Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool.

Social Media 250

Social Media Content Social Media Management HootSuite 250

Jon Loomer

OCTOBER 30, 2023

It’s no longer a rumor. Meta is offering an ad-free subscription option for Facebook and Instagram to users in the European Union. Let’s dig into the following: Why subscriptions? Subscription details Potential advertising impact This could be a pivotal moment… Why Subscriptions? It would be easy to make assumptions regarding Meta’s motivations behind offering an ad-free subscription option.

Instagram 191

Instagram Facebook Advertising Privacy 191

Audiense

OCTOBER 9, 2023

Influencers are all the rage in B2C marketing. Supermodels selling underwear, TikTok stars pushing their favourite coffee brands, bloggers of all kinds promoting skincare, make-up and water bottles. If you’re a B2B brand, sometimes it can feel like you’re missing out on the hottest party of the century.

Influencer 178

Influencer B2B Marketing Blogger 178

Bill Hartzer

OCTOBER 25, 2023

In a move that’s set to redefine the landscape of customer communication, Yeastar, a leading provider of Unified Communications (UC) solutions, has introduced groundbreaking features to its platform. With the recent integration of WhatsApp and SMS, Yeastar is paving the way for businesses to revolutionize the way they interact with their customers.

SMS 166

SMS Engagement Social Media Features 166

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Social Media

Social Media Today

OCTOBER 26, 2023

What’s coming next in the world of social media marketing? Here are our predictions for 2024.

Social Media 218

Social Media Marketing 218

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. While there’s truth to this, the narrative is not entirely accurate. To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not.

Facebook 155

Facebook Data Social Media Social Networking 155

Jon Loomer

OCTOBER 11, 2023

Meta advertising is nothing like it once was. The role of the advertiser has changed. New tools and features have emerged. The strategies have evolved. And if you approach targeting now like it’s 2018, you’re going to struggle. Unfortunately, that’s exactly what we see. Some advertisers have embraced this brave new world. Others are resistant to it and insist on forcing their old strategies like a square peg in a round hole.

How To 185

How To Campaign Advertising Groups 185

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate.

Social Media 133

Social Media B2B Content Engagement 133

Bill Hartzer

OCTOBER 10, 2023

Three-quarters of Arab youth say they struggle to disconnect from social media In a region known for its high per capita adoption of social media networks, a significant proportion of Arab youth are grappling with social media addiction, which is taking a toll on their mental health, according to findings from the 15th annual ASDA’A BCW Arab Youth Survey, a comprehensive study of the Arab world’s largest demographic conducted by ASDA’A BCW, MENA’s leading communications c

Social Media 146

Social Media Survey Influencer News 146

Social Media Today

OCTOBER 20, 2023

New data from Apptopia suggests that Twitter's name change to 'X' has not resonated with audiences.

Report 208

Report Twitter Data 208

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Social Media

Forbes Social Media

OCTOBER 7, 2023

X has been an important tool for learning about the violence unfolding in Israel and Gaza, but some of the viral images coming out of the region are fake.

Tools 145

Tools Social Media 145

The Social Media Hat

OCTOBER 23, 2023

Partnership Unpacked, Episode 43, with Kate Skerrett The post Finding Success in B2B SaaS Partnerships w/ Kate Skerrett appeared first on The Social Media Hat.

B2B 142

B2B Social Media Marketing 142

Jon Loomer

OCTOBER 9, 2023

Meta is rolling out a change to buying types, replacing Reach and Frequency with Reservation. In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. What Are Buying Types? When you create a new campaign, one of the first things you’ll do is select a buying type to determine how you will pay for your ads.

Types 180

Types Buy CPM Advertising 180

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business.

Data 126

Data Social Media Notification B2B 126

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Social Media

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem. This move grants brands unprecedented transparency regarding their content placements on Reels, a content-rich format that demands advanced technology and AI for comprehensive measurement.

Instagram 145

Instagram Facebook Brands Advertising 145

Social Media Today

OCTOBER 6, 2023

Elon Musk wants to clean up X's timeline, which could see more drastic UI changes incoming.

Engagement 211

Engagement 211

Forbes Social Media

OCTOBER 17, 2023

The videos juxtapose traditional fitness and martial arts imagery with white supremacist flags, symbols, and messages. TikTok is now rushing to remove them.

