The Three Word Shortcut to Great Influencer Relations
Waxing UnLyrical
APRIL 29, 2016
There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” That’s not surprising, since “influencer marketing” is the buzzword du jour. So it’s also not surprising that for every company or marketer who’s trying to do this thoughtfully , there are tens, if not hundreds, of others, trying to make a quick buck by creating an influencer marketplace.
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