Sat.Oct 26, 2013 - Fri.Nov 01, 2013

What Grandma Can Teach You About Social Media Marketing

yMarketingMatters

My grandma taught us to behave well, to be kind, and to address our peers as well as our superiors with respect. She taught us how to embrace our unique personalities and talents, but to be polite, thoughtful, and considerate at the same time. Grandma showed us to pay attention to details and she never forgot to say please and thank you. .

10 Reasons Why Being Your Own Boss Is The Cat’s Meow

Jason Yormark

Yea that’s right. I made a list of 10 reasons why being self-employed rules to get you to come read my stuff. Because lists are cool like that. People don’t have time to read paragraphs. That’s so 2012. I wrestled a bit with posting this as by doing so, I possibly alienate myself to any “offers you can’t refuse” for a traditional 9 to 5er.

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This Week in Social Media: Top Stories

Harp Interactive

Categories: Blog , SEO , Social Media Marketing , Twitter Tags: content marketing , hummingbird , marketing tips , social media , social media 2014 , social media tips , Twitter Busy week? Not to worry — we’ve got you covered! Here’s a short roundup of social media news, tips and updates from Harp Social for the week of October 28 – November 1.

Facebook Has Lost Their Teen Spirit

Firebelly

Is Facebook being pushed out of the spotlight for teens? I started to ask myself this question during one of my daily conversations with my 14-year-old sister, Caroline, who is currently in the 8 th grade. I try to stay up to date on all the current drama and trends that are going on in middle school scene, which is actually pretty hard to keep straight. It usually goes something like this; Wendy is mad at Zoe and Zoe likes Court’s boyfriend, and Wendy and Court aren’t friends anymore, etc.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Custom Short URLs for Google+ At Last!

Janet Fouts

Tired of explaining why you have a long string of numbers as the URL for your Google+ page? Then you’ll be as excited as I am to hear Google+ is finally rolling out custom URLs for both personal profiles and pages. The next time you log in you’ll notice a bar across the top of your browser with their suggested new name. You have the option to suggest a different one to fit your brand better but it must be requested. It may take a few days for them to approve it.

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media.

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How Your Halloween Costume Affects Your Social Media Presence

Firebelly

Blog costume Facebook Halloween Social Media

App of the Week Helps You Upload Photos to Facebook

The Social Media Incubator

Are you sick of uploading photos from your mobile device to Facebook and having the photos go into a “mobile uploads” album? The iLoader app is your solution. This app easily allows you to batch photos and videos to upload to Facebook and create a new album for them. Features: Multiple photos. Upload multiple photos simultaneously. Even if you don’t have a network connection at the time, iLoader will save them and upload when you do. . Photo features.

Learn to Be in the Moment

Ari Herzog

The Italian language has a wonderful word: Asolare. It is loosely translated as spending time in a meaningless but delightful way. Some describe the word as bittersweet exile, referring to 15th century poet Cardinal Pietro Bembo’s affections toward exiled Cyprus Queen Catarina Cornaro. The Spanish language has another wonderful word: Vacilando.

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Buffer Has Been Hacked

Bill Hartzer

Buffer, the app that allows you to time your posts to Twitter, Facebook, and Google+, has been hacked. Here’s an update email From Joel from Buffer: From: Joel from Buffer. Reply-To: XXX@XXXXXXX.com. Date: Saturday, October 26, 2013 3:07 PM. To: Bill Hartzer. Subject: Buffer has been hacked – here is what’s going on. Hi there, I wanted to get in touch to apologize for the awful experience we’ve caused many of you on your weekend.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How To Be A Hashtag Hacker

Firebelly

The hashtag, or pound sign (#) for you social media novices, has become one of the most important ways we communicate with people online. It has evolved from being just a symbol into allowing people to easily aggregate and organize tweets, status updates, and photos that all have something in common throughout Twitter, Facebook, Instagram, Google +, Tumblr, and Pinterest. For brands, hashtags can be a great way to get costumers interacting with a product or promotion.

Holiday Branding and Marketing For Social Media

The Social Media Incubator

If you are looking for ways to boost your social media, this is the perfect time of year to do so. The holiday season is here, with some of the biggest holidays for online marketing: Halloween, Thanksgiving and Christmas. The holidays present a great opportunity for your social media strategy. Social media has become a main source of sales in today’s world. Consumers are 71 percent more likely to make a purchase from a social media referral. So what can you do on your social media?

Socially Share Blog Posts Easily

Ari Herzog

I am testing a WordPress plugin to share blog posts across social media. Here’s a screenshot of the plugin’s homepage. If everything is set up correctly, a link to this post should be automatically published to profiles of mine on LinkedIn, Facebook, and Twitter. Let’s see… Is it working? Thanks for reading. If you were inspired, please add a comment and sign up to receive blog posts by email.

How to Stop Google from Encrypting Your Searches

Bill Hartzer

I recently spoke at the Pubcon Conference in Las Vegas, and one of the big issues that came up was the fact that Google is no longer providing keyword search data to website owners. They’re now encrypting searches, forcing all users of Google search to use https as a default. The search engine marketing community is not happy that we’ve lost our keyword data. The “not provided” keyword data kept going up and up until now it’s virtually non-existent.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Pinterest Promoted Pins: 5 Must-Reads

Firebelly

Promoted pins are launching on Pinterest. Learn all about it in the 5-must reads below. Pinterest Announces First Ad Product: Promoted Pins. By Lauren Indvik It’s been a long time coming: Pinterest, the heavily funded, 3 year-old image and video-sharing network, announced that it is going to begin experimenting with paid advertising. Pinterest Seeks Ad Revenue With Promoted Pins.

