Jon Loomer

FEBRUARY 14, 2024

But, we’re going to answer it… THIS… or Not Part of the issue here is that I’ve been doing this since late 2011. You may think that the most basic things have remained static, but they haven’t. You may have forgotten that early Facebook ads included only a campaign and ad, no ad set. Not really.

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Advertising Metrics Cost Sentiment 177

Jon Loomer

DECEMBER 4, 2023

There are four factors that, if you consistently prioritize them and get them right, will lead to high-performing Meta ads. If you run an agency or manage ads for others, invest in these primary areas. I’m not saying that these are the only things that matter and you can ignore everything else.

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API Conversation Eventful Advertising 174

Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Do not gloss over this. Does how you get there matter? What does each performance goal actually do? When should you use them? Don’t get cute. Your performance goal does.

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Eventful Conversation Campaign Types 193

Jon Loomer

FEBRUARY 19, 2024

Read the prior posts below: Common Ad Set Optimization Mistakes Advertisers Make 5 Most Common Attribution Mistakes Advertisers Make 6 Targeting Mistakes Advertisers Make When you create an ad set, one of the customizable options is placements. Whether or not you make changes here is the focus of this post. But the concept isn’t.

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Advertising Conversation Cost Video 152

Jon Loomer

JANUARY 21, 2024

Meta is doing a great job of streamlining that process and limiting customizations that would make it more complex. Meta is doing a great job of streamlining that process and limiting customizations that would make it more complex. But that doesn’t mean that it’s easy to get good results. You have to be a problem solver.

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Campaign API Skills Eventful 164

Jon Loomer

JANUARY 22, 2024

You may even get results that appear to be positive. The performance fails once you scratch below the surface. This could be because you’re using the original audience options and don’t provide anything for custom audiences or detailed targeting (only using geographic and demographic targeting).

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Embedding Eventful Cost Issues 162

Jon Loomer

MARCH 10, 2024

If your ads aren’t working, the problem may be where you send people. Meta has rules about landing pages that could drive up costs or, if excessive, get your ads rejected. You may have pop-ups on your website, and that in itself isn’t a violation. Are you making the user work to view your content?

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Policies Cost Advertising Issues 145

Jon Loomer

FEBRUARY 21, 2024

But once it does, it will help you better understand the systems at play which determine who sees your ads — and your role in them. But once it does, it will help you better understand the systems at play which determine who sees your ads — and your role in them. Both have been important. Now they are converging.

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Advertising Campaign Conversation Eventful 167

Jon Loomer

DECEMBER 22, 2023

I understand that sometimes you take what you can get. And it’s possible to get results with a low budget. And it’s simply more difficult to get them those results. You may not be able to optimize for purchases because the algorithm needs volume to properly optimize. It’s often not worth it.

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Jon Loomer

MAY 14, 2023

If you are to find success with Meta ads, you won’t do so blindly. You must understand the role of the Meta ads algorithm and generally how it works. You’ll find yourself repeatedly trying to please something that is constantly changing while ignoring what’s most important: Valuable ad content.

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Advertising Conversation Cost Compete 194

Jon Loomer

FEBRUARY 18, 2024

Since the algorithm’s only goal is to send you cheap traffic, it doesn’t care whether these people do anything else. Like you, I was skeptical, to put it mildly. Well, maybe events were set up incorrectly and he wasn’t actually getting those purchases. I was baffled, and maybe you are, too.

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Campaign Sample Samples Software 143

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. If you have not already given them guidelines or training, now is the time. It’s not as simple as “do this, don’t do that.” The sooner you get quick policy guidance out the better. Do you have company guidelines for AI use?

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Training Policies Team Guidelines 154

Jon Loomer

DECEMBER 27, 2023

What I’m about to tell you is semi-interesting. If it were illegal anywhere, you should not live there. You can’t neglect that intro or people will quickly abandon your videos. I get it already, I’m not going to believe the hack at the end of the video that you totally won’t underdeliver. It should be illegal.

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Video Examples 157

Jon Loomer

MAY 29, 2023

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. Even if you know about it (I’m writing this and I still forget nearly half the time). Let me show you… Restricted or Open? You created the perfect form.

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Organization Groups Groups Policies 199

Jon Loomer

SEPTEMBER 13, 2023

It learns, tweaks, and optimizes in real-time to get you the most results as efficiently as possible. But it’s critical that you understand how Meta ads optimization for delivery works. If you go into this blindly, you will be misled by results. You will be frustrated. You will be frustrated.

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Advertising Conversation Issues Buy 179

Jon Loomer

NOVEMBER 20, 2023

Once you’ve used it, you understand it’s something you can’t do without. You can find the Breakdowns dropdown menu between Columns and Reports on the right side of Ads Manager. In each case, we’ll walk through what is available and at least one specific way you might use it.

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CPM Types Campaign Examples 173

Jon Loomer

DECEMBER 18, 2023

These clients do not set them up for success. You do not need to take every client. When you give yourself a better chance at success, you make it more likely you’ll have happy clients who will recommend your services to others. The client is paying you for your expertise.

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Construction Advertising Industry API 187

Jon Loomer

JANUARY 29, 2024

And if you struggle to get good results, it’s often because you’re tripped up by a common advertising mistake. When we talk about ad set optimization, the conversation is around how Meta optimizes to deliver your ads based on critical selections you’ve made in the ad set.

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Advertising Conversation Campaign Eventful 161

Jon Loomer

JANUARY 22, 2024

You can’t keep doing this… Too many advertisers continue to use one ad account to manage all of their clients. Within Meta’s Advertising Standards, number five of Things You Should Know reads: If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts.

