Sat.Jan 07, 2023 - Fri.Jan 13, 2023

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New Report Shows that Time Spent Using Social Apps Rose to New Highs in 2022

Social Media Today

’s annual overview also highlights the rise of BeReal, and TikTok’s in-app spending push

Overview 167
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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments.

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What Is a Snapchat Score, and Should I Care About It?

SocMed Sean

Have you ever wondered what a Snapchat score is? A snapchat score is the total amount of your activity spent on snapchat. Here are a few things that might better help you understand what a snapchat score is and how you can increase it. The post What Is a Snapchat Score, and Should I Care About It?

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10 Compelling B2B Influencer Marketing Statistics for 2023

The Social Media Hat

Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat. Digital Marketing B2B Influencer Marketing Influencer Marketing Statistics

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Planning for 2023: Facebook Posting Tips

Social Media Today

Looking to optimize your Facebook performance? Check out these tips

Tips 171
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The magical world of Disney - A masterclass in tourism marketing

Audiense

After the uncertainty of the last few years, the travel industry is back and better than ever. As consumers start to think about their 2023 getaway, there’s never been a better moment to take a fresh look at your marketing strategy. Spotlight Analysis

Tourism 117

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The Challenges Facing B2B Influencer Marketing Today

The Social Media Hat

B2B Influencer Marketing has it's own unique challenges and solutions. The post The Challenges Facing B2B Influencer Marketing Today appeared first on The Social Media Hat. Social Media Articles B2B Employee Advocacy Influencer Marketing Influencer Marketing Tools

B2B 125
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Twitter Invites Businesses to Sign-Up for ‘Verification for Organizations’

Social Media Today

You'll soon be able to get your own gold tick for your business

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Common Reasons to Sell a Business 

The Realtime Report

Common Reasons to Sell a Business . There are various reasons a person could decide to sell the business they have worked hard to build up. Ultimately, it will be worthwhile working out what these reasons happen to be, as this can influence how the sale goes through.

Report 91
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AskBuffer: Where do you start when creating new social channels for your business?

Buffer Marketing

How and where do you start when creating a brand new social media channel for your business? AskBuffer — Jake Pryszlak (@Jakepryszlak) October 19, 2022.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How Often Should You Update Facebook Ad Creative?

Jon Loomer

One way to combat creative fatigue is to change your creative. But, how often should you update your Facebook ad creative? This is a question I get a lot. Advertisers want a process. Should they update their creative every two weeks? Every month? More or less often? It’s not that simple.

CPA 112
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Instagram’s Updating its UI, with the Shop Tab to Disappear from the Main App Screen

Social Media Today

The update is another concession that in-stream shopping isn’t taking off as well as Meta hoped

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How To Overcome The Challenges Of Managing Enterprise Data

The Realtime Report

How To Overcome The Challenges Of Managing Enterprise Data. Managing your enterprise’s data can be challenging but possible. With the sheer volume of data, it can be difficult to know where to start and how to stay organized through the process.

Report 91
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Monique Woodard Unveils Cake Ventures, New $17 Million Fund Focused On ‘Demographic Change’

Forbes Leadership

The Black founder-turned-investor will write $500,000 seed and pre-seed checks, backed by investors including Bank of America and billionaire Melinda French Gates.

Banking 107
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Where Are Facebook Conversion Events Firing?

Jon Loomer

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL.

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Meta’s Shutting Down its ‘Creator Studio’ Page Management App

Social Media Today

Meta’s pushing Page managers towards its more all-encompassing Business Suite platform instead

Platform 157
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Micro-influencer marketing guide: Facts and uses

Sprout Social

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with.

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#534: Your A-Z Guide For Creating A Highly Engaged Paid Online Community

Amy Porterfield

Your A-Z Guide For Creating A Highly Engaged Paid Online Community Listen on… My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we did As my dear listener, I wanted to share something I’m incredibly proud of with you — and it’s that one of my recent Paid Bootcamps, Course […].

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Ep. 129 – Starting A Podcast? Figure out your why first

Taylor Marek

I might turn this into a workshop or a class at some point, but I wanted to speak to podcasters out there who either have a show or want to start one. Why do you want to have your own podcast? Let’s discuss… Links: The Power of Knowing Your Why – School of Podcasting.

Class 91
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Planning for 2023 - Researching the Competition

Social Media Today

Understanding the competitive landscape - and what they’re getting right, and wrong - is another key step in your digital marketing process

Research 155
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5 must-have social media dashboard templates for brands

Sprout Social

Picture this: You’re in a meeting with top executives and stakeholders. They ask you to quantify your team’s performance across social channels and accounts, and explain how your performance influences company goals.

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In The Aftermath Of Riots, Brazil Faces The Challenge Of Countering Online Radicalization

Forbes Social Media

The events that included the trashing of key public buildings were a result of a long process - and shifting the current scenario requires a multifaceted approach, experts say.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Play Today and Golf in virtual worlds – Australia Metaverse News Australia

Laurel Papworth

Another Sport in the Metaverse – Golf Australia supported by Play Today have an app that is connected to blockchain (Blocto/Flow) and are about to launch into virtual worlds. LECTURE: Laurel Papworth Metaverse Marketing of Golf NFTs. Transcript of Lecture on Play Today, Golf and the Metaverse.

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Twitter Adds ‘Hashfetti’ Effect to Branded Hashtag Campaigns

Social Media Today

The new option will see a flood of hashmoji fall down the screen when tapped

Hashtag 153
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How to define and share your core brand values effectively

Sprout Social

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism.

Tourism 86
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Out Of This World: The Crowdsourced Star Wars

Forbes Social Media

More than a few of the entries proved to be worthy of a Jedi master (or at least Hollywood director), using various animation techniques, action figures, LEGO sets, and simple props to put a new twist on the beloved Hollywood classic.

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NFT campaign for wine and spirits – AustralianAgave – Metaverse Marketing Australia

Laurel Papworth

Top Shelf International launched a sellout campaign of NFTs for an Agave spirit. How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? LECTURE: Laurel Papworth Metaverse Marketing of Wine and Spirits in Australia. Transcript of lecture on NFTs for wine and spirits.

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Twitter Rolls Out New, Swipeable Feed of Only Users That You Follow in the App

Social Media Today

An easier way to access a non-algorithmic tweet timeline

Feed 150
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The 10 Best Places to Find Cheap (or Free!) TikTok Templates

Hootsuite

Tired of being your own producer, editor and star in your TikTok rise to fame? Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content.

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Creating Personalized Experiences with Full Funnel Marketing for Maximum Returns

Koka Sexton

Identifying and targeting your ideal customer is one of the most important steps you can take in developing an effective marketing plan.

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Seattle Public Schools Launch Legal Fight Against Social Media Companies

Forbes Social Media

The complaint blames social media for behavioral disorders including anxiety, depression, disordered eating, and cyberbullying. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

Company 77
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Microsoft’s Looking to Invest $10 Billion into Rising AI Start-up OpenAI

Social Media Today

The investment could see AI creation tools become more mainstream very quickly

Microsoft 142