Sat.Jan 07, 2023 - Fri.Jan 13, 2023

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New Report Shows that Time Spent Using Social Apps Rose to New Highs in 2022

Social Media Today

data.ai’s annual overview also highlights the rise of BeReal, and TikTok’s in-app spending push.

Overview 217
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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts.

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The Challenges Facing B2B Influencer Marketing Today

The Social Media Hat

B2B Influencer Marketing has it's own unique challenges and solutions. The post The Challenges Facing B2B Influencer Marketing Today appeared first on The Social Media Hat.

B2B 214
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How Often Should You Update Facebook Ad Creative?

Jon Loomer

One way to combat creative fatigue is to change your creative. But, how often should you update your Facebook ad creative? This is a question I get a lot. Advertisers want a process. Should they update their creative every two weeks? Every month? More or less often? It’s not that simple. Let me explain… What is Creative Fatigue? Creative fatigue is when people have seen your ad too often, resulting in a drop in performance.

Facebook 189
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Planning for 2023 - Researching the Competition

Social Media Today

Understanding the competitive landscape - and what they’re getting right, and wrong - is another key step in your digital marketing process.

Research 213
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The magical world of Disney - A masterclass in tourism marketing

Audiense

After the uncertainty of the last few years, the travel industry is back and better than ever. As consumers start to think about their 2023 getaway, there’s never been a better moment to take a fresh look at your marketing strategy.

Tourism 157

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Where Are Facebook Conversion Events Firing?

Jon Loomer

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown. To find this information, go to your pixel under Data Sources within your Events Manager.

Eventful 178
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Twitter Considers Selling Freed-Up Usernames at Auction to Facilitate Equal Access

Social Media Today

An auction process would enable all users to have a shot at getting the handle they want - while also raising funds for Twitter.

Twitter 186
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What Is a Snapchat Score, and Should I Care About It?

SocMed Sean

Have you ever wondered what a Snapchat score is? A snapchat score is the total amount of your activity spent on snapchat. Here are a few things that might better help you understand what a snapchat score is and how you can increase it. The post What Is a Snapchat Score, and Should I Care About It? appeared first on SocMedSean - Social Media Sean.

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How to define and share your core brand values effectively

Sprout Social

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basi

Brands 123
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Guide to Business Writing

Everything you need to know about better business writing in one place. This is a complete guide to business writing — from a clear business writing definition to tips on how to hone your business writing skills.

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#534: Your A-Z Guide For Creating A Highly Engaged Paid Online Community

Amy Porterfield

Your A-Z Guide For Creating A Highly Engaged Paid Online Community Listen on… My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we did As my dear listener, I wanted to share something I’m incredibly proud of with you — and it’s that one of my recent Paid Bootcamps, Course […]. The post #534: Your A-Z Guide For Creating A Highly Engaged Paid Online Community appeared first on Amy Porterfield | Online Marketing Expert.

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Instagram’s Updating its UI, with the Shop Tab to Disappear from the Main App Screen

Social Media Today

The update is another concession that in-stream shopping isn’t taking off as well as Meta hoped.

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Monique Woodard Unveils Cake Ventures, New $17 Million Fund Focused On ‘Demographic Change’

Forbes Social Media

The Black founder-turned-investor will write $500,000 seed and pre-seed checks, backed by investors including Bank of America and billionaire Melinda French Gates.

Banking 120
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Common Reasons to Sell a Business 

The Realtime Report

Common Reasons to Sell a Business . There are various reasons a person could decide to sell the business they have worked hard to build up. Ultimately, it will be worthwhile working out what these reasons happen to be, as this can influence how the sale goes through. If you’re on the fence about selling your business and need some guidance or are simply interested in the topic of business sales, this article may be helpful.

Buy 91
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Ep. 129 – Starting A Podcast? Figure out your why first

Taylor Marek

I might turn this into a workshop or a class at some point, but I wanted to speak to podcasters out there who either have a show or want to start one. Why do you want to have your own podcast? Let’s discuss… Links: The Power of Knowing Your Why – School of Podcasting. Get In Touch With The Show! Message me on Facebook | Tweet me on Twitter | Send me an email. … I might turn this into a workshop or a class at some point, but I wanted to speak to podcasters out there who ei

Class 91
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Planning for 2023 - Researching Promotional Placements and Opportunities

Social Media Today

In the fourth element of our ‘Planning for 2023’ series, we look at publication and influencer assessment.

