Sherrilynne Starkie
APRIL 4, 2019
If one thing is true of Facebook marketing, it’s that change is constant. The platform is always updating features and functions and keeping on top is the key to success. Facebook is updating how it measures ad relevance, for example. The single ad ‘relevance score’ is disappearing. Three new metrics are replacing it. There’s also and update on ‘potential reach’, and other metrics are going away.
Waxing UnLyrical
APRIL 4, 2019
Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. From there it evolved into email discussion lists (who remembers LISTSERV?
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Socialmedia.biz
MARCH 30, 2019
With an average of 1.47 billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. According to Hubspot , 76% of Facebook users use their feed to discover content that aligns with their interests, which has lead to the creation of more than 4 billion posts per day.
Firebelly
APRIL 1, 2019
It’s warming up and influencers are making travel plans for the spring and summer. Use these tips to entice travel influencers to visit your city for more exposure. The best way to go about this is to make a solid compensation package to offer to influencers based on their following, social media channels they are […]. The post How To Get Travel Influencers To Visit Your City appeared first on Social Media Marketing Agency | Firebelly Marketing.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sherrilynne Starkie
APRIL 3, 2019
Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. 1. Google+ died yesterday. “On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts,” the company said in a notice in late January.
Janet Fouts
APRIL 2, 2019
As a caregiver and an entrepreneur, I know only too well how overloaded we can be. The most common refrain I hear from caregivers is “I don’t have time to take care of myself” The thing is, if we don’t take time to care for ourselves, everyone suffers, including those we care for. When I wrote “when Life Hits the Fan” it was the beginning of a journey to help caregivers learn how to use mindfulness to take better care of themselves and others too.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
APRIL 4, 2019
All social networks are becoming increasingly visual - and LinkedIn is certainly no different. Here are some tips on how to develop a winning LinkedIn visual content strategy.
agora pulse
APRIL 2, 2019
You might be tempted to post your Facebook video without subtitles at all. After all, adding subtitles is an extra step. However, your video will get far more views when it has accurate and readable subtitles. Subtitles and captions in Facebook video posts can make a big difference because: Viewers can get an idea of what the video is about when they scroll through Facebook with their audio off.
Janet Fouts
APRIL 2, 2019
In a recent report from the Harvard Business School ( The Caring Company ) less than 25% of employers say that being a caregiver impacts the performance of employees. Wow, that’s simply obtuse when over 80% of employees surveyed said that caregiving had impacted their performance. 20% of those interviewed stated that being a caregiver hurt their careers.
Ignite Social Media
APRIL 2, 2019
The Upper Crust, Beltway Boomer, Kids & Cul-de-Sacs, Power Elite, and Promising Families. All of these should ring a bell if have experience with the power of marketing segmentation tools. Segments are often based on the premise that “birds of a feather flock together” or we are more alike then we are different to those in our immediate neighborhoods (think blocks, not zip code).
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
APRIL 4, 2019
What can marketers learn from Glossier's highly successful Instagram strategy? Here are some key pointers from the tactics the company has used to build a massive, loyal following.
Socialmedia.biz
MARCH 31, 2019
Social media provides an invaluable way to boost your career success because it gives you the opportunity to build a strong network. Being proactive with social media can position you so that you’re ready for any career changes. Here’s how to go about using social media in a way that facilitates career success. Conduct an audit of your profiles. Think about each social media profile as a landing page.
agora pulse
APRIL 4, 2019
Because so many people are interacting with a brand across multiple channels and multiple touch points, having a strong omnichannel integration can increase the overall effectiveness of your marketing efforts and keep people moving through the digital sales funnel more successfully. In this post, we’ll show you exactly how your agency can integrate content marketing and social media marketing to get your clients winning results.
Ignite Social Media
APRIL 2, 2019
We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category. Altar’d State is a women’s fashion retailer looking to build a strategic and effective presence on digital and traditional networks, centered around the target consumer and their shopping habi
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
APRIL 4, 2019
Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future.
