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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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The Best Facebook Messenger Marketing Strategies for 2023

Hootsuite

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

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14 Fun Instagram Question Sticker Ideas for Marketers

Hootsuite

There’s nothing we marketers love more than first party data, right? Enter: Instagram question stickers. The questions sticker for Stories collects and organizes responses, and allows you to turn real feedback into valuable public content. Here’s how to use the Instagram questions sticker, plus 14 creative ideas to inspire you.

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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

We asked one of our representatives what prompted the move, and the GWI research team replied with the following: We reviewed the social media questions last year and felt that the landscape had changed since they were first introduced in 2013 and that YouTube would now fit more comfortably into the TV, film and video services.

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GDPR and social media: What marketers need to know

Sprout Social

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

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What’s the appeal of BeReal? Deciphering social media authenticity

Sprout Social

That’s the question behind BeReal. Instead of a post time, it shows how long you took to respond to the notification. BeReal has risen to prominence quickly, with over 7 million global downloads as of May 2022. The chances that the random notification came out at the exact moment your kitchen caught fire are pretty low.

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Schedule your Instagram photos and videos on Feed or Stories: Step by Step!

Postcron

On Postcron, you will be able to schedule and post automatically to Business accounts, without notifications or reminders. On the other hand, on a Personal account you must finish your posts through a notification sent by the Postcron app. Why should you schedule Instagram posts with notifications? It’s very easy!

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