Research 178
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The 10 Best Places to Find Cheap (or Free!) TikTok Templates

Hootsuite

Tired of being your own producer, editor and star in your TikTok rise to fame? Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Besides, there are plenty of other things you can stress out about — let’s leave TikTok out of it. This article will show you the top 10 places to find TikTok templates, walk you through how to access TikTok’s own free templates, and answer your burning questions

Template 103
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How To Overcome The Challenges Of Managing Enterprise Data

The Realtime Report

How To Overcome The Challenges Of Managing Enterprise Data. Managing your enterprise’s data can be challenging but possible. With the sheer volume of data, it can be difficult to know where to start and how to stay organized through the process. Fortunately, there are several steps you can take to manage your enterprise data and overcome the challenges effectively.

Data 91
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Out Of This World: The Crowdsourced Star Wars

Forbes Social Media

More than a few of the entries proved to be worthy of a Jedi master (or at least Hollywood director), using various animation techniques, action figures, LEGO sets, and simple props to put a new twist on the beloved Hollywood classic.

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Meta’s Shutting Down its ‘Creator Studio’ Page Management App

Social Media Today

Meta’s pushing Page managers towards its more all-encompassing Business Suite platform instead.

Platform 190
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Creating Personalized Experiences with Full Funnel Marketing for Maximum Returns

Koka Sexton

Identifying and targeting your ideal customer is one of the most important steps you can take in developing an effective marketing plan. With research and audience segmentation, you can gain insight into the needs, interests, and preferences of your potential customers and create content that is tailored specifically for them. This will allow you to reach the right people with the right message and make sure your marketing efforts are as effective as possible.

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AskBuffer: Where do you start when creating new social channels for your business?

Buffer Social

How and where do you start when creating a brand new social media channel for your business? #AskBuffer — Jake Pryszlak (@Jakepryszlak) October 19, 2022. It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Remix 94
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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In The Aftermath Of Riots, Brazil Faces The Challenge Of Countering Online Radicalization

Forbes Social Media

The events that included the trashing of key public buildings were a result of a long process - and shifting the current scenario requires a multifaceted approach, experts say.

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Twitter Adds ‘Hashfetti’ Effect to Branded Hashtag Campaigns

Social Media Today

The new option will see a flood of hashmoji fall down the screen when tapped.

Hashtag 209
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What Is the Best Video Game Console for Families

BeingOptimist

The truth that a lot of people refuse to acknowledge is the fact that the majority of consoles are quite comparable when it comes to performance (provided that they belong to the same generation). Comparing Xbox 360 to PS5 is not exactly a fair comparison. Where they greatly differ are their exclusives. Now, while it’s true that all these exclusives eventually come to PC, you’ll never be able to play a PS exclusive on Xbox (other than through streaming of the PC port).

Video 81
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How To Calculate Social Media Engagement Rates

Oktopost

Are you using social media to engage with customers, but have no idea how to measure your success? You’re not alone—many marketers struggle with understanding social media engagement rates. The use of social media by B2B buyers is significant, as 84% say they head to social media when making a purchase decision. This, on its own, makes it essential for businesses to track social media engagement rates and prioritize increasing them.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Rishi Sunak Faces Rebellion Over Accountability Of Tech Executives

Forbes Social Media

UK prime minister Rishi Sunak is facing a major rebellion over the Online Safety Bill, with 36 Conservative MPs calling for social media bosses to be jailed if their platforms publish harmful content.

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Planning for 2023: Facebook Posting Tips

Social Media Today

Looking to optimize your Facebook performance? Check out these tips.

Tips 217
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Play Today and Golf in virtual worlds – Australia Metaverse News Australia

Laurel Papworth

Another Sport in the Metaverse – Golf Australia supported by Play Today have an app that is connected to blockchain (Blocto/Flow) and are about to launch into virtual worlds. LECTURE: Laurel Papworth Metaverse Marketing of Golf NFTs. Transcript of Lecture on Play Today, Golf and the Metaverse. Hello. My name is Laurel Papworth. I’m Metaverse consultant and I thought what we would do today is explore Play Today and Metaverse golf.

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Top 10 Famous TikTok Influencers in USA

Your Escape From 9 to 5

Numerous musicians, dancers, teachers, and anybody else with something special or well-liked to contribute now have a way to make money thanks to the recent growth of TikTok, a well-liked social media app for sharing and viewing short videos. You may use the TikTok platform to earn a career in the United States or hire.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.