Sat.Mar 30, 2019 - Fri.Apr 05, 2019

Facebook relevance metrics are changing

Sherrilynne Starkie

If one thing is true of Facebook marketing, it’s that change is constant. The platform is always updating features and functions and keeping on top is the key to success. Facebook is updating how it measures ad relevance, for example. The single ad ‘relevance score’ is disappearing.

Become the Pied Piper of Community Building

Waxing UnLyrical

Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

6 Ways To Increase Engagement on your Facebook page.

Socialmedia.biz

With an average of 1.47 billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience.

10 Steps to Improve Your Content Marketing Strategy in 2019 [Infographic]

Social Media Today

Here are some key tips to help improve your approach to content marketing in order to maximize your results

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Top Five: Happy 15th Birthday to GMail

Sherrilynne Starkie

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday.

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More Trending

How to Easily Add Subtitles to Your Facebook Video Posts

agora pulse

You might be tempted to post your Facebook video without subtitles at all. After all, adding subtitles is an extra step. However, your video will get far more views when it has accurate and readable subtitles.

Video 171

8 Steps to a More Effective Social Media Marketing Strategy [Infographic]

Social Media Today

Ensure your social media marketing strategy is on the right track with this simple list of fundamental elements

How to Utilize Social Media to Improve Your Career

Socialmedia.biz

Social media provides an invaluable way to boost your career success because it gives you the opportunity to build a strong network. Being proactive with social media can position you so that you’re ready for any career changes.

Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media

Ignite Social Media

The Upper Crust, Beltway Boomer, Kids & Cul-de-Sacs, Power Elite, and Promising Families. All of these should ring a bell if have experience with the power of marketing segmentation tools.

Buy 133

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Proven Tactics to Integrate Strong Content and Social Media for Your Agency

agora pulse

Because so many people are interacting with a brand across multiple channels and multiple touch points, having a strong omnichannel integration can increase the overall effectiveness of your marketing efforts and keep people moving through the digital sales funnel more successfully.

Facebook Statistics that Every Marketer Should Know in 2019 [Inforgraphic]

Social Media Today

Facebook is the largest social platform in the world, by a big margin. Here are some key stats to consider in your planning

Give a #Caregiver a break – #WhenLifeHitstheFan

Janet Fouts

As a caregiver and an entrepreneur, I know only too well how overloaded we can be.

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Ignite Social Media Selected as Shorty Awards Finalist in Two Categories

Ignite Social Media

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Benefits of “Lean Six Sigma” Philosophy in Management

The Realtime Report

Benefits of “Lean Six Sigma” Philosophy in Management. Problem-solving is irreplaceable in the corporate world. Although it sounds simple on paper, it requires unrivaled strategies.

4 Reasons Why Every Marketing Team Should be Considering Chatbots

Social Media Today

Here are a few examples of how marketers can effectively utilize chatbots within their marketing strategies

Team 171

10 Instagram Hashtag Hacks + Tricks You Definitely Want to Try

Later

If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place! .

Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand

Pam Moore

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

9 Best Instagram Tools for Visual Storytelling

Socially Sorted

If you’re looking for the best Instagram Tools for Visual Storytelling then you’re in the right place. In this post, I share 9 of the Instagram Tools I am using right now to create amazing visuals that get noticed. Get ready to create engaging images, videos, stop. // Read More.

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5 Tips and Tools for Developing a Winning LinkedIn Visual Content Strategy

Social Media Today

All social networks are becoming increasingly visual - and LinkedIn is certainly no different. Here are some tips on how to develop a winning LinkedIn visual content strategy

How to Create an Influencer Media Kit (+ Free Template!)

Later

If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with!

What brands and BTS can teach you about partnerships and social media marketing

Unmetric

At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns.

Brands 108

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Employee Benefits Programs Missing the Mark?

Janet Fouts

In a recent report from the Harvard Business School ( The Caring Company ) less than 25% of employers say that being a caregiver impacts the performance of employees. Wow, that’s simply obtuse when over 80% of employees surveyed said that caregiving had impacted their performance.

Cost 148

Google Publishes New Guide on Linking Google Ads and Google Analytics

Social Media Today

Google has released a new guide which outlines the benefits of linking your Google Ads and Google Analytics info to improve your ad targeting

The Ultimate Employee Advocacy Guide For Financial Services

Oktopost

This blog post has been “remastered” from the original webinar. In today’s media-saturated world, it’s never been easier for businesses to get their message out to a wide audience.

How to Visually Plan Your Instagram Feed

Later

If you’re looking to convert your viewers into followers, putting time aside to plan your Instagram feed in advance is a worthwhile investment! Some of the best brands on Instagram have gorgeous, curated aesthetics that show off their unique style — and that isn’t by accident.

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These Traditional Marketing Strategies are Making a Comeback

The Realtime Report

These Traditional Marketing Strategies are Making a Comeback. With the power of online marketing, it seems imperative for every business to consider this marketing strategy to succeed. A single social media post could reach hundreds or thousands of people.

What Marketers Need to Know About TikTok

Social Media Today

What is TikTok, who's using it, and why should brands be paying attention? Here's an overview of the latest hot social app

5 Ways Retail Brands Can Win on Social in 2019

Likeable

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Take a look at our top five takeaways for how brands can rethink their content strategies.

The Ultimate Guide to Instagram Influencer Marketing

Later

If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start! Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales!