April, 2019

Facebook relevance metrics are changing

Sherrilynne Starkie

If one thing is true of Facebook marketing, it’s that change is constant. The platform is always updating features and functions and keeping on top is the key to success. Facebook is updating how it measures ad relevance, for example. The single ad ‘relevance score’ is disappearing.

Facebook Publishes New Guide for Instagram Creators

Social Media Today

Facebook has put together a new listing of key tips to help creators maximize their use of Instagram

Does Organic or Paid Social Media Work Better for Small Businesses?

The Realtime Report

Does Organic or Paid Social Media Work Better for Small Businesses? By Kirsten Herhold. Over 70% small businesses use social media , meaning most recognize the value of social media as a channel for customer engagement.

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Guest Post by Lisa Holtorf and Dawn Buzynski. For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How Storytelling Can Help Your Sales in 2019

yMarketingMatters

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals.

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More Trending

Top Five: Happy 15th Birthday to GMail

Sherrilynne Starkie

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday.

B2B 244

10 Ways That Artificial Intelligence Can Improve Your eCommerce Business [Infographic]

Social Media Today

Artificial intelligence is being used in a growing number of ways - here's a look at how eCommerce providers are utilizing machine learning

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How to Easily Add Subtitles to Your Facebook Video Posts

agora pulse

You might be tempted to post your Facebook video without subtitles at all. After all, adding subtitles is an extra step. However, your video will get far more views when it has accurate and readable subtitles.

Video 171

Become the Pied Piper of Community Building

Waxing UnLyrical

Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Level Up Your Contributed Content Game

Meltwater

Contributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media, meaning the only… Read More >>>. PR & Comms Content Marketing Media Outreach

8 Skills a Social Media Manager Must Have

Socialmedia.biz

Social media marketing skills are critically important today. It is through social media channels that people gain their perception of a brand and social media managers have a lot to do with forming it.

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Top Five: The news Facebook tributes tool

Sherrilynne Starkie

This week’s top five social media news for marketers and PR pros! Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. 20 Marketing Podcasts You should be listening to.

News 195

B2B Marketers Share Their Best Tips for Instagram

Social Media Today

How can B2B marketers tap into the power of Instagram to reach their social media goals? We spoke with our friends on #SMTLive to get others opinions on the matter, and here is what we learned

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

10 Useful (and Fun!) Ways to Use Instagram Stickers

agora pulse

Over 500 million people use their Instagram stickers for brands and personal accounts every single day. And it makes sense why. There are endless ways to use them. Plus, they’re just so darn fun!).

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Guest Post by Ai Addyson-Zhang. Imagine this: You’re about to go on stage in front of thousands of people. You do this every single week. You’ve got a loyal fanbase that follows you around the world. You are a global traveler and thought leader.

Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment

The Realtime Report

Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment.

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How to Use Instagram’s New Quiz Stickers in Stories

Ignite Social Media

It’s no secret that Instagram Stories are all the rage these days. In fact, there are now over 500 million active daily users on Stories alone and that number is expected to continue increasing.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Is 2019 the year of the vegan? Carl’s Jr and others are betting on it.

Meltwater

Across social media, trend hunters and animal enthusiasts alike are proclaiming 2019 the year of the vegan.From Kind and Tyson, to Forbes and The Economist, to Taco Bell, McDonald’s, KFC… Read More >>>. Blog Social Media

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5 Social Media Tools to Help You Launch Your Business

Social Media Today

Starting a business is a daunting process, and if you’re also trying to navigate the world of social media, you may find that you need some backup. Fortunately, there are great resources like Social Media Today to help you stay on top of the best news and updates, while there's also a r

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Should Your Agency Use Emojis in Social Media? Really?

agora pulse

“Charlotte, we’re a Fortune 500 institution,” the CEO of a large US corporation said. Our followers don’t want to play childish emoji games!” As director of Contentworks Agency, I had just suggested the brand use more emojis on Twitter to improve its engagement and brand perception.

Step-By-Step G.I. Joe Snake Eyes DIY Cosplay Instructions

SocMed Sean

SocMedSean - Social.Media.Sean Step-By-Step G.I.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The First AI Platform Designed To Process And Respond To Cyberbullying

The Realtime Report

The First AI Platform Designed To Process And Respond To Cyberbullying. With nearly one in five adolescents bullied across the nation, today, STOMP Out Bullying announces a first-of-its-kind AI platform, Emma , designed to help reduce bullying.

Content for the Customer Journey – Phase I: Awareness

Ignite Social Media

In our digital age, the road to consumer’s dollars is paved with good content. As online sales rapidly increase and mobile devices feed us information 24/7, it’s never been tougher for brands to break through the noise and differentiate themselves in a crowded marketplace.

6 Steps To Creating A List Of Journalists That Will Talk About You!

Meltwater

PR puts so much time into planning, implementing and then writing up the perfect press release. However, it can be a challenge to find the right journalists to talk about our story.… … Read More >>>. Blog PR & Comms

Facebook F8 2019: Facebook Announces New Updates for Groups, Dating and an App Redesign

Social Media Today

Facebook has announced a heap of new updates for its main platform at F8 - here's a summary of all the key news

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How to Use Facebook Attribution to Scale Your Conversions

agora pulse

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search?

Why the Packaging of Your Products Matters

Socialmedia.biz

The packaging of a product plays a huge role in consumer decisions. Although we may not notice it, subconsciously, we are all intrigued by unique, distinctive packaging. Packaging communicates a lot of information, even at first glance. It’s a huge part of your brand identity.

How to Win with Video (Even If You’re Terrified)

The Realtime Report

How to Win with Video (Even If You’re Terrified). By Cindy Marshall. In today’s rapidly evolving social media landscape, content continues to reign supreme. But there’s so much out there that it’s tough to garner awareness and raise your brand above the noise.

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3 Differences Between B2C and B2B Social Media Marketing

Oktopost

Updated in April, 2019. When Facebook (then called The Facebook) first launched, it was a platform for college students to meet each other – nothing more. When twitter started, it was meant to be a miniature version of a personal blog. Things have changed immensely in the years since.

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