Social Media Today

JUNE 20, 2019

Is your content approach meeting the modern consumers' needs? Check out these common strategy failings, and notes on how you can improve.

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Strategy Content Meeting How To 168

agora pulse

JUNE 19, 2019

Instagram is a marketer’s dream, with higher-than-average engagement and a particular enthusiasm from users to discover and engage with brands on the platform. So, it’s relatively easy to drive engagement on Instagram and use it for brand awareness. What’s trickier is to take that on-platform engagement and drive it into meaningful, off-platform action , taking users to the site of your choice.

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Instagram How To Upcoming Eventful 92

Meltwater

JUNE 16, 2019

Building influencer relationships isn’t a new concept for brands. However, the digital boom brought a new generation of influencers with it. Insta famous fashionistas, globetrotting bloggers and YouTube Vloggers have… Read More >>>.

Influencer 121

Influencer How To Blogger YouTube 121

Firebelly

JUNE 17, 2019

With this complete list of beauty holidays beauty brands never need to run out of content ideas. Whether your brand involves makeup, skincare, hair or anything associated with these products, here is the only list of beauty holidays you need to consult when creating content for your social media. Beauty Holidays January National Bath Safety […].

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List Brands Consultant Social Media 189

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Social Media

Webbiquity SMM

JUNE 20, 2019

Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors.

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LinkedIn Brands How To Training 166

Social Media Today

JUNE 20, 2019

Finding the right tools is key to ensuring that your agency is able to deliver the best data and service to your clients. Here's an overview of some of the top social management options.

Tools 167

Tools Overview Social Media Data 167

Audiense

JUNE 18, 2019

The recent movements of Accenture betting on its expansion in the creative field - in addition to other consultancies of the calibre of Deloitte and PricewaterhouseCoopers - are reshaping the advertising sector. The consultancies are “everywhere you go” such as in the edition of Cannes Lions that has just started, Erik Oster commented the other day, in this article on adweek.

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Consultant Advertising Comments 157

Unmetric

JUNE 20, 2019

The birth of Netflix in 1997 may not have caused much of an entertainment disruption at the time, but fast forward 20-odd years, and few could have predicted the impact Netflix would have. The online streaming company has changed the way we watch movies and television shows and caused some big-name casualties along the way. Netflix is currently operating in over 190 countries at present and has a total of 139 million global paying subscribers.

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Industry Social Media Strategy Upcoming 135

Social Media Today

JUNE 21, 2019

Facebook has released its latest 'Topics to Watch' report, highlighting all the key subjects seeing significant increases in mention volume across The Social Network.

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Report Conversation Facebook Social Networking 166

Ignite Social Media

JUNE 20, 2019

Many advertisers believe getting people to click is the driving force behind social media advertising. This social media ad objectives strategy suggests that users who are more likely to click on an ad will ultimately complete a desired action, following the notion of “if they click, they will come”. Typically, the traffic or clicks-to-website objective works best to gain as many clicks as possible, reinforcing quantity over quality.

Conversation 131

Conversation Social Media CPM Metrics 131

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Audiense

JUNE 19, 2019

This is a guest blog written by Phil Lynch, Managing Director of social media research agency Newton Insight & visiting lecturer in media analytics at the University of Westminster. Connect with him on LinkedIn.

Consultant 122

Consultant Analytics LinkedIn Research 122

Mindjumpers

JUNE 20, 2019

Challenge: Maybelline New York came to us wanting to narrow the gap between New York and the Nordics. New York was (and always will be) a key part of their brand DNA, so we had to make it relatable to a young Nordic audience. Solution: They had just changed their brand line to Make it Happen. It was an aspirational shift from Maybe She’s Born with it, Maybe it’s Maybelline.

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Apple Team Brands Content 100

Social Media Today

JUNE 21, 2019

Google has announced a new set of features for Google My Business profiles, which will provide additional opportunities for business listings across Google's offerings.

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Google List Features 168

Waxing UnLyrical

JUNE 17, 2019

Guest Post by Dan Farkas. Social video has moved from nice to necessary. Anyone reading this blog or spending any time with Shonali knows this – or will know it soon enough. It’s easy to talk about creating more content. How can we do this quickly? There are plenty of apps that promise Spielberg and deliver something more Mac and Me than ET. So when I had a chance to review the MoShow app, I was hopeful to find something that fits into a larger social video strategy.

Review 100

Review Products Video LinkedIn 100

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Unmetric

JUNE 18, 2019

What started as a means to catch up with friends back in ’04 has swept the world with its phenomenal success. Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Marketers hustle to push out engaging content every day to skyrocket their engagement levels.

