Sat.Nov 16, 2013 - Fri.Nov 22, 2013

Let’s make LinkedIn endorsments smarter

Sherrilynne Starkie

It’s not that I don’t appreciate the hundreds of endorsements that my LinkedIn contacts have bestowed upon me. It makes me smile each time I receive a notification that someone I know and have worked with pays me the compliment of giving me an endorsement.

Social Media Comic: The Technophobe

SocMed Sean

Anyone else run into technophobes in their digital lives? You know…the one who never wanted to be on “the Interweb” or thinks that “the YouTube” is just about cats on skateboards?

B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity SMM

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Buyers were different, sales cycles were different, messaging was different, and media was different.

B2B 253

How to Use Facebook for your Business to Get Results


As promised in my blog on Which Social Media Channels Should I Use For My Business? , I am following up with a more in-depth detailed blog on how to use Facebook for your business to get results. Facebook is by far the biggest social media channel, with an updated estimate of 1.26

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Reality of Social Currency

Direct Marketing Observations

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks.

More Trending

Three Digital Marketing Trends for 2014 and Beyond

Convince & Convert

Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point.

Trends 168

Read the 2013 Speaker Report


On the Avectra blog , Deirdre Reid gives us an interesting summary of the new 2013 Speaker Report by Tagoras and Velvet Chainsaw. Speakers – both wannabes and professionals – should first check page 28 where you’ll find “Marketing Advice from Conference Professionals to Speakers.”

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Personalize Your Voicemail With Our App of the Week

The Social Media Incubator

This week’s App of the Week gives you the opportunity to give your clients, business partners, friends and family a more personalized voicemail. YouMail is a voicemail service that allows you to choose from a variety of greetings already made for you; or you can record your own. Features.

Mobile 152

Yahoo to Start Encrypting Searches, All Traffic

Bill Hartzer

Yahoo will start encrypting all traffic that goes from users to the Yahoo servers starting in early 2014. This will inevitably include search data and keywords, and users will be able to opt out of the encryption. In a recent blog post, Marissa Mayer revealed the news.

Yahoo 149

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

According to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine.

[NEW ICF Whitepaper] Are You Game? The Future of Consumer Engagement in Healthcare


Download this new ICF International whitepaper —and put your gamification knowledge to the test. Examine examples of healthcare gaming, explore key market drivers, and predict gaming trends in achieving healthier populations.

Do You Have FOMO Syndrome?


In a world full of acronyms, I have to admit even I can’t keep up. If you just figured out what YOLO means (You only live once) then here comes another acronym to confuse you with, FOMO.

How to Boost Reach, Attendance and Engagement for Your Next Event?

Atom Thought

Some time back ‘atomthought’ as a media partner to a national digital event, created a live hangout and streamed to all it’s readers.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Reasons You Need to Give Away The Recipe For Your Secret Sauce

Convince & Convert

Photo from Don’t be afraid. Every professional services firm (marketing, business consulting, accounting, medical, law, et al) in the history of ever struggles with content marketing.

B2B 153

Are you designing for findability?


A couple weeks ago, I attended the fabulous UXPA [ User Experience Professionals Association ] Conference Redux, which was a one day recap of some of the best sessions at their International Conference. Of all the sessions, one in particular was the most fascinating to me.

Sorry Selfies, No One Wants To See You!


For those of you that love #SelfieSaturday, and taking photo shoots of yourself in general, I’ve got some bad news: no one wants to see those pictures!

News 195

Is The New Google AdWords Ad Format Too Sneaky?

Bill Hartzer

There are new Google AdWords ads that are starting to show up with different formatting that I’ve seen before. Essentially, the background does not have a color: which in the past has distinguished Google AdWords ads from the regular organic search results.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

It’s Not Too Late to Return the Social to Social Media

Convince & Convert

Image via BigStockPhoto. The social industry should be ashamed of itself: Failed promise. Failed mission. We must save ourselves?—?now. Here’s what I mean: Three years ago, while I was still at, CEO Marc Benioff wrote “ The Facebook Imperative.”

The Magic of Fibonacci Numbers


Just because I love them. Love love love them!! Have a great weekend! —————— ( photo credit ). Potluck


Social Media Contests: Promoting The Promotion


I wanted to get another expert opinion on social media promotions so I asked our own Chad Richards , who has run more social promotions than he can remember, to offer some advice.

It is Time to Re-Evaluate Meta Description Tags

Bill Hartzer

Here we go again. It looks like it’s time to re-evaluate meta description tags, another standard web element that has been around ever since the beginning of the internet (or it seems that way).

Google 120

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Be Careful Without Being Boring

Convince & Convert

Jason Miller, Beam Global.

How To 124

ICF at the ASAE Tech Conference


Want to make an appointment with us? . Go to the EXPO CONNECTOR: Login to the Attendee Service Center (ASC). Click the “Expo Connector” link in the left hand navigation bar. Search for ICF Interactive. Click the “Make Appointment” icon! Mark Your Calendars SocialFish News

3 Tips For Building A Better Brand


Ever since I decided my major would be strategic communications, I learned one word very quickly: clutter. Getting through the clutter in today’s world is a challenge, but it is something that must be done.

Tips 187

Blog Visits Increase Despite No Tweeting

Ari Herzog

The above subject says it all. The below graphs and data from Google Analytics say the rest. Phil Gerbyshak asked me to provide background to my last post on Twitter that occurred October 17, wondering if that action had any impact on blog visitors.

Star Ratings for Facebook Local Pages!

Atom Thought

Now, this is becoming interesting. Facebook used to have a Reviews slot in the Page timeline for local pages. But now the star ratings are showing up absolutely at the top and are very visible. For a local player it means that it now has a place where it can show up reviews, ratings and.

Review 164

First the PC. Second the Web. Third the Cloud. And Now.The Chain - Why Bitcoin is Not Just a Currency - It's a Platform!

Stay N' Alive

What if you could transfer stock to another individual, without a stock broker or stock certificate? What if you could sell your home, without a real estate broker or deed? What if you could sell your car without need for a title or vehicle registration?

Does Displaying Your Relationship Status On Facebook Make Ending It Even Harder?


Blog Facebook Social Media

Content vs Content: A November Wish

Ari Herzog

Photo: Marking the first harvest by the Pilgrims in 1621, Americans gather every November to celebrate Thanksgiving. We usually carve a turkey and accompany the bird with squash, potatoes, carrots, cranberries, and other foods that the Pilgrims ate.