The Realtime Report
APRIL 4, 2019
Benefits of “Lean Six Sigma” Philosophy in Management. Problem-solving is irreplaceable in the corporate world. Although it sounds simple on paper, it requires unrivaled strategies. One of the strategies that big companies in the world have used is famous — “Lean Six Sigma” philosophy. Even though major companies have used this approach to solve managerial problems, it remains one of the most complex problem-solving strategies.
Socially Sorted
MARCH 31, 2019
If you’re looking for the best Instagram Tools for Visual Storytelling then you’re in the right place. In this post, I share 9 of the Instagram Tools I am using right now to create amazing visuals that get noticed. Get ready to create engaging images, videos, stop. // Read More. The post 9 Best Instagram Tools for Visual Storytelling appeared first on Socially Sorted.
Sprout Social
APRIL 2, 2019
If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. We recently took that format and made it live as a half-day, traveling event with speakers and panels that explore what it means to foster real connection on social. Yep, we’re pretty excited about it.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
APRIL 3, 2019
Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future.
Pam Moore
APRIL 1, 2019
We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customer
Unmetric
APRIL 2, 2019
At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. While these posts are well-received on Facebook , only a small number of people engage on Twitter.
Amy Porterfield
APRIL 4, 2019
Are you making it as easy as possible for your followers to buy from you? Is it possible to put out too much content? Many of us, myself included, struggle with thinking more is more when it comes to the products, services, and programs that we offer our potential customers. It may seem counterintuitive, but […]. The post #257: How to Sell More by Offering Less appeared first on Amy Porterfield | Online Marketing Expert.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
APRIL 2, 2019
Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future.
Forbes Social Media
APRIL 4, 2019
How do social media influencers create micro-cultures of real tech interest and discussion and how might social media influencers recreate cultural discussions as marketing while this form of marketing interlopes on real lives and real social debates?
Oktopost
APRIL 4, 2019
This blog post has been “remastered” from the original webinar. In today’s media-saturated world, it’s never been easier for businesses to get their message out to a wide audience. At the same time, the proliferation of voices and platforms has made it harder than ever to capture and hold that audience’s attention. For some industries, the challenge goes beyond merely standing out from the crowd.
The Realtime Report
APRIL 3, 2019
Finding Talented and Skilled Employees – Tips To Help. As a business owner, it can feel as though you are faced with a never-ending cycle of issues, problems, and challenges that you need to solve. The business’ success is always top of the list, so finding ways to meet that goal is something that can be rather time and resource-consuming. One of the biggest factors in determining if a business will be successful or not sits on the shoulders of the employees.
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Social Media Today
APRIL 4, 2019
Facebook is slowly moving away from the News Feed, and towards messaging - and brands would benefit from following the same path, explains contributor Larry Kim.
Forbes Social Media
MARCH 31, 2019
In navigating constant churn, high stakes situations, and complex organizations, our troops are more than just strong men and women--they are effective leaders with leadership lessons we can apply into our own lives. I met with 7 great military leaders to hear what they have to say about leadership.
Likeable
APRIL 2, 2019
Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Take a look at our top five takeaways for how brands can rethink their content strategies. 1. Fear is getting in the way of great content. No matter how much social media evolves, one thing will always be true: great content wins.
The Realtime Report
APRIL 2, 2019
55% of Drivers Admit to Checking Social Media While Driving . Ahead of Distracted Driving Awareness Month, which kicks off April 1, DriversEd.com, the leading online driving school, today released its 2019 Distracted Driving and Social Media Report. The study, which was conducted by DriversEd.com as a follow-up to its more broadly focused 2018 Distracted Driving in America Report , hones in on behind-the-wheel social media checking, video watching and video recording, providing insight on the
Social Media Today
APRIL 2, 2019
Facebook CEO Mark Zuckerberg is looking at new ways to ensure accurate information is shared on Facebook, which may include a new, separate news tab.
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