Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? Yes!! The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. It’s because they are more potent than most of the options. Facebook ads are radically different from mainstream media and other digital platform ads. They allow advertisers to target only those people who are most likely to be interested and to find value in the offer.

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Advertising Facebook CPM CPC 305

Dave Fleet

DECEMBER 4, 2017

Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with people. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset.

Social Media 282

Social Media Platform Communities Advertising 282

Ignite Social Media

DECEMBER 12, 2017

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Then you’ve stumbled across the right blog post. First off, know that you’re not alone! 55% of marketers report a lack of resources for quality content production across the industry. Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create mean

Social Media 239

Social Media Content UGC Influencer 239

Convince & Convert

DECEMBER 5, 2017

If you haven’t ventured over to REI’s social accounts lately, you should. Something amazing is happening. For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts.

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Social Media Marketing Team Upcoming 209

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The Realtime Report

DECEMBER 11, 2017

Influencer Marketing – Weighing The Do’s and Don’ts. Influencer marketing has become a go to digital marketing solution. However, influencer marketing has its pros and cons. Here are a few do’s and don’ts, so that you don’t make a mistake when it comes to influencer marketing. We’ll also explain the reasons behind each of these general guidelines.

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Influencer Marketing Analysis Guidelines 168

The Social Media Hat

DECEMBER 12, 2017

Savvy bloggers know their audience, have researched their niche, and have a publishing schedule set out well in advance. With these tools, you can generate blog topic ideas and get ahead of the game as well!

Tools 167

Tools Blogger Research Publishing 167

Dave Fleet

DECEMBER 4, 2017

Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with people. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset.

Social Media 150

Social Media Platform Communities Advertising 150

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. The social web is getting noisier by the minute.

Template 167

Template Templates Trends Content 167

agora pulse

DECEMBER 13, 2017

Everyone wants to get more Instagram comments. More engagement on your Instagram profile is almost always a good thing. More comments means that people are interacting with your content, giving you a chance to start a conversation with them while simultaneously building valuable social proof. Some people, though, go about trying to get those comments the wrong way.

Comments 164

Comments Instagram How To Hashtag 164

Jon Loomer

DECEMBER 13, 2017

Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You can, and it’s pretty amazing. You probably noticed that I’m on a big Facebook Analytics kick lately. Andrew wrote about 3 Benefits of Facebook Analytics a couple of weeks ago, and I wrote about Facebook Analytics, the Pixel, and Events.

Analytics 161

Analytics Facebook Sample Samples 161

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The Social Media Hat

DECEMBER 21, 2017

While decision making engages many different centers of the brain and starts a chain of events long before we become conscious of it, there are things we can do which can make a significant impact on how the decision-making process inside our head, works.

Eventful 163

Eventful Process Engagement 163

Sherrilynne Starkie

DECEMBER 19, 2017

REPORT. There is no 'holiday lull' in social media! Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. Follow List. Embed List. 1. Facebook users can now hit 'snooze'. Dec 17, 2017. Facebook now allows users to ‘hit the snooze button’. It means people can temporarily unfollow a person, Page or group for 30 days. This is a risk for brands posting too often or posting boring or salesy content. 2.

Microsoft 210

Microsoft Facebook Travel Sports 210

Janet Fouts

DECEMBER 27, 2017

The mindfulness training I’ve engaged in over the last few years has significantly changed my life. I’m less reactive in difficult situations, adapt to change more quickly, actually get more done because I’m more able to focus, and my friends tell me I seem both happier and calmer. Mindfulness practice has enriched my life, personally and in business.

Patterns 155

Patterns Training Engagement Facebook 155

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? Are you ready for the Messenger bots, live video, increased competition and algorithm changes? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 daily and 2.07 billion monthly active users that Facebook proudly supports. As if this isn't enough, there are 400 new users ever minute!

Facebook 166

Facebook Marketing Training Template 166

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Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading. Here’s a look at a powerful story of how NetApp and Cisco, along with partners, overcame similar challenges in order to increase FlexPod’s digital presence and engage with its technical audience.

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Campaign How To Consultant Team 155

The Realtime Report

DECEMBER 9, 2017

Machine Learning Applications To Give Your Startup A Competitive Edge. Google wants a chunk of the $2.7 billion healthcare market, and its banking on machine learning powered startups to achieve that end. Intended as a broader initiative to promote machine learning among startups, Google has organized Launchpad Studio , an accelerator engine that provides promising new companies with access to equity free support, mentors, community support and prototyping resources.

