December, 2017

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. It’s because they are more potent than most of the options.

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Then you’ve stumbled across the right blog post. First off, know that you’re not alone!

3 Quick Tips to Help You Become a Twitter Influencer

SocialFish

There is somewhere around 58 million tweets posted every single day, which breaks down to about 9,100 per second.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with people. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset. This raises a question: is that change a good thing? Uphill, both ways, in the snow…”.

Influencer Marketing – Weighing The Do’s and Don’ts

The Realtime Report

Influencer Marketing – Weighing The Do’s and Don’ts. Influencer marketing has become a go to digital marketing solution. However, influencer marketing has its pros and cons. Here are a few do’s and don’ts, so that you don’t make a mistake when it comes to influencer marketing.

More Trending

Should Matt Damon stop talking?

Sherrilynne Starkie

Actor Matt Damon has come under fire for his comments about sexual misconduct in the entertainment business. Perhaps he should just button it?

11 Social Media Trends to Watch Out For in 2018

Meltwater

Can you believe 2017 is almost over and 2018 will be here before we know… Read More.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

If you haven’t ventured over to REI’s social accounts lately, you should. Something amazing is happening. For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect.

My New Year Gift to You- 30 Days of Mindfulness

Janet Fouts

The mindfulness training I’ve engaged in over the last few years has significantly changed my life. I’m less reactive in difficult situations, adapt to change more quickly, actually get more done because I’m more able to focus, and my friends tell me I seem both happier and calmer.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Machine Learning Applications To Give Your Startup A Competitive Edge

The Realtime Report

Machine Learning Applications To Give Your Startup A Competitive Edge. Google wants a chunk of the $2.7 billion healthcare market, and its banking on machine learning powered startups to achieve that end.

How To Set Up a Timesaving Social Media Workflow

agora pulse

If social media is something you do love, but you just are short on time, there are some ways you can save time and still have fun being in charge of your social media. I am not necessarily talking automation, although automation does play a role in saving time on your social media management tasks.

#FridayFeeling with #KiddiBuzz

Sherrilynne Starkie

In this week’s #FridayFeeling update I reveal that #KiddiBuzz is Google’s most-searched-for toy in the lead up to the holidays. Marketing Google KiddiBuzz

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10 PR Influencers Give Their PR Predictions for 2018

Meltwater

What does 2018 hold for public relations?Without Without a crystal ball, we asked some PR influencers… Read More.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 of The Best Ways to Network on Social Media and Grow Your Business

Rebekah Radice

If you’re an entrepreneur or small business owner, networking is a crucial part of your day. Especially since the days of making connections solely through conferences and other live events are long gone.

Top Social Media Changes in 2017

Ignite Social Media

With 2018 on the horizon, we are looking back on the good, the bad and the ugly 2017 brought us! While social is constantly changing presenting new challenges around every corner, there were some positive developments for the everyday user and marketers alike!

The Best Number of Experts to Include in an Expert Roundup Post [Infographic]

Webbiquity SMM

A few weeks ago,, a post titled What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In was published here. It apparently answered a popular question, as that post has been shared hundreds of times since.

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How to Get More Instagram Comments Without Being Sleazy (or Desperate)

agora pulse

Everyone wants to get more Instagram comments. More engagement on your Instagram profile is almost always a good thing. More comments means that people are interacting with your content, giving you a chance to start a conversation with them while simultaneously building valuable social proof.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

#ThursdayThoughts with Google selfie searches

Sherrilynne Starkie

Google introduces celebrity selfie searches. Now when searching for news about Will Ferrell, or any of a couple of dozen other celebrities, you’ll find a short video clip of him answering frequently asked questions. Marketing Google selfie

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How to Create an Effective PR and Marketing Strategy for 2018

Meltwater

How do you plan to market your business in 2018? How can you guarantee an… Read More.

5 Ways to Write Better Social Media Content Starting Today

Rebekah Radice

Content creation is easy. Don’t believe me? Just take a look around social media. It’s riddled with low quality, uninspired content. High value content on the other hand is tough to come by. It’s also even harder to create.

Social Media That Made Us Laugh

Ignite Social Media

We love a good joke. We should be honest it doesn’t have to be a good joke, we listen to embarrassingly punny jokes too. The real trick to catch our attention, is having a brand interrupt the norms on social.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

2018 strategy and plan?…nah…no time…

yMarketingMatters

Yes, it’s that wonderful (but quite stressful and very busy) time of the year again. It’s magical. There such a good holiday feeling in the air. Who has got the time to think about – let alone put together – a strategy and marketing plan for 2018???

How Often Should You Tweet (and How to Do It In Less Time)

agora pulse

If you are a social media manager who wants to maximize your time, you need to know how often should you tweet. Your time is valuable! Tweeting enough times in a day to reach your goals without doing work you don’t have to is an important balance.

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BDC’s cultural transformation

Sherrilynne Starkie

“A cultural transformation is frightening for most people, so the rebranding exercise that we undertook was a way to help our people to understand what we wanted to stand for in the marketplace and how we could act differently, take bolder steps, be out there.

The 5 Best Social Media Campaigns for TV Shows

Meltwater

For avid TV show watchers, social media, a.k.a. the second screen, offers a binge-worthy avenue… Read More.

Illustrative Content

Mindjumpers

Classic, comedic, informational, sleek or gritty? We do all kinds of illustrations for your brand. Don’t take our word for it, see for yourself: Work

How to Build a Social Campaign for a Hard-to-Reach Audience

Convince & Convert

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading.

Facebook Ads Feature: Customize Creative Assets by Placement

Jon Loomer

Facebook is rolling out the ability for advertisers to customize creative assets by placement. If you have this feature, you may now see this message when setting placement at the ad set level… Let’s take a closer look at why this was needed and how to use it. Why Do We Need This?

The Social Listening Playbook for Super Eager Marketers

agora pulse

If you’ve been working with social media for awhile now chances are you’ve come across the term social listening. You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring.

Must have digital skills for PR pros

Sherrilynne Starkie

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. Photo by Carlos Muza on Unsplash.

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Best Social Campaigns of 2017

Meltwater

Whew! A lot has happened on social media in 2017! Where social media was once… Read More.