Sat.Jun 15, 2019 - Fri.Jun 21, 2019

5 Symptoms of Content Strategy Failure (and How to Get it Back on Track)

Social Media Today

Is your content approach meeting the modern consumers' needs? Check out these common strategy failings, and notes on how you can improve

How to Choose That One Instagram Profile Link That Works Best for You

agora pulse

Instagram is a marketer’s dream, with higher-than-average engagement and a particular enthusiasm from users to discover and engage with brands on the platform. So, it’s relatively easy to drive engagement on Instagram and use it for brand awareness.

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How to Find, Nurture and Sustain Influencer Relationships

Meltwater

Building influencer relationships isn’t a new concept for brands. However, the digital boom brought a new generation of influencers with it. Insta famous fashionistas, globetrotting bloggers and YouTube Vloggers have… Read More >>>. Blog Influencer Marketing

How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Complete List Of Beauty Holidays For Beauty Brands

Firebelly

With this complete list of beauty holidays beauty brands never need to run out of content ideas. Whether your brand involves makeup, skincare, hair or anything associated with these products, here is the only list of beauty holidays you need to consult when creating content for your social media.

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Community Management is Essential to an Effective Social Media Marketing Approach

Social Media Today

Getting attention through standout visuals is important, but its how you maintain connection with the community that you build which will set your business apart

More Trending

Social Media Ad Objectives: Clicks vs. Conversion

Ignite Social Media

Many advertisers believe getting people to click is the driving force behind social media advertising. This social media ad objectives strategy suggests that users who are more likely to click on an ad will ultimately complete a desired action, following the notion of “if they click, they will come”.

Make it Happen

Mindjumpers

Challenge: Maybelline New York came to us wanting to narrow the gap between New York and the Nordics. New York was (and always will be) a key part of their brand DNA, so we had to make it relatable to a young Nordic audience. Solution: They had just changed their brand line to Make it Happen.

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Google Adds More Social-Like Options to Google My Business Listings

Social Media Today

Google has announced a new set of features for Google My Business profiles, which will provide additional opportunities for business listings across Google's offerings

List 171

American Education Services

SocialFish

Student loans issued through the Federal Government will mostly have a third party in charge of servicing them. If you have taken out a loan to pay for college, then American Education Services is a name you may hear often.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Product Review: MoShow–Slidehow Movie Maker App

Waxing UnLyrical

Guest Post by Dan Farkas. Social video has moved from nice to necessary. Anyone reading this blog or spending any time with Shonali knows this – or will know it soon enough. It’s easy to talk about creating more content. How can we do this quickly?

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#OtterBoxCityMeets

Mindjumpers

Challenge: OtterBox is a company who produces stylish phone cases, protecting the key creative tool of a modern generation. They came to us asking for a campaign that could span six markets, essentially creating a diverse eco-system of quality content in a cost efficient way.

Instagram Will Now Keep All Content Captured in the Stories Camera for Seven Days

Social Media Today

Instagram will now give you more time to decide on what you want to post to your Stories, with all content captured in the Stories Camera to remain available for a week

5 Ways to Make Your Instagram Photos Stand Out

Socialmedia.biz

Instagram is the perfect way to share photos of significant events with your followers. However, there’s more to it than point, shoot, and post – a lot more. If you want your photos to be noticed, you need to be conscious about how you take them.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

7 best Facebook analytics tools

Unmetric

What started as a means to catch up with friends back in ’04 has swept the world with its phenomenal success. Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page.

Lurpak® Content Toolkit

Mindjumpers

Challenge: Lurpak® content is much more than food porn. Everything they do as a brand empowers people be adventurous and actually cook.

Facebook and TikTok Lead in Overall App Downloads in May

Social Media Today

Some interesting trends are highlighted in the latest monthly app download listing from SensorTower

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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 Things You Should Know About Real Estate Mediation

The Realtime Report

3 Things You Should Know About Real Estate Mediation. As the alternative to going to court, real estate mediation resolves different problems. For instance, you bought a home and after a month or so later, grey water starts flowing back.

Food, Glorious Food

Mindjumpers

Most people eat with their eyes first and foremost. That’s certainly the case when they’re scrolling through their feeds, drooling over their phones as they tag their friends in that dish they “have to try next weekend!”.

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Facebook Adds 22 New, Free Training Modules to Facebook Blueprint

Social Media Today

Looking to up your digital marketing skills? Facebook has added a range of new training courses to its Blueprint education platform

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Agencies & consultancies: 6 views on the present and future of creativity

Audiense

The recent movements of Accenture betting on its expansion in the creative field - in addition to other consultancies of the calibre of Deloitte and PricewaterhouseCoopers - are reshaping the advertising sector.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Protect Your Instagram Account from Being Hacked

Later

In the wake of an apparent “hacking spree” on Instagram, a lot of people are wondering how to protect their Instagram accounts from being hacked. Getting hacked is certainly a scary situation to be in — especially if you’re a business that relies on Instagram to make sales or generate leads!

Influencer Collaborations

Mindjumpers

We live in an age of self(ie)-made celebrities. They make life look so darn good, you can’t help but want what they have. Sounds like a marketing dream, right? As a brand, there’s a number of ways you can work with influencers; each with their own set of pay-offs and limitations.

5 Actionable Steps to Improve the SEO Performance of Your Site

Social Media Today

Here are some actionable steps you can take to help improve your Google search rank

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How to Get Started in Media Planning and Buying

The Realtime Report

How to Get Started in Media Planning and Buying. The simple days are gone. Businesses can no longer simply put ads on products, in the newspaper, on the radio, and on television and call it good. We’re in a new age of media.

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The Top 10 B2B Marketing Strategies for 2019

Oktopost

It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”.

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The One Big Design Mistake made by Non-Designers (and how to fix it)

Socially Sorted

Let’s get real and talk about the single biggest design mistake made by non-designers. It’s not what you think and many of us fall into the trap of doing it. And I have 3 easy ways to fix it.

7 of the Best Social Media Tools for Agencies

Social Media Today

Finding the right tools is key to ensuring that your agency is able to deliver the best data and service to your clients. Here's an overview of some of the top social management options

Is Your Business Using All 4 of These Core Customer Experience Metrics?

The Realtime Report

Is Your Business Using All 4 of These Core Customer Experience Metrics? Just how important is it to “wow” customers these days? Behold these eye-opening statistics: 87% of customers share positive experiences. 86% of customers gladly pay more for a better brand experience.

The 7 Most Commonly Misunderstood Marketing Metrics

Likeable

Marketing has created a dizzying array of abbreviations and somewhat esoteric terms. Unfortunately, many of the simplest sounding terms also have technical definitions that aren’t aligned with common-sense readings of the words involved.

Separated by a common language? How different are agencies and consultancies when they both speak fluent digital?

Audiense

This is a guest blog written by Phil Lynch, Managing Director of social media research agency Newton Insight & visiting lecturer in media analytics at the University of Westminster. Connect with him on LinkedIn. Audience Intelligence