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Analytics Tools Facebook Overview 119

Mindjumpers

JUNE 20, 2019

Challenge: OtterBox is a company who produces stylish phone cases, protecting the key creative tool of a modern generation. They came to us asking for a campaign that could span six markets, essentially creating a diverse eco-system of quality content in a cost efficient way. Solution: #OtterBoxCityMeets – six markets, six influencers, six cities, six events… hundreds of pieces of content.

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Banking Influencer Travel System 100

Social Media Today

JUNE 21, 2019

Instagram will now give you more time to decide on what you want to post to your Stories, with all content captured in the Stories Camera to remain available for a week.

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Instagram Content 168

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online. Without content and humans, social media and digital marketing wouldn't exist.

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Content Marketing Loyalty Findability 113

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

The Realtime Report

JUNE 15, 2019

3 Things You Should Know About Real Estate Mediation. As the alternative to going to court, real estate mediation resolves different problems. For instance, you bought a home and after a month or so later, grey water starts flowing back. You realize that this is a serious plumbing issue such as a blockage. To resolve the problem, you hire a professional plumber.

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Real Estate Issues System Process 102

Mindjumpers

JUNE 20, 2019

Challenge: Lurpak® content is much more than food porn. Everything they do as a brand empowers people be adventurous and actually cook. They came to us wanting to diversify their recipe content, increase the number of recipes produced within a single production, and create a number of assets for multiple digital platforms. Solution: Through social listening, we identified key cooking moments and recipe searches from the Lurpak® audience.

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Content Cost Activities Data 100

Social Media Today

JUNE 18, 2019

Facebook is removing certain Page information fields as of August 1st, with new prompts urging Page managers to integrate their information into remaining sections.

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Facebook 168

Hootsuite

JUNE 19, 2019

Instagram trends can make or break your social marketing strategy. That’s why it’s important to stay on top of them. Brands that keep up with the top trends on Instagram can take advantage of new features and beta tools ahead of their competitors. They also show their followers they know what’s up. With added pressure from TikTok and a new head of company, Instagram is rolling out lots of new innovations, features, and tools.

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Trends Instagram Meme Influencer 112

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Should they? Running a brand’s social media accounts is a lot of work. You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it.

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Social Media Management Communities Social Media Skills 112

Mindjumpers

JUNE 20, 2019

Most people eat with their eyes first and foremost. That’s certainly the case when they’re scrolling through their feeds, drooling over their phones as they tag their friends in that dish they “have to try next weekend!”. Our job is to make content that looks good enough to eat, which we’ve done for Lurpak®, Castello and Arla, just to name a few. Hungry yet?

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Feed Feedly Content 100

Social Media Today

JUNE 21, 2019

Getting attention through standout visuals is important, but its how you maintain connection with the community that you build which will set your business apart.

Communities 168

Communities Social Media Marketing 168

Hootsuite

JUNE 18, 2019

Stickers, filters, animations—today’s Instagram Stories look better than ever. That might be because there are tons of amazing Instagram Story apps available. With so many tools at your fingertips, creating stellar content has never been easier. It’s also never been more important—especially for brands. Stories are growing 15 times faster than other content.

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Instagram Content Template Templates 112

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Social Media

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. It’s what separates you from the rest of the pack and helps build important connections that boost your growth and development. One of the best ways to enhance your personal brand is through social media. Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal

Trends 111

Trends Social Media Brands Authentication 111

Mindjumpers

JUNE 20, 2019

We live in an age of self(ie)-made celebrities. They make life look so darn good, you can’t help but want what they have. Sounds like a marketing dream, right? As a brand, there’s a number of ways you can work with influencers; each with their own set of pay-offs and limitations. We help navigate those murky waters, facilitating the relationship between brand and influencer.

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Collaboration Influencer Brands Content 100

Social Media Today

JUNE 19, 2019

Social media can be an excellent platform for connecting with your customers - here are some tips on how to boot your social customer support process.

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Social Media Process Tips Platform 167

Hootsuite

JUNE 17, 2019

There are lots of Instagram tools that can help you with your Instagram strategy , but some of them are sharper than others. With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Whether you’re looking for scheduling support, analytics aids, or photo and video editing help, we’ve rounded up the essential tools that every social marketer should have in their Instagram toolbox.

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Instagram Tools HootSuite Hashtag 111

Forbes Social Media

JUNE 15, 2019

Tamara McCleary, a top influencer, explains how marketers can find and leverage these 6 types of influencers (hint, they aren't always celebrities) to harness the "potency of a diverse group of influencers to get the word out" about your brand.

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