February, 2016

Four theories on the declining trust in Canadian social media

Dave Fleet

Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust amongst what we call the “informed” public and the mass population, and the ongoing failure of businesses to live up to the expectations that people have of them when it comes to societal good (you can see the full results on SlideShare ).

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences.

B2B 210

Across the USA by Train… With Kids and For $0

Techipedia: Tamar Weinberg

This post isn’t about anything I normally write about. However, another viral post stemmed my desire to write about my own train experience. This is my opinion of an exciting opportunity that I encourage you to experience at least once in your lifetime.

5 Social Media & Digital Marketing “Must Haves” for 2016

yMarketingMatters

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content.

More Trending

Reflections on the changing digital agency environment

Dave Fleet

We live in interesting times in the digital agency world – a time of constant change in our business landscape that provides both immense opportunity and a real threat to the survival of agencies that fail to adapt. I’ve spent a lot of time thinking about this landscape over the last year or so.

Mobile 218

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs.

5 Striking Characteristics for Successful Logos

Harp Interactive

Categories: Branding Tags: branding , identity , logo design How many brand logos do you think you see in a single day? Probably more than you can count. Strive to create a logo that stands apart and turns heads by keeping these five characteristics of a striking logo in mind. Read more. ).

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Social Media Updates January

yMarketingMatters

The first month of 2016 is behind us and we’re already in February! There have been some important social media updates in January.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Rise and Rise of Emojis – Is The Way We Communicate on Social Changing?

Mindjumpers

Emojis: Another language that is easy to learn but hard to master for brands. Whether we like it or not, the way we communicate on social media is changing. Just last year, Oxford Dictionary named “Face with Tears of Joy” Word of the Year 2015.

Teamwork Is a Contact Sport

Waxing UnLyrical

We’ve all heard the old… very old…saying, “There is no ‘I’ in team.” As a youngster growing up in rural Georgia, I was constantly chided by my elders… “Don’t always be talking about yourself; pay more attention to others.”. There are good lessons to be learned from both of these statements.

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Twitter Best Practices For 2016

Firebelly

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. How can this be remedied? Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. Respond.

49 Noteworthy Social Networking Stats and Facts

Webbiquity SMM

Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Is Setting Your Facebook Profile To Private Really Enough To Protect Your Privacy?

SocMed Sean

This week we welcome guest author Cassie Phillips, a technology and internet security blogger. She loves social networking and wants to share her knowledge with other users so they can protect themselves, making the internet a safer place.

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations.

Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

There’s no shortage of how-to articles and blog posts on leveraging the power of social media. And with this endless sea of social media-touting commentary, it’s natural to think you’ve got to jump headfirst into the social sphere to keep your brand from getting left in the dust.

Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

Guest Post by Karen Freberg. Snapchat has become one of the most popular and talked about platforms for 2016. Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. And that includes nonprofits, membership associations and organizations.

Mobile 193

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Guest post by Philip Masterson. Digital marketing is growing rapidly. It’s the primary channel for every startup, given its expansive reach and capability to provide quick and detailed results. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too.

The Second Most Important Button On LinkedIn And Why You Should Click It

SocMed Sean

LinkedIn has been getting pretty annoying lately. In case you haven’t noticed, content like recipes, quizzes, and family photos are starting to creep into the network.

Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

7 Ways to Make Your Business Storytelling Awesome

Convince & Convert

I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly!

B2B 135

Putting the “We” in Community

Waxing UnLyrical

In the social space, there’s a lot of talk about “community.” ” We hear it all the time and, rightly so; because community is just that important. Like Rome, however, a community can’t be built in a day.

Firebelly Begins Work With Gnarly Grove Hard Cider

Firebelly

We’re excited to announce that we have recently started working with Gnarly Grove Hard Cider. Gnarly Grove Hard Cider, crafted in Indiana, is naturally gluten-free, made from 100% fresh pressed apple cider and available in two flavors—Original Blend and Legendberry.

Apple 133

How to Define Member Engagement So It’s Not Just A Buzzword

SocialFish

Engagement is a buzzword these days, and a buzzword can be somewhat frustrating–we know it’s important, but we are not clear on exactly what it means, and/or there are multiple definitions of the concept(s) that serve to confuse us more than enlighten us.

My Reaction To Facebook Reactions

SocMed Sean

Yes, they’re here… and they’re taking the digital world by storm like Beatlemania! The end-all-be-all-amazing-wonderous-supercalifragiliticexpialousdocius Facebook reactions.

How to Make Your WordPress Site Google AMP Compatible

Bill Hartzer

We just got word that Google’s AMP ( Accelerated Mobile Pages ) project is live. That means that if your website can serve up Accelerated Mobile Pages (AMP) versions of your content then you will probably see more traffic from mobile.

5 Clever Uses of LinkedIn for Unique Customer Experiences

Convince & Convert

In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn.

Monday Roundup: Stand Out as a Leader

Waxing UnLyrical

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” ” ~ President John Quincy Adams. Leadership qualities never go out of style.

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