April, 2019

Facebook relevance metrics are changing

Sherrilynne Starkie

If one thing is true of Facebook marketing, it’s that change is constant. The platform is always updating features and functions and keeping on top is the key to success. Facebook is updating how it measures ad relevance, for example. The single ad ‘relevance score’ is disappearing.

Facebook Publishes New Guide for Instagram Creators

Social Media Today

Facebook has put together a new listing of key tips to help creators maximize their use of Instagram

Does Organic or Paid Social Media Work Better for Small Businesses?

The Realtime Report

Does Organic or Paid Social Media Work Better for Small Businesses? By Kirsten Herhold. Over 70% small businesses use social media , meaning most recognize the value of social media as a channel for customer engagement.

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Guest Post by Lisa Holtorf and Dawn Buzynski. For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both.

CSR 249

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How Storytelling Can Help Your Sales in 2019

yMarketingMatters

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals.

B2B 185

Give a #Caregiver a break – #WhenLifeHitstheFan

Janet Fouts

As a caregiver and an entrepreneur, I know only too well how overloaded we can be.

Travel 171

More Trending

Facebook is Testing New, More Animated, Reactions

Social Media Today

Facebook is working on some new animation styles for its Reactions

How to Easily Add Subtitles to Your Facebook Video Posts

agora pulse

You might be tempted to post your Facebook video without subtitles at all. After all, adding subtitles is an extra step. However, your video will get far more views when it has accurate and readable subtitles.

Video 171

Become the Pied Piper of Community Building

Waxing UnLyrical

Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

How to Level Up Your Contributed Content Game

Meltwater

Contributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media, meaning the only… Read More >>>. PR & Comms Content Marketing Media Outreach

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The First AI Platform Designed To Process And Respond To Cyberbullying

The Realtime Report

The First AI Platform Designed To Process And Respond To Cyberbullying. With nearly one in five adolescents bullied across the nation, today, STOMP Out Bullying announces a first-of-its-kind AI platform, Emma , designed to help reduce bullying.

Top Five: The news Facebook tributes tool

Sherrilynne Starkie

This week’s top five social media news for marketers and PR pros! Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. 20 Marketing Podcasts You should be listening to.

News 195

6 Basic Steps to Running an Effective Social Media Audit

Social Media Today

It's worth giving your social media profiles a spring clean - here are some tips on how to run an effective social media audit

10 Useful (and Fun!) Ways to Use Instagram Stickers

agora pulse

Over 500 million people use their Instagram stickers for brands and personal accounts every single day. And it makes sense why. There are endless ways to use them. Plus, they’re just so darn fun!).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Guest Post by Ai Addyson-Zhang. Imagine this: You’re about to go on stage in front of thousands of people. You do this every single week. You’ve got a loyal fanbase that follows you around the world. You are a global traveler and thought leader.

How to Use Instagram’s New Quiz Stickers in Stories

Ignite Social Media

It’s no secret that Instagram Stories are all the rage these days. In fact, there are now over 500 million active daily users on Stories alone and that number is expected to continue increasing.

Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment

The Realtime Report

Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment.

Buy 152

Is 2019 the year of the vegan? Carl’s Jr and others are betting on it.

Meltwater

Across social media, trend hunters and animal enthusiasts alike are proclaiming 2019 the year of the vegan.From Kind and Tyson, to Forbes and The Economist, to Taco Bell, McDonald’s, KFC… Read More >>>. Blog Social Media

Trends 138

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

LinkedIn Engagement Continues to Rise, According to Latest Update from Microsoft

Social Media Today

Microsoft has reported that active LinkedIn sessions grew by 24% over the last quarter

Should Your Agency Use Emojis in Social Media? Really?

agora pulse

“Charlotte, we’re a Fortune 500 institution,” the CEO of a large US corporation said. Our followers don’t want to play childish emoji games!” As director of Contentworks Agency, I had just suggested the brand use more emojis on Twitter to improve its engagement and brand perception.

Audience intelligence and SEO, a key strategic alliance for your business

Audiense

Did you know that SEO has approximately 20 times more opportunities to generate traffic to your website than PPC, either from mobile or desktop?

SEO 129

Content for the Customer Journey – Phase I: Awareness

Ignite Social Media

In our digital age, the road to consumer’s dollars is paved with good content. As online sales rapidly increase and mobile devices feed us information 24/7, it’s never been tougher for brands to break through the noise and differentiate themselves in a crowded marketplace.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Win with Video (Even If You’re Terrified)

The Realtime Report

How to Win with Video (Even If You’re Terrified). By Cindy Marshall. In today’s rapidly evolving social media landscape, content continues to reign supreme. But there’s so much out there that it’s tough to garner awareness and raise your brand above the noise.

Video 142

Employee Benefits Programs Missing the Mark?

Janet Fouts

In a recent report from the Harvard Business School ( The Caring Company ) less than 25% of employers say that being a caregiver impacts the performance of employees. Wow, that’s simply obtuse when over 80% of employees surveyed said that caregiving had impacted their performance.

Cost 132

7 Rookie Mistakes Ruining Your Social Media Marketing Strategy [Infographic]

Social Media Today

Some social media marketing mistakes remain commonplace, and need to be avoided. Check out this list

3 Proven Tactics to Integrate Strong Content and Social Media for Your Agency

agora pulse

Because so many people are interacting with a brand across multiple channels and multiple touch points, having a strong omnichannel integration can increase the overall effectiveness of your marketing efforts and keep people moving through the digital sales funnel more successfully.

Who sets the beat in the electronic music industry?

Audiense

The music industry generates an increasingly fruitful business, partly thanks to technology.

Social Ad Targeting to Address the Customer Journey – Phase I: Broad Targeting

Ignite Social Media

Broad targeting allows advertisers to build brand awareness and reach potential new customers. Historically, in more traditional marketing campaigns like print and television, advertisers have been limited to broader targeting methods.

Why Your Social Media Marketing Never Works Out the Way You Plan

The Realtime Report

Why Your Social Media Marketing Never Works Out the Way You Plan. Social media marketing gives you access to a broad and engaged audience, one that you can turn into long-term customers for your business.

6 Steps To Creating A List Of Journalists That Will Talk About You!

Meltwater

PR puts so much time into planning, implementing and then writing up the perfect press release. However, it can be a challenge to find the right journalists to talk about our story.… … Read More >>>. Blog PR & Comms

Instagram Officially Launches Quiz Stickers for Instagram Stories

Social Media Today

Instagram is rolling out its new Quiz Sticker option for Instagram Stories, which was first spotted in testing earlier in the year

How Small Businesses Are Using Social Media for Online Reputation Monitoring

agora pulse

How are small businesses monitoring their online reputations? By using a mix of digital and human resources to scour social media and Google search mostly. That fact is among the key findings from a recent report from Clutch.