Sat.Apr 23, 2016 - Fri.Apr 29, 2016

The Three Word Shortcut to Great Influencer Relations

Waxing UnLyrical

There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour.

Four tools to revamp your marketing efficiency on Twitter

SocialFish

It’s fast-paced, lets you connect with more than just your followers and needs no more than 140 well-placed characters to help you make your mark. Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences.

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Social Engagement Is More Important Than Ever

Mindjumpers

The average human attention span has been decreasing extraordinarily in recent years. In fact, thanks to smartphones (and undoubtedly social media too), our average attention span is now shorter than that of a goldfish. Over 200 million pieces of online content is being produced every minute , and consumers are drowning in it. This leaves brands with one of the biggest challenges of all – making the audience care about you and your content. Be Human.

5 Strategies for Boosting Engagement on Instagram

Convince & Convert

A recent update to Instagram’s feed sorting got marketers worried. A straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Mind the Most Important Influencer: You

Waxing UnLyrical

Guest Post by Heathere Evans-Keenan. As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue.

More Trending

Get with it! 6 Quick Social Media Tips

Harp Interactive

Tweet this. Like that. Snap what? Eager to tackle the marketing beast we call social media but not quite sure how to hit it? Here are 6 of our best social media tips you can get. The post Get with it! 6 Quick Social Media Tips appeared first on Harp Interactive Blog.

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What “Industry Presence” is — and Why It Matters to Online Visibility

Webbiquity SMM

This post originally appeared on WPOinc. The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry.

Monday Roundup: Influence in Unusual Places

Waxing UnLyrical

Though “influence” is buzzing louder than a swarm of bees these days, there’s really nothing new about it. After all, marketing doesn’t own influence.

Workplace Genome Project: Q1 Update

SocialFish

Every quarter, I’ll post what we’re up to over at WorkXO. Overview. We know that powerful cultures are achievable, and we are called to work with leaders who are ready to take a stand and create the future of work.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Use Data to Tell a Stronger Story

Convince & Convert

Stats, facts, and figures—we all love data, and it certainly helps make content all the more powerful. Data, when used properly, makes an argument more compelling, underscores a position, and adds relevancy and authenticity to a story.

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10 Keys to the Kingdom of Content Marketing

Kikolani

Content marketing is hard work.

How Maybelline Became the Best Performing Beauty Brand on Instagram in Indonesia

Unmetric

This is a guest post from Lion & Lion Indonesia's Social Analytics Lead, Shamim Fareez. Instagram is blowing up in Indonesia: Instagram is now only 2 nd to Facebook in popularity with Indonesia’s millennials.

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Brands Are Using Live Streaming Video Successfully

Convince & Convert

I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important preparing and letting go is. In the same way software nerds rule technology development (I say this with admiration, as I am married to one!),

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2016 Q1 Facebook Data

The Realtime Report

2016 Q1 Facebook Data By Dr. Hannu Verkasalo. Facebook is one of the biggest digital companies globally. Per our data collection, Facebook has 151m monthly users on smartphones and 75m on tablets in the U.S.,

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Best Responsive Web Design To Boost Your Online Business

Kikolani

Best responsive web design (BRWD) involves a collection of sophisticated techniques, which allows your website to adapt to any screen size by rendering the content in an easily readable and navigable form. Today, if your website is not responsive, your SEO efforts are being affected adversely.

The 3 Words That Summarize #SMMW16

Jenn's Trends

If you’ve missed all the posts I’ve shared over the last week, you might not know that I attended Social Media Marketing World (#SMMW16) again this year. But chances are you’ve seen the photos, videos, comments, and recaps.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Content Marketing Trends to Put You Ahead of the Pack

Convince & Convert

The rapid advance of technology forces marketers and creators to reinvent the way they produce content more quickly than ever before, but the goal remains the same: Tell a great story that captivates and informs.

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Using Social Listening to Reveal Actionable Insights

Talkwalker SM

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Follow her on Twitter: @LindseyGoebel.

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Hashtag Inventor Chris Messina, Partners with Bourn To Bring Hashtags-Inspired Art Exhibition to NY

The Realtime Report

Hashtag Inventor Chris Messina, Partners with Bourn To Bring Hashtags-Inspired Art Exhibition to NY. 25 Artists Will Explore 10 Memorable Hashtags.

How To Succeed On Social Media (7 Quick Action Steps)

Rebekah Radice

Have you ever wondered what separates successful social media marketers from those that struggle? Or why one business will succeed on social media while another staggers along? The answer isn’t as complicated as you might think.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists.

Content Tagging For Better Social Media Analytics

Talkwalker SM

What is rule based tagging ? Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening. You will be able to define a specific action you would like to be applied on all new, or even past results.

Why Your Marketing Team is Not Performing Well (Is it your Fault)?

Devumi

A poorly performing marketing team is a nightmare for any CEO. Marketing is how you spend most of your money and how you make most of your money. If your team is failing to meet targets, you are in a situation where your company may be losing money.

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6 Ways to Get Into a Career in IT Without Quitting Your Job

Idaconcpts

Changing careers is something most people do a lot over the course of their life. Whether due to a shift in the marketplace or a shift in interest, tackling something new can often prove to be a boon to your bottom line and quality of life.

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The Real Way to Get More Customer Feedback

Convince & Convert

Last week I was in Nashville speaking at Marketing United , a fantastic event run by Emma , one of my sponsors and the company that powers our email program here at Convince & Convert. NOTE: I talked about this lesson first on Snapchat, as part of my new “ Baer In The Woods ” series.

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Social selling at Cisco

Social Selling Masters

The case study above was presented at SocialMedia.org’s Member Meeting 34 in San Francisco on February 4, 2015. SocialMedia.org Member Meetings are the most useful, efficient, and productive meetings for social media leaders at big brands. Social Selling Best Practices

Getting Over the Instagram Letdown

Unmetric

As an Instagram user, I have been experiencing a wide range of very strong emotions about their plan to revamp the newsfeed. Posts will no longer be arranged in reverse chronological order, but based on how likely it is to interest me.

How to Get Followers on SoundCloud: An Alternative Guide

Devumi

No, this ‘alternative guide’ isn’t about how to get grungy and wear flannel. This is meant to work as an extension of my previous guide on how to get followers on SoundCloud, which focused more on tactics you could use on SoundCloud itself.