Sat.Mar 30, 2019 - Fri.Apr 05, 2019

Facebook relevance metrics are changing

Sherrilynne Starkie

If one thing is true of Facebook marketing, it’s that change is constant. The platform is always updating features and functions and keeping on top is the key to success. Facebook is updating how it measures ad relevance, for example. The single ad ‘relevance score’ is disappearing.

Become the Pied Piper of Community Building

Waxing UnLyrical

Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

6 Ways To Increase Engagement on your Facebook page.

Socialmedia.biz

With an average of 1.47 billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience.

Give a #Caregiver a break – #WhenLifeHitstheFan

Janet Fouts

As a caregiver and an entrepreneur, I know only too well how overloaded we can be.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Top Five: Happy 15th Birthday to GMail

Sherrilynne Starkie

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday.

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How AI May Impact PR Pros

Waxing UnLyrical

Guest Post by Geoff Livingston. Are you confused or concerned about the coming AI revolution? If so, you’re not the only one. Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught.

More Trending

How to Easily Add Subtitles to Your Facebook Video Posts

agora pulse

You might be tempted to post your Facebook video without subtitles at all. After all, adding subtitles is an extra step. However, your video will get far more views when it has accurate and readable subtitles.

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Ignite Social Media Selected as Shorty Awards Finalist in Two Categories

Ignite Social Media

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category.

Employee Benefits Programs Missing the Mark?

Janet Fouts

In a recent report from the Harvard Business School ( The Caring Company ) less than 25% of employers say that being a caregiver impacts the performance of employees. Wow, that’s simply obtuse when over 80% of employees surveyed said that caregiving had impacted their performance.

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10 Steps to Improve Your Content Marketing Strategy in 2019 [Infographic]

Social Media Today

Here are some key tips to help improve your approach to content marketing in order to maximize your results

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Proven Tactics to Integrate Strong Content and Social Media for Your Agency

agora pulse

Because so many people are interacting with a brand across multiple channels and multiple touch points, having a strong omnichannel integration can increase the overall effectiveness of your marketing efforts and keep people moving through the digital sales funnel more successfully.

How to Utilize Social Media to Improve Your Career

Socialmedia.biz

Social media provides an invaluable way to boost your career success because it gives you the opportunity to build a strong network. Being proactive with social media can position you so that you’re ready for any career changes.

What brands and BTS can teach you about partnerships and social media marketing

Unmetric

At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns.

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Facebook Statistics that Every Marketer Should Know in 2019 [Inforgraphic]

Social Media Today

Facebook is the largest social platform in the world, by a big margin. Here are some key stats to consider in your planning

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Benefits of “Lean Six Sigma” Philosophy in Management

The Realtime Report

Benefits of “Lean Six Sigma” Philosophy in Management. Problem-solving is irreplaceable in the corporate world. Although it sounds simple on paper, it requires unrivaled strategies.

Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media

Ignite Social Media

The Upper Crust, Beltway Boomer, Kids & Cul-de-Sacs, Power Elite, and Promising Families. All of these should ring a bell if have experience with the power of marketing segmentation tools.

Buy 99

10 Instagram Hashtag Hacks + Tricks You Definitely Want to Try

Later

If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place! .

4 Reasons Why Every Marketing Team Should be Considering Chatbots

Social Media Today

Here are a few examples of how marketers can effectively utilize chatbots within their marketing strategies

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

These Traditional Marketing Strategies are Making a Comeback

The Realtime Report

These Traditional Marketing Strategies are Making a Comeback. With the power of online marketing, it seems imperative for every business to consider this marketing strategy to succeed. A single social media post could reach hundreds or thousands of people.

The Ultimate Employee Advocacy Guide For Financial Services

Oktopost

This blog post has been “remastered” from the original webinar. In today’s media-saturated world, it’s never been easier for businesses to get their message out to a wide audience.

The Ultimate Guide to Instagram Influencer Marketing

Later

If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start! Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales!

Google Publishes New Guide on Linking Google Ads and Google Analytics

Social Media Today

Google has released a new guide which outlines the benefits of linking your Google Ads and Google Analytics info to improve your ad targeting

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Finding Talented and Skilled Employees – Tips To Help

The Realtime Report

Finding Talented and Skilled Employees – Tips To Help. As a business owner, it can feel as though you are faced with a never-ending cycle of issues, problems, and challenges that you need to solve.

RIP Google Plus: The Highs and Lows of the Once Popular Social Network

WebInKnow

Google Plus launched in mid-2011 to great excitement. Initially by invitation only, a clever ploy to get early adopters to sign on, Google Plus became the fastest growing social network in history when it opened to everybody in September 2011.

How to Create an Influencer Media Kit (+ Free Template!)

Later

If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with!

5 Tips and Tools for Developing a Winning LinkedIn Visual Content Strategy

Social Media Today

All social networks are becoming increasingly visual - and LinkedIn is certainly no different. Here are some tips on how to develop a winning LinkedIn visual content strategy

55% of Drivers Admit to Checking Social Media While Driving

The Realtime Report

55% of Drivers Admit to Checking Social Media While Driving . Ahead of Distracted Driving Awareness Month, which kicks off April 1, DriversEd.com, the leading online driving school, today released its 2019 Distracted Driving and Social Media Report.

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9 Best Instagram Tools for Visual Storytelling

Socially Sorted

If you’re looking for the best Instagram Tools for Visual Storytelling then you’re in the right place. In this post, I share 9 of the Instagram Tools I am using right now to create amazing visuals that get noticed. Get ready to create engaging images, videos, stop. // Read More.

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17 of the Best Mobile Video Editing Apps in 2019

Later

With Instagram video taking over our feeds and stories, it’s the perfect time to get to know some of the best video editing apps around! The good news is that you don’t need to be a professional videographer, or buy an expensive kit to create engaging video content for your Instagram profile.

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What Marketers Need to Know About TikTok

Social Media Today

What is TikTok, who's using it, and why should brands be paying attention? Here's an overview of the latest hot social app

Creating Software and Applications For Your Business

The Realtime Report

Creating Software and Applications For Your Business. Businesses are more advanced and more technical than ever before. You would be hard pressed to find a company that doesn’t use some form of technology in some way. Even older brick and mortar locations are creating websites and using social media.

Why Social Media Influencers Are Integral To Tech Culture

Forbes Social Media

How do social media influencers create micro-cultures of real tech interest and discussion and how might social media influencers recreate cultural discussions as marketing while this form of marketing interlopes on real lives and real social debates