Social Media Today

JANUARY 11, 2023

data.ai’s annual overview also highlights the rise of BeReal, and TikTok’s in-app spending push.

Overview 216

Overview Report 216

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts.

Collaboration 246

Collaboration How To Education Team 246

The Social Media Hat

JANUARY 7, 2023

Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat.

Statistics 208

Statistics B2B Influencer Marketing 208

Dave Fleet

JANUARY 8, 2023

I’ve been an avid reader for years. Each year I set myself a target for how many books I want to read and last year was one of my most prolific as I finished 52 books across the 52 weeks of the year. As we head into 2023, I thought I’d summarize ten of my favourite non-fiction reads from the last 12 months. Each of these books was thought provoking, surprising, entertaining and sometimes all three.

Energy 39

Energy News Issues Social Media 39

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

Social Media Today

JANUARY 12, 2023

Looking to optimize your Facebook performance? Check out these tips.

Tips 215

Tips Facebook 215

Jon Loomer

JANUARY 9, 2023

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown. To find this information, go to your pixel under Data Sources within your Events Manager.

Eventful 193

Eventful Conversation Facebook URL 193

Audiense

JANUARY 11, 2023

After the uncertainty of the last few years, the travel industry is back and better than ever. As consumers start to think about their 2023 getaway, there’s never been a better moment to take a fresh look at your marketing strategy.

Tourism 157

Tourism Travel Marketing Industry 157

Social Media Today

JANUARY 8, 2023

Understanding the competitive landscape - and what they’re getting right, and wrong - is another key step in your digital marketing process.

Research 208

Research Process Marketing 208

Hootsuite

JANUARY 9, 2023

36% of the entire global population uses Facebook monthly. And while we’re certain each of those 2.91 billion people has their own unique personality and specific interests (pineapple on pizza? Crocs in regular or sport mode?), we’re also sure that 100% of them have one thing in common: they love free stuff. Hosting a Facebook contest or giveaway is an excellent (and cheap) strategy for promoting your business—plus, it’s a nice way to give back to your brand’s loyal followers.

Examples 29

Examples Facebook HootSuite Collaboration 29

Sprout Social

JANUARY 9, 2023

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with. But why would brands want to work with micro-influencers…and what even is a micro-influencer? We’ve created a complete guide to micro-influencer marketing so your brand can easily get started.

Influencer 145

Influencer Marketing Campaign Price 145

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Social Media

Amy Porterfield

JANUARY 12, 2023

Your A-Z Guide For Creating A Highly Engaged Paid Online Community Listen on… My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we did As my dear listener, I wanted to share something I’m incredibly proud of with you — and it’s that one of my recent Paid Bootcamps, Course […]. The post #534: Your A-Z Guide For Creating A Highly Engaged Paid Online Community appeared first on Amy Porterfield | Online Marketing Expert.

Communities 130

Communities Engagement Course Facebook 130

Social Media Today

JANUARY 13, 2023

You'll soon be able to get your own gold tick for your business.

Organization 207

Organization Twitter 207

Hootsuite

JANUARY 10, 2023

Twitter has been testing Twitter Notes, a nifty feature that lets writers publish long-form content directly on the platform. Yup — users may no longer need to upload a screenshot of text or create extraordinarily long Twitter threads if they want to say something a bit longer than 280 characters. Keep reading to learn more about Twitter Notes’ potential and how it stacks up to alternatives like TwitLonger and Twitter threads.

Twitter 135

Twitter How To Publishing HootSuite 135

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basi

Brands 145

Brands How To Authentication Exercises 145

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A beginner's guide to social media automation tools and getting automation right.

Social Media

SocMed Sean

JANUARY 10, 2023

Have you ever wondered what a Snapchat score is? A snapchat score is the total amount of your activity spent on snapchat. Here are a few things that might better help you understand what a snapchat score is and how you can increase it. The post What Is a Snapchat Score, and Should I Care About It? appeared first on SocMedSean - Social Media Sean.

Activities 130

Activities Social Media Tips 130

Social Media Today

JANUARY 11, 2023

Some key tips to help you build trust with your audience online.

