Sat.Jun 03, 2017 - Fri.Jun 09, 2017

How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit

Waxing UnLyrical

There must be something in the wind, because after months of not traveling I’m suddenly all over the map. Last week it was Amarillo, now I’m in NYC … told you, literally all over the map!

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How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity SMM

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential.

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Here’s Why Your Facebook Ads Don’t Convert and How to Fix Them

Pam Moore

Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. With more than 1.28 billion daily and 1.94

Does Working with Micro Influencers Bring in Big ROI?

agora pulse

Working with influencers is a great way to gain exposure for your brand or business. But can micro influencers really bring in ROI? Let’s break down the benefits of working with micro influencers. What Is A Micro Influencer?

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The 5-Step Process That Will Transform Your PR Recruiting Efforts

Meltwater

Whether you’re replacing an employee who has moved on to greener pastures, or finally obtained… Read More.

Graduates- Think about Your Brand

Janet Fouts

As Universities release students into the “real world” many are underprepared for today’s job market. Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list.

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Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? How do I know how much is too much? What do I share? What if my competition is watching me?

More Trending

Lessons You Can Learn From Your Competitors

Meltwater

Competition is the backbone of American industry, and it can provide the framework for business… Read More.

How to Find Customer Lifetime Value

Jon Loomer

Last week, I told you about a new way to target Facebook users similar to your most valuable customers with Value-Based Lookalike Audiences. In order to take advantage of this feature, you need to upload a complete customer list with a column for each customer’s lifetime value.

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5 Ways to Increase Engagement on Instagram

Convince & Convert

Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers. Takeaways. Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album.

Funny Posts on Social Media: Marketing with Humor

Devumi

Social media marketing is often thought of as a serious business. However, creating funny posts on your social media accounts can actually do more to liven up your promotional efforts. It’s not all bad puns and pratfalls though, you need to know how to effectively use humor for marketing.

Stalled Out for Blog Content? Follow the Buyer’s Journey

Meltwater

Coming up with new ideas for blogs on a regular basis can be really tough.… … Read More.

How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

Running a successful Facebook contest for your business doesn’t happen by luck. It takes careful planning and promotion. But if you do it right, a contest can be a great addition to your marketing strategy. A well thought-out Facebook contest can help you: Increase engagement. Bring in new contacts.

3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are suffering as a result.

#BotsInAction – Blue Robot: All about that Bot

Audiense

This is a guest post written by Felicia De Agrela, Brand Strategist at Ad Dynamo. 53% of people say they are more likely to do business with a business that they can message.

Developing a Content Strategy: Coordinating Content Conductivity

Devumi

Content is considered to be the core of any marketing effort. It is what is used to tell a brand’s message. For it to be effective, the content must be created and managed the right way. This is when having a detailed content strategy comes in handy. Read on to find out how you can […].

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

How do you know what’s working with your social media? And what’s not working? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance. With this framework, you can easily identify successful posts and understand why they did well.

Choo Choo: How to Get on the Social Customer Care Train

Oktopost

Today’s B2B customers feel empowered. They demand a whole new level of customer focus, expecting companies to know them personally, recognize their challenges, and cater to their needs. While this may seem like a challenging task, it isn’t. The majority of your customers (nearly 70%) are already connecting and speaking with you personally via social media. In … Social Customer Care B2B Marketing Social Media Strategy

3 Ways Social Media Can Improve Your Google Search Ranking

Stay N' Alive

Although Google has always been reserved about how its search ranking algorithm works, there is no doubt that it takes social media into account! One example of how this is in top-ranking websites. These websites always have a strong social media presence.

Celebrate Pride in your Social Media Marketing this June

Devumi

Pride Month, a celebration of equality for everyone in the LGBTQ commuity, is upon us. Social media platforms are rolling out colorful features in support of members of the lesbian, gay, bisexual, and transgender communities.

How to Determine Your Social Media Team’s Structure

Ignite Social Media

Building a social media team is no easy task. This team is usually a subset under the digital or communications department at a company. According to an infographic by Go-Gulf , the majority of social teams are fewer than four people.

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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

Running a successful Facebook contest for your business doesn’t happen by luck. It takes careful planning and promotion. But if you do it right, a contest can be a great addition to your marketing strategy. A well thought-out Facebook contest can help you: Increase engagement. Bring in new contacts.

