February, 2019

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. But the channels they focus on change as their companies grow.

How to Create a Social Media Content Strategy

Social Media Today

If you don't have an effective social media marketing plan, you won't see optimal results. Here are some key, fundamental planning tips

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The Facebook Boost Post Button Is (Still) a Terrible Idea

agora pulse

Frequent users of the Facebook Boost Post button, listen up: This is an intervention. That Boost Post option is definitely convenient, and it can be much quicker than going through the ad system. But in this case, convenience comes at a cost.

Is blogging still relevant in 2019?

Sherrilynne Starkie

In 2019 we are experiencing a resurgence in corporate blogging. For the first time in nine years, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. 500 companies, according to new research from Umass Dartmouth. .

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to deal with Gmail’s new Promotions Tab

SocialFish

Early this week, Gmail announced they were trialing a new functionality for their promotions tab for desktop. From the get-go, our entire Dev team signed up to kick the tires.

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Facebook Campaign Budget Optimization Becomes Fixed Default

Jon Loomer

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns.

6 Tactics to Increase Your Instagram Stories Engagement

Social Media Today

The Stories format is rising - here are some tips to help you incorporate Stories into your social media marketing approach

How to Strategically Comment as a Page on Facebook

agora pulse

As a Facebook community manager, you need to know how to comment on a Facebook Page as your Facebook Page. That valuable feature used to be limited to only when you were logged in as your Page. Now, you have several options to use throughout Facebook. The key is to use these tools strategically.

Top Five: What’s your (Instagram) story?

Sherrilynne Starkie

This week’s top 5 social media news for marketing and communications professionals! We feature the new Facebook Messenger Unsend. See some how-to info for Instagram Messenger. Get information from Facebook on fighting fake news. Learn about Pinterest’s smarter search.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Burn your social media strategy

SocialFish

I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. Here is just an excerpt – this is towards the end of the long post.

[SOLVED] How Do I Share A Tweet To Instagram?

SocMed Sean

SocMedSean - Social.Media.Sean [SOLVED] How Do I Share A Tweet To Instagram? Another great question from a reader via my contact form. This one continues on my previous posts where I explain how to share a tweet to Facebook and how to share a Facebook post to Twitter.

Change: Pages Can Join Facebook Groups

Jon Loomer

Did you miss it? In a change that could have a signficant impact, Pages can now join Facebook groups. If you are a group moderator, you should think about whether you want this to be the new normal.

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Instagram Tests New Title Option for Instagram Live

Social Media Today

Instagram's trying out a new option which will enable users to add titles to their Instagram Live videos

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

4 Quick Social Media Wins for Your Brand

Ignite Social Media

With all the information out there about social media marketing, it can be hard to know which next steps your brand should take to be more successful. But never fear! We have four quick social media wins that you can easily start doing today.

Top Five: Facebook ads are getting smarter

Sherrilynne Starkie

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups.

Four Ways PR Can Support Event Marketing

Meltwater

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>. Marketing PR & Comms Influencer Marketing Planning & Strategy

4 Inspiring Tips and Examples for Your Nonprofit’s Social Media Marketing

agora pulse

If you are managing a nonprofit’s social media, we have some engaging social media marketing examples to inspire you to create and share great content. Share Your Nonprofit’s Wins on Social Media.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How My Evergreen Facebook Campaign Works

Jon Loomer

How do you keep a campaign fresh? You make sure that the audience it reaches is perpetually fresh. You can do this with an evergreen Facebook campaign. I’ve been using this approach since 2015. It still works today. An evergreen Facebook campaign can utilize one ad or dozens of ads.

LinkedIn Marketing in 15 Minutes a Day [Checklist]

Social Media Today

What are the key things you need to do each day to maximize the value of your LinkedIn network? Check out this list

Three Must-Haves for a Successful Conversion Campaign

Ignite Social Media

While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. First, organizations want to drive product sales. Second, they want to acquire new customers.

Canada’s most trusted magazine

Sherrilynne Starkie

Canadian Living is the nation’s most-trusted magazine brand as voted a national survey of 17,000 shoppers.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Rogue CEOS: Tips on Building Trust Between PR and Top Executives

Meltwater

When CEOs of corporations make major mistakes or utter unfortunate remarks that harm the organization’s reputation, it’s usually PR that must find a way to fix the situation. Within the… Read More >>>. Executives PR & Comms Crisis Management Reputation Management

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How to Manage a Busy YouTube Account in 5 Easy Steps

agora pulse

Having a thriving, popular YouTube account is the dream of both brands and aspiring Internet stars alike. YouTube is an outstanding source of traffic, brand awareness, and potential revenue. With more than 63 million daily active viewers worldwide, that potential is far-reaching to diverse audiences.

The Difference Between Facebook Clicks

Jon Loomer

There are several variations of “clicks” found within your Facebook ad reports. Knowing — and not knowing — what they mean could vastly impact how you view results. Do you know the difference between Facebook clicks?

Survey Reveals How Consumers Really Judge Brand Authenticity (and Influencers)

Social Media Today

What types of content drive the most consumer action on social? The team from Stackla recently conducted a survey on the effectiveness of different approaches

5 Ways to Drive Sales and Traffic with Pinterest

Ignite Social Media

Not only does Pinterest help you find the best ideas from over 2.3 million Pins–it now has the ability to help your content strategy and bottom line.

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