Sat.Feb 24, 2024 - Fri.Mar 01, 2024

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 231
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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting , the performance goal is more important than ever before. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action.

Eventful 193
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131 | Business Is A Game You Get To Play On Your Terms with Mike Schmidt

Taylor Marek

Ever pondered the notion that business is, at its core, a strategic game? A realm where we hold the power to tailor the rules to our advantage, yet so often, we default to the familiar, the comfortable, sidelining our potential for success and growth. In this episode, we’re diving deep into the world of digital agency entrepreneurship with none other than Mike Schmidt, the visionary founder behind Agency Coach and the driving force of Anchor Wave.

Strategy 172
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10 Free Ways To Grow Your Newsletter Subscribers

The Social Media Hat

Learn how to grow your newsletter organically, to targeted subscribers. The post 10 Free Ways To Grow Your Newsletter Subscribers appeared first on The Social Media Hat.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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32 Signs You Might Be a Social Media Marketing O.G.

Ignite Social Media

We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. But we know we’re not the only ones. Are you a social media marketing O.G.? We compiled this list to help you decide. You know you’ve been doing social media marketing a really long time when: 1.

Flash Mob 157
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Advantage+ Audience Best Practices Guide

Jon Loomer

Meta launched Advantage+ Audience in August of 2023 , but the vast majority of advertisers still struggle to leverage it properly. Most either resist it whenever possible or use it without knowing how it works. Both are wrong. Advantage+ Audience is a powerful improvement over original targeting methods. That said, it also shouldn’t be used in all situations.

More Trending

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How I Conquered My Fear of Events and Networking

The Social Media Hat

Does the very idea of networking terrify you? Me Too. The post How I Conquered My Fear of Events and Networking appeared first on The Social Media Hat.

Eventful 150
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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge? At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision.

Patterns 120
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Apple’s 30-Percent Charge on Boosts

Jon Loomer

A 30-percent surcharge on boosts? If you boost posts through the Facebook or Instagram iPhone apps, listen up… Later this month, Apple will implement a 30-percent charge on all boosts from the Facebook and Instagram iPhone apps. If that sounds like something you should try to avoid, that’s a smart reaction. Meta even encourages it. Since Meta won’t absorb this cost, it will be passed on to you.

iPhone 158
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Instagram Adds New In-Stream Safety Alerts to Help Improve Awareness of Scams

Social Media Today

The alerts will be shown at the time a user gets a potentially scammy request, which could make them more effective.

Instagram 188
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Hotmail Growth Hack That Failed; Or, How To Sustain SaaS Growth

The Social Media Hat

Growth Hacks are cool, but will they sustain SaaS growth longerm? The post The Hotmail Growth Hack That Failed; Or, How To Sustain SaaS Growth appeared first on The Social Media Hat.

How To 106
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How to Schedule Threads Posts [Instagram] in 2024

Hootsuite

Instagram Threads nearly broke the internet when it debuted in early July 2023. The text-based, Meta-owned app racked up over 100 million people within hours of its launch. So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. Luckily, Threads post scheduling is now available through Hootsuite.

Instagram 107
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We Can Learn from Advantage+ Shopping

Jon Loomer

This is your blinking red light… This is something I’ve been trying to get through to Meta advertisers for a while now, but many are too stubborn to listen. I know that you value your targeting inputs. They give us a sense of control — a lever that we can pull to show that we made an impact on the results. It doesn’t mean they don’t matter at all, but many put way too much value on this step.

Campaign 153
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Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps

Social Media Today

Now you can schedule Threads updates from some social media management tools.

API 210
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Bluesky App Unlocks Its Doors, Revolutionizing Social Media Experience for Millions

Bill Hartzer

Bluesky , the innovative open social network, has thrown open its doors to the public on February 6, 2024, marking a significant milestone in the realm of social media. Previously accessible only through an invite-only beta, Bluesky has rapidly expanded its user base, soaring from 3 million to a staggering 5 million users in just two weeks since opening its service.

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The case for better social media technology in 2024

Sprout Social

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.

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Targeting Will Get More Difficult

Jon Loomer

It’ll only get tougher… If you can’t imagine Meta ads without your favorite interests, or you think that targeting expansion and broad audiences are the devil, you have to see what’s coming. It’s so obvious if you care to look. These changes are a reaction to the events of the past decade. Each one chips away at your ability to use some of your tried and true targeting methods.

Privacy 142
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LinkedIn Adds More AI-Powered Options to its Recruiter Platform

Social Media Today

New AI tools for recruiters which will help to streamline your hiring process.

Platform 210
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher

Amy Porterfield

Listen on… Why Pinterest is the most low-risk way to direct tons of traffic, leads, and sales to your business. Imagine spending just one hour a week, or […] The post #657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher appeared first on Amy Porterfield | Online Marketing Expert.

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Maximizing Social Selling ROI with Dedicated Platforms for B2B Organizations

Oktopost

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel.

ROI 62
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Key to Consistent Advertising Success

Jon Loomer

It’s not some super complicated, secret hack. It’s not something that you need to buy a training course to access. It’s far simpler than that, and maybe even a little corny. Knowledge. And not just a little bit of knowledge. It’s more than learning the step-by-step mechanics. It goes beyond the best practices and standard strategies or knowing how your favorite guru sets up their campaigns.

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LinkedIn Launches New Ad Campaign for LinkedIn Premium

Social Media Today

The campaign aims to highlight the additional benefits available to paying LinkedIn users.

LinkedIn 191
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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#656: How To Normalize Fear & Allow It To Propel You Into Action

Amy Porterfield

Listen on… How I’m working towards making decisions for my business with complete confidence (even if they’re “wrong”) Recently, one of my consultants gave me a massive wake-up […] The post #656: How To Normalize Fear & Allow It To Propel You Into Action appeared first on Amy Porterfield | Online Marketing Expert.

How To 91
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Up Your Social Game with Oktopost’s AI Tools for Content Creation

Oktopost

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play. Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves.

Tools 62
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The Performance Goal is Your Targeting

Jon Loomer

Those who have struggled most with changes to Meta advertising during the past few years underestimate the impact of the performance goal. There is so much focus on the lack of control around targeting that many miss what’s right in front of them. Your initial targeting inputs have some impact. Your pixel data, conversion history, and prior engagement contribute to who sees your ads, too.

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X Will Soon Show Your Pinned Posts to All of Your Followers in the App

Social Media Today

X is adding another amplification option, though there risks for X seem significant.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Report 66
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Breaking down B2C vs. B2B social media metrics and why it matters

Oktopost

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds

B2B 62
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Compare Dates in Ads Manager

Jon Loomer

Do you use this? I admit I feel a bit ridiculous. I was working with someone who was sharing her screen displaying Ads Manager, and I saw something I had never seen before. It’s a feature that I know exists, but I don’t think I’ve ever seen it activated. She seemed a bit surprised that I had never seen it before, so maybe this is nothing new to you either.

Metrics 114
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LinkedIn Launches Ad Campaign for Premium Subscription Offering

Social Media Today

The campaign aims to highlight the additional benefits available to paying LinkedIn users.

Campaign 189
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Manuela Nicolosi’s Infectious Passion Is Breaking Barriers While Benefiting Bosch

WebInKnow

As I wrote in my book Fanocracy and I say in every talk I deliver, passion is infectious. Your passion for whatever you love serves to draw people to you. Yet most people are reluctant to mix their personal and professional lives.