Sat.Jun 03, 2017 - Fri.Jun 09, 2017

How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit

Waxing UnLyrical

There must be something in the wind, because after months of not traveling I’m suddenly all over the map. Last week it was Amarillo, now I’m in NYC … told you, literally all over the map!

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How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity SMM

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential.

Does Working with Micro Influencers Bring in Big ROI?

agora pulse

Working with influencers is a great way to gain exposure for your brand or business. But can micro influencers really bring in ROI? Let’s break down the benefits of working with micro influencers. What Is A Micro Influencer?

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Hot Association Marcomm Jobs – Week of June 7

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The 5-Step Process That Will Transform Your PR Recruiting Efforts

Meltwater

Whether you’re replacing an employee who has moved on to greener pastures, or finally obtained… Read More.

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Follow These Facebook Ad Automation Steps (If You Dare)

agora pulse

Facebook Ad Automation Rules automatically perform checks and make decisions based on the performance of your Facebook Ads that you would otherwise have to do manually, allowing you to automatically control your ad spend based on the performance. But should you use it? Absolutely.

5 Ways to Increase Engagement on Instagram

Convince & Convert

Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers. Takeaways. Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album.

Lessons You Can Learn From Your Competitors

Meltwater

Competition is the backbone of American industry, and it can provide the framework for business… Read More.

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? How do I know how much is too much? What do I share? What if my competition is watching me?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Funny Posts on Social Media: Marketing with Humor

Devumi

Social media marketing is often thought of as a serious business. However, creating funny posts on your social media accounts can actually do more to liven up your promotional efforts. It’s not all bad puns and pratfalls though, you need to know how to effectively use humor for marketing.

3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are suffering as a result.

Stalled Out for Blog Content? Follow the Buyer’s Journey

Meltwater

Coming up with new ideas for blogs on a regular basis can be really tough.… … Read More.

How to Determine Your Social Media Team’s Structure

Ignite Social Media

Building a social media team is no easy task. This team is usually a subset under the digital or communications department at a company. According to an infographic by Go-Gulf , the majority of social teams are fewer than four people.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Graduates- Think about Your Brand

Janet Fouts

As Universities release students into the “real world” many are underprepared for today’s job market. Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list.

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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

Running a successful Facebook contest for your business doesn’t happen by luck. It takes careful planning and promotion. But if you do it right, a contest can be a great addition to your marketing strategy. A well thought-out Facebook contest can help you: Increase engagement. Bring in new contacts.

How to Find Customer Lifetime Value

Jon Loomer

Last week, I told you about a new way to target Facebook users similar to your most valuable customers with Value-Based Lookalike Audiences. In order to take advantage of this feature, you need to upload a complete customer list with a column for each customer’s lifetime value.

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Developing a Content Strategy: Coordinating Content Conductivity

Devumi

Content is considered to be the core of any marketing effort. It is what is used to tell a brand’s message. For it to be effective, the content must be created and managed the right way. This is when having a detailed content strategy comes in handy. Read on to find out how you can […].

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media Content is More than a Photo

Ignite Social Media

While an image or video on social can showcase a brand’s product, it doesn’t truly touch on the “what’s in it for me?” factor that consumers so often look for. Fans are more likely to engage with your brand if you can offer them value. Adding a social voice to your post gives you the ability to reach your audience and provides a better chance to connect with them on an individual basis. The humanization of brands is essential on social because it helps to stand out in an ever-changing landscape.

#BotsInAction – Blue Robot: All about that Bot

Audiense

This is a guest post written by Felicia De Agrela, Brand Strategist at Ad Dynamo. 53% of people say they are more likely to do business with a business that they can message.

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

How do you know what’s working with your social media? And what’s not working? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance. With this framework, you can easily identify successful posts and understand why they did well.

Celebrate Pride in your Social Media Marketing this June

Devumi

Pride Month, a celebration of equality for everyone in the LGBTQ commuity, is upon us. Social media platforms are rolling out colorful features in support of members of the lesbian, gay, bisexual, and transgender communities.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

3 Ways Social Media Can Improve Your Google Search Ranking

Stay N' Alive

Although Google has always been reserved about how its search ranking algorithm works, there is no doubt that it takes social media into account! One example of how this is in top-ranking websites. These websites always have a strong social media presence.

Choo Choo: How to Get on the Social Customer Care Train

Oktopost

Today’s B2B customers feel empowered. They demand a whole new level of customer focus, expecting companies to know them personally, recognize their challenges, and cater to their needs. While this may seem like a challenging task, it isn’t. The majority of your customers (nearly 70%) are already connecting and speaking with you personally via social media. In … Social Customer Care B2B Marketing Social Media Strategy

The Role of Social Media in Crisis Management

Proactive Report

I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management.

LinkedIn’s Content Insights Quarterly Report: See What Users Are Interested In

Devumi

One of the biggest challenges for professionals on LinkedIn is trying to find topics that their target audiences are interested in. It often takes a considerable amount of research just to get an idea of what they are talking about. Luckily, LinkedIn itself is making that work easier with its new Content Insights Quarterly Report. A […]. The post LinkedIn’s Content Insights Quarterly Report: See What Users Are Interested In appeared first on Devumi.

3 Ways to Use Facebook Live For Marketing

Stay N' Alive

Right now, live video is the King of Content. There’s nothing quite as eye-catching as a video of current events happening right before your eyes right as they happen! Anyone who markets knows that this is a feature that can’t be taken for granted!

Is Social Proof Marketing the Next Big Thing?

Pixlee

Social proof is when someone else validates your opinion. It’s the “group” mentality that tells you, if other people are doing it, I might want to do it. Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase. It’s a behavioral phenomenon that’s been alive since the dawn of society.

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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

Running a successful Facebook contest for your business doesn’t happen by luck. It takes careful planning and promotion. But if you do it right, a contest can be a great addition to your marketing strategy. A well thought-out Facebook contest can help you: Increase engagement. Bring in new contacts.

These 5 Rules Will Help You Work More Productively at Home

ProBlogger

This is a guest contribution from ProBlogger Productivity Expert Nicole Avery. It is the dream for many of us. Working from home, for our selves, working when we want, in our pyjamas if we want, until the reality of working from home kicks in. To work productively from home it requires discipline, planning and organization. Without them we can end up spending more hours working than we wanted to in a house that has become a shambles.