Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. According to a 2023 report from Ofcom, the UK’s communication watchdog, more than half (53%) of youth aged three to 17 use TikTok. So, how do you turn these insights into strategies for influencer marketing success ?

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Influencer Brands Fashion Review 100

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. They cut down on reporting time.

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Template Templates Campaign Social Media 128

Sprout Social

APRIL 4, 2023

They can be a fun way to document your activities as a brand and share them with your audience. You can add links, hashtags, tag other accounts and add location tags. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? You can save your stories to Memories to extend their lifespan.

Strategy 116

Strategy Content How To Marketing 116

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Another valuable source of information is the sentiment report.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. When you monitor, you respond accordingly.

Social Media 136

Social Media Strategy Brands Airlines 136

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Jasper uses a document-style interface.

Tools 135

Tools HootSuite Price Template 135

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 107

Meme Marketing Hashtag Campaign 107

Mindjumpers

MAY 16, 2013

Give people a hashtag to use to that will gather all the material. News reporting: Bring your story to life with a video. Live footage is of course the best way of documentation. Live footage is of course the best way of documentation. Similar Posts: Vine for Brand Marketing.

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Brands Instagram Social Networking Hashtag 260

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Kick off your partnership by sharing the strategy documents you’ve created thus far. Decide on a branded hashtag.

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Strategy How To Hashtag Team 115

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. This has made producing social media content a top priority for 95% of B2B marketers. Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing.

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ROI B2B Social Media How To 52

Sprout Social

MARCH 20, 2017

If you’re serious about Instagram, then you want to run the reports that make it easy to tell what content is and isn’t performing. Instagram’s native tools can help you scratch the surface, but true social media marketers have to benchmark, reconfigure and improve campaigns or Instagram strategies with the data.

Analytics 103

Analytics Data Instagram Hashtag 103

Keyhole.co

OCTOBER 20, 2023

Instagram has become every marketer’s favorite channel. Whether it’s a small venture or a multi-billion dollar designer brand, the photo-sharing platform’s pivot to a marketing tool gives creative exposure. Ask your followers to post pictures or videos of your product with your branded hashtag. Tap Request verification 7.

Instagram 59

Instagram Badge Authentication How To 59

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 140

Data Social Media Sentiment Team 140

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools.

Tools 84

Tools Sentiment Hubspot Price 84

agora pulse

OCTOBER 8, 2019

If you’re a marketer, how can you coordinate employee advocacy for your brand? 79% of companies surveyed by Hinge Research reported more online visibility after the implementation of a formal employee advocacy program. 65% reported increased brand recognition. Employee Advocacy: Getting the Basics Right.

Social Media 84

Social Media Guidelines Hashtag Training 84

agora pulse

OCTOBER 8, 2019

If you’re a marketer, how can you coordinate employee advocacy for your brand? 79% of companies surveyed by Hinge Research reported more online visibility after the implementation of a formal employee advocacy program. 65% reported increased brand recognition. It’s time for them to put some money behind your idea.

Social Media 84

Social Media Guidelines Hashtag Training 84

Hootsuite

FEBRUARY 16, 2021

Rather than cross-posting the exact same content on every social platform , you can edit handles, hashtags, language and links to make each post appropriate for its intended audience. Two things in marketing have remained true through the years: excellent photography requires skill and money; and image licensing is confusing.

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HootSuite Features URL Template 140

Sprout Social

JANUARY 31, 2024

Prioritize platform and community engagement Marketers love to debate YouTube’s status as a social network. You might be surprised at which social networks or marketing channels result in more eyes on your content. Think of this as a sort of stripped down version of a Google Analytics report.

YouTube 99

YouTube Engagement Metrics Analytics 99

Keyhole.co

OCTOBER 10, 2023

Document-based sentiment analysis In document-based sentiment analysis, the sentence structure and composition, word representation, and document composition of a given text are analyzed to decipher the sentiment behind it. Here’s a look at the most common methods of sentiment analysis utilized by brands: 1.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

FEBRUARY 5, 2019

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. 11 effective chatbot marketing examples. “The bots are coming.”. But is that reality finally coming to fruition? Hello Fresh.

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Examples Strategy Marketing Discount 110

Hootsuite

DECEMBER 15, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. A TikTok trend can be a sound, hashtag, dance or challenge. Why are TikTok trends good for marketing? What is a TikTok trend? I know what you’re thinking. Infinity – Jaymes Young.

