Sat.Jan 06, 2018 - Fri.Jan 12, 2018

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began.

B2B 276
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Top five: Google Chrome to detect fake news with new AI extension

Sherrilynne Starkie

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Top Five: Marketing Trends and Stats for 2018. Listly by Sherrilynne Starkie. Facebook, Google, CES, BBC all make this week's list of top social media must-knows.

News 262
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How To Plan Your Blog Around Holidays and Seasonal Events

The Social Media Hat

Whether you’re creating a 30-second TV spot or a blog post, a Facebook story or a tweet, you have opportunities throughout the year to plan ahead and create your content, and advertising, and overall message so that it will resonate with whatever season they’re heard in.

Eventful 167
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The Facebook News Feed is Changing to Favor Person to Person Engagement

Jon Loomer

“It looks like the Facebook News Feed is changing to prefer user-to-user engagement and squeeze out brands and passive activity (which isn’t clearly defined) and possibly even ads, though there could be some caveats there for brands like news and groups and live videos, but we really don’t know yet, they could all be screwed, too, but let’s chill and wait a while to see what happens” was my original title.

Feed 158
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Is Our Social Media Terminology About to Change?

Convince & Convert

“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”. Who doesn’t? Currently, I don’t directly manage any brand’s social media channels, though I have in the past.

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Last Minute Additions to Your 2018 Social Media Strategy

Ignite Social Media

We have officially transitioned into a new year and it is time to start implementing your new or revised strategy. Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. Keep in mind that it is never too late to add to or tweak your strategy. A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger.

Strategy 133

More Trending

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Find and Leverage Micro-Influencers for a PR Boost

Meltwater

Influencer marketing isn’t new – but it is blowing up. Searches for the phrase "influencer… Read More.

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The Secret to Leveraging Purchase Intent Through Instagram

Convince & Convert

Instagram is the king of engagement. People flock to the platform to see what friends are up to, get the latest news and celebrity updates, and window shop their favorite brands. The challenge for companies using Instagram as a marketing tool is switching a user’s mindset from passive browsing to active shopping , and getting them to click through to products or content outside of the social platform.

Instagram 122
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How to Reach Moms on Social Media

Ignite Social Media

As the internet and social media have become entwined in everyday life, they have also drastically changed motherhood. With an endless resource of information, mothers are now able to use technology to solve problems, entertain themselves, shop, and connect to their loved ones wherever and whenever they desire. With this shift in usage, marketers must know where mothers spend their time online.

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How to Easily Manage Your Multiple Twitter Accounts

agora pulse

Are you a social media manager in charge of a gazillion Twitter accounts you need to manage on a daily. The post How to Easily Manage Your Multiple Twitter Accounts appeared first on Agorapulse.

Twitter 103
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The State of Live Video (And Where You Should Head)

Meltwater

It’s no secret that live video is what audiences are craving. In a recent study… Read More.

Video 131
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How to know if Your Content Marketing is Ineffective

Razor Social

Your content marketing takes too much time…. It’s not producing the results you want…. Is it time to give up? As someone who relies on content marketing for our business I know from experience how powerful it can be. But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Content 104
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Five Social Channels You May Not Know About

Ignite Social Media

How many social channels do you know about? The main ones like Facebook, Twitter, Instagram and Pinterest? Maybe Redditt, Tumblr and Snapchat. If you’re in the United States that might be the extent of your social channel knowledge but what about other countries? If you’re a brand that offers your products or services anywhere other than the United States you may want to look into these guys.

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Building Your Social Media Marketing Budget the Right Way

Devumi

Social media is a great tool for brands to reach out and promote themselves to more people. But to get the best results, these brands need to be ready to spend some money. Here is a guide to help you build an effective social media marketing budget. Social media marketing budget: Have a strategy Your […]. The post Building Your Social Media Marketing Budget the Right Way appeared first on Devumi.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Brand Perception: Modern Customer Service on Twitter Is Also PR

Meltwater

Much like peanut butter and jelly, modern customer service on Twitter seems predestined.How to Improve… Read More.

Twitter 117
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Snapchat Beginner’s Guide: How to Get Started with Snapchat Marketing

Socially Sorted

If you’re interested in how to use Snapchat marketing in your business then you’ll love this Snapchat Beginner’s Guide. Not sure where to start? Worry not, as I’m going to lay out some of the unique benefits for having a presence on this platform and give. // Read More. The post Snapchat Beginner’s Guide: How to Get Started with Snapchat Marketing appeared first on Socially Sorted.

How To 96
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Social Media Is Always On, Should Your Brand Be?

Ignite Social Media

The internet never takes a break. There’s always someone online, and, more often than not, it’s quite a few someones. When you’re job is to manage a social media presence for a major brand, it can be hard to know exactly where to draw the line between work and the rest of your life. Especially when your work can be quite easily taken with you out of the office, to your home, or anywhere else for that matter, all in the compact, portable, ubiquitous package that is your phone.

