Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 102

Influencer Brands Collaboration Authentication 102

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 127

Review Brands How To Analysis 127

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. May the Force first-party data be with you. Try for free Ready for the next level?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 7, 2023

After creating a brand ambassador program with the help of Sprout’s Advocacy platform, the organization reached 16 million people on social media in the first month. In 2022, content shared through our Advocacy platform earned more impressions than all our social networks combined. We had similar results at Sprout.

Buy 93

Buy Curation Statistics Survey 93

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Harp Interactive

MARCH 31, 2010

Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns. Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. SocialToo : Creates social surveys and manage Twitter Follower.

Analytics 350

Analytics Social Media Trendrr Digg 350

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. What is Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One way is through brand advocacy. Provide excellent customer service.

Brands 128

Brands ROI UGC Authentication 128

Sprout Social

FEBRUARY 6, 2023

Also gauge the performance of your social media activities, from audience growth and engagement to purchases. And don’t forget about social listening. Analyze conversations around your brand and industry to identify trends and understand sentiment.

Features 100

Features Social Media Curation Geotagging 100

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Razor Social

NOVEMBER 29, 0002

If you can’t do the analysis with the tools you can always run a survey to your audience. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. Tools used for Social Media Analytics. Analyzes data relevant to SEO.

Analytics 89

Analytics Social Media How To Analysis 89

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. Deep dive into the sentiment of every online conversation around your brand. Contribute there with insightful guest posts.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

OCTOBER 10, 2022

Engagement: The amount of people who engage with your brand across social networks. Sentiment Analysis: An analysis of the temperment around posts about your brand. Social listening is a powerful tactic for today’s digital marketers. From there, you can use the data to better inform your strategy. ?

Brands 75

Brands B2B SEO Influencer 75

Razor Social

MARCH 30, 2016

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Hootsuite

OCTOBER 28, 2019

As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. The social funnel: a breakdown.

Metrics 112

Metrics Social Media CPM CPC 112

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Later

SEPTEMBER 1, 2020

Like monitoring audience sentiment, responding to queries, de-escalate issues, and gaining a better understanding of your audience demographic and what they care about. And according to internal data, Pinterest reaches 77% of all women 25-54 in the US – a demographic that is estimated to control almost 75% of discretionary spending by 2028.

Platform 78

Platform Social Media Small Business Instagram 78

Hootsuite

AUGUST 24, 2021

Instead of assuming that you’re doing everything right, turn to the data — that means knowing your CSAT score. So a CSAT score is a customer service metric that reflects customer sentiment, experience and contentment with your brand. That way, you’ll have data driving new business decisions. Basically, it depends!

SMS 110

SMS Survey HootSuite Sentiment 110

Sprout Social

JANUARY 29, 2024

Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. An online reputation management strategy powered by routine sentiment analysis can help you make sense of the many factors that contribute to your business’s reputation across the web.

Reputation 120

Reputation Review Sentiment Software 120

Sprout Social

OCTOBER 18, 2016

Best Practices for Collecting Customer Data. Data lies at the heart of your marketing efforts. But even when you’re not actively collecting it, financial brands still need to be aware of how they’re interacting with user data. Social platforms provide demographic data for their users. And for 34.5% Bank of America.

Banking 40

Banking Social Media Insurance Policies 40

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. But is your social strategy up to the task? Are you using social to recreate lost customer experiences?

Questions 142

Questions Social Media Strategy Survey 142

Hootsuite

MAY 15, 2023

When message volume spikes without warning, an all-in-one social inbox helps triage and organize messages to keep response times low and ensure no action items fall through the cracks. Managing all your messages from one dashboard also significantly reduces the time lost to checking multiple DM inboxes across social networks.

HootSuite 89

HootSuite Survey Team Report 89

Oktopost

JUNE 9, 2020

Many B2B organizations believe that the future of social media marketing lies in employee advocacy: 64% of companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy. As many as 70% of job-seekers use social media to find openings. Brand Amplification.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Where there are searches, there’s valuable data. Analyze industry and brand-relevant conversations on social media. You don’t need to spend a lot of money on research firms.

B2B 113

B2B Research Sentiment Marketing 113

Hootsuite

JULY 17, 2023

Once you’ve got your finger firmly on the pulse, you can measure, manage, and optimize brand sentiment — helping the world see you for the trustworthy, authentic business that you are. Bonus: Mentionlytics’ advanced Sentiment Analysis feature detects the emotion of every mention, in any language. Trusted brands are successful brands.

Reputation 71

Reputation Tools HootSuite Sentiment 71

Hootsuite

JULY 15, 2020

Channels: What social channels does your buyer persona use most? Data: Good data allows you to monitor your efforts, report on your success, and revise your strategy as needed. It's all about the data! Your buyer personas need to be based on real-world data, not gut instinct. Consider details like: Age.

Template 145

Template Templates How To Tourism 145

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. It also changed how we use social media. This blog post summarizes: Our 2020 social trends predictions that came to pass. What social networks are doing.

Trends 144

Trends Social Media HootSuite Embedding 144

Hootsuite

MAY 17, 2021

You’ve been there: your boss asks how the business’s social media strategy is doing and you know a high-level rundown just won’t cut it. When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. Think beyond numbers and data.

Social Media 145

Social Media HootSuite Metrics CPC 145

Sprout Social

NOVEMBER 3, 2021

So your first step is to find out who your audience is and which social channels they prefer. You can gather this information in several ways: Interview or survey your prospects and customers. Use social listening tools to find where discussions in your niche are happening. Are people clicking on images?

Social Media 140

Social Media Tips Authentication Collaboration 140

Hootsuite

SEPTEMBER 29, 2020

Make sure to consider all your social audiences in your objectives. It’s no surprise that the Altimeter survey found customers and a brand’s community to be the main audiences for social media. However, Oracle Data Cloud found that only 47% of a campaign’s value is realized in the first four weeks. Employee trust.

ROI 145

ROI Social Media Tools HootSuite 145

Hootsuite

NOVEMBER 13, 2019

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. Everything you need to know about Generation Z.

Marketing 111

Marketing Survey Mobile Trends 111