Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool.

Research 257

Research Report Social Media CPM 257

Jon Loomer

OCTOBER 30, 2023

It’s no longer a rumor. Meta is offering an ad-free subscription option for Facebook and Instagram to users in the European Union. Let’s dig into the following: Why subscriptions? Subscription details Potential advertising impact This could be a pivotal moment… Why Subscriptions? It would be easy to make assumptions regarding Meta’s motivations behind offering an ad-free subscription option.

Instagram 194

Instagram Facebook Privacy Advertising 194

Bill Hartzer

OCTOBER 25, 2023

In a move that’s set to redefine the landscape of customer communication, Yeastar, a leading provider of Unified Communications (UC) solutions, has introduced groundbreaking features to its platform. With the recent integration of WhatsApp and SMS, Yeastar is paving the way for businesses to revolutionize the way they interact with their customers.

SMS 178

SMS Engagement Upcoming Collaboration 178

Audiense

OCTOBER 9, 2023

Influencers are all the rage in B2C marketing. Supermodels selling underwear, TikTok stars pushing their favourite coffee brands, bloggers of all kinds promoting skincare, make-up and water bottles. If you’re a B2B brand, sometimes it can feel like you’re missing out on the hottest party of the century.

B2B 176

B2B Influencer Marketing Strategy 176

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Social Media

Social Media Today

OCTOBER 20, 2023

New data from Apptopia suggests that Twitter's name change to 'X' has not resonated with audiences.

Report 213

Report Data Twitter 213

The Social Media Hat

OCTOBER 9, 2023

Partnership Unpacked, Episode 42, with Daniela Garcia The post How To Get Internal Buy-in For Strategic Partnership Success w/ Daniela Garcia appeared first on The Social Media Hat.

Buy 165

Buy How To Social Media Marketing 165

Jon Loomer

OCTOBER 11, 2023

Meta advertising is nothing like it once was. The role of the advertiser has changed. New tools and features have emerged. The strategies have evolved. And if you approach targeting now like it’s 2018, you’re going to struggle. Unfortunately, that’s exactly what we see. Some advertisers have embraced this brave new world. Others are resistant to it and insist on forcing their old strategies like a square peg in a round hole.

How To 189

How To Groups Groups Campaign 189

Bill Hartzer

OCTOBER 10, 2023

Three-quarters of Arab youth say they struggle to disconnect from social media In a region known for its high per capita adoption of social media networks, a significant proportion of Arab youth are grappling with social media addiction, which is taking a toll on their mental health, according to findings from the 15th annual ASDA’A BCW Arab Youth Survey, a comprehensive study of the Arab world’s largest demographic conducted by ASDA’A BCW, MENA’s leading communications c

Social Media 165

Social Media Survey Sample Samples 165

Forbes Social Media

OCTOBER 11, 2023

Schools are encouraging parents to have their kids delete social media, anticipating Hamas will use the apps to broadcast the terrorists' gruesome killing of hostages.

Video 145

Video Instagram Social Media 145

Social Media Today

OCTOBER 23, 2023

Meta’s new initiative outlines its core safety and responsibility principles, which feels like a counter to X’s recent shifts.

Sites 187

Sites Brands 187

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Social Media

The Social Media Hat

OCTOBER 16, 2023

Partnership Unpacked, Episode 43, with Jason Lampkin The post How To Approach Marketplace & Ecosystem Development w/ Jason Lampkin appeared first on The Social Media Hat.

How To 156

How To Social Media Marketing 156

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate.

B2B 131

B2B Education Meeting Engagement 131

Jon Loomer

OCTOBER 9, 2023

Meta is rolling out a change to buying types, replacing Reach and Frequency with Reservation. In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. What Are Buying Types? When you create a new campaign, one of the first things you’ll do is select a buying type to determine how you will pay for your ads.

Buy 188

Buy Types CPM Overview 188

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem. This move grants brands unprecedented transparency regarding their content placements on Reels, a content-rich format that demands advanced technology and AI for comprehensive measurement.

