Social Media Today

FEBRUARY 23, 2019

If you don't have an effective social media marketing plan, you won't see optimal results. Here are some key, fundamental planning tips.

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agora pulse

FEBRUARY 12, 2019

Frequent users of the Facebook Boost Post button, listen up: This is an intervention. That Boost Post option is definitely convenient, and it can be much quicker than going through the ad system. But in this case, convenience comes at a cost. Ad campaigns already can be huge financial and time investments, so you don’t want to take any risks. Let’s take a close look at why the Facebook boost post option isn’t right for the majority of businesses and how to make the ad system wo

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SocMed Sean

FEBRUARY 27, 2019

SocMedSean - Social.Media.Sean [SOLVED] How Do I Share A Tweet To Instagram? Another great question from a reader via my contact form. This one continues on my previous posts where I explain how to share a tweet to Facebook and how to share a Facebook post to Twitter. Hey Sean, Thanks for the great tip on sharing a tweet directly to Facebook. Along that topic, is there a good way to share a tweet to Instagram?

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Jon Loomer

FEBRUARY 24, 2019

How do you keep a campaign fresh? You make sure that the audience it reaches is perpetually fresh. You can do this with an evergreen Facebook campaign. I’ve been using this approach since 2015. It still works today. An evergreen Facebook campaign can utilize one ad or dozens of ads. It can be shown to each user for a handful of days or several weeks.

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Social Media

The Social Media Hat

FEBRUARY 18, 2019

What if, during your next launch or sale campaign, instead of trying to drive your followers off their favorite platforms, you brought the products right to them, and their wallets.

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Ignite Social Media

FEBRUARY 22, 2019

With all the information out there about social media marketing, it can be hard to know which next steps your brand should take to be more successful. But never fear! We have four quick social media wins that you can easily start doing today. From creating videos using simple apps, to repurposing top performing content, utilizing UGC and more, we’re here to help you boost your brand’s social presence in a flash.

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Meltwater

FEBRUARY 28, 2019

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>.

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agora pulse

FEBRUARY 21, 2019

As a Facebook community manager, you need to know how to comment on a Facebook Page as your Facebook Page. That valuable feature used to be limited to only when you were logged in as your Page. Now, you have several options to use throughout Facebook. The key is to use these tools strategically. If you do, you can expand your reach and engagement, and develop a stronger brand voice.

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Jon Loomer

FEBRUARY 18, 2019

Did you miss it? In a change that could have a signficant impact, Pages can now join Facebook groups. If you are a group moderator, you should think about whether you want this to be the new normal. Let’s take a closer look at the announcement, what it means for your Facebook groups, and what you can do about it. The Announcement. On February 7, Facebook wrote an announcement about changes coming to messaging and groups for businesses.

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The Social Media Hat

FEBRUARY 13, 2019

What do you do when your top social network, where you have spent years building an audience, no longer wants to exist?

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Ignite Social Media

FEBRUARY 7, 2019

While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. First, organizations want to drive product sales. Second, they want to acquire new customers. Now that social media is the second-most important channel in the customer journey, we have clients state repeatedly that they are having a hard time justifying the time and [rising] cost of social media.

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Social Media Today

FEBRUARY 27, 2019

A lot of people get confused when talking about social media management and community management. So we asked the question: What is the difference between a social media manager and a community manager?

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Meltwater

FEBRUARY 7, 2019

When CEOs of corporations make major mistakes or utter unfortunate remarks that harm the organization’s reputation, it’s usually PR that must find a way to fix the situation. Within the… Read More >>>.

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Audiense

FEBRUARY 27, 2019

One of the most frequent problems of our clients when it comes to creating audiences is that in the audience validation phase they find certain groups or segments that are not relevant to their campaign and do not fit with their target audience. Building precise audiences is key to maximizing the return on any strategy, so being able to identify the fake members of that audience is essential to achieve the maximum ROI of each campaign.

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Jon Loomer

FEBRUARY 10, 2019

There are several variations of “clicks” found within your Facebook ad reports. Knowing — and not knowing — what they mean could vastly impact how you view results. Do you know the difference between Facebook clicks? After reading this post, you will have a clear understanding of the meaning of the following: Clicks (All). Link Clicks.

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Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice.