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10 Top Tips for Smarter Social Media Marketing with the Buffer Mobile App

Buffer Social

How often do you read and share an article on your phone? Or how often do you snap, edit, and share a photo with your phone? If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. They will make social media marketing on the go super easy and smooth for you. In this post, you’ll learn more about the Buffer mobile apps ( Android and iOS ) and the top 10 features for smarter social media marketing.

Mobile 95
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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3 Tricks for Maximizing Event ROI with Employee Advocacy

Oktopost

In-person events can take a huge toll on company budget. Booking a venue, paying for travel arrangements, organizing food supplies, and inviting guest speakers are just a few of the many costs and resources associated with running an event, regardless of its size. That’s why it comes as no surprise that over 50% of B2B […].

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6 Facts You Can't Ignore When You Outsource iPad App Development

Social Media Marketing

iPad app development has gathered steam in the recent months. After remaining a poorer cousin to iPhones since their launch the sales of these tablets have picked up in the last few quarters. This may have encouraged you to launch a native iPad app and you are looking to outsource iPad app development to an offshore agency. But before you do so here are six facts you can’t ignore.

iPad 80
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What You Need To Know About Facebook Offline Conversions

Ignite Social Media

There’s no question that Facebook leads social networks when it comes to innovation, especially when it comes to ad-buying offerings on the network. For years, brands have been looking to tie social media marketing efforts to physical, in-store traffic. A feat which has been difficult and expensive. Attributing your Facebook marketing efforts to offline sales is easier thanks to an update made in May.

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Mark Zuckerberg Announces Major News Feed Changes

Myrland Marketing

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family. Some of you might be ecstatic about this, while others are quite irritated because you like the Facebook that you had a hand in shaping; the one that allowed you to follow and like businesses and personal brands that interested you, as well as updates from people you like.

Feed 83
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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#193: Should I Join a Mastermind?

Amy Porterfield

Biggest Takeaways You Don’t Want to Miss: I don’t know it all. That’s an incredibly humbling thing to say, but it’s the truth. I don’t know everything about business, and in fact, I’ve got my share of blind spots. That’s exactly why I surround myself with incredible peers, so I can have a go-to resource […]. The post #193: Should I Join a Mastermind?

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The Home Depot’s Built-In Pins Offer a New Pin Experience for DIY

Devumi

The Home Depot has really taken advantage of Pinterest to reach out to its customers. Now, the retailer is taking its Pinterest marketing strategy a step further with its new “Built-In Pins” campaign. The Home Depot on Pinterest Developed by advertising agency 22squared for Home Depot, the campaign runs a series of videos featuring a […]. The post The Home Depot’s Built-In Pins Offer a New Pin Experience for DIY appeared first on Devumi.

Retail 60
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New Year’s Resolutions: Trends in Social Conversations to Kick Off 2018

Ignite Social Media

It’s a new year, and that means new goals. New Year’s resolutions have long been a means to set expectations for ourselves, and looking at social conversations around resolutions, 2018 has been no different. Conversations about resolutions began to see an upward trend starting on December 30 th , and reached a peak on January 1 st. People were most likely to share their resolutions as the ball dropped, with the period between 12AM-1AM EST seeing the most conversation overall. .

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Smart Women In The New Economy With Magdalena Yesil - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #600 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. She has one of the most illustrious and prolific careers as a venture capitalist in Silicon Valley. She's been in that business for close to three decades. She has, literally, seen it all as an entrepreneur, VC and board member. Her investing career started at US Venture Partners.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Going Mobile – Vital Tips for B2B Digital Marketing Success

Buzzlogix

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process.

B2B 40
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2018 Social Media Calendar: All the Holidays to Prepare Content for this Year!

Devumi

Holidays are great not just for the celebrations, but also for the many social media marketing opportunities they present. Take a look at this 2018 social media calendar to plan your content for 2018. 2018 social media calendar: Holidays and hashtags The folks from Depositphotos created this social media holiday calendar to help marketers plan […].

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The 10 CES Sessions that We’re Most Excited About

Pixlee

CES 2018 is here, and if you’re going, choosing where to best spend your time can be overwhelming. The numbers for the event are staggering: 184K+ in total attendance, 4K exhibiting companies, and 1.2K speakers. The show floor will be buzzing and there is a plethora of conference sessions that sound engaging, insightful, and cutting-edge. For those interested in how innovation in consumer technology is changing the face of digital marketing, here is our list of sessions we’re most excited about

Retail 40
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Six Links Worthy Of Your Attention #394

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another

Film 51
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Observing the Logic Behind Mergers and Acquisitions

Net-Savvy Executive

It's January, which means that I've been working on my annual posts on investments and M&A in the social media intelligence market. As always, I find myself mentally dividing the transactions into several buckets: the serial acquirers, the complementary products, the geographic expansions. While I was working on last year's post, I sketched out a matrix to summarize some of the logic of what I was seeing.

Company 40