Instagram 165

Instagram Brands Collaboration Facebook 165

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Social Media

Forbes Social Media

OCTOBER 7, 2023

X has been an important tool for learning about the violence unfolding in Israel and Gaza, but some of the viral images coming out of the region are fake.

Tools 144

Tools Social Media 144

Social Media Today

OCTOBER 26, 2023

What’s coming next in the world of social media marketing? Here are our predictions for 2024.

Social Media 218

Social Media Marketing 218

The Social Media Hat

OCTOBER 23, 2023

Partnership Unpacked, Episode 43, with Kate Skerrett The post Finding Success in B2B SaaS Partnerships w/ Kate Skerrett appeared first on The Social Media Hat.

B2B 163

B2B Social Media Marketing 163

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. However, the stringent regulatory environment often poses a challenge, dissuading many institutions from fully embracing employee advocacy. Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency.

Reputation 125

Reputation B2B Guidelines Policies 125

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Social Media

Jon Loomer

OCTOBER 25, 2023

In a previous post, I discussed how you should approach Meta ads targeting now. Things have changed quite a bit, and it’s important that you evolve with those changes. But, what does the future of Meta ads targeting look like? I don’t have a crystal ball. These are all predictions. But, if you’ve been paying attention during the past few years, you’ll likely agree that these predictions are reasonable, if not likely.

Campaign 182

Campaign Advertising Privacy System 182

Bill Hartzer

OCTOBER 4, 2023

StatSocial Data on Genius Monkey Dashboard Genius Monkey, a trailblazer in the programmatic attribution sector for a decade, remains committed to advancing methods of demonstrating ad lift, effectiveness, and audience insights for optimizing return on investment. In a strategic, multi-year collaboration, Genius Monkey is joining forces with StatSocial to delve deeper into the relationship between targeted audiences and their interest affinities.

Sample 165

Sample Samples Survey ROI 165

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Social Media Today

OCTOBER 6, 2023

Elon Musk wants to clean up X's timeline, which could see more drastic UI changes incoming.

Engagement 216

Engagement 216

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Social Media

Buffer Social

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. Over the past few years, I’ve watched as the platform evolved from a job seekers' hub to a playground for entrepreneurs and creators looking to become industry authorities and drive sales. There’s no doubt doing so is incredibly powerful. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter.

LinkedIn 128

LinkedIn Brands Template Templates 128

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business.

Data 124

Data B2B Notification Team 124

Jon Loomer

OCTOBER 4, 2023

Meta advertisers have plenty to get confused about. But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written more about custom events. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably.

Eventful 184

Eventful Conversation Embedding URL 184

Forbes Social Media

OCTOBER 17, 2023

The videos juxtapose traditional fitness and martial arts imagery with white supremacist flags, symbols, and messages. TikTok is now rushing to remove them.

Activities 135

Activities Video Policies Social Media 135

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Social Media

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strate

Statistics 128

Statistics Influencer Strategy Marketing 128

Social Media Today

OCTOBER 17, 2023

X is looking to charge all new users, as part of its expanding efforts to combat bot armies.

Engagement 212

Engagement 212

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Yet, research shows that more than 40% of digital shoppers research new brands and products using social media.

Social Media 120

Social Media HootSuite How To Template 120

Buffer Social

OCTOBER 11, 2023

Many social media platforms are rethinking the way they reward their top creators.  A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. But with Meta’s new verification subscription and X Premium , getting the social stamp of approval requires a lot less by way of expertise (if you’re willing to spend a bit of money every month, that is).

LinkedIn 116

LinkedIn Badge Communities How To 116

Jon Loomer

OCTOBER 18, 2023

These DM scams on Facebook are a joke… Each of these DMs follows the same playbook. 1. They claim to be Meta. 2. They even use Meta logos. 3. They claim you’ve violated community standards. 4. If you don’t reply within 24 hours, your page will be locked or removed. 5. To appeal, they provide a link that you definitely should not click. It’s surely a phishing link, and if you click it, it’s likely your page will be taken over by these same scammers.

Facebook 178

Facebook Resources Communities 178