Sat.Jun 03, 2017 - Fri.Jun 09, 2017

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How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit

Waxing UnLyrical

There must be something in the wind, because after months of not traveling I’m suddenly all over the map. Last week it was Amarillo, now I’m in NYC … told you, literally all over the map! Before leaving and when drafting my autoresponder, I had not yet experienced Amarillo’s high winds (I did when I was given a tour of Cadillac Ranch ZOMG SO COOL).

How To 238
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How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity SMM

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out.

Content 190
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Here’s Why Your Facebook Ads Don’t Convert and How to Fix Them

Pam Moore

Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. With more than 1.28 billion daily and 1.94 billion monthly active users on the platform, it is probably your target and ideal client is using the platform on a regular and likely daily basis. Developing and launching a Facebook advertisement is easy and only takes a few minutes.

How To 167
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How to Find Customer Lifetime Value

Jon Loomer

Last week, I told you about a new way to target Facebook users similar to your most valuable customers with Value-Based Lookalike Audiences. In order to take advantage of this feature, you need to upload a complete customer list with a column for each customer’s lifetime value. So the question ultimately arises: How do you find customer lifetime value?

How To 150
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are suffering as a result. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates.

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Does Working with Micro Influencers Bring in Big ROI?

agora pulse

Working with influencers is a great way to gain exposure for your brand or business. But can micro influencers really bring in ROI? Let’s break down the benefits of working with micro influencers. What Is A Micro Influencer? When it comes to social media marketing, an influencer is an individual who has established credibility, can have an effect on purchase decisions, and usually has amassed a large audience following.

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More Trending

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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

Running a successful Facebook contest for your business doesn’t happen by luck. It takes careful planning and promotion. But if you do it right, a contest can be a great addition to your marketing strategy. A well thought-out Facebook contest can help you: Increase engagement. Bring in new contacts. Boost page exposure. And, much more! Interested? Below are the 13 steps I’ve tested and proven to work.

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The 5-Step Process That Will Transform Your PR Recruiting Efforts

Meltwater

Whether you’re replacing an employee who has moved on to greener pastures, or finally obtained… Read More.

Process 158
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Graduates- Think about Your Brand

Janet Fouts

As Universities release students into the “real world” many are underprepared for today’s job market. Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list. It’s not too late, but it’s time to take a considered and mindful approach to what your brand represents in the world.

Brands 97
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Funny Posts on Social Media: Marketing with Humor

Devumi

Social media marketing is often thought of as a serious business. However, creating funny posts on your social media accounts can actually do more to liven up your promotional efforts. It’s not all bad puns and pratfalls though, you need to know how to effectively use humor for marketing. Read on to find out how […]. The post Funny Posts on Social Media: Marketing with Humor appeared first on Devumi.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

How do you know what’s working with your social media? And what’s not working? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance.

Analytics 110
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Lessons You Can Learn From Your Competitors

Meltwater

Competition is the backbone of American industry, and it can provide the framework for business… Read More.

Industry 141
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#BotsInAction – Blue Robot: All about that Bot

Audiense

This is a guest post written by Felicia De Agrela, Brand Strategist at Ad Dynamo. 53% of people say they are more likely to do business with a business that they can message. With billions of messages being shared between businesses and people every month, it is no surprise that brands are seeing the opportunity to connect with their customers via a message.

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Developing a Content Strategy: Coordinating Content Conductivity

Devumi

Content is considered to be the core of any marketing effort. It is what is used to tell a brand’s message. For it to be effective, the content must be created and managed the right way. This is when having a detailed content strategy comes in handy. Read on to find out how you can […]. The post Developing a Content Strategy: Coordinating Content Conductivity appeared first on Devumi.

Content 83
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Choo Choo: How to Get on the Social Customer Care Train

Oktopost

Today’s B2B customers feel empowered. They demand a whole new level of customer focus, expecting companies to know them personally, recognize their challenges, and cater to their needs. While this may seem like a challenging task, it isn’t. The majority of your customers (nearly 70%) are already connecting and speaking with you personally via social media.

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Stalled Out for Blog Content? Follow the Buyer’s Journey

Meltwater

Coming up with new ideas for blogs on a regular basis can be really tough.… Read More.

Content 115
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#163: Demystifying the Facebook Pixel

Amy Porterfield

Do you know who’s visited your website in the last 24 hours? What about who visited your most recent blog post but while visiting your site did not sign up to get your latest freebie? Do you know who’s watching just for the first few minutes of your latest Facebook video but then moving on […]. The post #163: Demystifying the Facebook Pixel appeared first on Amy Porterfield | Online Marketing Expert.