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Trends HootSuite Fashion Video 142

Hootsuite

OCTOBER 19, 2022

In fact, the addictive video platform has carved out a whole new niche in the social selling market. Embrace hashtags and keywords. Hashtags and keywords tell the algorithm what your post is about and help users find it. Hashtags and keywords tell the algorithm what your post is about and help users find it.

HootSuite 92

HootSuite Trends Feed Feedly 92

Hootsuite

JUNE 29, 2023

Content creators and marketers love style guides. Branded accounts or hashtags If your institution uses company accounts or hashtags, list them here for your team. It provides clear examples of inappropriate behavior from actual reported cases. These cover things like your brand voice, visuals, and personality.

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Guidelines Template Templates Social Media 78

Sprout Social

FEBRUARY 21, 2024

This is the power of business intelligence (BI) reporting. The right BI tools turn mountains of data from various sources into actionable, easily analyzed documents or dashboards. Instead of guessing or sifting through piles of data, BI reporting does the heavy lifting for you, saving you time and headaches.

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Report Data Hubspot Metrics 104

Sprout Social

NOVEMBER 23, 2022

Tip 9: Measure, report and readjust. There’s a reason 68% of marketers say their company has an advocacy strategy. Employee posts are the digital equivalent to word-of-mouth marketing. Similarly, most high-level professionals say thought leadership is a more trusted basis for assessing a vendor than marketing materials.

LinkedIn 114

LinkedIn Tips Curation Training 114

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. This is a quite substantial increase from the 70 percent reported in 2015. It could be handy for creating your marketing personas.).

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Study Social Media Marketing Research 40

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

Hootsuite

SEPTEMBER 10, 2019

But takeovers can also be an effective way to move into new markets. Find a host that holds sway in your new target market and can introduce you to new prospective followers. The Washington’s Post travel brand By The Way sourced 50 local reporters and authors from destinations around the world to takeover its Instagram Stories.

Social Media 111

Social Media How To Hosting Hashtag 111

Likeable

JULY 23, 2020

Photography app VSCO kicked off #BlackJoyMatters with a global call to action, urging online communities to create, capture, and share their interpretations of Black Joy to social media through posting art, first-person videos, and/or photos across every social platform using the hashtag #BlackJoyMatters. View this post on Instagram.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Later

JUNE 2, 2019

When it comes to marketing your business on Instagram, you need creative content to captivate your audience and a strong strategy to grow your following. Some social media managers like to keep a document or spreadsheet where they can write and plan out their captions for the week ahead, but this can get complicated (and time-consuming!)

Instagram 70

Instagram Template Templates Hashtag 70

agora pulse

JANUARY 3, 2017

Agorapulse’s Reports feature visualizes the answer for you. In this instance, the Instagram API tells Agorapulse how many likes a particular user’s hashtags received over a 30 day period. For example, Agorapulse is an official Instagram marketing partner. Why can’t tools post directly to Instagram for me?

Instagram 144

Instagram API Social Media Tools 144

Sprout Social

JANUARY 16, 2017

One of the first steps in grasping Facebook marketing is making sure you’re taking advantage of all of Facebook’s features. Take advantage of Sprout Social’s Facebook reports to see which posts are performing best, your post engagement rate and your posting frequency. Determine your engagement strategy. Note and move on.

Facebook 40

Facebook Marketing Newsletter Real Estate 40

Hootsuite

MAY 20, 2020

New variations use hashtags related to government programs for COVID-19 relief. LinkedIn’s latest transparency report notes that they took action on 21.6 But more than 67,000 fake accounts were only addressed once members reported them. Working with real influencers can be a valuable marketing strategy. Source: LinkedIn.

Social Media 144

Social Media Tools Tips Policies 144

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 99

Tools HootSuite Price Marketing 99

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. Executing your Instagram marketing strategy needs to deliberate, especially when you have a low budget. Each of our connected social media channels have social media analytics as part of your report. Happy consumers lead to more happy consumers.

Communities 97

Communities Instagram Analytics Exercises 97

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. The #Nile at night is a beautiful sight for these sore eyes. Arab Spring.

Social Media 111

Social Media MySpace Hashtag News 111