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Advertising Course 170

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Remember, the steps outlined below should be taken once you have completed an overall audit of your brand’s social channels. What’s yours?

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ROI Team Social Media Metrics 138

Jon Loomer

JANUARY 24, 2024

When you set your performance goal and (if necessary) conversion event, the algorithm’s primary focus is getting you that thing. This is how you’ve defined success for yourself, so Meta will deliver your ads and make adjustments to satisfy it. That’s what you want, too. This is intentional.

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Advertising Eventful Campaign Engagement 171

Jon Loomer

FEBRUARY 21, 2024

How should you approach advertising with a new pixel? But what should you do with a new business or new pixel without this data? The common assumption is that without that prior history, there’s no way to get good results. As such, you should optimize for top-of-the-funnel actions. But, should you?

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Data Cost Campaign Advertising 110

Jon Loomer

FEBRUARY 26, 2024

Additionally, you should reconsider campaign construction strategies due to how it works. With this post, I hope to provide clarity on when you should use Advantage+ Audience, when you shouldn’t, and how it impacts your overall approach. This is meant to streamline targeting for you. We’ll get to that.

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Construction Cost Issues Conversation 183

Jon Loomer

JANUARY 12, 2024

I think this tip can help… It’s hard to get started because we’re overwhelmed by everything that is hard, that we don’t want to do, or that intimidates us. You don’t need the equipment yet. Get outside. You don’t need to buy a mic yet. You’ll get more efficient.

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Video Buy Tips Types 131

Jon Loomer

MAY 17, 2023

This post isn’t going to preach about how you’re a bad person or that you need to have my same core values. So, why should we do better? And if you take shortcuts and do things unethically, you’re prioritizing short-term gain while elevating long-term risk. But, you know what?

Advertising 184

Advertising Guidelines Reputation Affiliate marketing 184

Jon Loomer

MARCH 29, 2024

When should you create multiple ad sets? If you use broad targeting or any audience expansion, multiple ad sets are rarely necessary for targeting. Regardless of what you use for the initial audience, the expanded (and largest) portion will be mostly the same. The more focused you are, the more focused the algorithm will be.

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CPM Cost Issues Groups 142

Jon Loomer

MARCH 25, 2024

It’s common for advertisers to micromanage their ads, turning off the versions that get the worst results to leverage top performers. The thought is that by forcing the algorithm to only show the best ads, you’ll be more efficient. They may still contribute to your results, even if they don’t get direct credit.

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Sample Samples Feed Feedly 127

Jon Loomer

JANUARY 14, 2024

The thought is that this won’t restart learning on the original ad set (which could mean losing the performance you once had for good), and if the duplicate doesn’t work you can just shut it off. I get why advertisers do this, but it may be an outdated strategy. The post Should You Duplicate Ad Sets when Scaling?

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Compete Advertising Strategy Questions 164

Jon Loomer

NOVEMBER 21, 2022

If you manage clients, the way that you work with them to manage their ads is critical. Not only is the right way good for organizational purposes, but it could protect you from getting your accounts shut down. But you must. One day, you’ll be grateful that you did. You do not own their assets.

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Facebook Policies Advertising Course 195

Jon Loomer

MARCH 2, 2024

Advantage+ Audience is the default for any objective, but you do have the option to switch back to original audience options. If you’re optimizing for purchases, you shouldn’t switch back. The algorithm’s only focus will be getting you more purchases within your budget, and you do not want to restrict that.

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Issues Conversation Advertising Engagement 116

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

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Social Media Video Feed Feedly 153

Jon Loomer

JANUARY 30, 2023

So, let’s give it a shot… Basic Usage Something I realized rather quickly is that if you ask for the best ways to leverage ChatGPT, you’re going to get some impressive — though technical — ideas. But, you can actually integrate the API to automate processes. That’s where I was lost.

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Advertising API Facebook Applications 199

Jon Loomer

MARCH 6, 2024

While this is something to consider from an ad-to-ad basis, it’s also a potentially much bigger problem if you make a habit of creating low-quality ads. But Meta does say that if you correct course, your ad performance should improve “over time.” Do not ignore the landing page when addressing ad quality.

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Content Policies Cost Advertising 176

Jon Loomer

DECEMBER 23, 2023

Before taking on that new client, you must do an audit of their website. A website audit is like a home inspection before you make that big purchase. You do not want surprises later. While that’s fair, you only impact half of that equation. The client is disappointed and the focus falls on you.

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Conversation Buy Campaign Products 132

Jon Loomer

NOVEMBER 25, 2023

Look, I get it. Some clients tell me they get better results the old-fashioned way, using interests and lookalikes, and without Advantage+ Audience. I tell them to do what’s working, but be open-minded to broad targeting. It may not work for you now, but it may one day. If it’s working, keep doing it.

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Fashion Advertising 143

Convince & Convert

APRIL 25, 2024

If that’s enough for you, since 2019, demand has risen 77%. Do you have a problem with gated content? Do you assume your visitors don't like them? Getting your lead to move from warm lead to closed-won business requires patience. But NetLine’s data isn’t alone. Don't hate the gate. hour expansion.

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B2B Report Case Study Content 156

Jon Loomer

FEBRUARY 6, 2023

But, as you read this, you are likely to detect some anger. Businesses are getting hurt by it. You’ve likely seen a variation of this before. Most work because they create a Facebook page and then a post that claims you have violated terms. You can bet it’s a phishing link. How can we explain it?

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Facebook Authentication Review Report 187