April, 2019

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Facebook Publishes New Guide for Instagram Creators

Social Media Today

Facebook has put together a new listing of key tips to help creators maximize their use of Instagram.

Instagram 168
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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Guest Post by Lisa Holtorf and Dawn Buzynski. For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work.

CSR 200
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Give a #Caregiver a break – #WhenLifeHitstheFan

Janet Fouts

As a caregiver and an entrepreneur, I know only too well how overloaded we can be. The most common refrain I hear from caregivers is “I don’t have time to take care of myself” The thing is, if we don’t take time to care for ourselves, everyone suffers, including those we care for. When I wrote “when Life Hits the Fan” it was the beginning of a journey to help caregivers learn how to use mindfulness to take better care of themselves and others too.

Travel 185
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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing? Let’s break down a few of the primary ways… [Learn more about how to master the Facebook pixel for 2019 in my upcoming training.

Eventful 167
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Level Up Your Contributed Content Game

Meltwater

Contributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media, meaning the only… Read More >>>.

Content 166
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How to Easily Add Subtitles to Your Facebook Video Posts

agora pulse

You might be tempted to post your Facebook video without subtitles at all. After all, adding subtitles is an extra step. However, your video will get far more views when it has accurate and readable subtitles. Subtitles and captions in Facebook video posts can make a big difference because: Viewers can get an idea of what the video is about when they scroll through Facebook with their audio off.

Video 155

More Trending

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Become the Pied Piper of Community Building

Waxing UnLyrical

Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. From there it evolved into email discussion lists (who remembers LISTSERV?

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Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment

The Realtime Report

Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment. If you are just getting started in business or ready for the next phase in your plans it is likely that you may have the need to buy and sell items of equipment and machinery, which can be a daunting task if you don’t know the best way to do this. Here are some pointers on the various options that are open to you when you are in the market for some new equipment and, also, when you want to sell some items too.

Buy 142
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How to Duplicate a Saved Audience in Facebook Ads Manager

Jon Loomer

When it comes to Saved Audiences, a question commonly repeats: How do I duplicate a saved audience in Ads Manager? While there’s currently no direct way to duplicate a saved audience, there is manual process that allows you to do this. We’ll cover that here. What Are Saved Audiences? Facebook’s Saved Audiences feature allows advertisers to create audiences that can be re-used in multiple campaigns.

Facebook 165
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Content for the Customer Journey – Phase I: Awareness

Ignite Social Media

In our digital age, the road to consumer’s dollars is paved with good content. As online sales rapidly increase and mobile devices feed us information 24/7, it’s never been tougher for brands to break through the noise and differentiate themselves in a crowded marketplace. Luckily, we’re here to help start you off on the right foot by showing you how to create awareness content for the customer journey.

Content 143
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Is 2019 the year of the vegan? Carl’s Jr and others are betting on it.

Meltwater

Across social media, trend hunters and animal enthusiasts alike are proclaiming 2019 the year of the vegan.From Kind and Tyson, to Forbes and The Economist, to Taco Bell, McDonald’s, KFC… Read More >>>.

Trends 139
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5 Social Media Tools to Help You Launch Your Business

Social Media Today

Starting a business is a daunting process, and if you’re also trying to navigate the world of social media, you may find that you need some backup. Fortunately, there are great resources like Social Media Today to help you stay on top of the best news and updates, while there's also a r.

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Who sets the beat in the electronic music industry?

Audiense

The music industry generates an increasingly fruitful business, partly thanks to technology. The most innovative companies are already benefiting from the technological possibilities: creating more personalized strategies to increase engagement with the fans of the artists, discovering new talents or even related brands with which to create profitable partnerships.

Industry 135
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The First AI Platform Designed To Process And Respond To Cyberbullying

The Realtime Report

The First AI Platform Designed To Process And Respond To Cyberbullying. With nearly one in five adolescents bullied across the nation, today, STOMP Out Bullying announces a first-of-its-kind AI platform, Emma , designed to help reduce bullying. Developed with consultation from Dr. Jeff Gardere , one of the most widely sought-after experts in the field of mental health, and an Associate Professor of Behavioral Medicine at the Touro College of Osteopathic Medicine in NYC, Emma is a technically

Process 139
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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8 Skills a Social Media Manager Must Have

Socialmedia.biz

Social media marketing skills are critically important today. It is through social media channels that people gain their perception of a brand and social media managers have a lot to do with forming it. If you want to be a successful social media manager, there are certain skills you will pick up through certification but you have to go way beyond simply creating social media pages and posting content.

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Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media

Ignite Social Media

The Upper Crust, Beltway Boomer, Kids & Cul-de-Sacs, Power Elite, and Promising Families. All of these should ring a bell if have experience with the power of marketing segmentation tools. Segments are often based on the premise that “birds of a feather flock together” or we are more alike then we are different to those in our immediate neighborhoods (think blocks, not zip code).

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6 Steps To Creating A List Of Journalists That Will Talk About You!

Meltwater

PR puts so much time into planning, implementing and then writing up the perfect press release. However, it can be a challenge to find the right journalists to talk about our story.… Read More >>>.

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5 Tips and Tools for Developing a Winning LinkedIn Visual Content Strategy

Social Media Today

All social networks are becoming increasingly visual - and LinkedIn is certainly no different. Here are some tips on how to develop a winning LinkedIn visual content strategy.

LinkedIn 167
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Audience intelligence and SEO, a key strategic alliance for your business

Audiense

Did you know that SEO has approximately 20 times more opportunities to generate traffic to your website than PPC, either from mobile or desktop? Considering this type of data, and the trend in marketing strategies (among which is SEO) to begin to use customer-centric approaches, would you not agree that audience intelligence may have a lot to offer you to improve your SEO?

SEO 126
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People Who Inspire Us: Meet Ingrid Ulrich

agora pulse

Ever hear a personal story that’s so captivating that you want to share it with others? At Agorapulse, we’ve heard some extraordinary stories from people who live life at a deeper, inspirational level. And we want to share them with you. In this new series, we share the experiences of such people, one narrative at a time. We’ll dig deep into what inspires us about them, how they overcame daunting challenges that threatened to distract them from their focus, and what they’ve learned a

Meeting 122
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15 Facebook stats every marketer should know for 2019

Sprout Social

Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it boasted over 2.32 billion monthly active users. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy.

CPC 111
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Content for the Customer Journey – Phase IV: Post-Purchase

Ignite Social Media

Congratulations, you did it! You got someone to buy your product. ???? So what do you do now? ??. Well, we can tell you what NOT to do – don’t forget about that person. In a world driven by sales, revenue, KPIs, ROI, and plenty of other acronyms, marketers don’t always think about retention or deepening their relationships because it’s less tangible and therefore, harder to measure the return.

Content 130
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Social Media Is Reverting Society From Adults Back Into Children

Forbes Social Media

Social media has become a toxic cesspool of hate and stupidity, where the loudest and most obnoxious one wins and enlightened insight is overwhelmed by sarcasm and toxicity. Is there any hope for a social future?

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3 Lessons Brands Can Learn from Glossier's Instagram Success

Social Media Today

What can marketers learn from Glossier's highly successful Instagram strategy? Here are some key pointers from the tactics the company has used to build a massive, loyal following.

Instagram 167
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10 Instagram Marketing Mistakes That Could Get You Blacklisted!

Your Marketing Lady

It's no secret that Instagram is white-hot right now with over 1 billion monthly users and the "double tap" for likes button being hit on average 4.2 billion times a day! If you're among those using Instagram for your business there are some do's and don'ts when it comes to making the most out of… The post 10 Instagram Marketing Mistakes That Could Get You Blacklisted!

Instagram 111
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5 Fun Ways to Use Quiz Stickers on Instagram Stories

Socially Sorted

Quiz Stickers on Instagram Stories are a fun way for brands to engage with their audience in creative and engaging ways. In this post, we break down what they are, how Quiz Stickers work, and show you some fun ways brands are starting to use them to engage with their audience! BY. // Read More. The post 5 Fun Ways to Use Quiz Stickers on Instagram Stories appeared first on Socially Sorted.

Instagram 107
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to foolproof your Facebook advertising strategy

Sprout Social

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. But before you write off Facebook as a lost cause, think again. Facebook is still the preferred place for 97% of marketers to run paid ads for a reason.

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Ignite Social Media Selected as Shorty Awards Finalist in Two Categories

Ignite Social Media

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category. Altar’d State is a women’s fashion retailer looking to build a strategic and effective presence on digital and traditional networks, centered around the target consumer and their shopping habi

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IBM CMO Michelle Peluso Shares Her Top 3 Trends In B2B Influencer Marketing

Forbes Social Media

IBM CMO Michelle Peluso shares her insights on B2B influencer marketing and how she's powering the next generation to understand complex technologies like artificial intelligence, quantum computing, and machine learning through authentic and creative content.

B2B 108
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LinkedIn Sponsored InMail, Micro-Influencers and Blogging: A Winning Combination

Social Media Today

Micro-influencers offer a more cost-effective option for targeting the audiences you need to reach. Take a look at how one company used LinkedIn InMail to build valuable micro-influencer connections.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

Attribution. It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for lead generation. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more.

Software 103