Social Media Today
MAY 16, 2023
A breakdown of audience engagement by format could further boost Shorts while a deeper revenue analysis shows creators where their income is coming from.
The Social Media Hat
MAY 22, 2023
Partnership Unpacked, Episode 22, with Jason Falls The post How To Think Differently About Influencer Marketing w/ Jason Falls appeared first on The Social Media Hat.
Jon Loomer
MAY 29, 2023
There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. It’s so simple. Yet, it’s annoyingly easy to miss. Even if you know about it (I’m writing this and I still forget nearly half the time). Let me show you… Restricted or Open?
Webbiquity SMM
MAY 9, 2023
Guest post by Ahana Basu. Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Audiense
MAY 14, 2023
Fitbit, Oura, Apple Watch. What do all of these things have in common? Not only are they wearable tech, but they all offer a unique perspective on the average person’s health and wellbeing. From smart watches that can count your steps to a simple ring that can measure body temperature and gauge readiness for the day, consumer-facing healthcare technology has entered the mainstream over the last decade.
Janet Fouts
MAY 27, 2023
Something has been on my mind (and of my clients too) a lot lately, something that is missing in this hybrid world, and it’s human connection. This beautiful, subtle, yet amazingly powerful aspect of our humanity is often overlooked, especially in today’s noisy, digitized world. How can we ignore that our mental well-being is intrinsically linked to our ability to connect with others?
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Social Media Hat
MAY 17, 2023
Protect your brand and your influencers, template included! The post The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies appeared first on The Social Media Hat.
Jon Loomer
MAY 22, 2023
Meta started rolling out Advantage targeting in 2021 , allowing the ads algorithm to expand your chosen targeted audience in certain situations. How and when expansion works is still often misunderstood. It makes sense why. This topic has been a moving target. In just two years, of course, three different Advantage targeting products with expansion capabilities have rolled out (and a confusing fourth on the horizon).
Pam Moore
MAY 19, 2023
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies.
Audiense
MAY 11, 2023
Hot off the press! Last week we announced our acquisition of Tweet Binder , and this week we’re so happy to share that we’ve also acquired Affinio, the social audience segmentation platform. We have always seen Affinio as a strong and innovative competitor and as a result of this transaction, not only do we enrich Audiense’s platform, but we have also created a partnership that can provide complimentary value to our customers through Now Vertical's available solutions.
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A beginner's guide to social media automation tools and getting automation right.
Forbes Social Media
MAY 2, 2023
Donald Trump started a new ad campaign on Facebook last week that insists the U.S. is doing worse under President Joe Biden. The only problem? The photos in the ad are from Trump’s time at the White House.
Social Media Today
MAY 5, 2023
LinkedIn's parent company Microsoft is working to bring generative AI to all its apps and functions.
Hootsuite
MAY 31, 2023
Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Caption writing, image sourcing, responding to followers…the list goes on. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.
Jon Loomer
MAY 14, 2023
If you are to find success with Meta ads, you won’t do so blindly. You must understand the role of the Meta ads algorithm and generally how it works. This isn’t about manipulating the algorithm, taking advantage of unique algorithmic preferences for your gain. Chasing the algorithm is a fool’s errand. You’ll find yourself repeatedly trying to please something that is constantly changing while ignoring what’s most important: Valuable ad content.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Pam Moore
MAY 7, 2023
Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals. One area of marketing that has gained significant traction in recent years is influencer marketing.
Audiense
MAY 3, 2023
We’re barely six months into 2023 and already, we have some fantastic news to share with you! Today we announce our second acquisition in as many years, as we welcome Tweet Binder into the Audiense team.
Oktopost
MAY 4, 2023
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary In today’s highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs. There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader.
Social Media Today
MAY 16, 2023
In good news for social media managers, Meta has updated its Instagram Graph API to enable third-party posting capability.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Sprout Social
MAY 23, 2023
Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important.
Jon Loomer
MAY 10, 2023
We’ve all heard it: “Facebook ads don’t work.” Well, no. Facebook ads don’t work for you. The way that you’re using them. But they can work. Far too often, we blame the platform or algorithm or other mysterious things that we don’t understand to explain why we’re not getting better results. But if we change our relationship with how we view the platform, it leads to far more productivity.
Pam Moore
MAY 19, 2023
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies.
Hootsuite
MAY 1, 2023
Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Coordinating all these moving parts can be time-consuming and overwhelming, but there are a few simple ways to make your workflow more efficient.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Forbes Social Media
MAY 30, 2023
TikTok has stored the most sensitive financial data of its biggest stars — those in its "Creator Fund" — on servers in China.
Social Media Today
MAY 19, 2023
Some guidance on how to make best use of DMs in your social media marketing and customer service process.
Sprout Social
MAY 9, 2023
The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.
Jon Loomer
MAY 31, 2023
Ever since ChatGPT rolled out and shocked the world, I’ve been focused on how I can leverage this type of technology to add value. The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. While those visions were a little blurry in the beginning, the focus has sharpened in recent weeks. Even though we are still in the very early days of this technology, I’m downright giddy about the potential.
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Pam Moore
MAY 7, 2023
Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals. One area of marketing that has gained significant traction in recent years is influencer marketing.
Oktopost
MAY 22, 2023
Chloe Stevens reveals expert tips for crafting a strong social strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. As soon as we pivoted to showcasing the upside team and our commitments and values, we saw a massive spike in our engagement.” Today more than ever, audiences demand authenticity from brands on social media.
Amy Porterfield
MAY 18, 2023
Listen on… How AI will actually impact your small business (from the perspective of a small business owner) Does the idea of incorporating AI and tools like ChatGPT into your marketing plan totally overwhelm you? If so, you’re not alone, sweet friend. Technology is changing in big, big ways — and not only […] The post #572: ChatGPT, AI, & How To Use It In Your Marketing with Emily Hirsh appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
MAY 3, 2023
Twitter's either added a record amount of new users, or it's not tackling bots as aggressively as it claims.
Sprout Social
MAY 11, 2023
Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online.
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