Waxing UnLyrical
DECEMBER 5, 2016
I can’t remember exactly how I met Amanda Roe, but I’ll tell you something; once you’ve had a chat with her, you’ll never forget her. She’s not just super-sharp and discerning, she is also extremely generous with her time and insights. Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems!
Jenn's Trends
DECEMBER 7, 2016
It’s the time of year when everyone starts making their predictions for 2017. In social media, we read list up on list of what will be new and what will die next year. And while I enjoy those lists as much as the next person, I don’t want to throw another one of “those” lists… The post 7 Practical Tips for Social Media Success in 2017 appeared first on Jenn's Trends.
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Ignite Social Media
DECEMBER 9, 2016
Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. Cheetos Museum – Halloween Edition Sweepstakes. Do you ever look at your snacks and think of them like clouds, where occasionally they take the form of another object, like a T-Rex?
Ari Herzog
DECEMBER 5, 2016
“I can’t fathom reading a book without tactile sensations of turning pages and smelling paper,” I wrote six years ago about the newish fad of digital book reading. It’s not a fad anymore — but with 28% of Americans reading digital books this year, it’s still a pastime of the few. The majority of Americans continue to read printed books and small numbers are shifting digital, says a recent Pew survey.
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Waxing UnLyrical
DECEMBER 7, 2016
Guest Post by Rebekah Iliff. While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. This is especially useful for larger companies that require cross-functional input and approvals.
Sprout Social
DECEMBER 6, 2016
If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. However, does your audience consider you one of their favorite Instagram accounts to follow? Being a network based on visual entertainment creates endless possibilities to showcase your brand, company voice or design talent.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
agora pulse
DECEMBER 8, 2016
Crossposting is when one message gets published across multiple social media channels at one time. Crossposting on social media can be a great time and energy saver, but if done incorrectly could cause more trouble for your social channels. So is crossposting a good idea? Let’s find out together. Why Crossposting on Social Media Can Give You a Bad Rep.
Janet Fouts
DECEMBER 4, 2016
Want to up your game as a blogger? These apps will make that sooo much easier!
Sprout Social
DECEMBER 7, 2016
We are excited to share that Sprout Social has been named one of Glassdoor’s Best Places to Work in 2017, an honor based entirely on our employees’ reviews of the company. The Glassdoor Best Places to Work list is released annually as part of Glassdoor’s Employees’ Choice Awards, and it is unique in that winners are determined based on feedback their employees have voluntarily and anonymously shared in Glassdoor reviews.
Meltwater
DECEMBER 9, 2016
We’ve all been there. You’re at a fancy restaurant trying to enjoy a meal, and… Read More.
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A beginner's guide to social media automation tools and getting automation right.
Razor Social
DECEMBER 8, 2016
Do you want to grow your Twitter following significantly? Do you want to build a highly engaged community? What you need is a tool that is specifically focused on doing this, so we want to talk about a tool called Audiense that could be just the thing you are looking for. Here is our Audiense review. Audiense is a tool for getting more value from Twitter – it provides deep insight into your audiences to help you increase your following and the engagement on your Twitter account.
Buffer Social
DECEMBER 4, 2016
Have you ever considered starting a podcast for your personal brand or business, but aren’t quite sure where to begin or what results to expect? If you’re on the fence about podcasting, consider this: 21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. Monthly podcast listenership has increased 75% since 2013.
Sprout Social
DECEMBER 5, 2016
Content is the lifeblood of social media. Unless you’re a famous celebrity with a huge following , you need to share great content to keep people interested. But what does that look like? Before you start randomly Tweeting and posting pictures on Instagram, create a social media content management plan to guide you along the way. Having a plan in place will help you stay organized, plan ahead and scale your social media marketing strategy.
Meltwater
DECEMBER 4, 2016
What is B2B branding? Is it just your logos and graphics? Or is it something… Read More.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Taylor Marek
DECEMBER 7, 2016
Wow. let me just say it's been YEARS since I last updated this blog. Well, I know at least. You may be new here or a long time reader coming back for a visit. A fond welcome to the both of you. :) Between.
Socialmedia.biz
DECEMBER 5, 2016
I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. What this means is that I can go so far down the long tail that I can find absolutely perfect matches for just about any client’s products and services.
Sprout Social
DECEMBER 8, 2016
Instagram empowers brands to distribute compelling media in a way that tells a story and engages consumers. For consumers, Instagram enables them to tag their location, join a communal conversation through hashtags and visually share their daily activities and interests. Because of its highly visual nature, many brands view Instagram as an extension of their print or display advertising efforts.
