 common social media mistakes you should avoid. Der Beitrag 10 Common Social Media Mistakes You Should Avoid erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.
agora pulse
JUNE 29, 2020
College life may look a little different this summer and fall due to the pandemic. But what won’t change is the desire for meaningful interactions between the university and its students. That’s where social comes in! Check out these tips about social media for universities. If you’re working in university administration, you’re likely already hyper-aware of the fact that a large majority of your school’s students are glued to their phones daily basis.
Amy Porterfield
JUNE 29, 2020
Entrepreneur PSA: Tracking your email metrics is an important task that you need to be making time for! Okay, I know that may not seem like the most exciting public service announcement you’ve ever heard but hear me out. If you’ve been looking to grow and improve the health of your email list, the answers […]. The post #323: How Healthy Is Your Email List?
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Discover just how easy it is to boost SEO with social media.
Social Media Today
JULY 2, 2020
Twitter is working on another iteration of its new 'Fleets' tool, which would enable users to create collaborative Fleets, its version of Stories.
The Realtime Report
JULY 3, 2020
5 Ways To Attract Customers’ Attention. That Won’t Break The Bank. Mathew Jade. Gaining customer attention is one of the most challenging things to achieve in today’s era of cutthroat competition. Today, organizations and businesses rely highly on their marketing team with the sole purpose of fetching good money to them along with brand fame. They try numerous ways to lure customers to their products and create long-term associations with them.
Later
JULY 3, 2020
We’re halfway through the year, which means it’s a great time to look back and what’s worked, what hasn’t worked, and which Instagram trends are driving the best results! Of course, with so many features, post types, tools, designs, styles, and more, it can be difficult to know what’s currently “popular” on Instagram. To help keep your business ahead of the game, we’re highlighting 8 of the biggest Instagram trends of 2020: Instagram Trends 2020 #1: The Rise of Instagra
Amy Porterfield
JULY 3, 2020
So you’ve done it. After spending countless hours developing your product, researching the market and your audience, and building a beautiful website, you’re ready. You even wrote a few blogs and posted on social media about it, but all you’re getting back is crickets. Ouch. But fear not my friend, there’s a simple solution to […]. The post List Building 101: Why Social Media Alone isn’t Enough appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
JUNE 30, 2020
Facebook has removed a cluster of Pages and groups linked to the violent 'boogaloo' movement, which has been gaining increased traction in the US.
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