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Ignite Social Media

FEBRUARY 20, 2019

Since 2013, organic distribution of brand’s social media, especially on Facebook, has taken a hit. Today, brands are lucky to get 3% organic reach on their social content. This decrease in organic reach by platforms has caused a huge spike in brands paying billions of dollars to advertise to see any kind of meaningful results from their efforts. So why should you use paid media to support your social efforts?

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Social Media Today

FEBRUARY 26, 2019

There are many digital marketing tools out there, but using the right ones for you will save time and money. Here's a list of 15 digital marketing tools that will help serve your audience better.

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Meltwater

FEBRUARY 4, 2019

It’s happened. The company or client you work is shutting down, shuttering one of its services, or discontinuing a product.As part of the PR team, management brings you in to… Read More >>>.

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Rebekah Radice

FEBRUARY 25, 2019

Ever wonder how to use social media to make sales? Or how to create a guided path to purchase through your social channels? You can… and believe it or not, it’s not as difficult as you think. Sure, packaging up your expertise and converting connections into leads can feel awkward. And who wants to be sold? No one! But there is a way to naturally share who you are and what you do in a valuable and meaningful way with an audience eager to buy.

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Jon Loomer

FEBRUARY 4, 2019

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. In short, you will no longer be able to set a daily or lifetime budget at the ad set level. Let’s dig into the details of what this means… The Announcement.

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Audiense

FEBRUARY 14, 2019

At the end of 2018, when The Drum published a list of the Top 100 independent agencies within the United Kingdom , a new need was born inside our minds: we need to know more about them. Beyond the economic-financial performance of these organizations and market trends, we wanted to know what attributes do the professionals of leading agencies have?

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Trends Publishing Organization List 119

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Ignite Social Media

FEBRUARY 15, 2019

Not only does Pinterest help you find the best ideas from over 2.3 million Pins–it now has the ability to help your content strategy and bottom line. Once a platform for discovering and saving DIY tutorials, home décor and themed recipes, Pinterest has emerged into a visual search and shopping tool, with 84% of Pinners coming to Pinterest when they’re undecided about what to buy.

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Social Media Today

FEBRUARY 20, 2019

The power of visuals can have an enormous impact on the success of your content and campaigns. Here are 7 tips for unleashing the power of visual content for your social media content marketing success.

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Meltwater

FEBRUARY 24, 2019

Regardless of their industry or the specifics of their particular crisis, there is one consistent question we get from clients when faced with criticism. We got a bad review. Somebody… Read More >>>.

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Questions Review Industry 139

agora pulse

FEBRUARY 14, 2019

If you are managing a nonprofit’s social media, we have some engaging social media marketing examples to inspire you to create and share great content. 1. Share Your Nonprofit’s Wins on Social Media. One of the most important things you can do for your nonprofit’s social media account is to show the support received from your donors and how your advocates are doing good things in the world.

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Discover just how easy it is to boost SEO with social media.

Social Media

Jon Loomer

FEBRUARY 7, 2019

Facebook advertisers have a deep toolbox available to help reach their ideal audience. One underutilized and underappreciated group they can target is their referral traffic. How much of your traffic comes from Google? From Instagram? From somewhere else? Are the behaviors, needs, and expectations of these people different from your typical visitor?

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Audiense

FEBRUARY 12, 2019

This is a guest blog written by Dr Jillian Ney, the UK’s first Dr of Social Media and a Digital Behavioural Scientist. Connect with her on LinkedIn and Twitter.

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Ignite Social Media

FEBRUARY 11, 2019

As Generation Z grows to be a large part of consumers, it’s important to understand what kinds of marketing they are receptive to. It’s much easier to simplify them down to a generation of people who are always on their phones than it is to put the effort in to learn their behaviors. Want to know how not to market to Generation Z? We’ve got you covered.

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Social Media Today

FEBRUARY 19, 2019

Social media marketing is an extremely multifaceted field, that's why most of us use a whole set of tools to analyze, create, advertise, and more. This infographic by Awario team features the list of the best social media marketing tools for this year.

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Oktopost

FEBRUARY 19, 2019

Sparta vs Athens: Which was the greatest empire? Back in the day, these two famous city-states were bitter rivals for dominance over the Greek Archipelago. Sparta was known for its military and, well, spartan culture with its fierce warriors and advanced fighting strategy. On the other hand, Athens was inherently different. Military service was optional, Athenian culture was based on its rich philosophy, arts, literature, architecture and sports.

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