Mindjumpers

JANUARY 26, 2011

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. Facebook, Twitter, Linkedin, blogs etc. offers organizations the chance to join conversation with millions of customers around the globe every day. But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving co

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Social Media Survey Metrics Analytics 277

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. (Wait for it…) Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits.

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Tools Adwords Marketing Class 247

Jason Yormark

JANUARY 28, 2011

Tweet Well I’m now 4 weeks in on the new gig at Strategies 360 and it’s been awesome. There’s something to be said about being in a position with full creative freedom and it’s invigorating. I absolutely love being able to build out a marketing/social media business for the firm, and we’re already making things happen with some pretty significant clients.

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Social Media Strategy Technorati StumbleUpon 214

Buzz Marketing for Technology

JANUARY 26, 2011

It used to be said that any publicity is good publicity. Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Let me explain …. Five years ago, a tech savvy, digitally focused company could find satisfied and unsatisfied customers venting about their product or service on any number of electronic forums (you remember UUnet , AOL Chat rooms, Fucked Company etc …) These were online bulletin boards, chat rooms and blog si

Social Media 213

Social Media Microblogging B2B Journal 213

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Mindjumpers

JANUARY 25, 2011

Tweet Facebook launches a new ad format called Sponsored Story, which basically turns friends’ activities such as likes and checkins into promoted content for a brand. The Sponsored Story is a way for brands to increase their exposure on Facebook by having a certain percentage of the activities related to your brand featured on the right side of the news feed where other ads are also shown.

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Facebook Sentiment Advertising Feed 254

Webbiquity SMM

JANUARY 24, 2011

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?

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Tools Social Media Lithium Sysomos 206

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. It’s up to you to capitalize this and leverage it effectively.

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Findability Domain Name Policies Social CRM 201

Mindjumpers

JANUARY 28, 2011

Tweet The gay and lesbian alliance against defamation, GLAAD is working to amplify the voice of the LGBT community. The general view and acceptance of gay people have increased but there is still lot of work to be done. One of their challenges is: straight men. Most straight men are pro-gay but have a hard time talking about it. How can they make it easier for hetero men to have the balls to say they are pro-gay?

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Vimeo System Campaign Facebook 228

Firebelly

JANUARY 26, 2011

In Facebook for Business Tip #1: Pages Not Profiles , I discussed the importance of your business to use a Facebook Page instead of a Profile. So what’s next? Promote your page offline. If you build it, they will not come. You need to let people know about it. First, go to facebook.com/username and secure a custom URL for your Facebook page. Then, put that URL everywhere (where it’s appropriate).

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Tips URL Facebook Advertising 198

SocialFish

JANUARY 22, 2011

I pointed last week to the latest Pew Internet research study about internet users and groups which found that the users most engaged with social media are also the most engaged in groups. Clearly directly relevant to associations. This article in the Atlantic provides a great analysis: “Pew Internet’s study also suggests another interesting factor: Active Internet users are more likely to reinforce pre-existing social or civic organizations than seek out new contacts for new organiz

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Gov 2.0 Groups Groups NGO 196

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Social Media

Josh S Peters

JANUARY 25, 2011

Social Media Integration takes several forms (Inside, outside, local, global, enterprise, etc.), all of which take some major planning and time to execute. However, there are some basics that you can tackle and start building on your existing Internet marketing tactics. SEM (SEO / PPC). Search Engine Marketing (SEM) is all about getting people you find you and your products via search engines.

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Social Media Press Release SEO Engineering 187

Mindjumpers

JANUARY 24, 2011

Tweet We are well into the year 2011. But I found this very nice visualization on the Twitter blog that I wanted to share. It shows how New Years Eve looked like on Twitter. On New Years, Japan broke the all time record of tweet sent per second (TPS) with 6,939 TPS of a Japanese happy New Year wishes: “Akemashite omedetou gozaimasu”. The new record more than doubles the previous one of 3,283 TPS, which was set during the Japan-Denmark match in last summer’s World Cup.

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Twitter Analytics Activities 182

Firebelly

JANUARY 27, 2011

We keep hearing about the new thing. The latest thing. How everything has changed. Again. And we want to go run a mile to do this thing…right? Time out. Here are 3 things to do first: 1. Don’t suck. Before you focus on the latest thing – are you doing a good job? As my friend Jason Falls says (you’re gonna love my Indian version of his Kentucky accent) – how about makin’ your product or service not suck first.

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Brands Influencer Questions Company 191

Direct Marketing Observations

JANUARY 27, 2011

Originally I was going to write about how NFL players not playing this past Sunday were tweeting during the NFC championship game about how Quarterback Jay Cutler seemed to NOT want to go back in the game because of a perceived injury to his knee, how he was not tough, how he was soft, how he lacked heart. Little did they know that he was actually hurt.

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Social Media Social Networking Groups Groups 177

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Social and Logical

JANUARY 23, 2011

Timelessly cool, such is the nature of the Beatles. You’ve probably already seen this billboard image. Just as their music never goes out of style, their look is as hip now as it was back then. It kind of reminds me of Jack White and his former band the Raconteurs. Many of today’s indie artists also don a Beatles-esque look. The lyrics, “Come together right now over me,&# is such a fitting statement for social media.

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Meeting Social Media 150

Mindjumpers

JANUARY 27, 2011

Tweet Most of us see it every day: The Google Doodle. The logo has become one of the most recognised business logos. And you have probably also noticed that the doodle occasionally changes. Google uses their identifiable logo to honour special occasions around the world to the amusement for all those who uses the search engine every day. But the logo always stays true to the colours and the characters in the otherwise simple logo.

