Social Media Strategies Summit
MARCH 1, 2024
Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.
Jon Loomer
FEBRUARY 28, 2024
I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting , the performance goal is more important than ever before. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action.
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Taylor Marek
MARCH 1, 2024
Ever pondered the notion that business is, at its core, a strategic game? A realm where we hold the power to tailor the rules to our advantage, yet so often, we default to the familiar, the comfortable, sidelining our potential for success and growth. In this episode, we’re diving deep into the world of digital agency entrepreneurship with none other than Mike Schmidt, the visionary founder behind Agency Coach and the driving force of Anchor Wave.
The Social Media Hat
FEBRUARY 27, 2024
Learn how to grow your newsletter organically, to targeted subscribers. The post 10 Free Ways To Grow Your Newsletter Subscribers appeared first on The Social Media Hat.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ignite Social Media
FEBRUARY 26, 2024
We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. But we know we’re not the only ones. Are you a social media marketing O.G.? We compiled this list to help you decide. You know you’ve been doing social media marketing a really long time when: 1.
Jon Loomer
FEBRUARY 26, 2024
Meta launched Advantage+ Audience in August of 2023 , but the vast majority of advertisers still struggle to leverage it properly. Most either resist it whenever possible or use it without knowing how it works. Both are wrong. Advantage+ Audience is a powerful improvement over original targeting methods. That said, it also shouldn’t be used in all situations.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Social Media Hat
FEBRUARY 28, 2024
Does the very idea of networking terrify you? Me Too. The post How I Conquered My Fear of Events and Networking appeared first on The Social Media Hat.
Sprout Social
FEBRUARY 29, 2024
In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge? At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision.
Jon Loomer
FEBRUARY 24, 2024
A 30-percent surcharge on boosts? If you boost posts through the Facebook or Instagram iPhone apps, listen up… Later this month, Apple will implement a 30-percent charge on all boosts from the Facebook and Instagram iPhone apps. If that sounds like something you should try to avoid, that’s a smart reaction. Meta even encourages it. Since Meta won’t absorb this cost, it will be passed on to you.
Social Media Today
FEBRUARY 28, 2024
YouTube Create provides a range of editing options, and is specifically designed for Shorts clips.
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A beginner's guide to social media automation tools and getting automation right.
The Social Media Hat
FEBRUARY 24, 2024
Growth Hacks are cool, but will they sustain SaaS growth longerm? The post The Hotmail Growth Hack That Failed; Or, How To Sustain SaaS Growth appeared first on The Social Media Hat.
Hootsuite
MARCH 1, 2024
Instagram Threads nearly broke the internet when it debuted in early July 2023. The text-based, Meta-owned app racked up over 100 million people within hours of its launch. So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. Luckily, Threads post scheduling is now available through Hootsuite.
Jon Loomer
FEBRUARY 25, 2024
This is your blinking red light… This is something I’ve been trying to get through to Meta advertisers for a while now, but many are too stubborn to listen. I know that you value your targeting inputs. They give us a sense of control — a lever that we can pull to show that we made an impact on the results. It doesn’t mean they don’t matter at all, but many put way too much value on this step.
Social Media Today
MARCH 1, 2024
Now you can schedule Threads updates from some social media management tools.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Amy Porterfield
FEBRUARY 29, 2024
Listen on… Why Pinterest is the most low-risk way to direct tons of traffic, leads, and sales to your business. Imagine spending just one hour a week, or […] The post #657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher appeared first on Amy Porterfield | Online Marketing Expert.
Bill Hartzer
FEBRUARY 27, 2024
Bluesky , the innovative open social network, has thrown open its doors to the public on February 6, 2024, marking a significant milestone in the realm of social media. Previously accessible only through an invite-only beta, Bluesky has rapidly expanded its user base, soaring from 3 million to a staggering 5 million users in just two weeks since opening its service.
Jon Loomer
FEBRUARY 26, 2024
It’ll only get tougher… If you can’t imagine Meta ads without your favorite interests, or you think that targeting expansion and broad audiences are the devil, you have to see what’s coming. It’s so obvious if you care to look. These changes are a reaction to the events of the past decade. Each one chips away at your ability to use some of your tried and true targeting methods.
Social Media Today
FEBRUARY 27, 2024
New AI tools for recruiters which will help to streamline your hiring process.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Amy Porterfield
FEBRUARY 27, 2024
Listen on… How I’m working towards making decisions for my business with complete confidence (even if they’re “wrong”) Recently, one of my consultants gave me a massive wake-up […] The post #656: How To Normalize Fear & Allow It To Propel You Into Action appeared first on Amy Porterfield | Online Marketing Expert.
Sprout Social
FEBRUARY 28, 2024
What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.
Jon Loomer
MARCH 1, 2024
It’s not some super complicated, secret hack. It’s not something that you need to buy a training course to access. It’s far simpler than that, and maybe even a little corny. Knowledge. And not just a little bit of knowledge. It’s more than learning the step-by-step mechanics. It goes beyond the best practices and standard strategies or knowing how your favorite guru sets up their campaigns.
Social Media Today
FEBRUARY 29, 2024
X is adding another amplification option, though there risks for X seem significant.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Oktopost
FEBRUARY 29, 2024
Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel.
Sprout Social
FEBRUARY 26, 2024
Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.
Jon Loomer
FEBRUARY 29, 2024
Those who have struggled most with changes to Meta advertising during the past few years underestimate the impact of the performance goal. There is so much focus on the lack of control around targeting that many miss what’s right in front of them. Your initial targeting inputs have some impact. Your pixel data, conversion history, and prior engagement contribute to who sees your ads, too.
Social Media Today
FEBRUARY 26, 2024
The campaign aims to highlight the additional benefits available to paying LinkedIn users.
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Discover just how easy it is to boost SEO with social media.
Oktopost
FEBRUARY 28, 2024
With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play. Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves.
WebInKnow
FEBRUARY 27, 2024
As I wrote in my book Fanocracy and I say in every talk I deliver, passion is infectious. Your passion for whatever you love serves to draw people to you. Yet most people are reluctant to mix their personal and professional lives.
Jon Loomer
FEBRUARY 28, 2024
Do you use this? I admit I feel a bit ridiculous. I was working with someone who was sharing her screen displaying Ads Manager, and I saw something I had never seen before. It’s a feature that I know exists, but I don’t think I’ve ever seen it activated. She seemed a bit surprised that I had never seen it before, so maybe this is nothing new to you either.
Social Media Today
FEBRUARY 26, 2024
The campaign aims to highlight the additional benefits available to paying LinkedIn users.
Oktopost
FEBRUARY 26, 2024
Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds
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