Sat.Mar 30, 2019 - Fri.Apr 05, 2019

Facebook relevance metrics are changing

Sherrilynne Starkie

If one thing is true of Facebook marketing, it’s that change is constant. The platform is always updating features and functions and keeping on top is the key to success. Facebook is updating how it measures ad relevance, for example. The single ad ‘relevance score’ is disappearing.

Become the Pied Piper of Community Building

Waxing UnLyrical

Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

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6 Ways To Increase Engagement on your Facebook page.

With an average of 1.47 billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience.

How To Get Travel Influencers To Visit Your City


It’s warming up and influencers are making travel plans for the spring and summer. Use these tips to entice travel influencers to visit your city for more exposure.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Top Five: Happy 15th Birthday to GMail

Sherrilynne Starkie

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday.

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How AI May Impact PR Pros

Waxing UnLyrical

Guest Post by Geoff Livingston. Are you confused or concerned about the coming AI revolution? If so, you’re not the only one. Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught.

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How to Easily Add Subtitles to Your Facebook Video Posts

agora pulse

You might be tempted to post your Facebook video without subtitles at all. After all, adding subtitles is an extra step. However, your video will get far more views when it has accurate and readable subtitles.

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How to Utilize Social Media to Improve Your Career

Social media provides an invaluable way to boost your career success because it gives you the opportunity to build a strong network. Being proactive with social media can position you so that you’re ready for any career changes.

Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media

Ignite Social Media

The Upper Crust, Beltway Boomer, Kids & Cul-de-Sacs, Power Elite, and Promising Families. All of these should ring a bell if have experience with the power of marketing segmentation tools.

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5 Tips and Tools for Developing a Winning LinkedIn Visual Content Strategy

Social Media Today

All social networks are becoming increasingly visual - and LinkedIn is certainly no different. Here are some tips on how to develop a winning LinkedIn visual content strategy

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Proven Tactics to Integrate Strong Content and Social Media for Your Agency

agora pulse

Because so many people are interacting with a brand across multiple channels and multiple touch points, having a strong omnichannel integration can increase the overall effectiveness of your marketing efforts and keep people moving through the digital sales funnel more successfully.

Give a #Caregiver a break – #WhenLifeHitstheFan

Janet Fouts

As a caregiver and an entrepreneur, I know only too well how overloaded we can be.

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Ignite Social Media Selected as Shorty Awards Finalist in Two Categories

Ignite Social Media

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category.

Twitter is Testing Out New Labels to Clarify Tweet Reply Streams

Social Media Today

Twitter is testing out a new option which would label tweets to clarify who's saying what in reply threads

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Create an Influencer Media Kit (+ Free Template!)


If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with!

Benefits of “Lean Six Sigma” Philosophy in Management

The Realtime Report

Benefits of “Lean Six Sigma” Philosophy in Management. Problem-solving is irreplaceable in the corporate world. Although it sounds simple on paper, it requires unrivaled strategies.

9 Best Instagram Tools for Visual Storytelling

Socially Sorted

If you’re looking for the best Instagram Tools for Visual Storytelling then you’re in the right place. In this post, I share 9 of the Instagram Tools I am using right now to create amazing visuals that get noticed. Get ready to create engaging images, videos, stop. // Read More.

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Twitter Adds Streamlined In-App Appeal Process for Reported Tweets

Social Media Today

Twitter has added a new, streamlined appeals process for reported tweets which will help users unlock their accounts for incorrect reports

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Ultimate Guide to Instagram Influencer Marketing


If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start! Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales!

What brands and BTS can teach you about partnerships and social media marketing


At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns.

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Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand

Pam Moore

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals. Unfortunately too many marketers are lazy. They invest in social media platforms but don’t do much more than slap some fancy marketing branding lipstick on a Facebook business page, LinkedIn profile or Instagram account. Then after months of wasted time they wonder why they have little to no real measurable business result. If you want to see success in online marketing you must activate your audience to help them achieve their goals. When you inspire your audience to connect with you with a goal of helping them achieve their goals, you by default achieve your goals when you are successful. Inspire, connect, achieve. One of the top questions I receive from clients, colleagues and members of our training seminars is “how do I activate my audience?”. Take a listen to the 124th episode of the Social Zoom Factor podcast for 10 ways you can activate your audience today! I provide you some solid examples, recommendations and supporting free tools for how you can activate your audience with content, value and community building. There is no need to over complicate activating your audience. You can start with baby steps. The mission of everything our agency, Marketing Nutz does in business is to put these types of things in a nutshell for you so that you can activate your audience, grow your brand and business without having to spend the next five years researching and figuring out these details. This value packed podcast episode will help you activate your audience and better tap into the power of social media and online marketing this week – I promise! In this 25 minute podcast you will learn: . 10 ways you can activate your audience today. Why you must plan your conversion funnel, hope is not a strategy. Why call to actions must be relevant and valuable. How to activate your audience to nurture relationships and build community. How to leverage live streaming via apps such as Periscope and Meerkat to activate your audience. Tapping into the power of Twitter chats to grow community and provide value to your community. Leveraging Google Hangouts to grow your business. How to tap into the power of email marketing. Leveraging audio communication such as podcasting. Why you need an RSS subscription option on your blog /website. How to use content marketing assets to activate your audience. Why earning trust and establishing credibility must be a top priority to activate audience. How giving your audience an insider, exclusive view can activate your audience. Tapping into the power of the OPC – Other People’s Content & Community. Take a listen to the 124th episode of the Social Zoom Factor podcast to learn 10 ways you can activate your audience and online communities to achieve your business goals starting today! Supporting Resources: 2019 Content Marketing Editorial Calendar Template. 2019 Content Marketing Calendar Quick Start Toolkit. Audience Analysis Worksheet (worksheet to help you prioritize your niche). Need help taking your brand to the next level? Social Profit Factor Training Academy and Marketing Nutz Can Help! . Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Before you even think about posting that video on Facebook you must know who you are, what your audience needs from you and how your efforts are going to deliver value for your audience and your business. You need a structured plan to be successful using social media. Social Profit Factor will help you develop your plan with goals, objectives and priorities within 30 days! Sign up now to become a founding member. Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service? Want to leverage social media, digital marketing and branding to grow your business? Our agency, Marketing Nutz can help you build, launch and optimize your digital and social brand presence to achieve your goals. Give us a shout and let's get to work! How to Subscribe to Social Zoom Factor Podcast . iTunes. Stitcher. SoundCloud. Spotify. Take Action: Download the Ultimate 2019 Content Calendar Template. . Related Stories Facebook for Small Business: How to Reduce Overwhelm and Increase Results Content Marketing Strategy: Top 10 Mistakes Killing Your Success Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make. Success in online marketing requires you activate your audience to help them achieve their goals. When you inspire your audience to connect with you with a goal of helping them achieve their goals, you by default achieve your goals when you are successful. Inspire, connect, achieve. brand brand humanization Brand Humanization Top Posts CMO content content marketing Content Marketing Top Posts earned media event marketing Facebook Top Posts featured influence marketing top posts leadership marketing 101 mindset mobile marketing planning popular roi small business marketing social business fitness social business strategy Social Community Development Top Posts social media social media agency Social Media for Sales Teams activation audience activation conversion funnel social business social media conversion social media conversion funnel social media for business social media marketing tips social media sale social sales social selling

Snapchat Announces a Range of New Tools at its First Ever Partner Summit

Social Media Today

Snapchat has hosted its first ever Partner Summit, outlining a range of new tools and features for the app

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Employee Benefits Programs Missing the Mark?

Janet Fouts

In a recent report from the Harvard Business School ( The Caring Company ) less than 25% of employers say that being a caregiver impacts the performance of employees. Wow, that’s simply obtuse when over 80% of employees surveyed said that caregiving had impacted their performance.

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The Ultimate Employee Advocacy Guide For Financial Services


This blog post has been “remastered” from the original webinar. In today’s media-saturated world, it’s never been easier for businesses to get their message out to a wide audience.

5 Ways Retail Brands Can Win on Social in 2019


Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Take a look at our top five takeaways for how brands can rethink their content strategies.

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Facebook Statistics that Every Marketer Should Know in 2019 [Inforgraphic]

Social Media Today

Facebook is the largest social platform in the world, by a big margin. Here are some key stats to consider in your planning

These Traditional Marketing Strategies are Making a Comeback

The Realtime Report

These Traditional Marketing Strategies are Making a Comeback. With the power of online marketing, it seems imperative for every business to consider this marketing strategy to succeed. A single social media post could reach hundreds or thousands of people.

Social Media Platforms that Yield the Best User-Generated Content


Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. With the rise of smartphones, every user has become their own publisher.

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RIP Google Plus: The Highs and Lows of the Once Popular Social Network


Google Plus launched in mid-2011 to great excitement. Initially by invitation only, a clever ploy to get early adopters to sign on, Google Plus became the fastest growing social network in history when it opened to everybody in September 2011.

Google Publishes New Guide on Linking Google Ads and Google Analytics

Social Media Today

Google has released a new guide which outlines the benefits of linking your Google Ads and Google Analytics info to improve your ad targeting

Finding Talented and Skilled Employees – Tips To Help

The Realtime Report

Finding Talented and Skilled Employees – Tips To Help. As a business owner, it can feel as though you are faced with a never-ending cycle of issues, problems, and challenges that you need to solve.

This Overlooked Marketing Strategy Can Help You Succeed in 2019


Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task.

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