February, 2019

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. But the channels they focus on change as their companies grow.

How to Create a Social Media Content Strategy

Social Media Today

If you don't have an effective social media marketing plan, you won't see optimal results. Here are some key, fundamental planning tips

Trending Sources

The Facebook Boost Post Button Is (Still) a Terrible Idea

agora pulse

Frequent users of the Facebook Boost Post button, listen up: This is an intervention. That Boost Post option is definitely convenient, and it can be much quicker than going through the ad system. But in this case, convenience comes at a cost.

Is blogging still relevant in 2019?

Sherrilynne Starkie

In 2019 we are experiencing a resurgence in corporate blogging. For the first time in nine years, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. 500 companies, according to new research from Umass Dartmouth. .

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Creative Strategies for Link Building

Waxing UnLyrical

Guest Post by Stuart McHenry. When it comes to SEO and building links to your website you can’t just go willy nilly. At least not if you want the link building strategy to work. Google has gotten much more sophisticated over the years.

More Trending

4 Quick Social Media Wins for Your Brand

Ignite Social Media

With all the information out there about social media marketing, it can be hard to know which next steps your brand should take to be more successful. But never fear! We have four quick social media wins that you can easily start doing today.

21 Instagram Facts That All eCommerce Businesses Should Know [Infographic]

Social Media Today

Instagram usage is on the rise, and the platform can have significant benefits for eCommerce brands specifically. Check out this graphic

Four Ways PR Can Support Event Marketing

Meltwater

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>. Marketing PR & Comms Influencer Marketing Planning & Strategy

Top Five: What’s your (Instagram) story?

Sherrilynne Starkie

This week’s top 5 social media news for marketing and communications professionals! We feature the new Facebook Messenger Unsend. See some how-to info for Instagram Messenger. Get information from Facebook on fighting fake news. Learn about Pinterest’s smarter search.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Strategically Comment as a Page on Facebook

agora pulse

As a Facebook community manager, you need to know how to comment on a Facebook Page as your Facebook Page. That valuable feature used to be limited to only when you were logged in as your Page. Now, you have several options to use throughout Facebook. The key is to use these tools strategically.

Burn your social media strategy

SocialFish

I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. Here is just an excerpt – this is towards the end of the long post.

Three Must-Haves for a Successful Conversion Campaign

Ignite Social Media

While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. First, organizations want to drive product sales. Second, they want to acquire new customers.

10 Need to Know Facebook Marketing Stats for 2019

Social Media Today

Facebook offers significant opportunity for businesses, but also significant challenge. Here are some tips to help you maximize your Facebook performance

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Campaign Budget Optimization Becomes Fixed Default

Jon Loomer

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns.

Top Five: Should Facebook be regulated?

Sherrilynne Starkie

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK.

Finding Marketing Inspiration

The Realtime Report

Finding Marketing Inspiration. Despite having successful marketing campaigns in the past, it could still be challenging for you to come up with a new one. You need to keep extracting those creative juices until you put together a solid campaign you can be proud of. The key is to have inspiration.

How to Motivate Young Employees to Volunteer

SocialFish

From elementary through high school, many students participate in community volunteer projects through their school or extracurricular activities. Generally someone coordinates these activities and students simply show up, are told what to do, and have fun while serving their community.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Marketing to Gen Z: What Not to Do

Ignite Social Media

As Generation Z grows to be a large part of consumers, it’s important to understand what kinds of marketing they are receptive to. It’s much easier to simplify them down to a generation of people who are always on their phones than it is to put the effort in to learn their behaviors.

Facebook Page Admins Will Now Be Able to Respond to Instagram Messages from Page Inbox

Social Media Today

Facebook has quietly taken another step towards the unification of its messaging apps

Change: Pages Can Join Facebook Groups

Jon Loomer

Did you miss it? In a change that could have a signficant impact, Pages can now join Facebook groups. If you are a group moderator, you should think about whether you want this to be the new normal.

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Top Five: Facebook ads are getting smarter

Sherrilynne Starkie

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

[SOLVED] How Do I Share A Tweet To Instagram?

SocMed Sean

SocMedSean - Social.Media.Sean [SOLVED] How Do I Share A Tweet To Instagram? Another great question from a reader via my contact form. This one continues on my previous posts where I explain how to share a tweet to Facebook and how to share a Facebook post to Twitter.

5 Attention Grabbing Twitter Marketing Tactics for Non-profits

SocialFish

Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers.

5 Ways to Drive Sales and Traffic with Pinterest

Ignite Social Media

Not only does Pinterest help you find the best ideas from over 2.3 million Pins–it now has the ability to help your content strategy and bottom line.

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6 Tactics to Increase Your Instagram Stories Engagement

Social Media Today

The Stories format is rising - here are some tips to help you incorporate Stories into your social media marketing approach

How My Evergreen Facebook Campaign Works

Jon Loomer

How do you keep a campaign fresh? You make sure that the audience it reaches is perpetually fresh. You can do this with an evergreen Facebook campaign. I’ve been using this approach since 2015. It still works today. An evergreen Facebook campaign can utilize one ad or dozens of ads.

Canada’s most trusted magazine

Sherrilynne Starkie

Canadian Living is the nation’s most-trusted magazine brand as voted a national survey of 17,000 shoppers.

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4 Critical Marketing Strategies Businesses Must Use to Improve Conversion Rates

Socialmedia.biz

Small and large businesses all over the world are recognizing the power of the internet and the importance of having a great, interactive website that acts as a virtual storefront for their products and services.

Is your board asking these 5 questions about digital? They should be.

SocialFish

Just came across a good post by David Edelman that I thought was worth reposting, Five Digital Issues Every Board Should Be Focusing On.