September, 2020

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TikTok Launches Marketing Partner Program for Advertisers

Social Media Today

The "TikTok For Business Marketing Partner Program" just launched as TikTok's latest push to expand upon its advertising opportunities for marketers on the platform.

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Facebook’s Text in Ad Image Rule is No More: Now What?

Jon Loomer

Did you hear the news? All indications are that the long controversial rule that restricts the amount of text that can exist in ad images has been completely scrapped. Given that some version of this rule has existed since 2013, this is a big deal. The responses I’ve read have ranged from elation and relief to skepticism and even annoyance. Those who have wasted time and energy over the years because of this rule were the most excited.

CPM 217
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What to Tweet: Content Tips for Experienced Social Media Managers

agora pulse

Has your social media agency avoided Twitter? After all, it can be chaotic. But seasoned social media managers know how to stand out with different types of content. Check out these tips to decide what to tweet. Twitter marketing is one of the most popular forms of digital marketing. It is also one of the most controversial ones. Do you love Twitter for marketing?

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How to Unlock New Opportunities with Facebook Groups Using the Branded Content Tool

Ignite Social Media

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017.

Groups 172
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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G2 names Audiense as Fall Leader 2020

Audiense

2020 has been a hard year for us all, but receiving such great news from G2 makes our day-today a little easier. We are truly grateful for your kind reviews and your continued support. Authentic user opinions are a cornerstone of product strategy, helping inform future users and customers. G2 is a platform that allows customers to review products like Audiense.

Compete 169
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising.

B2B 151

More Trending

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Facebook Eliminates 28-Day Attribution Window

Jon Loomer

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. Per Facebook : Digital privacy initiatives affecting multiple browsers will soon limit the ability of businesses to measure people’s interactions across domains and devices.

Facebook 212
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The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on

Metrics 145
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Five stats to improve your 2021 marketing strategy

Sprout Social

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021.

Strategy 145
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Will Facebook Sit On The Evidence Of The Genocide Against The Rohingyas?

Forbes Social Media

Facebook continues to sit on evidence that could help to bring to account those most responsible for the genocide unleashed against the Rohingya Muslims in Myanmar. This is yet another reason why there is a greater need for the regulation of social media providers.

Facebook 143
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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15 Brilliant Ideas to Repurpose Your Blog Content for Social Media

Quintly

As a marketer, you know that high-quality, relevant content can help you drive more targeted traffic to your website and boost your brand’s reputation. It can also help you convert website traffic into paying customers.

Content 128
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LinkedIn Adds New Warnings on Potentially Inappropriate Messages, Updates Guidelines on Behavior

Social Media Today

LinkedIn has added some new prompts to alert users to potentially inappropriate behavior, while it's also updated its Professional Community Policies to address member concerns.

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Facebook Image Dimensions: Page, Group, Event

Jon Loomer

Facebook is constantly evolving, so it’s important that we stay on top of the ideal image dimensions that impact our business. In particular, the images for our page, group, and event. It would be easy if we could use the same sizes across all three locations, but we’re not that lucky. Let’s take a closer look at the image dimensions to use for your cover images (for page, group, and event) as well as your page profile image.

Groups 209
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The Complete Guide to YouTube Marketing in 2020

Hootsuite

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. YouTube counts two billion logged-in monthly users worldwide, and ranks as the most widely used online platform among U.S. adults.

YouTube 145
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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11 Tips for LinkedIn recruiting to stand out from the crowd

Sprout Social

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. It’s also one of the few places where you can repeatedly post about your job search or career wins without annoying your followers.

LinkedIn 143
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How to Automatically Add Subtitles to Your Instagram Posts

Later

Your Instagram profile should be an inclusive space and one where your community can come together without barriers. And one of the best ways to create an inclusive community is to add captions to your Instagram Stories and videos. We chatted with Daniel Hill, Content Creator at DanielHillMedia , about how he adds closed captioning to his posts and his favorite Instagram hack to doing it: Why Subtitled Instagram Content is So Important .