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Startup Applications Microsoft Banking 150

The Social Media Hat

DECEMBER 18, 2017

This is a beautifully designed printable planner that includes 41 worksheets in all, plus additional assets, plus bonuses! Make 2018 an incredible year for your blog.

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168

Sherrilynne Starkie

DECEMBER 19, 2017

Actor Matt Damon has come under fire for his comments about sexual misconduct in the entertainment business. Perhaps he should just button it? We discussed this and the Ottawa Senators’ owner Eugene Melnyk’s inflammatory remarks along with the growing Ottawa care home scandal on the PowerLunch with host Mark Sutcliffe and city Councillor Rick Chiarelli.

Hosting 191

Hosting Comments Features 191

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Jon Loomer

DECEMBER 2, 2017

Facebook Analytics is a terrific tool that not enough marketers are using. Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it? In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today.

Analytics 155

Analytics Eventful Facebook WordPress 155

Pam Moore

DECEMBER 14, 2017

Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks.

Organization 165

Organization Content ROI Marketing 165

agora pulse

DECEMBER 27, 2017

In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you! Higher social media engagement equals more clickthroughs, more web traffic, more fans and more purchases so it’s something we all want. A quick look at this live social media activity tracker will tell you just how fierce the competition has become.

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Engagement Social Media Social Media Management Review 153

Rebekah Radice

DECEMBER 14, 2017

If you’re an entrepreneur or small business owner, networking is a crucial part of your day. Especially since the days of making connections solely through conferences and other live events are long gone. Social media has made it easier than ever to connect with like-minded individuals, customers, and potential clients. But, it all still takes time.

Social Media 132

Social Media Hashtag Social Networking Research 132

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The Social Media Hat

DECEMBER 31, 2017

These are the most popular articles of 2017 as chosen by you, my readers. Also learn what The Social Media Hat accomplished in 2017 and has in store for 2018.

Resources 167

Resources Social Media 167

Sherrilynne Starkie

DECEMBER 7, 2017

Google introduces celebrity selfie searches. Now when searching for news about Will Ferrell, or any of a couple of dozen other celebrities, you’ll find a short video clip of him answering frequently asked questions.

Google 170

Google News Questions Video 170

Jon Loomer

DECEMBER 20, 2017

Facebook is rolling out the ability for advertisers to customize creative assets by placement. If you have this feature, you may now see this message when setting placement at the ad set level… Let’s take a closer look at why this was needed and how to use it. Why Do We Need This? When running a Facebook ad campaign, you can choose to have your ads appear on many different placements.

Features 149

Features Facebook Feed Feedly 149

Pam Moore

DECEMBER 5, 2017

It's Monday morning. You arrive into the office, grab your cup of java, open up your laptop and start digging into your email. One particular email grabs your attention. It's from your boss or maybe even your CEO. Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Hmmm… this is coming as quite a surprise to you.

Social Media 160

Social Media How To Social Media Management Training 160

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agora pulse

DECEMBER 5, 2017

It’s no secret that this is a big time of year for almost every business out there. Everyone is getting ready to wrap up for the year, but businesses are also ramping up their marketing. In the midst of holiday madness, businesses can often make costly errors in their seasonal promotions. Why not read about these holiday marketing mistakes to help you from repeating them with your own business?

Marketing 146

Marketing Small Business Campaign Eventful 146

Meltwater

DECEMBER 17, 2017

What does 2018 hold for public relations?Without a crystal ball, we asked some PR influencers… Read More.

Influencer 166

Influencer 166

The Social Media Hat

DECEMBER 4, 2017

This article will break down five high-impact strategies you can implement to influence your visitor's buying behavior and improve the chance of a purchase.

Strategy 167

Strategy Influencer Buy 167

Sherrilynne Starkie

DECEMBER 4, 2017

“A cultural transformation is frightening for most people, so the rebranding exercise that we undertook was a way to help our people to understand what we wanted to stand for in the marketplace and how we could act differently, take bolder steps, be out there. The rebrand was a driver of cultural change,” explained Annie Marsolais, BDC’s marcoms vice president in an interview for IABC Ottawa’s The Voice Podcast. .

Exercises 170

Exercises Banking 170

Ignite Social Media

DECEMBER 27, 2017

With 2018 on the horizon, we are looking back on the good, the bad and the ugly 2017 brought us! While social is constantly changing presenting new challenges around every corner, there were some positive developments for the everyday user and marketers alike! While this isn’t a full comprehensive list of all the changes, we think the changes outlined below should be celebrated by marketers.

Social Media 127

Social Media Syndication LinkedIn B2B 127