3 Ways to Use Facebook Live For Marketing

Stay N' Alive

Right now, live video is the King of Content. There’s nothing quite as eye-catching as a video of current events happening right before your eyes right as they happen! Anyone who markets knows that this is a feature that can’t be taken for granted!

LinkedIn’s Content Insights Quarterly Report: See What Users Are Interested In

Devumi

One of the biggest challenges for professionals on LinkedIn is trying to find topics that their target audiences are interested in. It often takes a considerable amount of research just to get an idea of what they are talking about. Luckily, LinkedIn itself is making that work easier with its new Content Insights Quarterly Report. A […]. The post LinkedIn’s Content Insights Quarterly Report: See What Users Are Interested In appeared first on Devumi.

Is Social Proof Marketing the Next Big Thing?

Pixlee

Social proof is when someone else validates your opinion. It’s the “group” mentality that tells you, if other people are doing it, I might want to do it. Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase. It’s a behavioral phenomenon that’s been alive since the dawn of society.

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These 5 Rules Will Help You Work More Productively at Home

ProBlogger

This is a guest contribution from ProBlogger Productivity Expert Nicole Avery. It is the dream for many of us. Working from home, for our selves, working when we want, in our pyjamas if we want, until the reality of working from home kicks in. To work productively from home it requires discipline, planning and organization. Without them we can end up spending more hours working than we wanted to in a house that has become a shambles.

3 Tips to Utilize Social Media Locally

Stay N' Alive

Although social media gives you the opportunity to market on a global scale, there is also a great deal of value in keeping a focus on your local audience (meaning, those who are within proximity of your business).

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#163: Demystifying the Facebook Pixel

Amy Porterfield

Do you know who’s visited your website in the last 24 hours? What about who visited your most recent blog post but while visiting your site did not sign up to get your latest freebie? Do you know who’s watching just for the first few minutes of your latest Facebook video but then moving on […]. The post #163: Demystifying the Facebook Pixel appeared first on Amy Porterfield | Online Marketing Expert.

The Role of Social Media in Crisis Management

The Proactive Report

I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management.

The “Traveler” Rules of WordPress Plugin Management

ProBlogger

We get asked a LOT about what plugins to use, how to use them, how to fix them. We also get asked how you can make your blog look better, load faster, perform better. We’ll be answering these questions in our upcoming “Top 7 plugins for.” series. However, before we all go plugin crazy, here’s a sage story from ProBlogger Developer M ario Ricalde on the use of plugins and some recommended rules to keep your blog in top shape.

5 Steps to Take For A Successful Social Media Marketing Plan

Stay N' Alive

When it comes to marketing, strategy is everything- and a good strategy is only the result of goal setting, thorough research, and calculated risks (especially when it comes to your budget). Here are the steps you need to take for an effective strategy: Think of What Would Improve Your Brand Most.

Six Links Worthy Of Your Attention #363

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

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Hot Association Marcomm Jobs – Week of June 7

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

196: Blogger Spotlight – Nikki Parkinson from Styling You, Shares How She Built a Business Around Her Blog

ProBlogger

Blogger Nikki Parkinson Shares How She Built a Business Around Her Blog. In today’s episode, I have recorded an interview with one of Australia’s better known bloggers – Nikki Parkinson from the style and fashion blog – Styling You. I first met Nikki at one of our first ever ProBlogger events.

B2B Marketing With Social Media

Stay N' Alive

Social media has had a huge effect on businesses, and continues to do so. Because businesses and their marketers can not only find, but target their potential customers for very little cost!

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The Real Retail Apocalypse (It's Not What You Think)

Twist Image

Much has been written about the demise of retail. Go ahead, Google it for yourself. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? Brick-and-Mortar Stores Are Shuttering at a Record Pace , Amid Retail Funk, Macy's Says 'We're Not Dead' , etc.). The problem? Antiquated business models? A lack of interest in traditionally strong retail brands?

10 Million Free Mentions Giveaway from Buzzlogix Social Media Monitoring Web App

Buzzlogix

Experience the power of the all-in-one Social Media Monitoring, Management & Analytics cloud platform now without any financial commitment. DALLAS, June 6 , 2017 – Buzzlogix today announced that with the release of its next generation Social Media Monitoring , Management & Analytics solution it gives away 10 million free social media mentions. This offer demonstrates the advantages for any type of business to improve Social Media Engagement, Digital Marketing, and SEO.