Instagram 124
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#337: Instagram Reels: The What, How, & Why For Entrepreneurs with Jasmine Star

Amy Porterfield

ICYMI: Instagram dropped another new feature in early August. You may have seen it? It’s the Instagram Reels that keep popping up around every IG corner. And, as the curious entrepreneur that I know you are, you’re probably wondering if this is a feature you should be paying attention to and using to grow your […]. The post #337: Instagram Reels: The What, How, & Why For Entrepreneurs with Jasmine Star appeared first on Amy Porterfield | Online Marketing Expert.

Instagram 117
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High Profile Celebrities are 'Freezing' Their Facebook and Instagram Accounts in Protest Over Hate Speech

Social Media Today

Facebook is facing a major celebrity boycott, with several big-name stars suspending their Facebook and Instagram accounts in protest over the platform's facilitation of hate speech.

Instagram 218
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. Given some crossover between the two, it may be challenging to understand the difference between them as well as when and how to use each. This post is meant to provide some clarity. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction.

Eventful 209
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Social Media Customer Service: Everything You Need to Do it Well

Hootsuite

Social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. Let’s make sure you’re ready to help them when they reach out to you. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

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What’s the best way for brands to use Instagram video?

Sprout Social

Video is taking over social media at large. And Instagram is no exception. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow.

Instagram 142
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How To Copy And Paste On Facebook

BeingOptimist

Many people around the world find it tough to copy and paste on Facebook. So, keeping this in mind, I have decided to write an article on how to copy and paste on Facebook. What We Will Cover. How To Copy and Paste On Facebook from Computer. How to copy and paste on Facebook from smartphones. Now, let us get started and learn how to copy and paste on Facebook using our computer and Smartphone one by one.

How To 116
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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#336: How To Create A Million-Dollar Business (What’s Worked For Me)

Amy Porterfield

I’ve got a little quiz for you! Are youâ€Ĥ A. A nine-to-fiver, dreaming of becoming an entrepreneur so that you can have the freedom and flexibility to create a life on your terms, a life that fulfills you? B. part-time entrepreneur, but a full-time employee, waiting for the perfect moment to transition — full time […]. The post #336: How To Create A Million-Dollar Business (What’s Worked For Me) appeared first on Amy Porterfield | Online Marketing Expert.

How To 117
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Instagram Warns of Major Impacts to Ad Targeting as a Result of Apple's iOS 14 Update

Social Media Today

Instagram chief Adam Mosseri says that Apple's proposed IDFA changes will have a significant impact on ad targeting, while he's also provided some thoughts on the TikTok takeover talks.

Apple 218
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Where Is My Base Facebook Pixel Code?

Jon Loomer

Facebook made a big update to Events Manager recently, and it’s resulted in plenty of confusion. One of those points of confusion: Where did my base pixel code go? Previously, there was a “Set Up” drop-down which was self-explanatory and easy to find. Now, however, it’s not so clear or obvious. Let’s walk through where to go now… First, go to Events Manager from your top left menu in Business Manager.

Facebook 206
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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social.

Marketing 144
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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4 Benefits of Twitter for business

Sprout Social

Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. But what about using Twitter for your business?

Twitter 138
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The Free Social Media Reporting Template for Marketers

Keyhole.co

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Figuring out what’s working and what’s not is challenging enough on its own. Having to communicate and prove that value to other people is an even bigger challenge.

Template 112
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The Troubling Truth About The Obsession With George Soros

Forbes Social Media

Behind the spectacle of paranoid outrage, there is a troubling truth about the constant attacks on George Soros: Anti-Semitism.

Strategy 128
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Facebook Launches 'Get Digital' Program to Improve Digital Literacy Among School Students

Social Media Today

Facebook has launched a new program to help students understand the various privacy and security concerns online, with many of them returning to school in digital form.

Privacy 216
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3 Ways to Add the Facebook Pixel to Your Website

Jon Loomer

[NOTE: This post has been updated and completely rewritten from an original publication in 2017.]. You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions.

Facebook 205