September, 2020

Facebook Announces Integration of Messenger and Instagram Direct, Adds New Messaging Features

Social Media Today

Facebook has taken the next step in its messaging integration process by announcing new cross-messaging capacity between Instagram and Messenger

Getting back to “normal ” at work? #MindfulSocial with @RoshaundaDGreen

Janet Fouts

We are still trying to navigate through what has become a perfect storm of crisis, with a pandemic, economic uncertainty, racial conflicts, political craziness, firestorms, floods, and hurricanes ravaging our country. The impact goes deep into our lives, both at home and at work.

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Facebook’s Text in Ad Image Rule is No More: Now What?

Jon Loomer

Did you hear the news? All indications are that the long controversial rule that restricts the amount of text that can exist in ad images has been completely scrapped. Given that some version of this rule has existed since 2013, this is a big deal.

Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Have you taken a good hard look at your social media goals? Are they realistic? Sustainable? SMART goals? Let’s work through this together. One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Scaling Your Business: How to Grow Your E-Commerce Sales

The Realtime Report

Scaling Your Business: How to Grow Your E-Commerce Sales. While your business might have already hit its annual profitability projections, you can’t afford to stick to the same tactics to attract and retain your customers.

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More Trending

How to Run an Effective Giveaway Campaign on Instagram

Social Media Today

Giveaways can be a great way to boost brand awareness on Instagram, but to generate real benefits, you need to map out an effective approach

The ultimate guide to Instagram hashtags

Awario

How do Instagram hashtags work, how you should use them and why, and how to find the right hashtags to boost your reach — all in one article

Facebook Eliminates 28-Day Attribution Window

Jon Loomer

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives.

Find a Healthy Work/Life Balance as a Social Media Manager (It’s Possible!)

agora pulse

Social media is always “on.” ” So, does that mean that a social media manager always needs to be “on,” too? Here’s a look at how social media managers can achieve a healthy work-life balance and set boundaries at work. I have good news and bad news.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

GDPR Fines Top €60 Million With Over 124 Fines Issued Year-To-Date

The Realtime Report

New research released today by Finbold reveals which countries in Europe violate GDPR guidelines the most, as well as the total combined GDPR fines of EU countries to date.

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Announcement: The Social PR Virtuoso® Master Course Has a New Home

Waxing UnLyrical

It’s been quiet around these parts lately, hasn’t it? What can I say, there just seems to be so much going on. And that’s where I’ll leave that.). But before I go any further, I hope you and yours are staying as safe and well as possible.

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Facebook's Removing its 28-Day Attribution Model for Conversions from Ads

Social Media Today

Facebook is removing its 28-day attribution window option for Facebook ads, which will limit advertiser capacity to track campaign performance

How to create customer personas: 5 steps + template

Awario

Marketing, customer, buyer, and audience personas are different terms used to describe a perfect member of your target audience. In this post, we break down the What, Why, and How of customer personas, including a free template

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Image Dimensions: Page, Group, Event

Jon Loomer

Facebook is constantly evolving, so it’s important that we stay on top of the ideal image dimensions that impact our business. In particular, the images for our page, group, and event. It would be easy if we could use the same sizes across all three locations, but we’re not that lucky.

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What to Tweet: Content Tips for Experienced Social Media Managers

agora pulse

Has your social media agency avoided Twitter? After all, it can be chaotic. But seasoned social media managers know how to stand out with different types of content. Check out these tips to decide what to tweet. Twitter marketing is one of the most popular forms of digital marketing.

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business

The Realtime Report

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. Written By. Tamir Davies. Over the last year there were approximately 665,495 company incorporations set up as per Gov.uk.

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F*ck the Bucket List- #MindfulSocial with Ayelet Baron

Janet Fouts

Ayelet Baron is an old friend here on Mindful Social, and I’m honored she asked me to preview her latest book,the first in a trilogy, called F*ck the Bucket List For The Soul- Discover The Wonder Of You.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Provides Tips on Utilizing Video Playlists and Series Collections

Social Media Today

Facebook has shared some new insights into utilizing video playlists and/or series settings in order to maximize viewership

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10 Things Marketers Need to Know About Voice in 2020

Social Media Strategies Summit

Every decade since the 1980s seems to have ushered in a new technology that changes the game. The 1980s saw the rise of the personal computer in the form of the Apple II and the Commodore. The 1990s saw the introduction of the internet that swiftly changed the way we share information.

Where Is My Base Facebook Pixel Code?

Jon Loomer

Facebook made a big update to Events Manager recently, and it’s resulted in plenty of confusion. One of those points of confusion: Where did my base pixel code go? Previously, there was a “Set Up” drop-down which was self-explanatory and easy to find.

Your Must-Have Guide to Creating a Winning Social Media Campaign

agora pulse

Planning a big campaign for your clients or your own brand? Make sure you’ve checked off all the boxes for a successful social media campaign. Here’s a step-by-step guide to help you stay focused (and not skip anything important).

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. .

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Look for the Helpers #caregiving 101

Janet Fouts

Living under quarantine for the past few months has left many feeling isolated and overwhelmed. Everything changed overnight. We had to figure out how to work from home, workout at home, cook every day, and go beyond cleaning to disinfecting everything.

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Facebook's Removing its Restrictions on Text Content in Facebook Ad Images

Social Media Today

Facebook is removing its restrictions on ads which include too much text in the main ad image

Everything You Need to Know About Chat Automation

The Realtime Report

Everything You Need to Know About Chat Automation. Business chatbots have already started to appear in our daily lives, and you should expect to start seeing more of them. Estimates show that up to a full 90% of all bank systems could use chat automation as soon as within just two years!

3 Ways to Add the Facebook Pixel to Your Website

Jon Loomer

[NOTE: This post has been updated and completely rewritten from an original publication in 2017.]. You hopefully know by now that the Facebook pixel is important — it’s really freaking important.

Lone Star College-Montgomery’s Social Media Now Shines Brightly With Agorapulse

agora pulse

We’re always excited to hear from clients whose work life has been transformed by Agorapulse. Read on to find out how Lone Star College-Montgomery started using Agorapulse to get to the head of its class. Lone Star College-Montgomery knows the importance of continual learning.

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15 Instagram Reels Ideas to Post Today

Later

In need of some Instagram Reels ideas? You’re in the right place. Brainstorming content ideas for your brand or business can be tough, especially if it feels like you’ve hit a creative block.

Social intelligence and comms: the new skills changing the industry

Audiense

This is a guest blog written by Jillian Ney, founder of The Social Intelligence Lab and the first academy for professionals using social data as part of their work. Connect with her on Twitter and LinkedIn. Audience Intelligence

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