Sat.Apr 23, 2016 - Fri.Apr 29, 2016

The Three Word Shortcut to Great Influencer Relations

Waxing UnLyrical

There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour.

What Does It Mean to be Nonprofit?


You’ve probably heard the line, “nonprofit is a tax status–not a business model.” ” I didn’t come up with that one (though I wish I did), but I use it all the time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event.

Social Engagement Is More Important Than Ever


The average human attention span has been decreasing extraordinarily in recent years. In fact, thanks to smartphones (and undoubtedly social media too), our average attention span is now shorter than that of a goldfish. Over 200 million pieces of online content is being produced every minute , and consumers are drowning in it. This leaves brands with one of the biggest challenges of all – making the audience care about you and your content. Be Human.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Mind the Most Important Influencer: You

Waxing UnLyrical

Guest Post by Heathere Evans-Keenan. As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue.

Workplace Genome Project: Q1 Update


Every quarter, I’ll post what we’re up to over at WorkXO. Overview. We know that powerful cultures are achievable, and we are called to work with leaders who are ready to take a stand and create the future of work.

More Trending

5 Strategies for Boosting Engagement on Instagram

Convince & Convert

A recent update to Instagram’s feed sorting got marketers worried. A straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts.

Get with it! 6 Quick Social Media Tips

Harp Interactive

Tweet this. Like that. Snap what? Eager to tackle the marketing beast we call social media but not quite sure how to hit it? Here are 6 of our best social media tips you can get. The post Get with it! 6 Quick Social Media Tips appeared first on Harp Interactive Blog.

Tips 210

Monday Roundup: Influence in Unusual Places

Waxing UnLyrical

Though “influence” is buzzing louder than a swarm of bees these days, there’s really nothing new about it. After all, marketing doesn’t own influence.

How Maybelline Became the Best Performing Beauty Brand on Instagram in Indonesia


This is a guest post from Lion & Lion Indonesia's Social Analytics Lead, Shamim Fareez. Instagram is blowing up in Indonesia: Instagram is now only 2 nd to Facebook in popularity with Indonesia’s millennials.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Brands Are Using Live Streaming Video Successfully

Convince & Convert

I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important preparing and letting go is. In the same way software nerds rule technology development (I say this with admiration, as I am married to one!),

Video 127

2016 Q1 Facebook Data

The Realtime Report

2016 Q1 Facebook Data By Dr. Hannu Verkasalo. Facebook is one of the biggest digital companies globally. Per our data collection, Facebook has 151m monthly users on smartphones and 75m on tablets in the U.S.,

Data 111

Four tools to revamp your marketing efficiency on Twitter


It’s fast-paced, lets you connect with more than just your followers and needs no more than 140 well-placed characters to help you make your mark. Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences.

Tools 243

Best Responsive Web Design To Boost Your Online Business


Best responsive web design (BRWD) involves a collection of sophisticated techniques, which allows your website to adapt to any screen size by rendering the content in an easily readable and navigable form. Today, if your website is not responsive, your SEO efforts are being affected adversely.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists.

The 3 Words That Summarize #SMMW16

Jenn's Trends

If you’ve missed all the posts I’ve shared over the last week, you might not know that I attended Social Media Marketing World (#SMMW16) again this year. But chances are you’ve seen the photos, videos, comments, and recaps.

Using Social Listening to Reveal Actionable Insights

Talkwalker SM

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Follow her on Twitter: @LindseyGoebel.

UGC 91

Hashtag Inventor Chris Messina, Partners with Bourn To Bring Hashtags-Inspired Art Exhibition to NY

The Realtime Report

Hashtag Inventor Chris Messina, Partners with Bourn To Bring Hashtags-Inspired Art Exhibition to NY. 25 Artists Will Explore 10 Memorable Hashtags.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Real Way to Get More Customer Feedback

Convince & Convert

Last week I was in Nashville speaking at Marketing United , a fantastic event run by Emma , one of my sponsors and the company that powers our email program here at Convince & Convert. NOTE: I talked about this lesson first on Snapchat, as part of my new “ Baer In The Woods ” series.

Hotels 110

How To Succeed On Social Media (7 Quick Action Steps)

Rebekah Radice

Have you ever wondered what separates successful social media marketers from those that struggle? Or why one business will succeed on social media while another staggers along? The answer isn’t as complicated as you might think.

Content Tagging For Better Social Media Analytics

Talkwalker SM

What is rule based tagging ? Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening. You will be able to define a specific action you would like to be applied on all new, or even past results.

Why Your Marketing Team is Not Performing Well (Is it your Fault)?


A poorly performing marketing team is a nightmare for any CEO. Marketing is how you spend most of your money and how you make most of your money. If your team is failing to meet targets, you are in a situation where your company may be losing money.

Team 85

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Expert Tips for Engaging Your Webinar Audience

Convince & Convert

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar.

6 Ways to Get Into a Career in IT Without Quitting Your Job


Changing careers is something most people do a lot over the course of their life. Whether due to a shift in the marketplace or a shift in interest, tackling something new can often prove to be a boon to your bottom line and quality of life.

Class 120

Social selling at Cisco

Social Selling Masters

The case study above was presented at’s Member Meeting 34 in San Francisco on February 4, 2015. Member Meetings are the most useful, efficient, and productive meetings for social media leaders at big brands. Social Selling Best Practices

Getting Over the Instagram Letdown


As an Instagram user, I have been experiencing a wide range of very strong emotions about their plan to revamp the newsfeed. Posts will no longer be arranged in reverse chronological order, but based on how likely it is to interest me.

Steal the Show With Your Business Stories

Convince & Convert

Master the Art of Presentation. Do you find yourself breaking out in a cold sweat whenever you’re faced with a boardroom full of expectant faces? Do you detest public speaking and presentations?

How to Get Followers on SoundCloud: An Alternative Guide


No, this ‘alternative guide’ isn’t about how to get grungy and wear flannel. This is meant to work as an extension of my previous guide on how to get followers on SoundCloud, which focused more on tactics you could use on SoundCloud itself.

What’s the Future for Facebook Messenger?

Razor Social

Who would have thought that messaging apps like Facebook messenger would have become so popular…? Whatsapp – 1 billion active users. Facebook Messenger – 900 million active users. Viber – 700 million active users.

Win A Free Copy Of The Unofficial Book On Hootsuite!

The Social Media Hat

Social Media Win A Free Copy Of The Unofficial Book On Hootsuite! This is your chance to be one of FIVE LUCKY WINNERS who will each receive a free digital copy of The Unofficial Book On Hootsuite, The #1 Social Media Management Tool.

How Influencers and Snapchat Dominated #SMMW16 Discussion

Convince & Convert

Total Mentions. Social Media Marketing World (#SMMW16) kicked off last Sunday, bringing 3,000 marketing professionals to San Diego through Tuesday.

How to Get Followers on SoundCloud: An Alternative Guide


No, this ‘alternative guide’ isn’t about how to get grungy and wear flannel. This is meant to work as an extension of my previous guide on how to get followers on SoundCloud, which focused more on tactics you could use on SoundCloud itself.