Social Media Strategies Summit
MARCH 1, 2024
Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.
Social Media Today
FEBRUARY 28, 2024
New data shows that most marketers are now utilizing generative AI tools within their process.
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Jon Loomer
FEBRUARY 28, 2024
I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting , the performance goal is more important than ever before. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action.
The Social Media Hat
FEBRUARY 27, 2024
Learn how to grow your newsletter organically, to targeted subscribers. The post 10 Free Ways To Grow Your Newsletter Subscribers appeared first on The Social Media Hat.
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
Social Media Strategies Summit
FEBRUARY 27, 2024
Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. But, because we’re naturally optimistic people, we prefer to see it as an opportunity: handle those comments effectively, and your audience could even end up liking you more. In fact, 83% of customers say they feel more loyal to brands that respond to and resolve their complaints.
Social Media Today
MARCH 1, 2024
Now you can schedule Threads updates from some social media management tools.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Taylor Marek
MARCH 1, 2024
Ever pondered the notion that business is, at its core, a strategic game? A realm where we hold the power to tailor the rules to our advantage, yet so often, we default to the familiar, the comfortable, sidelining our potential for success and growth. In this episode, we’re diving deep into the world of digital agency entrepreneurship with none other than Mike Schmidt, the visionary founder behind Agency Coach and the driving force of Anchor Wave.
Ignite Social Media
FEBRUARY 26, 2024
We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. But we know we’re not the only ones. Are you a social media marketing O.G.? We compiled this list to help you decide. You know you’ve been doing social media marketing a really long time when: 1.
Social Media Today
FEBRUARY 27, 2024
New AI tools for recruiters which will help to streamline your hiring process.
Jon Loomer
FEBRUARY 25, 2024
This is your blinking red light… This is something I’ve been trying to get through to Meta advertisers for a while now, but many are too stubborn to listen. I know that you value your targeting inputs. They give us a sense of control — a lever that we can pull to show that we made an impact on the results. It doesn’t mean they don’t matter at all, but many put way too much value on this step.
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Sprout Social
FEBRUARY 29, 2024
In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge? At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision.
Hootsuite
MARCH 1, 2024
Instagram Threads nearly broke the internet when it debuted in early July 2023. The text-based, Meta-owned app racked up over 100 million people within hours of its launch. So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. Luckily, Threads post scheduling is now available through Hootsuite.
Social Media Today
FEBRUARY 28, 2024
A new consideration for group chat engagement.
Jon Loomer
FEBRUARY 26, 2024
It’ll only get tougher… If you can’t imagine Meta ads without your favorite interests, or you think that targeting expansion and broad audiences are the devil, you have to see what’s coming. It’s so obvious if you care to look. These changes are a reaction to the events of the past decade. Each one chips away at your ability to use some of your tried and true targeting methods.
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A beginner's guide to social media automation tools and getting automation right.
The Social Media Hat
FEBRUARY 28, 2024
Does the very idea of networking terrify you? Me Too. The post How I Conquered My Fear of Events and Networking appeared first on The Social Media Hat.
Sprout Social
FEBRUARY 28, 2024
What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.
Social Media Today
FEBRUARY 28, 2024
New data shows that most marketers are now utilizing generative AI tools within their process.
Jon Loomer
FEBRUARY 24, 2024
A 30-percent surcharge on boosts? If you boost posts through the Facebook or Instagram iPhone apps, listen up… Later this month, Apple will implement a 30-percent charge on all boosts from the Facebook and Instagram iPhone apps. If that sounds like something you should try to avoid, that’s a smart reaction. Meta even encourages it. Since Meta won’t absorb this cost, it will be passed on to you.
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
Buffer Social
FEBRUARY 26, 2024
Timing can make or break many things: heating leftover pizza in the microwave, delivering a punchline for a joke, booking Era’s Tour concert tickets — and it’s no less important when it comes to the best time to post on Twitter. The social media platform now known as X is evolving, but the factors you should consider if you’re looking to grow your following have largely stayed the same.
Sprout Social
FEBRUARY 29, 2024
When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.
Social Media Today
FEBRUARY 25, 2024
A new way to engage viewers on IG.
Jon Loomer
MARCH 1, 2024
It’s not some super complicated, secret hack. It’s not something that you need to buy a training course to access. It’s far simpler than that, and maybe even a little corny. Knowledge. And not just a little bit of knowledge. It’s more than learning the step-by-step mechanics. It goes beyond the best practices and standard strategies or knowing how your favorite guru sets up their campaigns.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
Amy Porterfield
FEBRUARY 29, 2024
Listen on… Why Pinterest is the most low-risk way to direct tons of traffic, leads, and sales to your business. Imagine spending just one hour a week, or […] The post #657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher appeared first on Amy Porterfield | Online Marketing Expert.
The Social Media Hat
FEBRUARY 24, 2024
Growth Hacks are cool, but will they sustain SaaS growth longerm? The post The Hotmail Growth Hack That Failed; Or, How To Sustain SaaS Growth appeared first on The Social Media Hat.
Social Media Today
FEBRUARY 29, 2024
X is adding another amplification option, though there risks for X seem significant.
Jon Loomer
FEBRUARY 29, 2024
Those who have struggled most with changes to Meta advertising during the past few years underestimate the impact of the performance goal. There is so much focus on the lack of control around targeting that many miss what’s right in front of them. Your initial targeting inputs have some impact. Your pixel data, conversion history, and prior engagement contribute to who sees your ads, too.
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
Amy Porterfield
FEBRUARY 27, 2024
Listen on… How I’m working towards making decisions for my business with complete confidence (even if they’re “wrong”) Recently, one of my consultants gave me a massive wake-up […] The post #656: How To Normalize Fear & Allow It To Propel You Into Action appeared first on Amy Porterfield | Online Marketing Expert.
Keyhole.co
FEBRUARY 28, 2024
To anyone who has ever toyed with the idea of learning a new language, Duolingo needs no introduction. In fact, even if you aren’t a language enthusiast, chances are the internet’s most loved owl, Duo, isn’t a stranger to you. Duolingo captured the spotlight in a way that most contemporary brands couldn’t. From over 16.2 million downloads in January 2024 to becoming an unicorn in the industry, a significant part of this success is due to the brand’s genius social media marketing.
Social Media Today
FEBRUARY 28, 2024
YouTube Create provides a range of editing options, and is specifically designed for Shorts clips.
Jon Loomer
FEBRUARY 28, 2024
Do you use this? I admit I feel a bit ridiculous. I was working with someone who was sharing her screen displaying Ads Manager, and I saw something I had never seen before. It’s a feature that I know exists, but I don’t think I’ve ever seen it activated. She seemed a bit surprised that I had never seen it before, so maybe this is nothing new to you either.
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
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