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Google Brands Marketing Engineering 176

Socialized

JANUARY 25, 2011

The world of public relations may have changed, but there are some basic business skills and workplace etiquette that new PR grads should be aware of. The current recession means we are in a "buyer's market." Agencies are very selective in hiring and may not hesitate to dismiss a new.

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Skills Marketing 174

Direct Marketing Observations

JANUARY 26, 2011

The Edelman Trust Barometer version 2011 came out recently and buried in the presentation deck are 2 slides I want you to check out. Here’s #1. What this slide is implying is that consumers no longer trust their peers and that they would prefer to trust an authority figure like a CEO. Why is that? Call it the re-emersion of the authority figure.

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Influencer Research Social Media Company 173

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Social Media

Ari Herzog

JANUARY 27, 2011

The following is a feature article by Jeannie Chan. This may come as a surprise to you, being a reader of a social media blog. However, social media is still somewhat of a new and unchartered territory to us traditional marketers. Why are established brands so hesitant in jumping onto the social media bandwagon? Because we are scared. Generally speaking, there is no such thing as bad publicity for small brands.

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Comments Features Buy Brands 187

SocialFish

JANUARY 25, 2011

Love. Nobody Cares About Your Mission Statement – Nonprofits, Social Media, and the Rat's Ass. View more presentations from Anthony Juliano.

Social Media 186

Social Media 186

Adam Sherk

JANUARY 27, 2011

Last year I did a couple of posts on the reach and engagement of NBA teams on Twitter and Facebook. Yesterday Yago Colás came across one and shared it with the students in his Cultures of Basketball course. The students thought it was an interesting concept and one of them, Blake McLimans , pulled updated numbers for all of the teams. Since it has been a year since my original post I thought I’d use Blake’s figures to look at the growth percentages for all of the teams.

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Team Twitter Facebook Course 165

Idaconcpts

JANUARY 25, 2011

Group buying is a trend that had incredibly growth throughout 2010. Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found. From the graph above, you can take a look at the number of monthly unique visitors from the top 2 group buying websites in North America: LivingSocial, and Groupon.

Buy 159

Buy Groups Groups Industry 159

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Social Media

Ari Herzog

JANUARY 28, 2011

Using yesterday’s blog article as an example of the type of Facebook buttons you see on many websites and blogs enabling you to click and like or click and share content with your friends, you can see 12 people clicked the Facebook Share button (in the bottom right of the accompanying screen shot). However, the breakdown indicates only six people shared the article on writing negative comments ; which increases to 12 when you add five people who clicked the recommend button at the bottom o

Bookmarklet 177

Bookmarklet Facebook Case Study Metrics 177

SocialFish

JANUARY 28, 2011

This is from Brett at NTEN, who kindly agreed that I could share it with you: NTEN is hosting an in-person Technology Leadership Academy for local non-profits on March 16th. The Technology Leadership Academy is a training program designed to help nonprofit leaders manage technology and lead others to use tools to their best organizational advantage.

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Knowledge Base Guidelines Applications Training 150

Josh S Peters

JANUARY 28, 2011

Next Monday some fellow marketers and I will be launching a brand new blog. The New Mix Marketing blog will be a culmination of efforts from such amazing people as Rick Galan , Scott Duehlmeier , Darin “Doc&# Berntson , Nick Johnson , Adam Welling , and myself. The blog will be covering will be coming along as soon as we find suitable writers for these subjects.

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Marketing Affiliate marketing SEO Social Media 138

Idaconcpts

JANUARY 27, 2011

Everyone loves to be a winner, receive recognition, and get things for free. As such, if you are searching for ways to increase your website’s traffic, consider hosting a web contest to appeal to those basic human desires. If developed correctly, the contest could even boost the company’s sales for months to come. However, if planned incorrectly, a contest can create the opposite effect and leave you regretting taking on the project.

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Hosting FAQ How To Directory 142

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Janet Fouts

JANUARY 27, 2011

It’s a given these days that before at least 50% of the first-time meetings you’re about to have you and the person you’re meeting will have Googled each other to learn a bit more about the person. It used to be this would return a list of scholarly papers, some nasty pictures of you at a bachelor party, a random smattering of form posts about cupcakes or software and possibly your connections on some social networks.

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Klout Brands Social Media Postrank 138

Convince & Convert

JANUARY 26, 2011

Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. 15 years ago, most of us didn’t care so very much about where our meat came from, or which rental car company we used, or what type of permanent marker we wrote with – because we didn’t have any meaningful information to help us decide.

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Press Release Foursquare Social Media Travel 143

Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? Earlier this week, there was a great guest post over at Spin Sucks on how long or short blog posts should be. One of the age-old questions, eh?

Class 119

Class Postrank Tourism WordPress 119

Idaconcpts

JANUARY 26, 2011

Apparently, original concept designs are hard to find. Who was first The Green Hornet movie poster or Wisin y Yandel ‘s El Regreso cover art? Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on LinkedIn. Post on Google Buzz. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us.

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Posterous Technorati StumbleUpon Digg 136

Ari Herzog

JANUARY 25, 2011

It is common for companies (who don’t comprehend a blog comment is akin to having a conversation) to hire people to write manual comments on blogs all over the place in the hope an unsuspecting reader will click to learn more about the company product. You may zoom-in by clicking the above screen shot. Despite my replacing Akismet with the Growmap Anti-Spam Plugin two months ago that requires commenters to check a box before submitting a comment , the plugin only prevents automatic comment

Comments 131

Comments WordPress Policies URL 131