Video 137

Video Activities Social Media Policies 137

Buffer Social

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. Over the past few years, I’ve watched as the platform evolved from a job seekers' hub to a playground for entrepreneurs and creators looking to become industry authorities and drive sales. There’s no doubt doing so is incredibly powerful. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter.

LinkedIn 128

LinkedIn Brands Social Media Content 128

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Social Media

Jon Loomer

OCTOBER 25, 2023

In a previous post, I discussed how you should approach Meta ads targeting now. Things have changed quite a bit, and it’s important that you evolve with those changes. But, what does the future of Meta ads targeting look like? I don’t have a crystal ball. These are all predictions. But, if you’ve been paying attention during the past few years, you’ll likely agree that these predictions are reasonable, if not likely.

Campaign 173

Campaign Advertising Privacy Conversation 173

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. However, the stringent regulatory environment often poses a challenge, dissuading many institutions from fully embracing employee advocacy. Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency.

Social Media 126

Social Media Reputation B2B Guidelines 126

Bill Hartzer

OCTOBER 4, 2023

StatSocial Data on Genius Monkey Dashboard Genius Monkey, a trailblazer in the programmatic attribution sector for a decade, remains committed to advancing methods of demonstrating ad lift, effectiveness, and audience insights for optimizing return on investment. In a strategic, multi-year collaboration, Genius Monkey is joining forces with StatSocial to delve deeper into the relationship between targeted audiences and their interest affinities.

Social Media 145

Social Media Campaign ROI Sample 145

Social Media Today

OCTOBER 17, 2023

X is looking to charge all new users, as part of its expanding efforts to combat bot armies.

Engagement 203

Engagement 203

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Social Media

Forbes Social Media

OCTOBER 11, 2023

Mary Lou Retton doesn’t have health insurance, which has prompted her daughter to start a crowdfunding campaign which has already surpassed its original goal of $50,000.

Campaign 128

Campaign Insurance Social Media 128

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strate

Statistics 121

Statistics Influencer Strategy Marketing 121

Jon Loomer

OCTOBER 4, 2023

Meta advertisers have plenty to get confused about. But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written more about custom events. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably.

Conversation 176

Conversation Eventful URL Embedding 176

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Yet, research shows that more than 40% of digital shoppers research new brands and products using social media.

Social Media 124

Social Media HootSuite How To Social Media Management 124

Buffer Social

OCTOBER 23, 2023

The beauty of short-form video is that it allows anyone to become a creator. With a phone and the Internet, you can start growing a platform for yourself. The other side to this, however, is that the bar for quality has been reduced, and you’ll need to put in extra effort to see meaningful growth.  This is as true for YouTube Shorts as for any other platform.

YouTube 115

YouTube Tips Video Trends 115

Social Media Today

OCTOBER 27, 2023

Instagram continues to experiment with more intimate group sharing options.

Instagram 211

Instagram Collaboration Groups Groups 211

Forbes Social Media

OCTOBER 8, 2023

One report at Engadget theorized that the social media app formerly known as Twitter (now called X) might offer three different subscription "tiers" for those who hate.

Social Media 127

Social Media Twitter Report 127

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.

Strategy 122

Strategy Marketing Social Media Sentiment 122

Jon Loomer

OCTOBER 23, 2023

The years of 2021 to 2023 have been transformational in terms of the roles and responsibilities of Meta advertisers. The specific areas where agencies can focus to provide value are evolving rapidly. Campaign creation is becoming turn-key. Advantage+ Shopping Campaigns are an example of the direction this is heading. Fewer levels to pull, AI-driven targeting , and a more streamlined approach.

Advertising 168

Advertising Campaign Conversation Construction 168

Amy Porterfield

OCTOBER 19, 2023

Listen on… Avoid burnout, boost your energy, and watch your business take off with Dr. Gabrielle Lyon. You're growing your business and dialing in on list growth, digital […] The post #617: The Surprising Connection Between Muscle Health and Business Performance with Dr. Gabrielle Lyon appeared first on Amy Porterfield | Online Marketing Expert.

Energy 113

Energy List Marketing 113