December, 2017

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

Influencer Marketing – Weighing The Do’s and Don’ts

The Realtime Report

Influencer Marketing – Weighing The Do’s and Don’ts. Influencer marketing has become a go to digital marketing solution. However, influencer marketing has its pros and cons. Here are a few do’s and don’ts, so that you don’t make a mistake when it comes to influencer marketing.

My New Year Gift to You- 30 Days of Mindfulness

Janet Fouts

The mindfulness training I’ve engaged in over the last few years has significantly changed my life. I’m less reactive in difficult situations, adapt to change more quickly, actually get more done because I’m more able to focus, and my friends tell me I seem both happier and calmer.

Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. It’s because they are more potent than most of the options.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Machine Learning Applications To Give Your Startup A Competitive Edge

The Realtime Report

Machine Learning Applications To Give Your Startup A Competitive Edge. Google wants a chunk of the $2.7 billion healthcare market, and its banking on machine learning powered startups to achieve that end.

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Then you’ve stumbled across the right blog post. First off, know that you’re not alone!

Should Matt Damon stop talking?

Sherrilynne Starkie

Actor Matt Damon has come under fire for his comments about sexual misconduct in the entertainment business. Perhaps he should just button it?

The Best Number of Experts to Include in an Expert Roundup Post [Infographic]

Webbiquity SMM

A few weeks ago,, a post titled What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In was published here. It apparently answered a popular question, as that post has been shared hundreds of times since.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Secret Social Media Engagement Hacks You Shouldn’t Be Without

agora pulse

In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you!

10 PR Influencers Give Their PR Predictions for 2018

Meltwater

What does 2018 hold for public relations?Without Without a crystal ball, we asked some PR influencers… Read More.

How To Get In The Right Mindset For Your New Business Venture

The Realtime Report

How To Get In The Right Mindset For Your New Business Venture. Fixating on the perfect business idea may feel like a compelling impetus to launch your next venture, but isn’t necessarily the best approach for long term success.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

If you haven’t ventured over to REI’s social accounts lately, you should. Something amazing is happening. For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect.

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A World Gone Social

Learn how companies must adapt to survive.

#FridayFeeling with #KiddiBuzz

Sherrilynne Starkie

In this week’s #FridayFeeling update I reveal that #KiddiBuzz is Google’s most-searched-for toy in the lead up to the holidays. Marketing Google KiddiBuzz

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The State of the Bot Going Into 2018

Twist Image

2016 saw an explosion of interest and investments in chatbots, as I wrote in my last annual recap. What happened in 2017, and what will 2018 bring? Let’s have a look. It is still early.

The Social Listening Playbook for Super Eager Marketers

agora pulse

If you’ve been working with social media for awhile now chances are you’ve come across the term social listening. You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring.

11 Social Media Trends to Watch Out For in 2018

Meltwater

Can you believe 2017 is almost over and 2018 will be here before we know… Read More.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How To Get Your Ideas Noticed

The Realtime Report

How To Get Your Ideas Noticed. Everyone’s had their own “eureka” moments where an idea feels so perfectly formed and genius that it must be shared with the world. Treasure these moments and make the most out of them while they last to keep momentum as you start to execute the idea.

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7 Small Business Social Media Strategies to focus on in 2018

Socially Sorted

2018 is almost here and a lot is changing when it comes to Small Business Social Media Strategies. What should you be focusing on? In this post I break down 7 strategies that will help to move the needle in your business with content and social media – some of them more. // Read More.

BDC’s cultural transformation

Sherrilynne Starkie

“A cultural transformation is frightening for most people, so the rebranding exercise that we undertook was a way to help our people to understand what we wanted to stand for in the marketplace and how we could act differently, take bolder steps, be out there.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How To Set Up a Timesaving Social Media Workflow

agora pulse

If social media is something you do love, but you just are short on time, there are some ways you can save time and still have fun being in charge of your social media. I am not necessarily talking automation, although automation does play a role in saving time on your social media management tasks.

Mark Your Calendars for the Nonprofit Talent & Culture Summit!

SocialFish

The Nonprofit Talent & Culture Summit, April 18-20, Washington, DC is an immersive event where nonprofit and association leaders discuss concepts and ideas for advancing their missions through their people.

How To Develop A Stand Out Website

The Realtime Report

How To Develop A Stand Out Website. To see is to believe. And before your customers can believe in you and your product, they need to see you in action first.

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Top 5 Digital Skills to Learn in 2018

Proactive Report

It’s that time of year when predictions and suggestions are made for the new year. Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

#ThursdayThoughts with Google selfie searches

Sherrilynne Starkie

Google introduces celebrity selfie searches. Now when searching for news about Will Ferrell, or any of a couple of dozen other celebrities, you’ll find a short video clip of him answering frequently asked questions. Marketing Google selfie

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The 5 Best Social Media Campaigns for TV Shows

Meltwater

For avid TV show watchers, social media, a.k.a. the second screen, offers a binge-worthy avenue… Read More.

How Often Should You Tweet (and How to Do It In Less Time)

agora pulse

If you are a social media manager who wants to maximize your time, you need to know how often should you tweet. Your time is valuable! Tweeting enough times in a day to reach your goals without doing work you don’t have to is an important balance.

National Parks Project, A New Photo Gallery

Geoff Livingston

Bass Harbor Head Lighthouse in Acadia National Park, one of the photos in my new National Parks Project. Please check out a new photography gallery representing my National Parks Project. Over the past few years I visited several national parks.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.