Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How. Content. Writing A foundational skill required to convey ideas, persuade and build influence.

Skills 334

Skills Social Media Sysomos Diagrams 334

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began.

B2B 276

B2B Influencer Conversation Social Media 276

Jon Loomer

JANUARY 9, 2018

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. At the time of the announcement, Facebook said it would be rolled out “in the coming months.” I do have it now in some of my accounts (though not all).

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Campaign Features Facebook Advertising 167

The Social Media Hat

JANUARY 8, 2018

Whether you’re creating a 30-second TV spot or a blog post, a Facebook story or a tweet, you have opportunities throughout the year to plan ahead and create your content, and advertising, and overall message so that it will resonate with whatever season they’re heard in.

Eventful 167

Eventful How To Advertising Facebook 167

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Social Media

Sherrilynne Starkie

JANUARY 11, 2018

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format. Of course, no matter how talented, few people can always write effortlessly.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Convince & Convert

JANUARY 11, 2018

“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”. Who doesn’t? Currently, I don’t directly manage any brand’s social media channels, though I have in the past.

Social Media 156

Social Media Consultant YouTube Instagram 156

Ignite Social Media

JANUARY 12, 2018

We have officially transitioned into a new year and it is time to start implementing your new or revised strategy. Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. Keep in mind that it is never too late to add to or tweak your strategy. A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger.

Strategy 133

Strategy Social Media CPC Influencer 133

Sherrilynne Starkie

JANUARY 12, 2018

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Top Five: Marketing Trends and Stats for 2018. Listly by Sherrilynne Starkie. Facebook, Google, CES, BBC all make this week's list of top social media must-knows.

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News Google Statistics Trends 262

Convince & Convert

JANUARY 8, 2018

Instagram is the king of engagement. People flock to the platform to see what friends are up to, get the latest news and celebrity updates, and window shop their favorite brands. The challenge for companies using Instagram as a marketing tool is switching a user’s mindset from passive browsing to active shopping , and getting them to click through to products or content outside of the social platform.

Instagram 123

Instagram API Consultant Conversation 123

agora pulse

JANUARY 8, 2018

If you’ve read the news that you need to create video for your business and you’ve recording a few things that will resonate with your audience, you might be at the “Now What?” phase. Welcome. You’re now at the point that you should invest time — and in some cases, money — in third party tools that turn your videos into videos that produce results.

YouTube 119

YouTube Tools Price Video 119

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A beginner's guide to social media automation tools and getting automation right.

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Meltwater

JANUARY 7, 2018

Influencer marketing isn’t new – but it is blowing up. Searches for the phrase "influencer… Read More.

Influencer 147

Influencer Marketing 147

Rebekah Radice

JANUARY 9, 2018

The digital world is evolving at a rapid pace. If you want to stay ahead, you must understand the changes taking place. In the latest episode of the Brand Authority Podcast, I share 4 of the most important digital marketing skills in demand right now that you need to know. Listen in and read the recap below! Subscribe to Brand Authority Podcast in iTunes.

Skills 117

Skills Marketing SEO eBook 117

Audiense

JANUARY 10, 2018

Calling all marketeers! Is there anyone out there who still hasn’t considered the use of influencer marketing ? Over the past year, we have discussed several aspects of influencer marketing, from the methodology used to identify influencers and identifying audience specific influencers to analysing successful influencer marketing campaigns. Once a target audience is defined and the relevant influencers are identified it is essential to create the perfect influencer shortlist before choosing the

Influencer 115

Influencer Brands Cost Comparison 115

Ignite Social Media

JANUARY 10, 2018

As the internet and social media have become entwined in everyday life, they have also drastically changed motherhood. With an endless resource of information, mothers are now able to use technology to solve problems, entertain themselves, shop, and connect to their loved ones wherever and whenever they desire. With this shift in usage, marketers must know where mothers spend their time online.

Social Media 113

Social Media How To Survey Social Networking 113

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agora pulse

JANUARY 11, 2018

Are you a social media manager in charge of a gazillion Twitter accounts you need to manage on a daily. The post How to Easily Manage Your Multiple Twitter Accounts appeared first on Agorapulse.

Twitter 103

Twitter How To Social Media Management Social Media 103

Buffer Social

JANUARY 9, 2018

Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: Are my posts getting optimal reach and engagement? Do social media platforms penalize 3rd-party tools? Are 3rd-party tools really worth the cost? These are some of the most common questions our Customer Advocates receive on a daily basis.

Social Media 111

Social Media Tools Engagement LinkedIn 111

Meltwater

JANUARY 9, 2018

It’s no secret that live video is what audiences are craving. In a recent study… Read More.

Video 131

Video Study 131

Ignite Social Media

JANUARY 8, 2018

How many social channels do you know about? The main ones like Facebook, Twitter, Instagram and Pinterest? Maybe Redditt, Tumblr and Snapchat. If you’re in the United States that might be the extent of your social channel knowledge but what about other countries? If you’re a brand that offers your products or services anywhere other than the United States you may want to look into these guys.

