May, 2023

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YouTube Adds New Shorts and Revenue Analytics Tools in YouTube Studio

Social Media Today

A breakdown of audience engagement by format could further boost Shorts while a deeper revenue analysis shows creators where their income is coming from.

YouTube 213
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How To Think Differently About Influencer Marketing w/ Jason Falls

The Social Media Hat

Partnership Unpacked, Episode 22, with Jason Falls The post How To Think Differently About Influencer Marketing w/ Jason Falls appeared first on The Social Media Hat.

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Are You Restricting Your Meta Ads Lead Forms?

Jon Loomer

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. It’s so simple. Yet, it’s annoyingly easy to miss. Even if you know about it (I’m writing this and I still forget nearly half the time). Let me show you… Restricted or Open?

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Guest post by Ahana Basu. Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How the femtech industry can break into the broader consumer market

Audiense

Fitbit, Oura, Apple Watch. What do all of these things have in common? Not only are they wearable tech, but they all offer a unique perspective on the average person’s health and wellbeing. From smart watches that can count your steps to a simple ring that can measure body temperature and gauge readiness for the day, consumer-facing healthcare technology has entered the mainstream over the last decade.

Industry 200
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Awakening Heart Energy: The Key to Human Connection and Mental Well-being

Janet Fouts

Something has been on my mind (and of my clients too) a lot lately, something that is missing in this hybrid world, and it’s human connection. This beautiful, subtle, yet amazingly powerful aspect of our humanity is often overlooked, especially in today’s noisy, digitized world. How can we ignore that our mental well-being is intrinsically linked to our ability to connect with others?

Energy 180

More Trending

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The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies

The Social Media Hat

Protect your brand and your influencers, template included! The post The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies appeared first on The Social Media Hat.

B2B 165
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Advantage Targeting: How Meta Audience Expansion Products Work

Jon Loomer

Meta started rolling out Advantage targeting in 2021 , allowing the ads algorithm to expand your chosen targeted audience in certain situations. How and when expansion works is still often misunderstood. It makes sense why. This topic has been a moving target. In just two years, of course, three different Advantage targeting products with expansion capabilities have rolled out (and a confusing fourth on the horizon).

Products 197
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Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation

Pam Moore

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies.

Team 148
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Affinio is joining Audiense! Good things come in 3s

Audiense

Hot off the press! Last week we announced our acquisition of Tweet Binder , and this week we’re so happy to share that we’ve also acquired Affinio, the social audience segmentation platform. We have always seen Affinio as a strong and innovative competitor and as a result of this transaction, not only do we enrich Audiense’s platform, but we have also created a partnership that can provide complimentary value to our customers through Now Vertical's available solutions.

Team 148
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Trump Using Photos From His Own Presidency To Argue Life Is Worse Under Biden

Forbes Social Media

Donald Trump started a new ad campaign on Facebook last week that insists the U.S. is doing worse under President Joe Biden. The only problem? The photos in the ad are from Trump’s time at the White House.

Campaign 145
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LinkedIn Experiments with Generative AI Prompts for Posts

Social Media Today

LinkedIn's parent company Microsoft is working to bring generative AI to all its apps and functions.

LinkedIn 213
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Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming

The Social Media Hat

B2B SaaS Influencer Marketing Is A Powerful Strategy The post Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming appeared first on The Social Media Hat.

B2B 147
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Understand the Meta Ads Algorithm

Jon Loomer

If you are to find success with Meta ads, you won’t do so blindly. You must understand the role of the Meta ads algorithm and generally how it works. This isn’t about manipulating the algorithm, taking advantage of unique algorithmic preferences for your gain. Chasing the algorithm is a fool’s errand. You’ll find yourself repeatedly trying to please something that is constantly changing while ignoring what’s most important: Valuable ad content.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Influencer Marketing Blueprint: How Social Cat Paves Way for Small Business and Agencies

Pam Moore

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals. One area of marketing that has gained significant traction in recent years is influencer marketing.

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Amazing news - Tweet Binder is joining Audiense!

Audiense

We’re barely six months into 2023 and already, we have some fantastic news to share with you! Today we announce our second acquisition in as many years, as we welcome Tweet Binder into the Audiense team.

News 147
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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Caption writing, image sourcing, responding to followers…the list goes on. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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Third-Party Platforms Will Soon be Able to Provide Instagram Stories Scheduling

Social Media Today

In good news for social media managers, Meta has updated its Instagram Graph API to enable third-party posting capability.

Instagram 186
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Art of Surveys: How to Create Content that Stands Out and Performs

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary In today’s highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs. There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader.

Survey 132
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Stop Blaming Meta When Your Ads Aren’t Working

Jon Loomer

We’ve all heard it: “Facebook ads don’t work.” Well, no. Facebook ads don’t work for you. The way that you’re using them. But they can work. Far too often, we blame the platform or algorithm or other mysterious things that we don’t understand to explain why we’re not getting better results. But if we change our relationship with how we view the platform, it leads to far more productivity.

Startup 189
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Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation

Pam Moore

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies.

Team 147
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AI won’t replace social teams: Here’s why

Sprout Social

Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important.

Team 133
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Coordinating all these moving parts can be time-consuming and overwhelming, but there are a few simple ways to make your workflow more efficient.

Template 134
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Google Announces New Generative AI Ad Tools at Marketing Live Event

Social Media Today

Google's rolling out a range of generative AI tools to help marketers create more resonant, relevant campaigns.

Google 204
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TikTok Creators’ Financial Info, Social Security Numbers Have Been Stored In China

Forbes Social Media

TikTok has stored the most sensitive financial data of its biggest stars — those in its "Creator Fund" — on servers in China.

Data 145
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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

Ever since ChatGPT rolled out and shocked the world, I’ve been focused on how I can leverage this type of technology to add value. The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. While those visions were a little blurry in the beginning, the focus has sharpened in recent weeks. Even though we are still in the very early days of this technology, I’m downright giddy about the potential.

Training 185
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Cat Review: Influencer Marketing for Small Business and Agencies

Pam Moore

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals. One area of marketing that has gained significant traction in recent years is influencer marketing.

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Role of artificial intelligence in marketing

Sprout Social

The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 130
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Expert Tips for Crafting a Strong Social Strategy

Oktopost

Chloe Stevens reveals expert tips for crafting a strong social strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. As soon as we pivoted to showcasing the upside team and our commitments and values, we saw a massive spike in our engagement.” Today more than ever, audiences demand authenticity from brands on social media.

Strategy 118
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4 Tips for Business Messaging Success [Infographic]

Social Media Today

Some guidance on how to make best use of DMs in your social media marketing and customer service process.

Tips 199
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#572: ChatGPT, AI, & How To Use It In Your Marketing with Emily Hirsh

Amy Porterfield

Listen on… How AI will actually impact your small business (from the perspective of a small business owner) Does the idea of incorporating AI and tools like ChatGPT into your marketing plan totally overwhelm you? If so, you’re not alone, sweet friend. Technology is changing in big, big ways — and not only […] The post #572: ChatGPT, AI, & How To Use It In Your Marketing with Emily Hirsh appeared first on Amy Porterfield | Online Marketing Expert.