Meltwater
DECEMBER 8, 2016
After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users… Read More.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Devumi
DECEMBER 7, 2016
The growth of social media has drastically impacted the importance of good photographers. With it, photographers are now able to offer their trade to a larger audience. It has also made doing business with that audience a lot quicker and better. However, social media also brings in a lot of challenges for photographers just entering […]. The post Social Media For Photographers: Be Seen On Social Media appeared first on Devumi.
Socialmedia.biz
DECEMBER 4, 2016
I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! Generally-speaking, the richer the mogul, the more élite the individual, the more likely they’ve tried to keep off Google’s radar, keep out of the index.
Sprout Social
DECEMBER 8, 2016
Instagram empodera a las marcas al ayudarlas a distribuir contenido multimedia convincente contando una historia e interactuando con los consumidores. Para los consumidores, Instagram les permite etiquetar su ubicación, unirse a una conversación comunitaria a través de hashtags y compartir visualmente sus actividades e intereses diarios. Dada su naturaleza extremadamente visual, muchas marcas ven a Instagram como una extensión de su trabajo de publicidad impresa o gráfica.
Meltwater
DECEMBER 8, 2016
We've made it, friends—the last Social Sidekick of the year! 2016 may have had it's… Read More.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Twist Image
DECEMBER 9, 2016
Say this with me. all together now: "advertising is here to stay.". You may not like to say that. It's a fact. Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content marketers). Advertising is changing. Why this rant? Why this rant again? Why this rant again now? Recently, there has been a lot of editorializing that the content marketing industry is booming, and that - eventually - it will lead to the hollowing out of advertisin
Pixlee
DECEMBER 8, 2016
Hailing from Baaaahston (that’s Boston for us West Coasters,) Jon Gilman is a Senior Account Executive at Pixlee. He went to the University of Vermont and majored in Community Entrepreneurship, which he loves to tell people is essentially “Business for Hippies.” When he’s not closing deals at Pixlee HQ, you can find him DJing, playing golf, or traveling – sometimes all at once!
Sprout Social
DECEMBER 9, 2016
Onboarding can present challenges, especially when a new team member isn’t quite as familiar with a brand’s existing voice and tone. At Sprout, when a new social media specialist is given permission to publish content onto Sprout’s social channels, it’s crucial that they use language that matches our style. That’s why Message Approval is an integral part of the onboarding process for all members of our social team.
Amy Porterfield
DECEMBER 7, 2016
So here we are: The Best of 2016 List. I have to admit, compiling this special list for you was the highlight of my week! Not only because I got to look back and remember all of the cool episodes we tackled together, but also because I had the chance to think about the impact […]. The post #139: The 10 Most Powerful Episodes to Help Move Your Business Forward appeared first on Amy Porterfield | Online Marketing Expert.
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Twist Image
DECEMBER 9, 2016
Marketing professionals don't have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I think we all know what this means: adding in more responsibilities with a lack of time and resources to make it happen. Marketing is not alone. All businesses (and all functions within the brand) are feeling this pressure.
Pixlee
DECEMBER 6, 2016
With the number of brands succeeding in strategic Instagram engagement tactics, the marketing power of this social media platform is obvious. Although there’s a lot of potential for reaching and converting target customers on this social network, Instagram also comes with a number of challenges. Many marketers are scratching their heads over the best way to go about: Scheduling.
Sprout Social
DECEMBER 8, 2016
O Instagram permite que as marcas distribuam mídia convidativa de uma maneira que conte uma história e envolva os consumidores. Para os consumidores, o Instagram lhes permite marcar sua localização, participar de uma conversa comum usando hashtags e compartilhar visualmente suas atividades e interesses diários. Devido à sua natureza altamente visual, muitas marcas veem o Instagram como uma extensão de seus esforços de publicidade de impressão ou exibição.
ProBlogger
DECEMBER 6, 2016
It can be so easy to slide into holiday mode too early at this time of year (trust me, I’m struggling with it from time to time myself!) but the desire to clock off can be a good motivator to end the year well. I love a fresh start come January 1, so I tend to double down in December and get s**t done. I’ve been thinking about how I want to end 2016 both personally and work-wise, and after Natalie’s post yesterday , I decided to gather together the reminders and advice I’
Twist Image
DECEMBER 5, 2016
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away.
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