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LinkedIn’s Content Insights Quarterly Report: See What Users Are Interested In

Devumi

One of the biggest challenges for professionals on LinkedIn is trying to find topics that their target audiences are interested in. It often takes a considerable amount of research just to get an idea of what they are talking about. Luckily, LinkedIn itself is making that work easier with its new Content Insights Quarterly Report. A […]. The post LinkedIn’s Content Insights Quarterly Report: See What Users Are Interested In appeared first on Devumi.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

Running a successful Facebook contest for your business doesn’t happen by luck. It takes careful planning and promotion. But if you do it right, a contest can be a great addition to your marketing strategy. A well thought-out Facebook contest can help you: Increase engagement. Bring in new contacts. Boost page exposure. And, much more! Interested? Below are the 13 steps I’ve tested and proven to work.

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The Real Retail Apocalypse (It's Not What You Think)

Twist Image

Much has been written about the demise of retail. Go ahead, Google it for yourself. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? , Brick-and-Mortar Stores Are Shuttering at a Record Pace , Amid Retail Funk, Macy's Says 'We're Not Dead' , etc.).

Retail 61
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3 Ways Social Media Can Improve Your Google Search Ranking

Stay N' Alive

Although Google has always been reserved about how its search ranking algorithm works, there is no doubt that it takes social media into account! One example of how this is in top-ranking websites. These websites always have a strong social media presence. Here are a few things to do on social media to help you boost your google search rankings: Building relationships with your customers so they engage with your brand.

Google 58
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Celebrate Pride in your Social Media Marketing this June

Devumi

Pride Month, a celebration of equality for everyone in the LGBTQ commuity, is upon us. Social media platforms are rolling out colorful features in support of members of the lesbian, gay, bisexual, and transgender communities. Take a peek at some of these and learn how your brand can also show support. Celebrating pride on Facebook […]. The post Celebrate Pride in your Social Media Marketing this June appeared first on Devumi.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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These 5 Rules Will Help You Work More Productively at Home

ProBlogger

This is a guest contribution from ProBlogger Productivity Expert Nicole Avery. It is the dream for many of us. Working from home, for our selves, working when we want, in our pyjamas if we want, until the reality of working from home kicks in. To work productively from home it requires discipline, planning and organization. Without them we can end up spending more hours working than we wanted to in a house that has become a shambles.

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Snoop Dogg's Robert "Bubby" Lewis - This Month's Groove - The No Treble Podcast

Twist Image

Episode #30 of Groove - The No Treble Podcast is now live and ready for you to listen to. Some musicians struggle while trying to blend creativity and the electric bass. Robert "Bubby" Lewis is not one of those people. Whether it's his video game, manga, comic book, science fiction-inspired solo album, 1up! , or how he thinks about the world, Bubby is a creative force on the electric bass.

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3 Ways to Use Facebook Live For Marketing

Stay N' Alive

Right now, live video is the King of Content. There’s nothing quite as eye-catching as a video of current events happening right before your eyes right as they happen! Anyone who markets knows that this is a feature that can’t be taken for granted! Here are 3 ways you can utilize FB live streaming for your marketing strategy: Partner and live stream with an influencer who’s relevant to your brand.

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The Role of Social Media in Crisis Management

Proactive Report

I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. In the interview she stresses a couple of points: Look beyond the company responses: Companies need to go further than monitoring their own strategies and responses to a crisis.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Is Social Proof Marketing the Next Big Thing?

Pixlee

Social proof is when someone else validates your opinion. It’s the “group” mentality that tells you, if other people are doing it, I might want to do it. Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase. It’s a behavioral phenomenon that’s been alive since the dawn of society.

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What Is Apple Up To? Can Walmart Catch Amazon? And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

Apple 53
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3 Tips to Utilize Social Media Locally

Stay N' Alive

Although social media gives you the opportunity to market on a global scale, there is also a great deal of value in keeping a focus on your local audience (meaning, those who are within proximity of your business). Did you know that 88 percent of your potential consumers trust local reviews just as much as they do the recommendations they are given in person?

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10 Million Free Mentions Giveaway from Buzzlogix Social Media Monitoring Web App

Buzzlogix

Experience the power of the all-in-one Social Media Monitoring, Management & Analytics cloud platform now without any financial commitment. DALLAS, June 6 , 2017 – Buzzlogix today announced that with the release of its next generation Social Media Monitoring , Management & Analytics solution it gives away 10 million free social media mentions.

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The “Traveler” Rules of WordPress Plugin Management

ProBlogger

We get asked a LOT about what plugins to use, how to use them, how to fix them. We also get asked how you can make your blog look better, load faster, perform better. We’ll be answering these questions in our upcoming “Top 7 plugins for.” series. However, before we all go plugin crazy, here’s a sage story from ProBlogger Developer M ario Ricalde on the use of plugins and some recommended rules to keep your blog in top shape.

Travel 48