Sat.Jan 06, 2018 - Fri.Jan 12, 2018

Why real social media experts are also great writers

Sherrilynne Starkie

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format.

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it.

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Trending Sources

4 YouTube Tools Simple Enough for a 10-Year-Old to Use

agora pulse

If you’ve read the news that you need to create video for your business and you’ve recording a few things that will resonate with your audience, you might be at the “Now What?” ” phase. Welcome.

Facebook Campaign Budget Optimization: New Feature

Jon Loomer

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Top five: Google Chrome to detect fake news with new AI extension

Sherrilynne Starkie

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Marketing Trends and Stats for 2018. Listly by Sherrilynne Starkie.

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Find and Leverage Micro-Influencers for a PR Boost

Meltwater

Influencer marketing isn’t new – but it is blowing up. Searches for the phrase "influencer… Read More.

More Trending

The Facebook News Feed is Changing to Favor Person to Person Engagement

Jon Loomer

“It looks like the Facebook News Feed is changing to prefer user-to-user engagement and squeeze out brands and passive activity (which isn’t clearly defined) and possibly even ads, though there could be some caveats there for brands like news and groups and live videos, but we really don’t know yet, they could all be screwed, too, but let’s chill and wait a while to see what happens” was my original title. That’s how freaking convoluted this is. Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. My head is spinning for one primary reason: As often is the case with Facebook announcements, it’s light on details. Lots of words, but few specifics. Without specifics, we fill in the blanks. And when we fill in the blanks, we all start interpreting the announcement differently based on our own biases and experiences. A great example of this is how Josh Constine of TechCrunch interpreted the announcement. We’ll get to that in a minute. Before I go any further, let me say one thing: We don’t know. It sounds bad. But we don’t know exactly how this will impact your brand or mine until this actually rolls out. Let’s do our best to decipher this. Step by step, let’s go through the announcement, the background, what it all means, and a few of my own personal thoughts. A Message from Mark Zuckerberg. You can read Mark Zuckerberg’s entire message here: A few primary points… “…we’ve always put friends and family at the core of the experience.” “But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” Immediately, we see the problem. Facebook sees person-to-person interaction as the “core” Facebook experience. The brand stuff is fine, too, but there’s a lot of it. And it’s starting to take over. “The research shows that when we use social media to connect with people we care about, it can be good for our well-being.” That’s good! But… “…passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.” Zuckerberg implies here that interaction with people is inherently healthy whereas interacting with typical brand content (articles, videos, “entertaining or informative” content) is often passive and not so good. I guess that means changes are coming… “The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” Something for brands to keep in mind. If you get slammed by this change, groups could be your way back in. But that also could be one more frontier for brands to manipulate and ruin. “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.” Confusing. You’re going to see less content from brands, businesses, and media. Time to start preparing for the worst. But then a sudden ray of sunshine. There will be some public content that we see more? As long as it encourages “meaningful interactions between people”? Zuck continues to suggest that despite saying we’ll see less brand content, maybe not all brands are screwed… “For example, there are many tight-knit communities around TV shows and sports teams. We’ve seen people interact way more around live videos than regular ones. Some news helps start conversations on important issues.” Sounds great! We have a chance. But just as you were getting your hopes up… “But too often today, watching video, reading news or getting a page update is just a passive experience.” So, it sounds like live videos are still good. But other video — and news — are bad because they lead to a “passive experience.” “Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable.” Is this true?? These changes are meant to improve the user experience. If you’re having a better experience on Facebook, would you spend less time on the platform? Or does this have something to do with the mindless trash that leads to online addiction? Less of that, so less time? Not sure. Broken Down by TechCrunch. The media source I trust most when it comes down to Facebook topics is Josh Constine of TechCrunch. But as I read his interpretation of the announcement , I’m either dense or there is still plenty that I don’t know or understand. From Josh: “Facebook is making a huge change to its News Feed algorithm to prioritize friends and posts that spark comments between them at the expense of public content, news outlets, and importantly, the total time spent and ads you see on the social network.” Nearly all of that sentence is consistent with what I read in Zuck’s announcement, except for one key word: “ads.” Nowhere did Zuck mention ads. And neither did Adam Mosseri, Head of News Feed, in his News Feed FYI announcement. Would this change impact ads? I don’t know why it would, unless Facebook chooses to show fewer of them. But I didn’t see anything that would indicate that. One wildcard here is that diminished organic reach could increase competition and costs. But that still doesn’t mean fewer ads. Josh continues: “Live videos generating discussion, star social media creators, celebrities, Groups posts, local business events, and trusted news sources are other types of content that should get a boost.” Is this true?? “Star social media creators” are public figures and pages. News sources are pages. Celebrities have pages. Local business events come from pages. Trusted news sources are pages. They aren’t people. Why would they get a boost? Video Explanation. This video explanation from Mosseri does a better job of helping me grasp what might be happening here. Watch it… A few primary points from the video… Mosseri says: “Now, we’ll also consider whether a potential interaction is between two people or between a person and a page, which are the accounts run by businesses, organizations, and public figures. Person to person will be more valuable than person to page.” That doesn’t leave any room, in my interpretation, for live videos from pages, local business events, news stories, etc. All of that falls under the “businesses, organizations, and public figures” that should see a negative impact of this update. “Connections with people in your network will get the biggest boost because interacting with people you’re close to is more meaningful.” Once again, no mention of any caveats for pages. “We’re also going to prioritize exchanges that took more time and care.” This is a key point that is critical to this update. For far too long, weaknesses in the news feed have been exploited with click bait headlines, engagement bait, and other manipulations from brands. Typically, they get lots of engagement as a result, but not strong engagement that would take “more time and care.” The key here appears to not only be comments, but thoughtful comments. Or, from the video, “typing out a long and thoughtful reply.” Once again, passive scrolling is bad. And what seems to be implied is that watching video without sound isn’t valuable. Even clicking to watch the video may not be a strong signal. And I’m even thinking that reactions (like, love, haha, etc.) aren’t going to get nearly as much weight as they may have previously. Engagement Bait: Don’t Even Think About It. Facebook seems to be a step ahead of marketers these days. They’re sick of us. They’re tired of making updates, only to see marketers exploit a weakness. As a result, yet another change needs to be made to the news feed. Facebook sees the next flurry coming. “Oh, comments are good? Sweet! Comment below to be eligible for a free iPad!” Nope. From Mosseri’s announcement … “Using ‘engagement-bait’ to goad people into commenting on posts is not a meaningful interaction, and we will continue to demote these posts in News Feed.” What Does This Mean For Your Page? Let me make this easy for you: We. Don’t. Know. It certainly sounds like people will be favored over pages in the news feed. We’ve heard this before. It certainly sounds like organic reach may take a deep dive. But, depending on how you interpret this, there may be room for brands that “do it right.” In case you’re wondering, no. This is not proof that Facebook is implementing that catastrophic Explore tab test that moved all brand content. Once again, Mosseri is right on top of it… I don’t know if your organic reach is going to disappear. I don’t know if this will impact ads. Facebook has attempted to make changes to the news feed in the past that didn’t seem to change much of anything. So, we really don’t know. We wait. We test. Then? We talk about it. My Gut Reaction. I hate reacting to something that is so ambiguous, but I’m going to do it anyway… Not everyone uses Facebook the same way. I purposefully see more brand and publisher content in my news feed than posts from friends. That’s only partly because I’m an antisocial jerk. But it’s mainly because I care most about political and sports news. That’s the stuff I actually want to see. I don’t comment on those posts. I don’t provide “long and thoughtful replies.” Will I stop seeing that content? If I do, that would kind of suck. That would be bad for my Facebook experience. Facebook, of course, recommends using the “See First in News Feed” option that will still apply, even for brands. But, come on. No one is going to do that. Even I won’t do that. My Philosophical Reaction. Something needed to be done. I have an admission to make: I don’t enjoy Facebook from the user’s perspective nearly as much as I once did. Granted, it’s crazy that I’ve been using the site for about 11 years now. I was obsessed with the platform in the early days to connect with friends. Loved everything about it. Then I got older. The world got crazier. Brands started ruining it. Trolls took over. Everyone became a political expert. Fake news. Click bait. It just isn’t nearly as fun for me as it once was. As a more “mature” user, I’m much more careful about what I post. As a result, what I post on my personal profile is usually boring (there was a time when I posted mindless updates CONSTANTLY). I rarely comment. And I NEVER comment on a page post. Instead, I use Facebook — as a user — passively now. I do exactly what Facebook doesn’t want me to do. And they’re right: Using Facebook passively results in a negative experience. Facebook has a point. Most brand content really does suck now. When it’s “engaging,” it’s often manipulative. News publishers prey on our biggest fears and pain points. Everything is breaking news. Controversy. Shocking. It’s freaking exhausting. I want to escape. Using Facebook as a user right now is the complete opposite of escape. But I’m hooked. I can’t leave. Dopamine and stuff. Facebook is in a tough spot here. I want my Facebook experience to be better. But is Facebook simply a product of a sick, ridiculous world right now that makes us all depressed and panicked? Or is there something Facebook can do to help us enjoy it all again? I guess that’s what Facebook is trying to figure out. I appreciate the attempt, especially if it may be at the expense of their own revenues. Your Turn. This is going to be a controversial announcement. There will be hysteria. There will be panic. The reaction will be very similar to the the comments you read under a political post on Facebook. It’s going to be nuts. What are your calm, measured thoughts? Let me know in the comments below! The post The Facebook News Feed is Changing to Favor Person to Person Engagement appeared first on Jon Loomer Digital. Facebook Marketing News and Information Facebook News Feed

