Sat.Nov 16, 2013 - Fri.Nov 22, 2013

Let’s make LinkedIn endorsments smarter

Sherrilynne Starkie

It’s not that I don’t appreciate the hundreds of endorsements that my LinkedIn contacts have bestowed upon me. It makes me smile each time I receive a notification that someone I know and have worked with pays me the compliment of giving me an endorsement.

Social Media Comic: The Technophobe

SocMed Sean

Anyone else run into technophobes in their digital lives? You know…the one who never wanted to be on “the Interweb” or thinks that “the YouTube” is just about cats on skateboards?

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How to Use Facebook for your Business to Get Results


As promised in my blog on Which Social Media Channels Should I Use For My Business? , I am following up with a more in-depth detailed blog on how to use Facebook for your business to get results. Facebook is by far the biggest social media channel, with an updated estimate of 1.26

The Reality of Social Currency

Direct Marketing Observations

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Read the 2013 Speaker Report


On the Avectra blog , Deirdre Reid gives us an interesting summary of the new 2013 Speaker Report by Tagoras and Velvet Chainsaw. Speakers – both wannabes and professionals – should first check page 28 where you’ll find “Marketing Advice from Conference Professionals to Speakers.”

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Do You Have FOMO Syndrome?


In a world full of acronyms, I have to admit even I can’t keep up. If you just figured out what YOLO means (You only live once) then here comes another acronym to confuse you with, FOMO.

More Trending

Blog Visits Increase Despite No Tweeting

Ari Herzog

The above subject says it all. The below graphs and data from Google Analytics say the rest. Phil Gerbyshak asked me to provide background to my last post on Twitter that occurred October 17, wondering if that action had any impact on blog visitors.

[NEW ICF Whitepaper] Are You Game? The Future of Consumer Engagement in Healthcare


Download this new ICF International whitepaper —and put your gamification knowledge to the test. Examine examples of healthcare gaming, explore key market drivers, and predict gaming trends in achieving healthier populations.

Sorry Selfies, No One Wants To See You!


For those of you that love #SelfieSaturday, and taking photo shoots of yourself in general, I’ve got some bad news: no one wants to see those pictures!

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Three Digital Marketing Trends for 2014 and Beyond

Convince & Convert

Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Yahoo to Start Encrypting Searches, All Traffic

Bill Hartzer

Yahoo will start encrypting all traffic that goes from users to the Yahoo servers starting in early 2014. This will inevitably include search data and keywords, and users will be able to opt out of the encryption. In a recent blog post, Marissa Mayer revealed the news.

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Are you designing for findability?


A couple weeks ago, I attended the fabulous UXPA [ User Experience Professionals Association ] Conference Redux, which was a one day recap of some of the best sessions at their International Conference. Of all the sessions, one in particular was the most fascinating to me.

Social Media Contests: Promoting The Promotion


I wanted to get another expert opinion on social media promotions so I asked our own Chad Richards , who has run more social promotions than he can remember, to offer some advice.

Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

According to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Personalize Your Voicemail With Our App of the Week

The Social Media Incubator

This week’s App of the Week gives you the opportunity to give your clients, business partners, friends and family a more personalized voicemail. YouMail is a voicemail service that allows you to choose from a variety of greetings already made for you; or you can record your own. Features.

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The Magic of Fibonacci Numbers


Just because I love them. Love love love them!! Have a great weekend! —————— ( photo credit ). Potluck


3 Tips For Building A Better Brand


Ever since I decided my major would be strategic communications, I learned one word very quickly: clutter. Getting through the clutter in today’s world is a challenge, but it is something that must be done.

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Content vs Content: A November Wish

Ari Herzog

Photo: Marking the first harvest by the Pilgrims in 1621, Americans gather every November to celebrate Thanksgiving. We usually carve a turkey and accompany the bird with squash, potatoes, carrots, cranberries, and other foods that the Pilgrims ate.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Reasons You Need to Give Away The Recipe For Your Secret Sauce

Convince & Convert

Photo from Don’t be afraid. Every professional services firm (marketing, business consulting, accounting, medical, law, et al) in the history of ever struggles with content marketing.

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ICF at the ASAE Tech Conference


Want to make an appointment with us? . Go to the EXPO CONNECTOR: Login to the Attendee Service Center (ASC). Click the “Expo Connector” link in the left hand navigation bar. Search for ICF Interactive. Click the “Make Appointment” icon! Mark Your Calendars SocialFish News

Does Displaying Your Relationship Status On Facebook Make Ending It Even Harder?


Blog Facebook Social Media

Farewell to Facebook

Ari Herzog

First went Twitter , next comes Facebook. There are more important things in life than Facebook and I intend to savor them over the remaining 40 days of 2013. As I posted on my wall, I may continue to lurk and post on some walls but I’m otherwise saying farewell until the new year.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

It’s Not Too Late to Return the Social to Social Media

Convince & Convert

Image via BigStockPhoto. The social industry should be ashamed of itself: Failed promise. Failed mission. We must save ourselves?—?now. Here’s what I mean: Three years ago, while I was still at, CEO Marc Benioff wrote “ The Facebook Imperative.”

How to Boost Reach, Attendance and Engagement for Your Next Event?

Atom Thought

Some time back ‘atomthought’ as a media partner to a national digital event, created a live hangout and streamed to all it’s readers.

Is The New Google AdWords Ad Format Too Sneaky?

Bill Hartzer

There are new Google AdWords ads that are starting to show up with different formatting that I’ve seen before. Essentially, the background does not have a color: which in the past has distinguished Google AdWords ads from the regular organic search results.

30 Days Since Quitting Twitter…

Ari Herzog

Farewell. link]. — Ari Herzog (@ariherzog) October 18, 2013. That was my last tweet. People keep following me at @ariherzog for reasons unknown to me. Maybe because their friends follow me? Because they saw an old link recommending me? Maybe because they hope I will tweet again? As I blogged about my tweeting departure , the social networking site lost usefulness for me.

How to Be Careful Without Being Boring

Convince & Convert

Jason Miller, Beam Global.

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Star Ratings for Facebook Local Pages!

Atom Thought

Now, this is becoming interesting. Facebook used to have a Reviews slot in the Page timeline for local pages. But now the star ratings are showing up absolutely at the top and are very visible. For a local player it means that it now has a place where it can show up reviews, ratings and.

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It is Time to Re-Evaluate Meta Description Tags

Bill Hartzer

Here we go again. It looks like it’s time to re-evaluate meta description tags, another standard web element that has been around ever since the beginning of the internet (or it seems that way).

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First the PC. Second the Web. Third the Cloud. And Now.The Chain - Why Bitcoin is Not Just a Currency - It's a Platform!

Stay N' Alive

What if you could transfer stock to another individual, without a stock broker or stock certificate? What if you could sell your home, without a real estate broker or deed? What if you could sell your car without need for a title or vehicle registration?

Social Networks Have More Reach

Small Business Mavericks

If reach is an important metric for your business, there is a new study out that indicates social networks have greater reach than ad exchanges and networks. I can’t vouch for how reliable this study is, but it does look fairly interesting. Social networks were compared to ad exchanges, networks, video networks, and mobile campaigns. Of those, social networks won out for having the highest reach. That said, reach does not necessarily lead to conversions.

How to Boost Reach, Attendance and Engagement for Your Next Event?

Atom Thought

Some time back ‘atomthought’ as a media partner to a national digital event, created a live hangout and streamed to all it’s readers.