Sat.Jan 06, 2018 - Fri.Jan 12, 2018

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it.

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Why real social media experts are also great writers

Sherrilynne Starkie

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format.

4 YouTube Tools Simple Enough for a 10-Year-Old to Use

agora pulse

If you’ve read the news that you need to create video for your business and you’ve recording a few things that will resonate with your audience, you might be at the “Now What?” ” phase. Welcome.

Mark Zuckerberg Announces Major News Feed Changes

Myrland Marketing

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Last Minute Additions to Your 2018 Social Media Strategy

Ignite Social Media

We have officially transitioned into a new year and it is time to start implementing your new or revised strategy. Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. Keep in mind that it is never too late to add to or tweak your strategy.

Facebook Campaign Budget Optimization: New Feature

Jon Loomer

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly.

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How. Content. Writing A foundational skill required to convey ideas, persuade and build influence. Articles, website content, social media updates, email campaigns.

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Is Our Social Media Terminology About to Change?

Convince & Convert

“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”. Who doesn’t?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to know if Your Content Marketing is Ineffective

Razor Social

Your content marketing takes too much time…. It’s not producing the results you want…. Is it time to give up? As someone who relies on content marketing for our business I know from experience how powerful it can be.

The Facebook News Feed is Changing to Favor Person to Person Engagement

Jon Loomer

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4 key factors to consider when choosing an influencer for your brand

Audiense

Calling all marketeers! Is there anyone out there who still hasn’t considered the use of influencer marketing ?

How Effective is Twitter Promote Mode? We Tested It for 30 Days.

Buffer Social

“@buffer, you’re invited to our beta program” Late last October, we received an email from Twitter with the above subject line. We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode.

A World Gone Social

Learn how companies must adapt to survive.

How to Reach Moms on Social Media

Ignite Social Media

As the internet and social media have become entwined in everyday life, they have also drastically changed motherhood.

The State of Live Video (And Where You Should Head)

Meltwater

It’s no secret that live video is what audiences are craving. In a recent study… Read More.

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How to Easily Manage Your Multiple Twitter Accounts

agora pulse

Are you a social media manager in charge of a gazillion Twitter accounts you need to manage on a daily. The post How to Easily Manage Your Multiple Twitter Accounts appeared first on Agorapulse. Twitter management

10 Top Tips for Smarter Social Media Marketing with the Buffer Mobile App

Buffer Social

How often do you read and share an article on your phone? Or how often do you snap, edit, and share a photo with your phone? If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Is Always On, Should Your Brand Be?

Ignite Social Media

The internet never takes a break. There’s always someone online, and, more often than not, it’s quite a few someones. When you’re job is to manage a social media presence for a major brand, it can be hard to know exactly where to draw the line between work and the rest of your life.

The Secret to Leveraging Purchase Intent Through Instagram

Convince & Convert

Instagram is the king of engagement. People flock to the platform to see what friends are up to, get the latest news and celebrity updates, and window shop their favorite brands.

Building Your Social Media Marketing Budget the Right Way

Devumi

Social media is a great tool for brands to reach out and promote themselves to more people. But to get the best results, these brands need to be ready to spend some money. Here is a guide to help you build an effective social media marketing budget.

Snapchat Beginner’s Guide: How to Get Started with Snapchat Marketing

Socially Sorted

If you’re interested in how to use Snapchat marketing in your business then you’ll love this Snapchat Beginner’s Guide. Not sure where to start? Worry not, as I’m going to lay out some of the unique benefits for having a presence on this platform and give. // Read More. The post Snapchat Beginner’s Guide: How to Get Started with Snapchat Marketing appeared first on Socially Sorted. Social Media Strategy Visual Content Instagram Stories Snapchat

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Five Social Channels You May Not Know About

Ignite Social Media

How many social channels do you know about? The main ones like Facebook, Twitter, Instagram and Pinterest? Maybe Redditt, Tumblr and Snapchat. If you’re in the United States that might be the extent of your social channel knowledge but what about other countries?

Brand Perception: Modern Customer Service on Twitter Is Also PR

Meltwater

Much like peanut butter and jelly, modern customer service on Twitter seems predestined.How to Improve… Read More.

How To Plan Your Blog Around Holidays and Seasonal Events

The Social Media Hat

Whether you’re creating a 30-second TV spot or a blog post, a Facebook story or a tweet, you have opportunities throughout the year to plan ahead and create your content, and advertising, and overall message so that it will resonate with whatever season they’re heard in

Six Links Worthy Of Your Attention #394

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Media Roundup: New Year’s

Ignite Social Media

As a whole, 2017 was a trip. From politics to entertainment and everywhere in between, there’s been a lot going on, even within the social sphere. While it certainly was an experience, a lot of us are looking forward to what 2018 has to offer.

6 Facts You Can't Ignore When You Outsource iPad App Development

Social Media Marketing

iPad app development has gathered steam in the recent months. After remaining a poorer cousin to iPhones since their launch the sales of these tablets have picked up in the last few quarters.

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2018 Social Media Calendar: All the Holidays to Prepare Content for this Year!

Devumi

Holidays are great not just for the celebrations, but also for the many social media marketing opportunities they present. Take a look at this 2018 social media calendar to plan your content for 2018.

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Smart Women In The New Economy With Magdalena Yesil - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #600 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. She has one of the most illustrious and prolific careers as a venture capitalist in Silicon Valley. She's been in that business for close to three decades. She has, literally, seen it all as an entrepreneur, VC and board member. Her investing career started at US Venture Partners.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.