Sat.Aug 25, 2018 - Fri.Aug 31, 2018

Infographic: The Growing Power of Instagram

Sherrilynne Starkie

What is this decade’s fastest growing social media platform? Instagram! If you’ve not added it to your marketing and communications mix, what are you waiting for? Already 71 per cent of marketers are increasing their investment in this channel.

How to Find the Best Twitter Hashtags

Sprout Social

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Hashtags are formed by using the # pound sign in front of a word with no punctuation or spaces.

13 Things Content Marketers Need to Know About Email

Waxing UnLyrical

Guest Post by Lane Harbin. As a content marketer, you know how to keep the content train running. From brainstorming topic ideas to promoting the final piece, there’s an order to your world. One important step along the way is content promotion and distribution. You need eyeballs.

Facebook Publishes New Report on How to Maximize Video Ad Performance

Social Media Today

With the global rollout of Facebook Watch, The Social Network has published a new listing of video ads best practice tips

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Top five: Women rule content marketing!

Sherrilynne Starkie

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing.

Can Facebook Ads Actually Pay For Themselves By Driving Traffic To My Blog?

SocMed Sean

This one is a really good question that I got from a friend of mine who is a blogger. After blogging for about 5 years, she recently started monetizing her content through an ad program.

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How to Use Facebook Pages for Business [Infographic]

Social Media Today

Looking for ways to maximize Facebook use for your business efforts? This infographic outlines a range of key notes and tips

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Industry certification a must for social media career success

Sherrilynne Starkie

I’ve hired hundreds, maybe thousands, of entry-level staff during my 25 year agency career. But still today, I find it difficult to assess what someone actually knows about social media.

How to Use UTM Tracking Codes to Win At Social Media Measurement

agora pulse

How can you accurately measure the impact of social media on your website traffic? By using UTM tracking codes. They will show you exactly which posts are driving traffic and sales on your site. See, there’s a problem with Google Analytics.

Five Go-To Apps for Creating Social Content on the Go

Ignite Social Media

Social media content creation can happen anywhere and depending on the scenario, or if you’re covering a live event, the capturing, editing, and posting may all need to happen on the go. Luckily, there are several social content creation apps that can make doing this all from a smartphone a breeze.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

12 Social Media Management Tools to Help Maximize Your Digital Marketing Efforts [Infographic]

Social Media Today

The right social management tools can make a world of difference - here are 12 social tools to consider

Facebook Location Targeting: A Detailed Guide

Jon Loomer

Facebook Location Targeting options can provide powerful methods to reach specific users in certain areas. However, as Facebook has created additional options, advertisers may be confused about how to take complete advantage of these features.

The Best (and Worst) Times to Send a PR Pitch

Meltwater

Pitching stories to the media is a critical component of any PR strategy. And while email is perhaps the primary vehicle to getting your company’s stories out, it’s oftentimes our… Read More >>>. PR Strategy

Time for a mind-shift?

Janet Fouts

Change can be hard. Often it’s harder when we make a shift from something we are comfortable and successful at. The longer we have done something, the more impetus we need to get out of our rut and make change happen. I’ve been known as a digital marketer for well over 20 years.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

New Test Shows Re-Tweeting Your Own Tweets Can Boost Engagement

Social Media Today

Buffer recently conducted an experiment to see if re-tweeting your own tweets can have a positive impact on engagement

Is Modern Day Marketing as Easy as We Think?

Socialmedia.biz

Online marketing is powerful and valuable, connecting customers to a brand and its product s but only IF they get it right. For any business, large or small, finding the right marketing mix is essential. The majority of new customers will find what they are looking for by searching online.

5 Types of Instagram Influencers You’ve Definitely Seen Before

Meltwater

Influencer marketing has taken the social media industry and Instagram platform by storm. And for good reason, too! Did you know that influencer marketing delivers 11x higher ROI than traditional forms… Read More >>>. Social Media

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Getting the Most out of Personality Insights powered by IBM Watson

Audiense

Audiense Personality Insights powered by IBM Watson delivers rich insights into audiences and influencers. Personality Insights are a great way to understand your audience’s intrinsic characteristics to create a tone of voice your audience will respond to, useful when creating an ad or campaign.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

50 Tips to Help You Generate More Conversions from Your Website [Infographic]

Social Media Today

Looking to generate more conversions from your website? Sick of seeing visitor numbers go up but sales stay stagnant? Check out these tips

How to Use LinkedIn Analytics to Better Connect With Your Audience

agora pulse

Let’s talk LinkedIn. When you’re developing your marketing strategy, it’s easy to overlook LinkedIn. However, this B2B powerhouse can be a potent addition to your toolkit.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Ever feel as if your boss, c-suite and colleagues just don't “get it?” ” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful?

6  Effective Tips for Putting More Savings in Your Piggy Bank

The Realtime Report

6 Effective Tips for Putting More Savings in Your Piggy Bank. If you want to be financially secure, you are going to need to have a savings account.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

11 LinkedIn Experts Share their Best Tips for LinkedIn Marketing

Social Media Today

What are the best ways to maximize your efforts on LinkedIn? Here are some expert insights into platform performance

The Simple Twitter Strategy That Helped Us Generate 90% More Clicks

Buffer Social

After Twitter changed its rules on sharing identical tweets, we set out to experiment with new ways to boost the reach of our best tweets. This strategy helped us to generate 122 percent more impressions, 87 percent more engagements, and 90 percent more link clicks for our top tweets.

August Social Media Roundup

Ignite Social Media

July showed Facebook introducing augmented reality ads, LinkedIn carousel ads and Snapchat’s Footprint feature. As we all know, the world of social media never sleeps. This year has been especially rocky for social media, as platforms scramble to figure out what new privacy policies mean for them.

The Top 25 Instagram Apps to Produce Killer Content in 2018

Sprout Social

Nothing stays the same on Instagram for long. Especially for marketers. The platform grew by a staggering 200 million users in 2017 alone.

How to Use Social Data to Run a Successful Content Marketing Campaign

Social Media Today

Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data

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Top 10 Labor Day Social Media Posts

Unmetric

If you’re still not done ideating that campaign for Labor’s Day, we know what you need. We’ve curated this list of the top social media posts put out by brands so you can take inspiration from content that performed well in the past. Click to see the latest Labor Day posts. Porsche.

What You Can Learn from 4 Hotel Brands on Facebook

Likeable

When it comes to social media, hotels have it pretty good. People love sharing photos when they’re on vacation, and that gives hotels an arsenal of stunning (and free) photos to share. But there’s more to their content than vacation selfies and gorgeous views.

How to Create Fun Animated Graphics that Stand Out with Crello Animation Maker

Socially Sorted

Have you discovered Animation Maker for making animated graphics that stand out from the crowd on social media? You’re about to! In this post, I share a fun tool that you can use to create animated graphics in seconds to wow your audience (without any animation skills. // Read More.

LinkedIn Adds Automated Bidding for Sponsored Content

Social Media Today

LinkedIn has added a new automated bidding option for Sponsored Content to help optimize performance

8 of the Best Social Media Analytics Tools of 2018

Sprout Social

What are your top performing Tweets? What time of day do your Instagram posts get the most engagement? Is your Facebook marketing strategy translating to traffic and leads? If you’re not using social media analytics tools, you’ll probably have a hard time answering these questions. By now, most marketers understand the need for tools to measure their efforts. But as social media marketing has grown, the number of tools available to analyze your efforts has skyrocketed.