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How to Easily Manage Your Multiple Twitter Accounts

agora pulse

Are you a social media manager in charge of a gazillion Twitter accounts you need to manage on a daily. The post How to Easily Manage Your Multiple Twitter Accounts appeared first on Agorapulse. Twitter management

The State of Live Video (And Where You Should Head)

Meltwater

It’s no secret that live video is what audiences are craving. In a recent study… Read More.

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How to Reach Moms on Social Media

Ignite Social Media

As the internet and social media have become entwined in everyday life, they have also drastically changed motherhood.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Is Our Social Media Terminology About to Change?

Convince & Convert

“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”. Who doesn’t?

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How. Content. Writing A foundational skill required to convey ideas, persuade and build influence. Articles, website content, social media updates, email campaigns.

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Brand Perception: Modern Customer Service on Twitter Is Also PR

Meltwater

Much like peanut butter and jelly, modern customer service on Twitter seems predestined.How to Improve… Read More.

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Five Social Channels You May Not Know About

Ignite Social Media

How many social channels do you know about? The main ones like Facebook, Twitter, Instagram and Pinterest? Maybe Redditt, Tumblr and Snapchat. If you’re in the United States that might be the extent of your social channel knowledge but what about other countries?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to know if Your Content Marketing is Ineffective

Razor Social

Your content marketing takes too much time…. It’s not producing the results you want…. Is it time to give up? As someone who relies on content marketing for our business I know from experience how powerful it can be.

How To Plan Your Blog Around Holidays and Seasonal Events

The Social Media Hat

Whether you’re creating a 30-second TV spot or a blog post, a Facebook story or a tweet, you have opportunities throughout the year to plan ahead and create your content, and advertising, and overall message so that it will resonate with whatever season they’re heard in

Building Your Social Media Marketing Budget the Right Way

Devumi

Social media is a great tool for brands to reach out and promote themselves to more people. But to get the best results, these brands need to be ready to spend some money. Here is a guide to help you build an effective social media marketing budget.

Social Media Is Always On, Should Your Brand Be?

Ignite Social Media

The internet never takes a break. There’s always someone online, and, more often than not, it’s quite a few someones. When you’re job is to manage a social media presence for a major brand, it can be hard to know exactly where to draw the line between work and the rest of your life.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Secret to Leveraging Purchase Intent Through Instagram

Convince & Convert

Instagram is the king of engagement. People flock to the platform to see what friends are up to, get the latest news and celebrity updates, and window shop their favorite brands.

10 Top Tips for Smarter Social Media Marketing with the Buffer Mobile App

Buffer Social

How often do you read and share an article on your phone? Or how often do you snap, edit, and share a photo with your phone? If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps.

4 key factors to consider when choosing an influencer for your brand

Audiense

Calling all marketeers! Is there anyone out there who still hasn’t considered the use of influencer marketing ?

Social Media Roundup: New Year’s

Ignite Social Media

As a whole, 2017 was a trip. From politics to entertainment and everywhere in between, there’s been a lot going on, even within the social sphere. While it certainly was an experience, a lot of us are looking forward to what 2018 has to offer.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Snapchat Beginner’s Guide: How to Get Started with Snapchat Marketing

Socially Sorted

If you’re interested in how to use Snapchat marketing in your business then you’ll love this Snapchat Beginner’s Guide. Not sure where to start? Worry not, as I’m going to lay out some of the unique benefits for having a presence on this platform and give. // Read More. The post Snapchat Beginner’s Guide: How to Get Started with Snapchat Marketing appeared first on Socially Sorted. Social Media Strategy Visual Content Instagram Stories Snapchat

2018 Social Media Calendar: All the Holidays to Prepare Content for this Year!

Devumi

Holidays are great not just for the celebrations, but also for the many social media marketing opportunities they present. Take a look at this 2018 social media calendar to plan your content for 2018.

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3 Tricks for Maximizing Event ROI with Employee Advocacy

Oktopost

In-person events can take a huge toll on company budget. Booking a venue, paying for travel arrangements, organizing food supplies, and inviting guest speakers are just a few of the many costs and resources associated with running an event, regardless of its size. That’s why it comes as no surprise that over 50% of B2B […]. Employee Advocacy Marketing Strategy Social Media Strategy

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What You Need To Know About Facebook Offline Conversions

Ignite Social Media

There’s no question that Facebook leads social networks when it comes to innovation, especially when it comes to ad-buying offerings on the network. For years, brands have been looking to tie social media marketing efforts to physical, in-store traffic. A feat which has been difficult and expensive.

Mark Zuckerberg Announces Major News Feed Changes

Myrland Marketing

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family.

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6 Facts You Can't Ignore When You Outsource iPad App Development

Social Media Marketing

iPad app development has gathered steam in the recent months. After remaining a poorer cousin to iPhones since their launch the sales of these tablets have picked up in the last few quarters.

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The Home Depot’s Built-In Pins Offer a New Pin Experience for DIY

Devumi

The Home Depot has really taken advantage of Pinterest to reach out to its customers. Now, the retailer is taking its Pinterest marketing strategy a step further with its new “Built-In Pins” campaign. The Home Depot on Pinterest Developed by advertising agency 22squared for Home Depot, the campaign runs a series of videos featuring a […]. The post The Home Depot’s Built-In Pins Offer a New Pin Experience for DIY appeared first on Devumi.

New Year’s Resolutions: Trends in Social Conversations to Kick Off 2018

Ignite Social Media

It’s a new year, and that means new goals. New Year’s resolutions have long been a means to set expectations for ourselves, and looking at social conversations around resolutions, 2018 has been no different.

Observing the Logic Behind Mergers and Acquisitions

Net-Savvy Executive

It's January, which means that I've been working on my annual posts on investments and M&A in the social media intelligence market. As always, I find myself mentally dividing the transactions into several buckets: the serial acquirers, the complementary products, the geographic expansions.

The Most Important Digital Marketing Skills in Demand Right Now

Rebekah Radice

The digital world is evolving at a rapid pace. If you want to stay ahead, you must understand the changes taking place. In the latest episode of the Brand Authority Podcast, I share 4 of the most important digital marketing skills in demand right now that you need to know.

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