Tweetdeck 112

Tweetdeck Microblogging Social Networking Avatar 112

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Razor Social

JANUARY 10, 2018

Your content marketing takes too much time…. It’s not producing the results you want…. Is it time to give up? As someone who relies on content marketing for our business I know from experience how powerful it can be. But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Content 104

Content How To Marketing Metrics 104

Buffer Social

JANUARY 11, 2018

“@buffer, you’re invited to our beta program” Late last October, we received an email from Twitter with the above subject line. We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode. The idea is simple: For $99 a month automatically promote your Tweets and profile to expand your audience and attract new followers.

Twitter 102

Twitter Social Media Data Review 102

Meltwater

JANUARY 11, 2018

Much like peanut butter and jelly, modern customer service on Twitter seems predestined.How to Improve… Read More.

Twitter 117

Twitter Brands 117

Ignite Social Media

JANUARY 11, 2018

The internet never takes a break. There’s always someone online, and, more often than not, it’s quite a few someones. When you’re job is to manage a social media presence for a major brand, it can be hard to know exactly where to draw the line between work and the rest of your life. Especially when your work can be quite easily taken with you out of the office, to your home, or anywhere else for that matter, all in the compact, portable, ubiquitous package that is your phone.

Social Media 110

Social Media Brands Guidelines Resources 110

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Devumi

JANUARY 11, 2018

Social media is a great tool for brands to reach out and promote themselves to more people. But to get the best results, these brands need to be ready to spend some money. Here is a guide to help you build an effective social media marketing budget. Social media marketing budget: Have a strategy Your […]. The post Building Your Social Media Marketing Budget the Right Way appeared first on Devumi.

Social Media 89

Social Media Marketing Strategy Tools 89

Socially Sorted

JANUARY 8, 2018

If you’re interested in how to use Snapchat marketing in your business then you’ll love this Snapchat Beginner’s Guide. Not sure where to start? Worry not, as I’m going to lay out some of the unique benefits for having a presence on this platform and give. // Read More. The post Snapchat Beginner’s Guide: How to Get Started with Snapchat Marketing appeared first on Socially Sorted.

How To 96

How To Marketing Platform Instagram 96

Buffer Social

JANUARY 12, 2018

How often do you read and share an article on your phone? Or how often do you snap, edit, and share a photo with your phone? If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. They will make social media marketing on the go super easy and smooth for you. In this post, you’ll learn more about the Buffer mobile apps ( Android and iOS ) and the top 10 features for smarter social media marketing.

Mobile 95

Mobile Social Media Tips Marketing 95

Ignite Social Media

JANUARY 8, 2018

As a whole, 2017 was a trip. From politics to entertainment and everywhere in between, there’s been a lot going on, even within the social sphere. While it certainly was an experience, a lot of us are looking forward to what 2018 has to offer. Here’s to those brands that helped us to ring in the new year with style and gave us something to look forward to.

Social Media 108

Social Media Types Comments Company 108

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Social Media

Oktopost

JANUARY 9, 2018

In-person events can take a huge toll on company budget. Booking a venue, paying for travel arrangements, organizing food supplies, and inviting guest speakers are just a few of the many costs and resources associated with running an event, regardless of its size. That’s why it comes as no surprise that over 50% of B2B […].

Eventful 88

Eventful ROI B2B Travel 88

Social Media Marketing

JANUARY 11, 2018

iPad app development has gathered steam in the recent months. After remaining a poorer cousin to iPhones since their launch the sales of these tablets have picked up in the last few quarters. This may have encouraged you to launch a native iPad app and you are looking to outsource iPad app development to an offshore agency. But before you do so here are six facts you can’t ignore.

iPad 80

iPad iPhone Proposal Price 80

Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family. Some of you might be ecstatic about this, while others are quite irritated because you like the Facebook that you had a hand in shaping; the one that allowed you to follow and like businesses and personal brands that interested you, as well as updates from people you like.

Feed 83

Feed Feedly News Groups 83

Ignite Social Media

JANUARY 12, 2018

There’s no question that Facebook leads social networks when it comes to innovation, especially when it comes to ad-buying offerings on the network. For years, brands have been looking to tie social media marketing efforts to physical, in-store traffic. A feat which has been difficult and expensive. Attributing your Facebook marketing efforts to offline sales is easier thanks to an update made in May.

Conversation 101

Conversation Facebook API Data 101

Amy Porterfield

JANUARY 10, 2018

Biggest Takeaways You Don’t Want to Miss: I don’t know it all. That’s an incredibly humbling thing to say, but it’s the truth. I don’t know everything about business, and in fact, I’ve got my share of blind spots. That’s exactly why I surround myself with incredible peers, so I can have a go-to resource […]. The post #193: Should I Join a Mastermind?

Resources 79

Resources Marketing 79