Social Media 207

Social Media Tips 207

Hootsuite

JANUARY 11, 2023

Tired of being your own producer, editor and star in your TikTok rise to fame? Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Besides, there are plenty of other things you can stress out about — let’s leave TikTok out of it. This article will show you the top 10 places to find TikTok templates, walk you through how to access TikTok’s own free templates, and answer your burning questions

Template 130

Template Templates Vimeo Cost 130

Sprout Social

JANUARY 11, 2023

Picture this: You’re in a meeting with top executives and stakeholders. They ask you to quantify your team’s performance across social channels and accounts, and explain how your performance influences company goals. You know raw social data is complex, and sharing it with people who have limited hands-on-the-keyboard social experience is ineffective.

Templates 139

Templates Template Social Media Brands 139

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

List

Buffer Social

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? #AskBuffer — Jake Pryszlak (@Jakepryszlak) October 19, 2022. It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Remix 127

Remix Social Media Instagram Trends 127

Social Media Today

JANUARY 9, 2023

The new option will see a flood of hashmoji fall down the screen when tapped.

Hashtag 203

Hashtag Campaign Brands Twitter 203

Forbes Social Media

JANUARY 12, 2023

The Black founder-turned-investor will write $500,000 seed and pre-seed checks, backed by investors including Bank of America and billionaire Melinda French Gates.

Banking 120

Banking Social Media 120

WebInKnow

JANUARY 10, 2023

A great way for organizations of all kinds to engage with interested people is to join and participate in a Facebook group. Facebook groups are a place to communicate about shared interests with like-minded people. Many groups are private, which fosters a sense of community.

Groups 22

Groups Groups Facebook Organization 22

Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

Tools

Koka Sexton

JANUARY 9, 2023

Identifying and targeting your ideal customer is one of the most important steps you can take in developing an effective marketing plan. With research and audience segmentation, you can gain insight into the needs, interests, and preferences of your potential customers and create content that is tailored specifically for them. This will allow you to reach the right people with the right message and make sure your marketing efforts are as effective as possible.

Patterns 98

Patterns Marketing Focus Group Survey 98

Social Media Today

JANUARY 12, 2023

The right tools can boost your SEO performance.

SEO 197

SEO Tools Google 197

Forbes Social Media

JANUARY 13, 2023

More than a few of the entries proved to be worthy of a Jedi master (or at least Hollywood director), using various animation techniques, action figures, LEGO sets, and simple props to put a new twist on the beloved Hollywood classic.

Crowdsourcing 98

Crowdsourcing Social Media 98

The Realtime Report

JANUARY 12, 2023

Common Reasons to Sell a Business . There are various reasons a person could decide to sell the business they have worked hard to build up. Ultimately, it will be worthwhile working out what these reasons happen to be, as this can influence how the sale goes through. If you’re on the fence about selling your business and need some guidance or are simply interested in the topic of business sales, this article may be helpful.

Buy 91

Buy Skills Industry Company 91

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Taylor Marek

JANUARY 9, 2023

I might turn this into a workshop or a class at some point, but I wanted to speak to podcasters out there who either have a show or want to start one. Why do you want to have your own podcast? Let’s discuss… Links: The Power of Knowing Your Why – School of Podcasting. Get In Touch With The Show! Message me on Facebook | Tweet me on Twitter | Send me an email. … I might turn this into a workshop or a class at some point, but I wanted to speak to podcasters out there who ei

Class 91

Class Twitter Facebook 91

Social Media Today

JANUARY 8, 2023

Some quick pointers to help in your YouTube channel growth.

YouTube 195

YouTube 195

Forbes Social Media

JANUARY 13, 2023

The events that included the trashing of key public buildings were a result of a long process - and shifting the current scenario requires a multifaceted approach, experts say.

Eventful 89

Eventful Process Social Media 89

The Realtime Report

JANUARY 9, 2023

How To Overcome The Challenges Of Managing Enterprise Data. Managing your enterprise’s data can be challenging but possible. With the sheer volume of data, it can be difficult to know where to start and how to stay organized through the process. Fortunately, there are several steps you can take to manage your enterprise data and overcome the challenges effectively.

Data 91

Data Guidelines Microsoft How To 91

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting