December, 2017

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Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? Yes!! The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. It’s because they are more potent than most of the options. Facebook ads are radically different from mainstream media and other digital platform ads. They allow advertisers to target only those people who are most likely to be interested and to find value in the offer.

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Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with people. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

If you haven’t ventured over to REI’s social accounts lately, you should. Something amazing is happening. For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts.

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Influencer Marketing – Weighing The Do’s and Don’ts

The Realtime Report

Influencer Marketing – Weighing The Do’s and Don’ts. Influencer marketing has become a go to digital marketing solution. However, influencer marketing has its pros and cons. Here are a few do’s and don’ts, so that you don’t make a mistake when it comes to influencer marketing. We’ll also explain the reasons behind each of these general guidelines.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Innovative New Tools To Discover Promising Blog Topics

The Social Media Hat

Savvy bloggers know their audience, have researched their niche, and have a publishing schedule set out well in advance. With these tools, you can generate blog topic ideas and get ahead of the game as well!

Tools 167
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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. The social web is getting noisier by the minute.

Template 167

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Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with people. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset.

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My New Year Gift to You- 30 Days of Mindfulness

Janet Fouts

The mindfulness training I’ve engaged in over the last few years has significantly changed my life. I’m less reactive in difficult situations, adapt to change more quickly, actually get more done because I’m more able to focus, and my friends tell me I seem both happier and calmer. Mindfulness practice has enriched my life, personally and in business.

Patterns 155
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Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it? In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today.

Analytics 155
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Four Steps to Better Decision Making

The Social Media Hat

While decision making engages many different centers of the brain and starts a chain of events long before we become conscious of it, there are things we can do which can make a significant impact on how the decision-making process inside our head, works.

Eventful 167
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? Are you ready for the Messenger bots, live video, increased competition and algorithm changes? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 daily and 2.07 billion monthly active users that Facebook proudly supports. As if this isn't enough, there are 400 new users ever minute!

Facebook 166
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Should Matt Damon stop talking?

Sherrilynne Starkie

Actor Matt Damon has come under fire for his comments about sexual misconduct in the entertainment business. Perhaps he should just button it? We discussed this and the Ottawa Senators’ owner Eugene Melnyk’s inflammatory remarks along with the growing Ottawa care home scandal on the PowerLunch with host Mark Sutcliffe and city Councillor Rick Chiarelli.

Hosting 191
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Machine Learning Applications To Give Your Startup A Competitive Edge

The Realtime Report

Machine Learning Applications To Give Your Startup A Competitive Edge. Google wants a chunk of the $2.7 billion healthcare market, and its banking on machine learning powered startups to achieve that end. Intended as a broader initiative to promote machine learning among startups, Google has organized Launchpad Studio , an accelerator engine that provides promising new companies with access to equity free support, mentors, community support and prototyping resources.

Startup 150
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How to Build a Social Campaign for a Hard-to-Reach Audience

Convince & Convert

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading. Here’s a look at a powerful story of how NetApp and Cisco, along with partners, overcame similar challenges in order to increase FlexPod’s digital presence and engage with its technical audience.

Campaign 155
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How To Set Up a Timesaving Social Media Workflow

agora pulse

If social media is something you do love, but you just are short on time, there are some ways you can save time and still have fun being in charge of your social media. I am not necessarily talking automation, although automation does play a role in saving time on your social media management tasks. I am talking about setting up an easy-to-use social media workflow to save time and sanity. 1.

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Ultimate Blogging Planner for 2018

The Social Media Hat

This is a beautifully designed printable planner that includes 41 worksheets in all, plus additional assets, plus bonuses! Make 2018 an incredible year for your blog.

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Organize and Optimize Your Content Marketing in 2018 with this Content Inventory Worksheet

Pam Moore

Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks.

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#ThursdayThoughts with Google selfie searches

Sherrilynne Starkie

Google introduces celebrity selfie searches. Now when searching for news about Will Ferrell, or any of a couple of dozen other celebrities, you’ll find a short video clip of him answering frequently asked questions.

Google 170
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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5 of The Best Ways to Network on Social Media and Grow Your Business

Rebekah Radice

If you’re an entrepreneur or small business owner, networking is a crucial part of your day. Especially since the days of making connections solely through conferences and other live events are long gone. Social media has made it easier than ever to connect with like-minded individuals, customers, and potential clients. But, it all still takes time.

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10 PR Influencers Give Their PR Predictions for 2018

Meltwater

What does 2018 hold for public relations?Without a crystal ball, we asked some PR influencers… Read More.

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What to Put In Your Social Media Reports

agora pulse

Tracking progress (or lack thereof) is important in almost every part of a business. But when it comes to social media marketing, it can be confusing to figure out what numbers matter, which don’t, and what you should actually be presenting to your clients. In this post, I’ll break down some important metrics to include in your social media reports.

Report 134
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The Top 10 Most Popular Articles and Resources of 2017

The Social Media Hat

These are the most popular articles of 2017 as chosen by you, my readers. Also learn what The Social Media Hat accomplished in 2017 and has in store for 2018.

Resources 167
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Your CEO Hired a New Social Media Agency? Here’s How to Partner With them and Not Get Fired

Pam Moore

It's Monday morning. You arrive into the office, grab your cup of java, open up your laptop and start digging into your email. One particular email grabs your attention. It's from your boss or maybe even your CEO. Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Hmmm… this is coming as quite a surprise to you.

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BDC’s cultural transformation

Sherrilynne Starkie

“A cultural transformation is frightening for most people, so the rebranding exercise that we undertook was a way to help our people to understand what we wanted to stand for in the marketplace and how we could act differently, take bolder steps, be out there. The rebrand was a driver of cultural change,” explained Annie Marsolais, BDC’s marcoms vice president in an interview for IABC Ottawa’s The Voice Podcast. .

Exercises 170
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5 Ways to Write Better Social Media Content Starting Today

Rebekah Radice

Content creation is easy. Don’t believe me? Just take a look around social media. It’s riddled with low quality, uninspired content. High value content on the other hand is tough to come by. It’s also even harder to create. I remember when I first started translating my blog posts over to social media. It was undiscovered territory at the time and the “how-to’s” and “tip” posts hadn’t yet been written.

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Social Media That Made Us Laugh

Ignite Social Media

We love a good joke. Ok. We should be honest it doesn’t have to be a good joke, we listen to embarrassingly punny jokes too. The real trick to catch our attention, is having a brand interrupt the norms on social. This month, we’ve rounded up a few of our favorites to hopefully pleasantly interrupt your own day and give you a good chuckle. Eat24. Yelp Eat24 sets high expectations for what fans can expect from their social profiles, with their About section on Twitter: We can tell you from this mo

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How Often Should You Tweet (and How to Do It In Less Time)

agora pulse

If you are a social media manager who wants to maximize your time, you need to know how often should you tweet. Your time is valuable! Tweeting enough times in a day to reach your goals without doing work you don’t have to is an important balance. One of the challenges in answering this question is that most of the major research about this question is two or three years old.

How To 130
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5 Strategies to Frame Your Buyer's Website Experience

The Social Media Hat

This article will break down five high-impact strategies you can implement to influence your visitor's buying behavior and improve the chance of a purchase.

Strategy 167
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The 5 Best Social Media Campaigns for TV Shows

Meltwater

For avid TV show watchers, social media, a.k.a. the second screen, offers a binge-worthy avenue… Read More.

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#FridayFeeling with #KiddiBuzz

Sherrilynne Starkie

In this week’s #FridayFeeling update I reveal that #KiddiBuzz is Google’s most-searched-for toy in the lead up to the holidays.

Google 191
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2018 strategy and plan?…nah…no time…

yMarketingMatters

Yes, it’s that wonderful (but quite stressful and very busy) time of the year again. It’s magical. There such a good holiday feeling in the air. Who has got the time to think about – let alone put together – a strategy and marketing plan for 2018??? We are all racing at a fast pace towards the end of the year, and so busy with Christmas and Hanukkah shopping, holiday parties… AND trying to close BUSINESS before the year end!

Strategy 100