Today is Internet Day!

Navolutions

Did you know that October 29th is the anniversary of the first bits of data ever sent over a long distance computer connection? Check out TheInternetDay.com to learn more! The post Today is Internet Day! appeared first on Navolutions. News internet day october 29th the internet day

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Explore Digital Media on Facebook

Ari Herzog

If you use Facebook and want to explore digital media with me there, then please click here and join my group. You won’t learn best practices or case studies or guidelines for success. But similar to my blog, the group will help you discover the online things that make me giggle and grin. As I bid adieu to Twitter , the Facebook group becomes my new outlet for self-expression and a new place for you to connect with me — and with each other.

Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

Tim Washer, Cisco @timwasher. Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How To Market To Young Moms

Small Business Mavericks

Do you know who spends more time on social networks than everyone else? Young moms. Or, more specifically, moms with young children. At least, that’s what Experian Marketing Services says. Moms with young children are two times more likely to use social networks three times a day or more. If you have a product that would appeal to that demographic, then the place you need to be is online. You can reach your audience through social networks.

Is Google Penguin Recovery All About Cleaning Up Links?

Bill Hartzer

A while back I wrote about how many SEO companies and so-called SEO experts have been offering a Google Penguin Recovery Service. I mentioned that you really need to be very careful when choosing someone who offers this service, because they really can do more harm than good. They are, in fact, going to do things that will change your website’s link profile which could do serious damage to your overall website search engine reputation.

1 Week Later: The Results of @JuliaCSocial and Pinterest

Ari Herzog

Julia Campbell encouraged bloggers to incorporate “Pin This” buttons on their blogs — and I stepped up to the challenge. Last week I wrote a blog post that asked you to click a button to pin a picture to your own boards. That challenge failed. Analyzing a single pin. Pinterest analytics indicate that 3 people pinned the picture a total of 4 times.

2 Twitter Changes Making Life Easier for Big Brands

Convince & Convert

In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. This has always been one of the quirks of Twitter, that you had to “follow back” to exchange DMs. In some ways, it’s kind of nice, because the DM can be a bit of a Spam-free respite, except for the “Have you seen this?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why Tumblr Might Be The Perfect Vehicle For Your Brand

Small Business Mavericks

Aside from the fact that web properties like Geocities and Posterous have been cut off from the World Wide Web – and it could happen to Tumblr too – Tumblr might actually be a good way to help you attract new readers for your blog and new customers for your business. There are three huge benefits to using the service, according to Search Engine Journal.

Social Media and Village Crisis Comms – Local Gov Councils and Emergency Services #NSWFires

Laurel Papworth

How information traverses social media during a crisis like the NSW bushfires. The role of crisis comms and official vs non official media sources. When I was asked by the BBC to do an interview on Tuesday night of the fires I said no. Too close to home and we were busy preparing the house and property. But once the main threat on Wednesday had passed and I was asked by my editor at The Australian to write, I thought it through and said yes.

34 Australian Classified ads site

Social Media Marketing

I am helping my other SEO Executive friends who do SEO for different-2 countries. Here is the list of Australian classified ads sites having good page rank and good Rlexa Rank. 1) [link] 2) [link] 3) [link] 4) [link] 5) [link] 6) [link] 7) [link] 8) [link] 9) [link] 10) [link] 11) [link] 12) https://www.allclassifieds.com.au

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You Do Not Own Your Audience

Convince & Convert

Jeffrey Rohrs, author @jkrohrs. Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors.

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Develop A Real Content Marketing Strategy

Small Business Mavericks

A few years ago, all you heard most SEOs talking about was link building. You were supposed to go out, buy links, pay for link strategies, and get your link house in order. Many SEO’s treated links like they were the most important thing about online marketing. Some of them still do. When Google came out with the Penguin update, suddenly, all the link builders decided to focus on content marketing. But they didn’t really change their strategy.

20 Best Marketing Books Of All Time

Twist Image

What are the best marketing books of all time? It''s a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to know not just what the latest and greatest books are, but which ones would be considered the seminal books on the subject of marketing.

10 Unexpected Places to Find Business Blogging Inspiration

Writtent Blog

I’ll clue you into a little secret. There’s no famous blogger out there who hasn’t struggled to find inspiration at one point or another. Literally everyone has days where their ideas run dry, or they’d just rather be sitting on a beach far from their laptop. Great content creators learn to find inspiration in unexpected and surprising places, regardless of whether they’re in business blogging or composing music.

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Cooperative Content Will Eventually Dominate Your Polished Content

Convince & Convert

We’re ALL writing blog posts. image by BigStock). The legions of companies now embracing “content marketing” as a piece of their communications arsenal grew by 11% as I typed this sentence. Alas many (perhaps most?) of these new content devotees have not embraced Youtility in the least, and are instead making content they think they need, rather than content real people actually want.

Native Advertising: The Next Big Thing

Small Business Mavericks

Native advertising is social media content that looks like content but is really advertising. It looks and feels like the usual content you would find on social media, but when you click on the link and read or watch, then you discover that you are being advertised to. Really effective native advertising is creative and resembles actual real content even while you’re reading or watching it. It’s the next big thing on social. Business Insider tells us why.

Social Media Changing The Face Of Public Relations

Firebelly

I have always loved infographics. Even though they are a relatively new concept, I love the creativity that goes into organizing and designing them. I am also thrilled by how they relay information in a quick and visual way. That’s why when I found this “Then & Now” infographic on public relations, I had to share. It’s a somewhat humorous and true comparison on how PR has evolved in a relatively short time span.